BUILD AN

RFP FOR
WEB DESIGN
SERVICES

HOW-TO GUIDE
 Build an RFP for Web Design Services
HOW-TO GUIDE

Many mid-sized organizations are in the process of redesigning their website, but few have the
required capabilities to design their website internally. Use this research note to understand the
benefits that web design consultants can deliver.

Use Demand Metric’s downloadable Website Design RFP Template to compare

vendors systematically based on pre-determined requirements.

Website Design Consulting Benefits

Better Organizational Alignment - consultants are great at focusing the attention of senior exec-
utives who can otherwise be difficult to engage. Consider purchasing a Business Requirements
Workshop professional service to build organizational alignment on the role & risks of web programs.

In-depth Expertise - not only do consultants know the vendors very well, they have loads of experi-
ence with developing and refining business requirements, which are the foundation of a successful
website redesign.

Additional Resources - many organizations need additional help to complete a website redesign
project. Help with defining business and technical requirements, back-end systems integration,
search engine optimization, content management system training and maintenance are key areas
where your partner consulting firm can add value and business benefit.

2 BUILD AN RFP FOR WEB DESIGN SERVICES HOW-TO GUIDE

 Action Plan
STEP 1 - Define Business Requirements

Define Utilize the Web

1 Business
Requirements Requirements Document

Engage your website

Determine Success program team and gather
2 Measures Web Requirements by
department.

Use our Web Requirements

Priority Index to logically
Conduct a prioritize each requirement
3 Competitive based on Strategic Fit,
Analysis Economic Impact, and
Feasibility.

Find a
4 Consulting
Partner

Web Requirements Document

VIEW RESOURCE

3 BUILD AN RFP FOR WEB DESIGN SERVICES HOW-TO GUIDE

 Action Plan
STEP 2 - Determine Success Measures

Define Business Define and Develop

1 Requirements Success Metrics Available

Build a Website Program

Determine Strategy Scorecard, define
2 Success
Measures
Web Metrics Reporting,
and develop a Website
Governance Document,
to identify how success of
your website project will
Conduct a
be measured
3 Competitive
Analysis

Find a
4 Consulting
Partner
Website Program Strategy Scorecard

VIEW RESOURCE

4 BUILD AN RFP FOR WEB DESIGN SERVICES HOW-TO GUIDE

 Action Plan
STEP 3 - Conduct a Competitive Analysis

Define Business Compare Your Top

1 Requirements Competition with Your
Newest Launch

Determine Success
2 Measures
Use our Competitive
Website Analysis Tool to
benchmark your website
before and after your
redesign to demonstrate a
Conduct a measurable improvement

3 Competitive
Analysis
in relation to your top 2
competitors.

Find a
4 Consulting
Partner

Competitive Website Analysis Tool

VIEW RESOURCE

5 BUILD AN RFP FOR WEB DESIGN SERVICES HOW-TO GUIDE

 Action Plan
STEP 4 - Find a Consulting Partner

Define Business Seek Out the Best to Keep

1 Requirements Building Together

Use our Website Design RFP

Determine Success Template to present your
2 Measures requirements to the market.

Partner with the firm that

can meet your key selection
criteria, provides a real
Conduct a
service-level agreement,
3 Competitive
and has at least 10 solid
Analysis
references in your industry.

Find a
4 Consulting
Partner

Website Redesign RFP

VIEW RESOURCE

6 BUILD AN RFP FOR WEB DESIGN SERVICES HOW-TO GUIDE

 About ANA

The ANA (Association of National Advertisers) makes a difference for

individuals, brands, and the industry by driving growth, advancing the
interests of marketers and promoting and protecting the well-being of the
marketing community.

Founded in 1910, the ANA provides leadership that advances marketing

excellence and shapes the future of the industry. The ANA’s membership
includes more than 1,000 companies with 15,000 brands that collectively
spend or support more than $400 billion in marketing and advertising annu-
ally. The membership is comprised of more than 750 client-side marketers
and 300 associate members, which include leading agencies, law firms,
suppliers, consultants, and vendors.

Further enriching the ecosystem is the work of the nonprofit ANA

Educational Foundation (AEF), which has the mission of enhancing the
understanding of advertising and marketing within the academic and
marketing communities.
Demand Metric helps Marketing teams get stuff done with practical tools,
training, and a simple, modern platform for managing work.

Our analysts identify best practices from fast-growing companies and build
Playbooks & Toolkits, Guides & Reports, Training Courses, and Project
Templates to help you optimize your processes, add structure to your depart-
ment, and get your team punching above their weight class.

Manage your work visually with our easy-to-use platform, built for small
marketing teams by design. See what your team is working on at a glance
so you can spend less time managing projects and more time knocking
stuff off your list.

Through strategic partnerships with the AMA, ANA, and AIPMM, our
1,000+ time-saving tools & resources have become the industry standard.
Don’t start from scratch!

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