EXECUTIVE SUMMARY

Motorcycles are two-wheeled vehicle that is usually used for travelling. It is

powered by a motor and it does not have any pedal on it. Thus, EFX Motorcycle Depot is

known for selling parts and accessories of a motor. It is located at #230 Stall ABC 10th

Avenue, East Grace Park, Caloocan City. Caloocan City is known for being the

Motorcycle Capital of the Philippines because of the multitudinous motor dealers located

in that area. Especially in 10th Avenue, if you are to visit that place you will be able to

locate parallel stores of merchandisers that sells almost the same product with different

quality and brand.

According to the Department of Trade and Industry and Board of Investments the

motorcycle division here in the Philippines is continuously expanding. Due to the affinity

of the Filipinos with the usage of motorcycles. Motorcycle is commonly wielded for leisure

and personal use to business needs. Motorcycles are feasible and viable means in urban

and rural areas because of its practicality. Especially in terms of travelling in tight and

stony roads.

EFX Motorcycle Depot is a sole proprietorship business. It is owned by Mr. Angelo

Marquez. He started his business in May 2008 and is currently operational. According to

him, starting this business was a dream come true because when he was young he badly

wanted to contribute to the economy of the Philippines. Also, he wanted to make a name

in this industry. Moreover, since the business was still an abecedarian type of business.

Nevertheless, an ongoing process of learning is what makes a business successful.

 On the other hand, a Sole Proprietorship business is owned by an individual. It is

an unincorporated business entity with less liabilities and less capital (Dishman, 2010).

However, in constructing a single proprietorship type of business has huge risks. In terms

of personal liability, obtaining capital, losing investment, and strained relationships.

Owners in this field tends to have individual liability in all aspects of the business. A

struggling sole proprietor may have difficulty in locating the necessary funds to keep the

enterprise afloat or buoyant. Some sole proprietors are the one who provides money to

the business as their own capital. Some owners tend to focus more and allocate time to

their business which strains relationships inside the family and/or friends due to lack of

time.

EFX Motorcycle Depot is a merchandising business, also known as "buy and sell".

Basically, the products that this business sell is purchased from the manufacturers and is

sold as is at an amount higher than the amount of purchase from the manufacturer. Some

of the products that this business sells are mufflers, oils, batteries, tires and a lot more to

mention.

On the brighter side, this type of business is flexible among the changes happening

in our society. Whereas, it can easily adapt to the number of changes happening in the

current market trends. Also, this business offers a variety of products that could eventually

meet the demands of the customers.

To conclude, the objectives of this business according to the observation of the

researchers are to ameliorate its employees skills in terms of the behavior and services

allocated. To accord affordable and high quality standard products and services offered
by the business. Lastly, to demonstrate goodwill by following the stewardship function, as

stated in Fundamentals of Accountancy, Business and Management 1.

Moreover, companies tend to have a lot of problems to be resolved by the

companies, themselves. Sometimes, other businesses are not aware of the possible

problems that may arise depending on the situation that they are currently facing. As a

result, this study generally targets to evaluate the excellence and caliber of motorcycle

parts, accessories and services provided by the business. How do the business copes up

with the unorganized departments in selling and giving service to the customer's demand.

As a result, the researchers have deduced in having two alternative courses of

action which are:

 EFX MOTORCYCLE DEPOT must have their own separate location and/or store

for the service that they give to their customers.

 EFX MOTORCYCLE DEPOT must renovate their own store, so that the separation

of location inside the store of the services the company provides to their customers

from the space of goods where the company sells.

The recommended alternative course of action is where EFX Motorcycle Depot

must renovate their store, separating the goods and the service being offered. Due to the

circumstance that looking for a new location is difficult. Since 10th Avenue Caloocan is

already crowded and saturated with different motorcycle parts and accessories store.

Also, renovating the store will make it more organized and less-confusing to the

consumers.
STATEMENT OF THE PROBLEM

This study generally aimed to evaluate the viability of established Motorcycle Parts,

Accessories and Service Center in East Grace Park, Caloocan City in order to propose

some concrete improvement measures. Based on this general objective, the study

resolved to answer the following specific questions:

1. How do the manager, motorcycle mechanics handle their customer

complaints with regard to their services – especially in terms of selling

high-end parts and accessories?

SITUATION

As of now, motorcycles are in demand especially in terms of the people within

Caloocan as it is a well-known destination for all motor cyclists and is in fact the

motorcycle capital of the Philippines. Motorcycles for business use, which posted an 18

percent sales growth last 2017 at 202,098 units compared with 170,979 units in 2016, are

expected to continue on an upward trend because of the rising popularity of the cocooning

trend (Carmudi, 2018). Though like all business, it has its own ups and own downs. In

this case, the government, our president himself, has already released a statement

against vehicle in terms of parking. The government has shown its intention to promote

public barriers to ensure the accessibility of sidewalks and the decrease of illegal parking,

thus directly affecting the motorcycle industry. The main point of this study is about

improving the organization and management of the said business to make its service

more convenient to both sides of the consumer and the seller's parties.
OBJECTIVES

 To be able to provide alternative course of action which are highly effective.

 To evaluate the business and discuss possible circumstances that is inevitable.

 To be knowledgeable about the current motorcycle industry's standing.

VISION AND MISSION

Vision:

The EFX Motorcycle Depot envisions to always anticipate high-end services of

employees that are efficient, ethical and strategic. Manifest professionalism and service

excellence. Committed to build stronger corporate connections that accompanies

consumer needs. Set forth to different oppositions that we encounter as Business-minded

person and to nurture new entrepreneurs in making sagacious decisions. Exhibits

flexibility in contrasting situations that occurs unexpectedly. Thus, EFX consistently

obtains innovation concerning the products and services.

Mission:

EFX Motorcycle Depot is dedicated to deliver effective, efficient, spontaneous, and

respectful public service which desires to:

a. Accord affordable products to consumers.

b. Provide a high quality substance that makes value proficient.

c. Interject proper behaviour in management to avoid any necessary conflicts with

other businesses and consumers.

d. Recruit highly educated professionals that are suitable in situating the parts and

accessories.

e. Demonstrate goodwill to enhance the quality of life of motorcycles in strengthening

its capacity to live a longer life.

f. Ameliorate one’s skills to further correct and enhance one’s talent in handling

impeccable situations.

AREAS OF CONSIDERATION

PEST ANALYSIS

POLITICOLEGAL

The EFX Motorcycle Depot is a sole proprietorship business and because of that they

must follow the rules and requirements of the government, such as these requirements

below:

- Barangay clearance

- Business permit

- DTI registered

- Lease of Contract: If the business location is rented

- Title of the property tax declaration: (if business location is owned)

- Location clearance: CPDO

- Fire Safety Inspection Certificate: Bureau of Fire Protection

- Any Government Issued ID, Payment of tax bill at cashier

- Received business permit with plate.

This business pay taxes in accordance of Tax Reform Act of 1997 and The Local

Government Code of the Philippines (Republic Act No. 7160). Also, they supervise and

assess the employees, ensures proper waging and precedes the rules that are under the

Labor Code of the Philippines. In terms of obligations and contracts the business

supervenes Civil Law of the Philippines (R.A. No. 386). Moreover, the business provide

SSS, Pag-IBIG and PhilHealth in conformity with Social Security Act of 1997 (R.A. No.

8282), National Health Insurance Act of 1995 (R.A. No. 7875), Home Development

Mutual Fund Law of 2009 (R.A. No. 9679). Thus, they follow the Magna Carta System

which tackles the rule of The Magna Carta for Micro, Small and Medium Enterprises

(MSMEs), as amended (RA 9501). In addition, since they need to be environmentally

friendly they follow the rule in Caloocan that they must not use non-biodegradable

plastics. Given the fact that they have many competitors in the area’s proximity, they

follow the Philippine Competition Law. These rules that they obliged for, is for their own

good and legibleness of their business.

ECONOMIC

The status of the motorcycle industry as of today is that, it rapidly develops due to

the foreign bonds in other countries, most likely in Japan. Also, many consumers desire

to buy and improve their motorbikes, thus, they buy motorcycle parts and accessories.

The exchange rates are lower as of 2019 because in conversion 1 United States Dollar

is equivalent to 50.98 Philippine Peso unlike in the previous years. The interest rates
becomes higher due to inflation. Throughout January 2018 the core inflation rate is 4.7

percent and this affects the interest rates of the businesses here in the Philippines. The

consumers that buy motorcycle parts and accessories is in demand because most of the

people now desire to customize their motorbikes and improve it to the maximum capacity

that they can afford. The annual income of these businesses are high because of the

inflating demand of customers that patronizes their products. To sum it up, they have a

good economic status because of their bonds in foreign countries and because of the

demand of the customers.

SOCIO-CULTURAL

EFX Motorcycle Depot is a middle class business that can keep pace with its

competitors. Since Caloocan is known as the “Motorcycle Capital of the Philippines” it is

expected that this business has many competitors around it. In society, there are changes

happening such as change in the impacts of pressure groups, trends, consumer tastes

and fashion. Now the trend is that most of the people buy motorcycles and then customize

it. Also, the E-bikes start to come up in the market which EFX Motorcycle Depot sells.

The tastes of customers in terms of motorcycle is dependent to their desired look of their

motorcycle. Nowadays most motorcycle users always customize their motorbikes and

add accessories to it depending on what motif they would like.

TECHNOLOGICAL

Motorcycle companies often adopts to the new advancements of technologies and

frequently using computers in terms of recording data. In order for them to have a

printouts, they use a printer to acquire the stored data in the computer. These
technologies make their work more efficient and effective. Some of their rival firms and

the new entrants in their area uses these technologies to have a well-organized record of

data and they also use these technologies as their advantages to other competitors.

These technological devices are important because the business can gather essential

information that will help the company to produce innovative ideas that will further improve

the business.

ENVIRONMENTAL/ECOLOGICAL

The products of this business is sustainable because they sell products that will

last longer than usual. Moreover, they do not use non-biodegradable plastics which will

also help to lessen the pollution in the environment. Thus, using non-biodegradable

plastics are prohibited in Caloocan and they desire to lessen the possible massive

outcomes. In addition, this business also practice ethical sourcing which they ensure that

the supplies they get from their suppliers are attained in acceptable and responsible

manner.

DEMOGRAPHICS

EFX Motorcycle Depot is running for ten years until now. Usually, the employees

under Marketing Department are ages twenty (20) to thirty (30) years old. The current

supervisor of this business is forty years old. The manager together with the three

employee has a family. Moreover, most of the hired employees are females under

marketing and finance while under operational, they have three (3) stock men and three

(3) mechanics.
Business Functions

HUMAN RESOURCE

The EFX Motorcycle Depot has 16 employees in its business. These employees

have potential since these hired employees met the requirements that was given,

especially in the aspects of behaviour. There are sixteen (16) employees, composed of

three (3) stock men, three (3) mechanics, nine (9) marketing employees and a supervisor.

Also, the business have designated heads that leads the team throughout the process.

Moreover, these skilled employees are continuously executing an excellent performance

in their department. Thus, due to their hard work, perseverance, continuously searching

for recruits and by exploring the motorcycle industry the business is maintaining and

improving its service and products.

MARKETING

There are 10 employees under the Marketing Department. They are the one

responsible in ensuring, accommodating, selling and the one to ponder on what strategy

and approach that they will execute. In this department, it is crucial that the people that

was hired under this, has an excellent behaviour and knows how to handle possible

disputes. Sometimes, if the business lacks in manpower for marketing, the supervisor

helps and assess clients to lessen the heaviness of work to each employee.
FINANCE

EFX Motorcycle Depot has CPAs that are expert in handling and constructing

financial statements. They manage their money by tracking the cash flows in their

business. In addition, they record their day to day transactions so that the owner will be

knowledgeable if there is any loss in the business. Thus, they always exhibit and pass

their financial statements and book of sales to the BIR to manifest transparency in public.

By handling this money properly, they have the grasp to use this money in a cost effective

manner that might lead the business to success. Lastly, they execute these things in order

to safe guard their revenues and to know if their business is still profitable.

OPERATIONAL

The business is known for selling motorcycle parts and accessories. Thus, in this

type of business a mechanic is highly-required. There are three (3) mechanics that are

working in this business. They are responsible in repairing, maintenance, testing, placing

and inspections of equipment and tools that is being used in the service that they do.

There are 10 marketing employees responsible for inquiries, selling and maintaining the

cleanliness of the store. Lastly, there are three (3) stock men, responsible for the ordering

of supplies, organizing the products and recording necessary in and out stocks.

TECHNOLOGICAL

The business is not flexible with the changes in technological aspects. Due to the

continuous demand of the people to improve the technology, nowadays, the price of these

devices is constantly increasing. The business uses both manual and computerized in

recording, analysing and balancing the data they have obtained. Thus, some well-known
business uses advanced technology because they have the means of purchasing the

equipment and tools needed. In terms of receipts, the business does not use computers

to form the receipt, rather they use a receipt with OR number and the employee in control

of giving receipt, inscribes the goods being acquired, the change that they must give and

the money they have possessed.

SWOT Analysis

STRENGTHS WEAKNESSES

 The business location is strategic  The store is not spacious enough

because it is located on a highway, to accommodate hundreds people.

in which it is highly visible to the  The store is not capable in

consumers. handling high-end motorcycles

 There are 16 employees in the which is big bikes.

stores, which makes the  The business does not sell any

manpower for marketing field more racing parts Thailand and genuine

efficient. parts because the store only sells

 The business is environment- product replacements.

friendly because uses non-  The store is not selling any racing

biodegradable plastics. parts and/or parts and accessories

 The business is not dependent on for Big Bikes.

walk in clients only.

 The business has agents, wherein  Lack of employment in certain

these agents travels unto different organization/units while overgrowth

urban and rural places, to promote of employment in other areas.

and to advertise the business’  The business in terms of

products and services. technology is not advanced

 Involves shipping enough unlike other businesses.

 The business’ storage room is  Lack of ability to use the latest

much larger than the store, so it technology.

can accompany huge numbers of  The store is smaller than the stock

supplies. room which implies that the

 The business’ employees are business cannot accommodate

efficient and effective. multitudinous numbers of people.

 The business has an

organizational chart which

functions as the level of each one’s

authority. Also, it is strictly

implemented.

 The business is open from Monday

to Sunday every week.

 The business working hours are

from 8:30 AM to 6:00 PM, but they

usually extend hours.

 OPPORTUNITIES THREATS

 Since, there are multitudinous  The competitors which are all

competitors the company will be located beside, nearby all-around

able to execute and be motivated the 10th avenue.

towards innovation.  Since Caloocan City is known as

 Wholesalers who buys by the Motorcycle Capital of the

enormous bundles. Philippines, the stores almost sell

 The business generally targets the same products.

wholesalers.  Government Regulations

 Motorcycle owners really goes to  Changing customer patterns

Caloocan 10th Avenue to buy  The weather that is continuously

motorcycle parts and accessories. changing.

 The strategic location of the  Technological Changes

business which is known as the  One of Duterte’s orders is to place

Motorcycle Capital of the barriers in Caloocan City. There will

Philippines. be no place for customers to park

 The store is open from Monday to their vehicles.

Sunday from 8:30 AM to 6:00 PM.  Businesses who sells racing parts.

While 9:00 AM to 4:00 PM on  Businesses nearby who sells the

Sundays. same products as EFX.

  When a customer bought a

product from the business, the

placement fee on the motorcycle

is free.

 Business agents who travels from

different places to promote the

business.

 Some motorcycle stores from rural

areas and provinces are buying

wholesale products at EFX.

Organizational Chart

Owner

Supervisor

Staff 1 Staff 2 Staff 3 Staff 4 Staff 5 Staff 6 Staff 7 Staff 8 Staff 9

 Owner

Supervisor

Mechanic Mechanic Mechanic

1 2 3

Owner

Supervisor

Stock men Stock men Stock men

1 2 3

The owner is the one who provides the capital of the business. He/she is the one
who manages the whole business in terms of strategic planning. The supervisor is the
one who supervise and monitor the employees in the frontline level. The one who
oversees the possible day-to-day scenarios. The staffs, mechanics and stock men are
forms the service crew of the business. They are the one who repair, assess and
accommodates the customers. Also, they are the one who do the operational part of the
business.
 Also, EFX Motorcycle Depot is a merchandising business type of business. It sells

motorcycle parts and accessories from the suppliers which are as follows:

 Quickcycle Philippines Corporation (Tires)

 Leo Tire Manufacturing Corporation (Tires)

 West Elm Tree Sales Corporation (Oil)

 Marketall Trade Specialist Incorporation (VS1 Spray)

 Izuparts Center Incorporation (Spark plug)

 Sanyang Energy Products and Corporation (Battery)

 Lubestrades Corporation (Oil)

 Infiniteserve International Corporation (FDR Tires)

 Tiara Commercial and Industrial Corporation (Tires) (Muffler) (Michelin)

 Bikers Choice Marketing Corporation GC (E-Bike and parts)

 Sun Motorcycle Parts and Accessories Supply (Parts and Accessories)

 Alto Plastic Packaging (Biodegradable Plastics)

Merchandising Business also known as Buy and Sell is one of the most common

types of business in accordance with its business activities. It is where the merchandiser

buys products from the manufacturing company and selling it at a higher price. Some

examples of this are sari-sari stores, malls, and book stores.

According to the City Ordinance No. 0503, Series of 2013 which was enacted by

the City of Caloocan Council last September 7 and was approved by Mayor Oscar

Malapitan on September 30 states that the establishments in the city are prohibited in

using non-biodegradable plastic and styrofoam packaging.

 However, one major problem with plastics is that it takes a very long time for the

plastics to break down once discarded by the public which often leads to immense

difficulties with the wastes in landfills and often posts a danger to wildlife and biomes.

Thus, making all the establishments follow the said ordinance. The business is now using

a biodegradable plastic which helps lessen the possibility of having massive aftermaths.

These plastics uses alternative materials or specialized enzymatic or chemical reactions

to be able to further breakdown the material as quickly as possible once exposed to the

elements. Some of the benefits of using biodegradable plastics is that it reduces the waste

that we are contributing on earth. Since 9% of the plastics as of now are being recycled.

Also, it helps the Earth to conserve and save petroleum supplies.

Lastly, these biodegradable plastics are doing little to help solve environmental

issues, these specialized bacteria help in lessening the hazardous non-biodegradable

plastics (Kazmeyer, 2018). Moreover, the EFX Motorcycle Depot is now helping the

planet little by little by being a business that is not only concerned about the profit but also

to the environment. Even, using these plastics contributes in eliminating the hazardous

waste. The public should still be considerate about its disadvantages.

In the business world there will be lots of troublesome competitions between the

business and the competitors, itself. Competitors can be a direct contender, an indirect

contender or a replacement contender. Direct contender refers to the same products

and/or services that are being offered by the owner’s business and other businesses, as

perceived by the consumers. Indirect contenders are individuals or companies that offers

the same benefits based on the mindset of the target market. Replacement competitors

are usually difficult to identify since these are the people or businesses that have the
capacity or desire to somehow supply the same services, products and/or benefits to the

customers.

Thus, making the business more creative in terms of their products and other

business ventures. The direct competitors of EFX Motorcycle Depot in a larger aspect

are:

 Honda

 Yamaha

 Kawasaki

 Bridgestone

 Suzuki

 BMW

Honda Company is currently operational after 28 years. It is continuously

improving and enhancing its business products and services by constructing and creating

innovative aspects in their sales. It was established on October 1990 under the Philippine

Government Car Development Program, production operations which was commenced

on February 1992. HCPI is a team of over 600 Associates, working with 38 Dealers

nationwide and about 60 parts and materials suppliers. HCPI is a partnership among

Honda Motor Co., Ltd., AC Industrial Holdings, Inc., and Rizal Commercial Banking

Corporation. Also, the company has the following pinnacle qualities that is highly

accepted in the public and these are the prestige, reliability, safety, and quality of engine

performance. Moreover, they are one of few global brands with local manufacturing

operations for their products here in the Philippines. Their products are automobiles,
motorcycle, power products, and parts and components. Thus, they aim to give people

the joy and freedom of mobility.

Yamaha, founded during July 1, 1955 and the current president is Yoshihiro

Hidaka. They have a capital of 85,797 million yen (as of March 31,2019). The major

products are motorcycles, automobiles, parts and components of the products that they

are manufacturing. Moreover, the company desires to get the trust of their consumers

may it be the main or sub-consumers of their brand. They are continuously believing in

their principle of “Creating value that surpasses customer expectations.” In addition, they

are on track in intensifying their manufactured products. Also, the company always covet

to manifest innovation through their works. Through their advancement, they will engage

to international agreements. Thus, contribute to a sustainable society and continuously

earning the reliance of people to their company.

Kawasaki Company is contemporaneous operational for 49 years, here in the

Philippines. The company has a successful run in its motorcycle business. There are

some of the same component during the beginning of their business but it is continuously

exceeding and innovations are often highly-observed. The company has produced 18,000

motorcycle units each month located at Bo. Cupang, Muntinlupa. In addition to their

activities of selling motorcycles, they offer spare parts, services and repairs. Thus, the

company has two thousand (2000) stores and dealers worldwide. Moreover, it turns out

to be the number one brand for heavy duty tricycles here in the Philippines. Whereas,

Kawasaki remains as the top seller of tricycles across the Philippines. The company also

constructs campaigns that inspires people to use motorcycle in their everyday life. Lastly,
they keep on enhancing yet they are still following their traditional values which is “Quality

is more than a quest. It is our motivation.”

Bridgestone was established in 1931 and has about 180 manufacturing plants and

Research and Development facilities in 26 countries. It also sells products in more than

150 countries worldwide. Thus, it is known in selling tires for passenger cars, trucks,

buses, aircraft, construction and mining vehicles, motorcycles, and etc. Moreover, it sells

motorcycle, different transportation materials and accessories. It also serves as

worldwide partner of Olympics. Their business always keeps on track on their Corporate

Social Responsibility (CSR). They also continue to improve their products and have

innovations that will support global communities. In addition, they bestow to the

sustainable growth of a mobile society, and continuously aims to provide safe

transportation and smart mobility to people. They aim to create trust and respect in

communities with their employees by conferring to safer society that is available and

comprehensive education, promoting healthier communities and contributes to the

betterment of society. On the other hand, they are focused on their business and

environment. In which, they create products that can help our environment to reduce its

environmental impacts, while appealing in efforts to lessen our own environmental loads.

Suzuki Philippines is wholly owned subsidiary by Suzuki Motor Corporation of

Japan. Suzuki is a manufacturing business that has a superior quality of motorcycle and

the exclusive distributor of Suzuki Automobile, Suzuki Outboard Motor and Suzuki

Genuine Parts (SGP) in the Philippines. Thus, they give a huge importance in their

motorcycle line up in different purposes such as leisure, sports, and business. In addition,

their products are tailored to adjust to the customer’s dynamic needs. They are backed
up by highly proficient workers that has skills to give a high quality service and care to

their motorcycles, automobiles, parts and components of their products, etc. that are

proudly delivered into the markets.

BMW having three brands which are BMW, MINI, and Rolls – Royce. The company

is now the world’s leading manufacturer. The business is a global company and it

operates 30 production and assembly facilities in 14 countries. Also, it has a global sales

network in more than 140 countries. It has 134, 563 employees as of 2018. 2.8% (3,709)

of its employees are in motorcycles segment and 6.6% (8,860) of its employees are in

financial services segment. Also, it settles trends in production technology and

sustainability. Moreover, they serve as innovation leader that continues to go into

digitalization and resource efficient production. Concurrently, flexibility and continual

improvements of value chains ensure competitiveness. Thus, they always believe in the

principle of sustainable mobility and ephemeral reducing vehicle fuel consumption and

emission.

Basically, EFX Motorcycle Depot is inclined in selling replacement products only.

Unlike, the companies mentioned above, they sell original parts and accessories of their

specific brand. For instance, Suzuki released Hayabusa 2018, a motorcycle model which

was only produced by Suzuki. Suzuki sells and operates the necessary equipment and

parts that are needed when a problem arrives. In short, Suzuki only sells parts and

accessories depending on the model which they are producing. They are not selling

competitors branded parts and model of motorcycles.

 On the other hand, based on the location of EFX Motorcycle Depot there are new

entrants that is continuously increasing since Caloocan City is known as the Motorcycle

Capital of the Philippines. The new entrants are as follows:

 Innobike

 LPL Racing

 Road Bikers

 Moto Industriya

 Hurricane Motorcycle Center

 Road Rage

 SYZ

 Cycle Mar

 Maya

 DNC

These new entrants are located in 10th Avenue, East Grace Park, Caloocan City.

These new entrants such as LPL Racing, Innobike and Road Bikers deals with racing

parts of sports motorcycles. Unlike, at EFX they do not sell and/or deals with any racing

parts. Therefore, they are replacement competitors. While, Cycle Mar and Maya deals

with the original components of a motorcycle. Such as Honda, Suzuki and Kawasaki.

Therefore, these are indirect competitors. Moreover, Moto Industriya, Road Rage and

Hurricane Motorcycle Center only sells replacement parts and accessories. Therefore,

based on the Location of the business - These are the direct competitors.
 The target market is a particular group of consumers at which a product or service

is aimed. Thus, the expected customers of EFX Motorcycle Depot are motorcycle owners.

Primarily, they are the main consumers of all the necessary parts and accessories that

will be distributed by a company. Specifically, Professionals because some of them are

using motorcycles as their medium of travelling to reach their work. Merchandisers,

because one of the main targets of this business are the wholesalers. Some business-

like stores especially in rural areas are departing their areas to get supplies and goods at

EFX Motorcycle Depot. Some of them even acquire shipping services provided by EFX.

Since the business, main target are the wholesalers, they are the ones who buys

enormous amounts of goods to further sell it to other consumer or stock it for future use.

Lastly, retailers because not all people are looking for multitudinous amounts of products

to acquire, rather they are the one who buys products piece by piece in a time period.

Substitutes serves as a replacement or proxy of a product. EFX Motorcycle Depot

focuses on selling variety of parts and accessories of a motorcycle. Since the basis of

their products is all about motorcycles. Therefore, electric bicycles and bicycles is the

leading substitute of it.

Electric Bicycles are well-known for their efficiency and easy-to-use mechanism.

Twenty (20) years ago, E-bikes is the only transportation mechanism that takes a huge

role in bicycle market share. It has plain pattern that almost imitate the traditional bike.

These E-bikes are small but it is efficient and effective and it has understandable control

system. In 1998, it experiences a rapid sales growth. Nowadays, it is approximately one

hundred twenty (120) million E-bikes that are used in China, itself. Its reported yearly
sales are estimatedly one and a half million (1,500,000) units and is continuously growing

so fast in Europe and North America (Bicycle History, n.d.).

Bicycles are well-known because of their efficiency. Bicycles promote a healthy

lifestyle while you are paddling your way home. Its history dates back around six hundred

(600) years and it is so different back then. There were many innovations and

improvements that happened in a span of years. In the early periods of bicycle, it only

has two wheels, but there is no way to maneuver it. It needs a kick off before it can fully

function and run continuously. It has a slow development and as time passes by, some

mechanisms are being added such as the steer, breaks and many other aspects of bike

until the present day.

ALTERNATIVE COURSES OF ACTION

EFX Motorcycle Depot aims to provide high-quality service to the consumers.

Thus, this study aims to evaluate and give two possible solutions that will help the

business to improve and enhance their service at work. Especially, the viability of the

established motorcycle parts, accessories and service center.

EFX MOTORCYCLE DEPOT must have their own separate location and/or store for

the service that they give to their customers:

ADVANTAGES DISADVANTAGES

 The location of the service center  It is not budget-friendly.

is different from the merchandising  Difficulty to find a location

center.  Difficulty to design a new store

 The consumer will not get involving an architect and other

confused on where to go. necessary groups.

 Increase the company’s asset  Struggle in hiring of another set of

 The company will be more employees

organized.  Trouble in hiring of a new trusted

 The work of the employees will supervisor

lessen.  Time-consuming for the

 The customer's needs will be construction of new location

addressed appropriately and  Loss of control

accordingly.  Loss of money

 Increase company's expense

 Increase company's liabilities

 Inconvenient for the customers

 It is not a well-known company

  Time consuming for the customers

who will avail both service and

product.

 The distance between the service

center and the store. Since there

are no space available beside EFX

Motorcycle Depot.

 Possibilities of the product that the

service center will address is not a

product from EFX, itself.

EFX MOTORCYCLE DEPOT must renovate their own store, so that the separation

of location inside the store of the services the company provides to their customers

from the space of the goods where the company sells:

ADVANTAGES DISADVANTAGES

 Cost-Effective  Does not increase company’s

 Does not need to find a new asset

location.  Unlike in ACA 1, the store's

 Does require to hire a new location will not be spacious.

supervisor
 Consumer will not get confused on  The store will have a crowded day-

where to go. to-day scenarios.

 Does not need to spend cash on  The need of having a commodious

newly-obtained land. location.

 The store will be organized.  The possibility of thieves lurking

 Easier to conduct business around.

transactions.

 It will not be time-consuming for

the customers to travel from

different centers.

 Compared to ACA 1, it has less

expense instead of constructing a

new center.

 To abate the salary expense.

Since there are few employees

only.

 The clients will not get confused on

what to access depending on the

contact number given. (Only one

contact number is given.)

RECOMMENDATION

The recommended alternative course of action is plan number two (2) "EFX

MOTORCYCLE DEPOT must renovate their own store, so that the separation of

location inside the store of the services the company provides to their customers

from the space of the goods the company sells". Because as the comparison between

the two alternative course of action shows that there are plenty of advantages than the

first alternative course of action.

It is easier to conduct business transactions because of the more organized

merchandise resulting into quicker service in terms of product retrieval and vehicle

impromptu. The separation in terms of service and merchandise also makes transactions

easier because there wouldn't be too much line holdup in the customer's part and much

less confusion in the seller's side from going back and forth from merchandise and service

and back again. It could also result, if handled properly, into separate accounts and

reports, making business adjustments, analysing, and improvement easier to execute.

One of the most ideal and useful asset of the company is the agents that ensure and

impart the knowledge, existence

CONCLUSION

Therefore, the researchers concluded that the business will acquire profit if the

business will use alternative forces of action to further benefit the business and the

consumer. Also, these presented alternatives are all hypothetical yet sensible. Sensible

in terms of the facts and research that the researchers have provided. Thus, an organized
and well-handled business ventures will succor the consumers not to be confused and to

have a more convenient transaction. Moreover, the consumer complaints and

recommendations will be addressed accordingly. Thus, ensuring their continued

patronization of the business and products, as well as the services being offered. Lastly,

the consumers will be more likely to recommend the business among his/her

acquaintances, advertising by the words of the mouth, and therefore ensuring not only

his/her continued patronization but also potential additions among the usual customers.

BUSINESS PERMITS AND LICENSES

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