Table of Contents

ACKNOWLEDGEMENT……………………………………………………………………… 0
EXECUTIVE SUMMARY…………………………………………………………………….. 0
INDUSTRY BACKGROUND ..................................................................................................... 1
COMPANY PROFILE ................................................................................................................. 2
History: ....................................................................................................................................... 2
BOARD OF DIRECTORS ......................................................................................................... 4
OBJECTIVES ............................................................................................................................. 5
SMART OBJECTIVES .............................................................................................................. 5
VISION STATEMENT .............................................................................................................. 7
MISSION STATEMENT ........................................................................................................... 7
MARHABA’S MAIN PRODUCTS ............................................................................................. 8
Marhaba Honey........................................................................................................................... 8
Available ..................................................................................................................................... 9
Marhaba Ispahgol Husk .............................................................................................................. 9
OTHER PRODUCTS ................................................................................................................. 10
Marhaba Almond Oil ................................................................................................................ 10
REFRESHING SYRUPS .......................................................................................................... 11
BUSINESS PROCESS ................................................................................................................ 12
DEPARTMENTS OF MARHABA ........................................................................................... 13
ADMIN/HR department ........................................................................................................... 13
I.T Department .......................................................................................................................... 15
Finance Department .................................................................................................................. 15
Procurement Department .......................................................................................................... 17
Production Department ............................................................................................................. 18
Research and Development....................................................................................................... 19
Marketing and Sales Department .............................................................................................. 22
CORE COMPETENCIES.......................................................................................................... 26
BUSINESS STRATEGY ............................................................................................................ 27
Differentiation Strategy ............................................................................................................ 27
FOCUS ...................................................................................................................................... 28
SWOT ANALYSIS ..................................................................................................................... 29

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PROBLEM RECOGNIZED ...................................................................................................... 31
RECOMMENDATIONS............................................................................................................ 32
CONCLUISON ........................................................................................................................... 33

Acknowledgement

I take this opportunity to express my profound gratitude and deep regards to my guide, Mr.
Furqan Ali for his exemplary guidance, monitoring and constant encouragement throughout the
course. The help and guidance given by him time to time shall carry me a long way in the
journey of life on which I am about to embark.
I also take this opportunity to express a deep sense of gratitude to MARHABA Laboratories for
its cordial support, valuable information and guidance, which helped me in completing this task
through various stages. I am grateful for its cooperation during the period of my assignment.

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 Executive Summary
After completing the six semesters of BBA program, I got an opportunity of getting a practical
knowledge about the industrial system in Pakistan. So to quench the thirst of practical exposure
and for getting the basic knowledge about the industry I joined MARHABA LABORATORIES
(PVT) LTD. During my internship tenure at Marhaba, I gather all necessary information about
the company with the best practical experience.
Efforts have been made to compile this report in such a way that activates its salient features not
only for students but also for the layman. The report is started with the introduction of the herbal
industry followed by the complete company profile.
Moving forward to the important section of the report, that is, the SWOT Analysis of
MARHABA that describes all the strengths, weaknesses, opportunities and threats MARHABA
is facing or might face in future. Then, I have recommended the suggestions to the problems I
have analyzed during my stay at MARHABA.

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 INDUSTRY BACKGROUND
Geographically, Pakistan is located in a transitional zone where the summer monsoon influenced
climate of the east gradually merges with the winter precipitation dominated Mediterranean
climate of the west. Out of the total land area of Pakistan, 88% is classified as arid and semi-arid,
with only 12% being humid and sub-humid, primarily located in the Himalayan and Karakoram
ranges. Only 5% of the country’s total area is under forest cover. Of the nearly 6000 species of
flowering plants reported to be occurring in Pakistan and Kashmir, a very large number is found
in the northern and north-western parts of Pakistan. The resource based areas of medicinal plants
includes lesser Himalaya, upper Himalaya, Gilgit-Baltistan, AJK, Salt range, Baluchistan,
Deserts, Sindh and sulaiman range.
Long standing research on medicinal plants of Pakistan in the last fifty years points to a rich
resource base, spread over a wide range of ecological zones, with estimates of numbers of plant
species having medicinal properties varying from 1000-3,200 species. Of these species,
approximately 500 are known for their active constituents from research conducted in Pakistan
and elsewhere and around 250-300 species known to have entered the herbal markets of
Pakistan. It has been reported that approximately 400 to 600 medicinal plants are more
frequently used in herbal preparations and though several species which are common in specific
areas are known to be used locally in traditional preparations, which have not been scientifically
investigated for wider use. A lot of work therefore needs to be done with regard to collection and
compilation of indigenous knowledge about plants, especially amongst tribes living in the
western mountains.
There are approximately over 400 manufacturers of herbal trade products in Pakistan. Although
there are referred 125 registered firms or industrial units with Pakistan Tibbi Pharmaceutical
Manufacturing Association (PTPMA). The phytopharmaceutical industrial set up can be
classified either as of industrial or Dawakhana category. There are round about 1300 or more raw
material herbal supplier (traders, shops, whole sellers) which serve the market as well as the
industry. The herbal product market in Pakistan is sizeable in characterization but small to tune
of Rs. 5 billion as compared to Rs. 35 billion of pharmaceuticals. However, at this stage it is
rather difficult to predict the exact financial quantum of phytopharmaceutical market.

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 COMPANY PROFILE

History:
Marhaba Laboratories is the brainchild of Hakeem Muhammad Usman, and its inception goes
back to the days when he himself was a student at Tibbia College Lahore. Greatly inspired by the
rich past of Oriental pharmacy and worried over its contemporary downfall, Hakim Usman
contemplated on how to evolve this noble profession of service to mankind once again .It was
never too late to accomplish his dreams, and due to his pervasive work into making this
profession a credible one, Hakeem Usman finally transformed his vision into reality and founded
Marhaba Laboratories with the help of his siblings in July 1975. Soon after its inception, the
institute started working on researching on herbal medicines and other natural products to
produce result-oriented pharmaceutical medicines and natural dietary supplements. With the
development of R & D department and induction of devoted staff and qualified scientists,
prescriptions and remedies started reaching the end consumer in a ready to use form. Today, the
natural herbal products of Marhaba Laboratories have become the household items not only
inside Pakistan, but their demand is equally high abroad where people believe in the efficacy of
Oriental Medicines.
MARHABA LABORATORIES PVT LTD is an institute, the foundation of which was laid with
the aim of producing medicines and natural dietary products for optimum health care of human
being. They exist to promote safe and hygienic herbal products by giving them a status of
modern science for betterment of human life. The remedies used in their pharmaceutical products
are obtained from common herbs and foods. The healing properties of their medicines have
shown magnificent results incurring a number of common and uncommon diseases Their
products range includes various Murabba Jaats, natural food supplements, herbal oils, effective
syrups and medications for natural beauty and top class compound drugs that are meant for
mental tranquility and a serene life. Marhaba Laboratories are proud to be the major Oriental
Medicines manufacturers. Today, the natural herbal products of Marhaba Laboratories have
become the household items not only inside Pakistan, but their demand is equally high abroad
where people believe in the efficacy of Oriental Medicines. Marhaba is one of the largest

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company engaged in research, development, production and marketing of Health Food Products,
Herbal cosmetics, Herbal Remedies and many other OTC products. Marhaba has a perfect GMP,
Quality Assurance and ISO Quality Management system to meet the customer satisfaction,
National & International standards. Consistent quality products, continuous high standards of
service and affordable prices are playing a major role in the growth of their business. They take
proactive steps to ensure that their products are safe, pure and effective. Their products
continually meet the rigorous certification requirements of National GMP Standards for quality
and purity. Marhaba has consolidated its image as a (purity and quality) conscious company and
has, over the years, demonstrated its firm commitment to quality and strict adherence to
international standards. Marhaba takes pride in maintaining a high quality in its products and
superior skills and acquiring the latest in advanced technology. It is conscious of the need to
improve efficiency and set new standard of excellence in the competitive pharmaceutical market
for the humanity. Research and development is a passion at Marhaba and for the purpose
company is keen to gain expertise and knowledge in the field of herbal sciences and to stay
updated with the global trends. These expertise and knowledge has always leveraged Marhaba
and the company is modernizing the old wisdom and knowledge of herbs through current
research and development. Hakeem Muhammad Usman (Founder and CEO of company) being
the expert herbalist has a vast vision to provide innovative and affordable Natural Health Care
Products for human beings in Pakistan and abroad. His efforts uplifted the company from a small
business to a huge neutraceutical project. Making a distinct identity for itself, Marhaba
Laboratories is committed to provide total customer satisfaction owing to its quality products.

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MARHABA’S RECIPE
M Miracle of nature
A Acknowledged and available globally
R Researched and tested in our own state of the art laboratories
H Herbs and honey of the best quality
A Approved and used at the international level by the known physicians and
oriental medical practioners.
B Brothers, unity, faith and discipline of the highest kind
A Allah’s mercy on the top of all

BOARD OF DIRECTORS
M. Usman sheikh (Chairman)
M. Iqram (Director of Finance)
M. Islam (Director of Production)
M. Jameel (Director of Marketing)
M. Saleem (Director of Production)
All these five BOD’s are top level managers and strategists at Marahaba. They have focus
towards introducing new quality products. . Their activities typically involve active programs to
expand into new markets and stimulate new opportunities. New product development is
vigorously pursued and offensive marketing rivalry strategies are a common way of obtaining
additional market share for them. They respond quickly to any signs of market opportunity, and
do so with detailed research. So we can say that they are prospectors.
Top management examines in detail the micro and macro environment to get benefit of all
opportunities. Marhaba strategists tend to expand into areas close to their existing core
competency. Rather than expanding into new markets, they gradually expand existing markets
i.e. herbal products. So being analyzer they are getting benefits of opportunities and avoiding
threats. Top management always take decisions by involving all managers and related employees
regarding new product development which shows that they also empower their employees and

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preferring their ideas. So they are going towards team composition as well. All the strategies of
Marhaba support Marhaba to accomplish their objectives and to move on the way to success in
competitive environment. Marhaba strategists are prospector; they expand into new markets and
stimulate new opportunities. They introduced new highly quality herbal products by doing
details research so they are moving to attract new customers and to increase market share. All
these efforts help them to achieve their objective, taking edge on competitors as well as to get
profitability. Top management of Marhaba prefers to take decisions by involving their
employees and related managers. This helps to come up with new ideas and to identify issues
related to system and processes at laboratories. This also helps to identify that is suitable for
what kind of task. A team composition helps to improve Marhaba’s ability to attain their
objectives within time frame.

OBJECTIVES
a) First objective of Marhaba is to make this company a leading global brand of health and
natural products by providing what is promised by staying firmly grounded in principles of the
honorable herbal tradition.
b) To preserve health and improve quality of life by providing thoroughly researched high
quality new standardized herbal products and solutions to the mankind through highly capable
and motivated human resource.
c) To increase market share up to 40% of previous sales for seasonal products. d) To increase
market share up to 20% of previous sales for medicine and other related products.

SMART OBJECTIVES
SMART objectives focus on outcomes rather than activities and allow to Measure Company’s
success.
SPECIFIC
Marhaba Company’s focus is towards becoming a leading global brand of “health and natural
products”. Their objective is clear that their target market includes those customers who use
herbal product and continuing their herbal traditions. That’s why they are just offering herbal
products which are thoroughly researched. They are also specifying their objectives for market

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share for both seasonal, medicines and other related product which depends on previous year’s
sales every year.

MEASURABLE
Their objectives are measurable, as they specify that they have to increase their market share for
seasonal products up to 40% percent of previous year and for medicines up to 20% of sales of
previous year.

ACHIEVABLE
Marhaba objectives are realistic as they have a realistic path to achievement. They have all the
abilities, skills, Attitudes and financial capacity to achieve them. As they have identified their
goal that they want to preserve health and improve quality of life by providing thoroughly
researched high quality new standardized herbal products so they are expanding and growing
themselves to match this goal and also introducing new herbal products for example recently
they introduced menthol inhaler. Their objective is also to preserve health by providing the
standardized products, so they are offering high quality product by doing detail research herbs.
They are also importing herbs from Malaysia and India for this purpose. They mostlyachieve
their target of market share for those products which are seasonal like drinks (Sherbtaygulbahar)
due to high demand.

RELEVANT
They want to be a leading global brand of health and nature products by improving quality of
their products. For this purpose they are doing detailed research in their own laboratories as well
as government laboratories about herbs. They have all the resources, knowledge and time to
achieve them, so their goal is both high and realistic.

TIME BOUND
Marhaba set time frame according to the products category. If they want to introduce new
products, it takes too much time for testing, Approval and certification of the product. So there is

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no time frame for new products. But they have time frame for already existing products
according to seasons. For example before summer they have to achieve their target of production
for drinks.

VISION STATEMENT
“Our vision is to dedicate ourselves towards superior human health and well being of every
household in a scientifically improved natural way.”Vision statement of Marhaba is audacious,
capitalizes on core competencies like research and development to produce natural and healthy
products. It is Inspiring as it creates a vivid image in people’s heads that provokes emotion and
excitement as they are dedicating themselves to serve every household with natural products. It
is motivating: clarifies the direction in which your organization needs to move and keeps
everyone pushing forward to reach it. This statement is Purpose-driven as well.”

MISSION STATEMENT
“We are committed to achieve our goals to produce the most nutritious natural diets, natural
medicines and herbal medicines as a divine service to mankind in the name of Allah the
Almighty. We shall continue to provide our consumers with the most innovative herbal products
keeping their natural effect intact.”

COMPONENTS OF MISSION STATEMENT

1. Customers

Under this component of mission statement, a company defines its focus on customers and
evaluates who their actual customers are. In the mission statement of Marhaba laboratories, they
have well defined about their actual customers, and also assure to deliver highly innovative
product with natural preservatives.
2. Products or services

This component identifies what are the firm’s major products or services. In the mission
statement they have clearly defined about their products i.e “HERBAL PRODUCTS”.
3. Technology

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This component is addressed in mission statement as: “MOST INNOVATIVE HERBAL
PRODUCTS”, that means they are using extensive research and laboratories testing that reflects
the usage of technology to produce innovative and standardize products. And also its aim is of
producing Oriental Medicines and natural dietary Supplements in a modern and scientific
manner.
4. Philosophy

Marhaba’s philosophy is mentioned as simple and ambitious. They are indulging themselves in
inspirational activities by giving the most nutritious natural diets, natural medicines and herbal
medicines as a divine service to mankind.

MARHABA’S MAIN PRODUCTS

 Marhaba Honey
 Marhaba ispagol Husk

Marhaba Honey
Pure honey is one of the greatest gifts of nature. Nature has created floTheirrs of various kinds,
bee extracts honey out of these floTheirrs and Marhaba packed this by observing all hygienic
principles. Honey is a viscous liquid. It consists of Water 17.07%, Sucrose 5.34%, Fructose
40.05%, Glucose 34%, Ash 0.17%, Minerals and Proteins. It is the best tonic for human body
that rejuvenates various systems and repairs any damage to the cells. It creates resistance and
acts as bulwarks against pathogens in the body. Recent scientific research has revealed that
honey has produced quite healthy results for healing chronic wounds, including skin diseases. It
is also used for eyes. Since long it has been used as skin beautifier and great facial lotion and
natural glycerin. It serves as ineffective throat wash. It activates digestive system and is an
effective tonic against intestinal disorders. Honey is a good drink in water for summer and in
milk for winter. It is a tonic for children as it promotes their growth, vitality and strength. Like
other products of Marhaba laboratories, Marhaba honey is also a household necessity and
remedy all around.

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Available
50 gram Tube, 80 gram Jar, 235 gram Bottle, 300 gram Glass, 400gram
Glass, 500 gram Glass, 500 gram Bottle, 1 kg pack.

Also available in
Sidr honey also available in 235 gram bottle and 500gram glass packing.

Marhaba Ispahgol Husk

Marhaba Ispaghol Husk, which is obtained from Plantago ovata is a harmless product of
vegetable origin and is a natural sTheirce of non-starch highly soluble carbohydrate fiber
particularly intended for the treatment of constipation and bacillary dysentery.

Indications
Constipation is one of the most common complaints of mankind. Habitual and chronic
constipation is by far the common ones. Liquid paraffin hinders the proper assimilation and
absorption of essential vitamins and minerals whereas no such problem is associated with
Ispaghol husk. Moreover, Ispaghol husk is also an excellent and easytherapy in patients with
intestinal amoebiasis, ulcerative colitis and other ano-rectal diseases. Modern researches have
shown the ability of Ispaghol husk to counter ailments like hypercholesterolemia, obesityetc.

Mode of Action
Marhaba Ispahol Husk absorbs large quantities of water and assumes a
mucilaginous form which provides soothing and protective effect to the
intestinal walls and seizes the wastes of the organism. The national cholesterol
education program and adult treatment guidelines of U.S.A has recently
strongly recommended Ispaghol huskas an effective remedy for the treatment
of patients with high cholesterol level. Psyllium (Plantago ovata) belongs to a
group of soluble fibers which includes pectin, mucilage, certain hemicelluloses
and potassium that show cholesterol lathering effect when added to the diet.

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Packing
Available in 4 gram hanger, 25 gram, 50 gram, 95 gram, 150 gram &300 gram pack.

OTHER PRODUCTS

Marhaba Almond Oil

A Gift from Nature
Description
The almond belongs to the tribe Prunae of the natural order Rosaceae. It’s botanical name is
Amygdalus communis.
Active ingredients
Almond oil is a clear pale yellow, oily liquid having slight and characteristic odTheir with a
bland and nutty taste. It consists chiefly of Olein with a small proportion of Glyceride of Linolic
Acid and otherGlycerides.
MARHABA OLIVE OIL
Marhaba olive oil is nutritious, demulcent and mildlylaxative. Its massage strengthens the
Theirak parts of the body, soothes inflamed and hurted parts. Also effective for the treatment of
duodenal ulcer.

MARHABA BLACK SEED OIL

Description
After already established oils like almond oil, olive oil and castor oil, Marhaba
Laboratories present another herbal oil about whom the Prophet (peace and
blessings of Allah be upon Him) told us “Use the Kalonji for indeed, it is a
remedy for all diseases except death. “Keeping in view of the saying of
Prophet(peace be upon Him), Marhaba Laboratories extracted the Kalonji
oilfrom purest Kalonji (Nigella, sativa).From oil extraction to packing every
step is carefully monitored and high quality is maintained till the end. As
Marhaba Kalonji oil is as pure as nature it has got mass popularity in every
nook and corner of the country.

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Instructions
Keep in cool, dry and dark place away from children. Not recommended for pregnant women.
Consult physician if symptoms persist. Packing:Marhaba Roghan Kalonji is available in 25 ml
50ml and100ml pack. Other oils Includes, Castar oil, Mastard oil, Coconut oil and Tilona oil.

MARHABA ARQ-E-GULAB - Mild Laxative and Cardio Tonic

Also known as “Rose Water “Description:
Marhaba Arq-e-Gluab is one of the most selling products of Marhaba Laboratories which
through its quality, fragrance and efficacy has surpassed all other rose waters. It is distilled from
fresh rose’s using special technique which absolutely preserve its delicate ingredients.

REFRESHING SYRUPS

MARHABA SHARBAT ANAR (POMEGRANATESYRUP)

Marhaba pomegranate syrup is refreshing medical syrup having pleasant taste.

MARHABA GUL BAHAR

Gul bahar is now becoming one the main product of marhaba. Marhaba invest a lot in marketing
of this refreshing drink to make it the market leader in the product category.

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 BUSINESS PROCESS
The product line of Marhaba Laboratories deals with herbal food, herbal medicine and beauty
products.
With respect to product an order passes through following process. After receiving enquire, the
marketer passes the order to production department, the production then ask the procurement
department to make the necessary purchase from the suppliers. When procurement department
makes the purchase the production department starts the production and then full fills the
requirement given by the sales department. After the production is completed the products are
then store into finished good department from their sale department distribute the products to all
over the country.

Managing
Procurement Inventory
labor

Production Resposibility of Dispatch of

forecast dock finished good

Budget Maintainance Handling of

allocation of warehouse waste material

Material Trucks
Logistics
availability inspection

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 DEPARTMENTS OF MARHABA
Marhaba laboratories have different departments to keep the things on the pace with the industry.
Following are the list of the departments.
 Admin/HR department.
 Finance department.
 Marketing and sale department
 Research and development
 I.T department
 Production Department.
 Procurement department

Basic Function of department

ADMIN/HR department
The basic function of this department is to make sure that everything runs on a smooth pace. The
responsibility of admin department is to implement the rules and regulation and make sure that
every employee is following the rules and policies. Head of this department is Mohsin Rizwi
whose ultimate responsibility is to make policies for the betterment of the company.
Some important responsibilities of the admin manager are following:
 Provides supplies by identifying needs for reception, switchboard, mailroom, and
kitchen; establishing policies, procedures, and work schedules.
 Provides communication systems by identifying needs; evaluating options; maintaining
equipment; approving invoices.
 Completes special projects by organizing and coordinating information and requirements;
planning, arranging, and meeting schedules; monitoring results.
 Check and fulfills and demand to the other departments.

Human resources department is also control by admin manager, the basic function of this
department is hiring, training and development, compensation and benefits.
Under the supervision of admin manager there is a designation of HR executive who has some
responsibilities to perform. The responsibilities are as follow:
 Hiring of daily wage worker.

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  Issuing of employee card.
 Check attendance on daily basis of daily wage.
 Maintain daily wage’s employee sheet.
 Collect over time from departments approved by their head of department.
 Prepare the salaries of permanent and daily wagers
 Maintain all the files
 Enrolled new permanent employee face expression

In this ever changing environment, the working infrastructure and the global scenario viewed
from a broader perspective, the role and responsibilities of HR management assures greater
proportion in every aspect of activity.
As you know that human resource make up the workforce of an organization and to manage,
organize and to utilize this workforce is essential to get the objective and excellence. And the
HRM functions in the organization plays the vital role of the unit taking care of the human
capital or human resources. The HRM functions are responsible for the process, which allow the
organization to stay competitive in the external market and internally efficient. The HRM
functions adds value in the organization and HRM functions plays vital role as the other
department.
The formost and prime function of HR in any organization is recruiting the right person and then
getting the required quality and quantity of work in line with the organizational goals which uses
the various tools and techniques for motivation, appraisal, training and cross functional team.
As human resource is the need of organization to be conducted with their different business
activities so development of these people is the key task for the organization. Human resource
development is a strategic and comprehensive management area which involves establishing
policies, practices, administrative structure that emphasizes on the organization’s most valued
resources. Human resource development includes the development of manpower and human
capital through using different tools such as training, promotions, transfers and opportunities for
career development of which ultimate objective is to achieve organizational goals. The human
resource of Marhaba Laboratory is very much efficient.

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I.T Department
Technology helps us in every field of life. No matter you are a doctor or engineer technology
help you to do your work effectively and efficiently. Marhaba’s I.T department is headed by
Shahid and he supervises the team of four people. There work is to solve the I.T related issue
and quires of the employees.
Marhaba use Business Management System (BMS) to keep the record of the employees and
provide them necessary applications to perform their duties.
Basic responsibilities of this department are:
 Review performance of IT systems to determine operating costs, productivity levels, and
upgrade requirements.
 Benchmark, analyze report on, and make recommendations for the improvement of the IT
infrastructure and IT systems.
 Provide I.T related solutions to all employees.
 Connect the employees with each other and outsider with latest software.

To keep their system up to date Marhaba is now introducing SAP system to compete in this
dynamic environment.

Finance Department
The goal of any finance function is to achieve three benefits: business support service, lowest
costs and effective control of the environment. Money is the lifeblood of a business and finance
is the nerve center. Finance is required to promote or create a business, gain assets, develop
products, run market surveys, advertise. The conventional view of finances focuses on being
reactive, efficient, quantitative and risk averse. New innovative views focus on being vision-
oriented, opportunity and growth focused, intuitive and risk-taking.
The finance department of a business takes responsibility for organizing the financial and
accounting affairs including the preparation and presentation of appropriate accounts, and the
provision of financial information for managers.
Finance department is under the control of Muhammad Iqram Director of finance of marhaba.
He looks over the finance department under his supervision there is a designation of CFO whose

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ultimate duty is to maintain the accounts of the company and provide assistance to director so
that he can talk necessary decisions.
There are almost seven to eight employees in the finance department their work is to
communicate with the supplier so that financial relation between two companies or between
marhaba and his suppliers runs smoothly.
One of the main duty of the finance department is Payables and Receivables; the finance
department manages all cash flow into and out of a business. Vendors and creditors need
payment correctly and on time to keep things running smoothly. You need to stay liquid--the
right amount of cash on hand--at all times and finance must maintain payment plans that keep
everything on track.
Book keeping procedures; keeping records of the purchases and sales made by a business as
well as capital spending. These records today are typically kept on computer files. But we still
use the term ledger entries to refer to the days when all financial transactions were carefully
recorded in thick books (ledgers).
Creating a balance sheet and profit and loss account; financial statements need to be
produced at given time intervals, for example at the end of each financial year. Trial balances are
extracted from the ledger entries to create a Balance Sheet showing the assets and liabilities of a
business at the year end. In addition, records of purchases and sales are totaled up to create a
Profit and Loss (P&L) account.
Besides all this finance department in marhaba is responsible for each and every penny which
company spend in daily routine. They have to keep record and provide financial assistance to
other departments such as admin to purchase the daily routine items such as stationary.
To sum it up we can say that finance department in marhaba is responsible to make good
working relationship not only with outside suppliers but also with the other departments inside
the company.

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Procurement Department
To fulfill the demand of the company and make the purchase easy for the company marhaba has
a separate department. The expert tries their level best to make the purchase valuable for the
company. They always make sure that whatever they purchase is up to the quality which is
required by the company.
To understand better what the role of the purchasing department is, consider some functions it
performs.

Procuring Materials
One role of the purchasing department is to procure all necessary materials needed for
production or daily operation of the company. For a production company, this might include raw
materials such as herbal material or plastics, but it also might include tools, machinery, delivery
trucks or even the office supplies needed for the secretaries and sales team. In a retail
environment, the purchasing department makes sure there is always sufficient product on the
shelves or in the warehouses to keep the customers happy and keep the store well-stocked.
Purchasing also oversees all of the vendors that supply a company with the items it needs to
operate properly.

Evaluating Price
A purchasing department also is charged with continuously evaluating whether it is receiving
these materials at the best possible price in order to maximize profitability. This can be
challenging for a small business that may purchase in lesser quantities than a larger vendor and
which thus may not receive the same type of bulk discounts. A purchasing department in a small
business needs to shop around to find the best vendors at the most reasonable prices for the
company's particular size orders. Purchasing department staff may communicate with alternate
vendors, negotiate better pricing for bulk orders or investigate the possibility of procuring
cheaper materials from alternative sources as part of their daily activities.

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Policy Compliance
The purchasing department also must ensure that it is complying with all company policies. For
example, in a marhaba, individual staff members may communicate with the purchasing
department about purchasing needs for things such as office supplies or computers. Before
making a purchase, the purchasing department must ensure that it heeds the proper protocols for
purchase and budget approval and must ensure that any items are purchased in accordance with
the overall purchasing policy of the organization.

Production Department
Marhaba produce herbal food and medicine. M. Saleem and M. Islam controls the production in
marhaba laboratories in kotlakpat and sunder factory respectively.
The production department is responsible for converting inputs into outputs through the stages of
production processes. The Production Manager is responsible for making sure that raw materials
are provided and made into finished goods effectively. He or she must make sure that work is
carried out smoothly, and must supervise procedures for making work more efficient and more
enjoyable.
Following are the main duties of production department.

Quality of Goods
The production department's main duty is to ensure the goods being produced meet the
customer's quality expectations. Even though the quality assurance department inspects the
goods through the manufacturing process, the production department has certain quality duties
too. Each step measures the raw material to make sure it is within the tolerances recommended
before it goes to the next step. This measurement is either done digitally or by the machine or
production operator.

Production Scheduling
It is the duty of the production department to maintain a production schedule so other
departments know what is being produced and how long it takes to produce that quantity. The
sales department relies heavily on this production scheduling to provide customers with a
satisfactory time line of shipment for their purchases.

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Coordinating Duties
This is the last step in a long production process. In all production process it is the duty of the
production manager to coordinate the duties of the employee so that production runs smoothly.

Research and Development

Marhaba deals in herbal product so the research is the first priority of the company. To become
the market leader they put great emphasis on research for this purpose they have given free hand
to Muhammad Shoaib manager research and development he also holds the designation of
manager quality control.
Research is the asset of marhaba. It's highly knowledge based and comprises of thorough study
and effects of natural herbs. Marhaba always take care in conducting rigorous experimentation
and authentication of pharmaceutical procedures so that their valuable customers get the best.
The R & D department is equipped with modern research facilities where their highly qualified
employee’s work on diverse natural herbs. The highly qualified professionals are from the areas
of agronomy, botany, microbiology, oncology, bio-technology, pharmacology, chemistry,
clinical pharmacy, and much more. Through the ceaseless quest of their workforce, they have
been able to produce the highly result-oriented products that cover almost all the aspects of
human health. There have been involved in developing natural food supplements like Ispaghol
Husk, Honey, and Herbal Tea (Instant Joshanda). These products are prepared from totally
harmless herbs of vegetable origin, and are truly a natural sTheirce of health cure. There
Ispaghol Husk is famous among patients of constipation and bacillary dysentery. There pure
honey is the best tonic that rejuvenates human interior system and repairs damage to the body
cells. The research done on botanical oils has resulted in the production of highly nutrient and
effective oils like almond oil, the high viscosity castor oil, the world famous Kalonji oil which is
in fact the treatment to all the diseases except death as already stated by the Holy
Prophet(PBUH). Along with other oils, Marhaba's Arq e Ghulab holds the market due to its high
quality, fragrance, and effectiveness over otherrose waters available in the market. Their
energetic syrups like Sharbat e Illaichi, Sharbat e Bazori andmany more are the result of constant
research work. They naturally activate the feeling of one's energetic fulfillment that can't be

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opposed. Their delicious tastes provide the drinking persons a sense of tranquility and soulful
experience. The extensive research done in the field of beauty care has produced products like
Marhaba's Acne Clean Cream, Amla Hair Oil, Black Henaetc. to name a few. For infants, young
ones, and adults, a vast range of health products has been manufactured after intense research on
traditional herbs and natural products. Whether it's a matter of pain in the belly among theinfants,
the irritating coughing or flu among any age of people, or if someone feels digestion issues,
Marhaba's Honehar Gripe Water, Joshanda Instant, Gasnil Tablets etc. and many other top of the
orderoriental medicines serve the purpose instantly.Marhaba's rapturous management takes pride
in presenting one of kind delicious food supplements in the form of Murabba Jaats – if addedto
one's dining table, increase the taste.

Research on Dengue
Dengue fever also known as break bone fever, is an infectious tropical disease caused by the
dengue virus. Symptoms include fever, headache, muscle and joint pains, and a characteristic
skin rash that is similar to measles. In a small proportion of cases the disease develops into the
life-threatening dengue hemorrhagic fever, resulting in bleeding, low levels of blood platelets
and blood plasma leakage, orinto dengue shock syndrome, where dangerously low blood
pressure occurs. Dengue is transmitted by several species of mosquito within the genus Aedes,
principally A. aegypti. The virus has four different types; infection with one type usually gives
lifelong immunity to that type, butonly short-term immunity to the others. Subsequent infection
with a different type increases the risk of severe complications. As there is no vaccine,
prevention is sought by reducing the habitat and the number of mosquitoes and limiting exposure
to bites. Treatment of acute dengue is supportive, using either oral or intravenous rehydration for
mild or moderate disease, and intravenous fluids and blood transfusion for more severe cases.
The incidence of dengue fever has increased dramatically since the 1960s, with around50–100
million people infected yearly. Early descriptions of the condition date from 1779, and its viral
cause and the transmission were elucidated in the early 20th century. Dengue has become a
global problem since the Second World War and is endemic in more than 110 countries. Apart
from eliminating the mosquitoes, work is ongoing on a vaccine, as well as medication targeted
directly at the virus.

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Research on Asthma
Asthma is the common chronic inflammatory disease of the airways characterized by variable
and recurring symptoms, reversible airflow obstruction, and bronchospasm. Symptoms include
wheezing, coughing, chest tightness, and shortness of breath. Asthma is clinically classified
according to the frequency of symptoms, forced expiratory volume in 1 second (FEV1), and peak
expiratory flow rate. Asthma may also be classified as atopic (extrinsic) or non-atopic (intrinsic).
It is thought to be caused by a combination of genetic and environmental factors. Treatment of
acute symptoms is usually with an inhaled short-acting beta-2 agonist (such as salbutamol).
Symptoms can be prevented by avoiding triggers, such as allergens and irritants, and by inhaling
corticosteroids. Leukotriene antagonists are less effective than corticosteroids and thus less
preferred. Its diagnosis is usually made based on the pattern of symptoms and/orresponse to
therapy over time. The prevalence of asthma has increased significantly since the 1970s. As of
2010, 300 million people were affected worldwide. In 2009 asthma caused 250,000 deaths
globally. Despite this, with proper control of asthma with step down therapy, prognosis is
generally good.
Responsibilities of the Quality control and RND manager are as follow:
 The manager is responsible to research in the new field so that Marhaba can produce
product which can help their customers.
 As he holds the position of quality control manager so his basic duty is to make sure that
they produce product on a certain quality level.
 Completes technical assessments for evaluation of new product / process opportunities.
 Setting customer service standards
 Specifying quality requirements of raw material with suppliers
 Investing and setting standard for quality
 Ensuring that production process comply with national and international standards
 Monitoring products quality.

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Marketing and Sales Department
Marketing and sales department is the life line of Marhaba laboratories. That’s why this
department directly reports to Muhammad Jamil director of marketing.
The marketing department has overall responsibility for growing revenue, increasing market
share and contributing to company growth and profitability. In a small business, the marketing
department may just be one person, or it may include a marketing director or manager plus
marketing executives responsible for functions such as advertising, publications or events.

Strategy
The director of the marketing department takes responsibility for setting marketing strategy in
line with overall company strategy and objectives. The strategy may be to increase share in a
specific market sector, for example, to enter a new sector, or to open a new channel of
distribution, such as the Internet, to reach a wider geographical market. The marketing
department reaches agreement on strategy with the board or senior management team before
planning campaigns in detail.

Market Research
Market research is a key responsibility for the marketing department. Research helps the
company identify market opportunities and gain a better understanding of customer needs. It also
helps them understand competitors’ strengths and weaknesses so they can take action to protect
business with existing customers or win business from weaker competitors. The department can
carry out its own research by studying industry reports, market data on websites, or by contacting
customers and prospects to survey their needs and attitudes. Alternatively, they can brief a
market research firm to carry out the research.

Product Development
The marketing department works with Internal or external product development teams to develop
new products or improve existing ones. The department analyzes sales of existing products and
identifies gaps in the product range where there may be opportunities for the company.

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Marketing employees provide development teams with information on customer needs and
preferences to help them identify the features or improvements to incorporate in new products.
Later in the product development process, the marketing department sets prices and prepares
plans to launch the product.

Communications
Marketing departments plan campaigns and develop communications material to promote
products and services to customers and prospects. Depending on their available budgets, they
may plan advertising campaigns, develop e-mail marketing programs, create promotional content
for the company website, write press releases or product publications, such as product leaflets,
company brochures, product data sheets or customer newsletters. They may write and design the
promotional material if they have skills within the department or they may appoint advertising
agencies or design firms to produce the work.

Sales Support
Cooperation between the sales and marketing departments can improve sales performance and
speed up business growth. The marketing department can provide sales teams with high-quality
leads by running advertisements that include a reply mechanism, such as a coupon or telephone
number, or by encouraging visitors to the company website to register their details in return for a
free newsletter or special report. Marketing also prepares presentations for the sales team and
supplies them with stocks of promotional material to give to customers and prospects.

Communication strategy
Marhaba use different sources communicate their target marketing. Marhaba use those sources
on that the more customer attract like TV, NEWSPAPER, BILLBORD and when they launch se
came in all their products use pamphlets to aware their customers. Communication objective:
Marhaba use different sources to attract their target customer. The objectives of marhaba produce
awareness in our customer about new products and also produce awareness to new customer
about marhaba products. Marhaba also tells their customers that marhaba provide pure things to

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their customers. Marhaba also give the knowledge of marhaba that they give you the energy and
good test. Marhaba also give message that marhaba products are good for health.

Adds in TV channel
Marhaba give adds on different TV channels at different time. Marhaba management also keeps
in mind that their competitors use what channel and what time they give ads. Marhaba
management also keeps in mind what type of customer they attract and what time they sit before
TV.

Newspaper
Marhaba Company advertises their product through newspaper. Large numbers of customers
have reading habit of newspaper, so marhaba use the media of newspaper to attract their
customers. Marhaba management also keeps in mind that their competitors use what type of
newspaper and what time they give their ads.

Billboard
Marhaba product attracts their customer through billboard. Marhaba Company selects the main
city in country and those places where large number of customer easily attract.

Distribution strategy
Marhaba Company establishes the distributions channels in each famous city of Pakistan like
Islamabad Karachi Lahore Haripur etc. They also acquired the suitable distribution in each city.
They hire maximum two distributors in a city due to prevent from their own completion. They
provide the margin to the retailer is equal to the interest of band like7% to 8%. They also paid to
use the shelf to store the product to the retailer for sale to the final consumer.
Marhaba product uses different channels to distribute their product. First of all the finishing
goods stored in the ware house and next step product sending to the distributor and distributor
distribute through different channel to whole seller to retailer and end to purchasing customer.
Marhaba distribute their product regularly to distribution because their customers satisfy
marhaba services. Marhaba company distribution channel in urban area and rural areas, and the

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rural areas the distributor have a responsibilities to distribute the product to all retailer stores.
Company target market in Pakistan all the big and important cities.

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CORE COMPETENCIES
As to satisfy the customer with a wide range of health care and natural care dietary solutions are
the primary concerns of the marhaba laboratories. They have created a strong positioning of their
brand through getting a sustainable competitive advantage. There are the following core
competencies that are the reason of making it’s a leading brand towards the natural health care
supplements.

Herbal products
Marhaba has highly distinguished itself on the bases of the its herbal products which has
consolidated image of purity and quality that demonstrates its commitment towards becoming
unique. All the herbal products are made after the extensive research and laboratory testing that
reflect the usage of technology to produce innovative and standardize products. And also its aim
is about producing oriental medicines and natural dietary supplements in a modern and scientific
manner.

Company’s culture
The culture of marhaba laboratories is highly differentiated among the same service providers.
The credible employees are hard working, efficient and process oriented that always keen to
make align the companies’ strategies with the changing trends of the environment. The highly
qualified professionals are from the areas of agronomy, botany, microbiology, oncology, bio
technology, pharmacology, chemistry, clinical pharmacy and much more. Marhaba’s philosophy
is mentioned as simple and ambitious. They are indulging themselves in inspirational activities
by giving the most nutritious natural diets, natural medicines and herbal medicines as a divine
service to mankind.

Standardized products
Al the quality products are made through hygienic, environment-friendly processes where all the
practices and operations are maintained under international standards. These standards are
governed by the regulations applicable under r the marhaba laboratory management system.

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Moderate price range
All the products of marhaba laboratory are available at the moderate prices that tend to increase
the sales volume. Such moderate prices are highly accepted by the targeted market customers
that give credit to use the products of this company. This strategy ultimately resulted in company
by gaining a huge profit that makes it different among the competitors.

Distribution system
The distribution channel is focused on the easy access to the customers to all differentiated
products of the marhaba laboratories. All the distribution strategies of marhaba strategists
supporting marhaba to accomplish their objectives and to move on the way to success in a
competitive by assuring the availability of its products to the customers.

BUSINESS STRATEGY
There are two basic strategies for any organization. Low cost strategy or Differentiation strategy.
We have four options for business generic strategy cost leadership. Differentiation, focus and
stuck in the middle, while Marhaba laboratory is doing its business on the basis of differentiation
strategy.

Differentiation Strategy
Differentiation is an approach under which a firm aims to develop and market unique products
for different customer segments.

Reason to go for differentiation strategy

Marhaba R & D department is equipped with modern research facilities where their highly
qualified employees work on diverse natural herbs.
The highly qualified professionals are from the area of agronomy, botany, microbiology,
oncology, bio-technology, pharmacology, chemistry and much more. Through the ceaseless
quest of workforce, they have been able to produce the highly result-oriented products that cover
almost all the aspect of human health.

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To compete with competitor, to increase market share and to make a valuable positioning in
minds of customers, it is focusing to introduce new products with unique attributes for new
market share.
Marhaba introduce new herbal medicines for diabetic and hypertension patients which are not
yet introduce by their competitors. They have introduced RUMATIL pain relief oil and herbal
acne cream which is not yet introduced by herbal pharmaceutical competitors.

FOCUS
Marhaba also desiring for focus generic strategy as to keep away itself from competitors in some
product categories. Focus means to have niched for particular product so that to increase in
market share by the help of sale of regarded product which is not being offered by competitors.
Marhaba offer NOISE INHAILER to target those customers who are sensitive to weather
conditions and pollen allergy specially people living in Islamabad and pindi. This inhaler is not
in competition by the competitors while Marhaba getting advantage by serving this niche.

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 SWOT ANALYSIS

STRENTHS:
 Global expansion is one of the major strength of marhaba Industry.
 Vast distribution network within Pakistan as well as beyond the boundaries
 Quality product herbal as well as healthy food products.
 Financial position strong due to no liabilities in bank and self finance projects.
 Scientific techniques used by marhaba as they are focusing on extensive research and
laboratories testing that reflect the usage of technology to produce standardize
products.
 Low start up and operational cost.
 Large profit margins.
 Interest of people in herbal products.
 Strong brand image.

WEAKNESS:
 Customer perception of people about some of the marhaba’s product is not as
compare to hamdard and qarshi for herbal drinks.
 Advertising efforts are not enough to compete competitors globally.
 Less awareness among consumers about some of the products.
 Shelf life is less as compare to competitors.
 Government intervention for the license and approval of some medicine.
 Shortage of power resources due ti energy crisis.
 Product lines less than competitors.

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OPPORTUNITIES:
 Government taxes for the export of herbal products decreasing.
 Cholesterol and stomach problem increasing due to unhygienic food.
 Demand for the herbal products increasing among people of all ages as people are
conscious about healthy and beauty products.
 Reduction in cost of healthy products somewhat help them in doing market
penetration and gaining more customer.
 Hygienic products which are fully processed are becoming a part of culture and
Marhaba is already following internationally set standards of each and every
products.
 Products are more reliable and suited to local climate environment than the synthetic
drugs, most of which have known and unknown side effect.
 Emerging markets of herbal pharmaceutical.
 Demand of herbal products in Middle East.

THREATS:
 A price of raw material for herbal product is increasing as inflation rate is increasing.
 Increase in energy crisis leads to increase in production cost.
 Income and sale taxes are increasing due to unstable economy.
 Energy cost increasing as already its availability is less in country.
 Wastes increasing in the machine due to power fail.
 Trade and tariff restriction are increasing.

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 PROBLEM RECOGNIZED
Running a business in a Pakistan in tight economic condition and politically unstable
environment is not easy. Every company face some problems no matter you are working in a
MNC or local company. The need is to recognize the problem so that we can improve them for
the betterment of the organization.
Following are the some problems which I recognized in Marhaba Laboratories.

 HR department is a part of administration department so there is no proper HR

department.
 HR executive is not clear about his roles and job description
 There is no harmony among the department.
 Marhaba is not giving any type of orientation to new hires.
 They are not practicing motivational techniques and employees are not motivated enough
to do their job effectively and because of this their turnover rate is very high.
 Employees working on daily wages are nor given enough wage. Wage rate is low which
280 rupees for male 260 rupees for females.
 Managers have no authority to take decisions they have to communicate with directors
before taking decisions.
 Directors gave priority to marketing and sales department and ignore other departments.
 Permanent employees are not getting enough salaries which they deserve according to
their designation.
 Performance is appraised by the immediate supervisor annually but they do not follow
any particular performance appraisal procedure throughout the year.
 They I.T systems and BMS software are outdated.
 Safety procedures are not followed in production process.
 There is no proper program of training and development for the employee.

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 RECOMMENDATIONS

There is always a chance of improvement fir organizations. No matter how profitable a

organization is they can still improve themselves to increase their market share. Marhaba
Laboratories is working in herbal industry and they are doing it well. Some recommendations as
an interne are as follow.
 There should be a proper HR department, which can better help employees and solve
their quires
 The need is to properly train the employees so that they can work better in the hectic
environment.
 They need to reconsider their wage and salary rate so that employee feel motivated while
doing their duty.
 The management should provide better arrangement for the employees.
 Infrastructure should be changed; separate cabins should be given to staff members.
 There magazines should be provided to the employees and customers visiting there.
 A separate lounge should be there for ladies.
 Autocratic (Saith) system must not be involved, there must be democratic system.
 New talent / professionals should be hired to cope with the competitive demand in the
industry.
 To motivate the employees there must be recreational programs.
 Training must be given to the employees.
 They need to update their software as other companies are working on latest software.
 They should give authority to the managers so that they can take decisions quickly.
 Manager should interact with their employees and appreciate them for their work.
 There must be a friendly environment among colleagues and internees.

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 CONCLUISON
Marhaba Laboratories is one of the main herbal product producers in Pakistan. They have
centralized system of command and control, for the betterment of the system they have to give
authority to lower or middle managers.

In this dynamic environment where system and firms situations are changing day by day the key
of success is technology. Marhaba needs to adapt new technology so that they can compete with
their competitors. For this purpose they are going to introduce SAP in their factory which is a
good and healthy sign.

They need to make a separate HR department, because HR department is the backbone of any
organization. For the betterment of the work force and better implementation of the policies they
need to work on this department.

It goes without saying that human resources are the most important in the organization; It
integrates all the activities and functions of the bank like job analysis, recruitment, staffing,
training, designing compensation package, employee appraisal system.

The overall analysis indicates that CEO Muhammad Usman work very hard to make Marhaba
one of the renown name in herbal industry. Now it is the time when he should empower his
employees to increase market share.

To sum my report I would say that Marhaba is a good and healthy place to work in.

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