Documente Academic
Documente Profesional
Documente Cultură
BEHAVIOR
A Thesis
Presented to
University of Luzon
Dagupan City
In Partial Fulfillment
Of the Requirement for the Course Subject,
Practical Research I (AS-2)
Researchers:
Gillian Nicole Tuliao
Kim Sarip
Jinky Villanueva
Ajialene Trinidad
Rachel Solar
Sonali Shiglani
Jerick Visperas
Eduard Zulueta
ABM-12 C
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Table of Contents
TITLE
Rationale 1
Conceptual Framework 3
Statement of the Problem 4
Scope and Delimitation 5
Significance of the Study 5
Definiton of Terms 6
Conceptual Framework 8
Research literature 15
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Table
Summary of Findings 33
Conclusions 34
Recommendation 34
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BIBLIOGRAPHY
Appendices
A (Letter of Permit to Conduct Study) 36
B (Sample Questionnaires) 37
C (Field Work Documentation) 39
Curriculum Vitae 42
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CERTIFICATION OF EVALUATION
COMMITTEE
Buying Behavior” that was prepared by Gillian Nicole M. Tuliao, Kim A. Sarip,
and form, and is recommended for ORAL EXAMINATION. This group passed the
CHAIRMAN
ADVISER
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requirements for the subject in Practical Research I and is hereby approved with
Evaluation Committee
Panel Member
Panel Member
Panel Member
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O Abstract
I. Preliminaries
Number of Pages:
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II.
RATIONALE
in the 1990s. Today it is used by more than 2 billion people around the world.
of the twentieth century. Today, people have begun using social media platforms
such as Twitter, Facebook, Instagram, Carousel and many more not only for
transaction worldwide. For our research, we decided to study about the effects
goods online directly to the seller. Most of the people prefer to buy online because
of a wide range of choices and it is easier because you don’t have to deal with
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going to find out. Consumer behavior is the action and decision that affects or
The main purpose of this study is to find out the different effects of
online shopping to the customers online buying behavior and what are the
customers online buying behavior. This research sought to answer the following
questions:
a. Age
b. Sex
c. Strand
3. What are the factors that affects consumers buying behavior online?
4. What are the effects of online shopping in the customer behavior when it
comes to purchasing?
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II.
RESEARCH METHOD
indexes; and then draws inferences about a particular population from the
III.
Summary of Findings
All the respondents are at age 17-18 years old, most of them are male and
prefer buying online often with the percentage of 76.67%, 16.67% seldom prefer
online shopping, and 6.67% of the respondents always prefer to buy online
As the researchers analyzed the results from the survey, before a customer
For the factors affecting the customers buying behavior, the good quality
of product factor has the highest weighted mean which is 2.37, indicating that
Based from the results in the factors affecting the customers online buying
behavior, the factors that has the least weighted mean are the label of the
product, trust in the website and good online advertising which means it has
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For the effects of online shopping to the customers buying behavior, the
weighted mean is 2.1, that means most of the respondents will still purchase
IV.
CONCLUSION
The researchers therefore conclude that this study help to understand the
effect of online shopping to customers online buying behavior. Most of the online
shoppers prefer buying online rather than actual store to lessen the time and
the life of consumers in its short time of existence. Online shopping has made
has made significant progress over the years to provide consumers a better
online shopping experience. With the rapid growth of products and brands
people have speculated that online shopping will overtake in-store shopping.
Based on the information that the researcher gathered most of the online
costumers seems to focus on the good quality of products, low price, on time of
delivery and popularity of the product rather than the label of the products,
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V.
RECOMMENDATION
The results from table 2 shows that the customers prefer to buy online more
often rather than going on a conventional store. This indicates that the students,
further research is required because the study is delimited to the students only.
As for the results from table 3, since the good quality of the product is always
affecting the customers buying behavior, seller should make sure that the
product they produce is worth of the price their customers pay. Label of the
product, trust in the website, and good online advertising is the least factor that
affects the customer. But even though it is the lowest among the different factors
that affects the buyer, they should be smart in picking the website, the product
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Acknowledgment
The researchers wish to give their dearest appreciation and gratitude to all
those, made this possible of this work, above all, we thank our lord almighty for
research study
To Dr. Maria Teresa A. Estrada the researcher’s adviser for her comments
and knowledgeable that leads us to gain for knowledge about our research
To our entire classmate, my group mates, friends who gave their time and
To our parents for their full support like this moral, financial support,
understanding love and kindness that made our research study successful.
Lastly to those whose names were not mentioned that help us finish this
Researchers
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Dedication
We proudly dedicate the success of our work lord to our loving parents
Our friends and love ones who share their knowledge to make our work
successful.
Gillian Jinky
Kim Rachel
Ajialene Sonali
Nicole Jerick
Eduard
Researchers
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Chapter I
Rationale
in the 1990s. Today it is used by more than 2 billion people around the world.
of the twentieth century. Today, people have begun using social media platforms
such as Twitter, Facebook, Instagram, Carousel and many more not only for
transaction worldwide. For our research, we decided to study about the effects
goods online directly to the seller. Most of the people prefer to buy online because
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of a wide range of choices and it is easier because you don’t have to deal with
going to find out. Consumer behavior is the action and decision that affects or
The main purpose of this study is to find out the different effects of
online shopping to the customers online buying behavior and what are the
Theoretical Framework
Sajjad Nazir, Arsalan Tayyab, Aziz Sajid, Haroon ur Rashid, Irum Javed’s
research study about how online shopping affects the consumers buying
behavior in Pakistan is the basis of this study. The study ought to identify what
are the different factors that affecting the consumers directly for online shopping.
The purpose of this study is to review the factors felt reservation of consumers
in online shopping.
of survey questionnaires, the framework of the concept of this study revolves on,
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customers online buying behavior. This research sought to answer the following
questions:
a. Age
b. Sex
c. Strand
3. What are the factors that affects consumers buying behavior online?
4. What are the effects of online shopping in the customer behavior when it
comes to purchasing?
This study will focus on the effects of online shopping to the customer
online buying behavior and will be conducted at Perez, Blvd. Dagupan City.
The target respondents are the Grade 12 students (STEM, ABM, GAS) at the
randomly selected.
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This study tends to know the effect of the online shopping on the
customer’s buying behavior. This study also aims to know the different factors
that may affect the customer’s behavior because of the online shopping. This will
the customer’s behavior. The result of this research will be useful for the
The online buyers. This study will benefit the buyer itself by knowing the crucial
effects of buying online. This study will also serve as a guideline to the buyer to
have some knowledge regarding the bad and good effects of buying through
online sellers.
The online sellers. This study will benefit the sellers through gaining some
To the future researchers. This study will benefit the future researchers that
have the same study as this; it could use it as a reference; this will help them to
get more information about the different effects of online shopping regarding the
customer’s behavior and lastly, they can gain more knowledge and ideas about
this study.
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Definition of terms
Online Shopping- The act of purchasing products of services over the internet.
goods or services and has the ability to choose between different products and
suppliers.
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Chapter II
ABSTRACT
Related literature:
This part of the study contains associated researches about the effects of
online shopping to the customer’s buying behavior that is found in the internet.
It includes ideas, finished thesis and conclusions. This section could improve
According to the authors of the study “How Online Shopping Is Affecting the
channels electronic transactions are increasing rapidly. This need has arisen to
understand how they perceive directly to buy consumers. Most of the people who use
the internet to purchase goods online, but that there are still some reasons for which
The researcher’s purpose in conducting such study is to review the factors felt
study what are factors affecting the consumers directly for online shopping.
different universities and the public in Pakistan. The researchers used frequency
distribution, average and charts analysis to analyze the replies of their respondents.
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For their conclusion and analysis, most of the people prefer to make their
purchases online. And factors such as psychological factors, social factors emotional
factors, and the privacy factors which affect the buyer attitudes of online purchases.
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Chapter III
RESEARCH DESIGN
This chapter presents the research method used in the study. This part
of the study consists the procedures used by the researcher in collecting and
Research Method
indexes; and then draws inferences about a particular population from the
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The location of the study will be conducted at the University of Luzon. The
Research Instrument
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merits about validity of information and it puts less pressure on the respondents
respondents. The respondents have a greater confidence that they will not be
identified by anybody for giving a view or opinion. In that way they feel more
questionnaires. The researcher had spent vigorous time, effort and cooperation
The respondents were given 5 minutes to finish the form given to them.
accomplished questionnaires.
With the approval of the research Prof. Dr. Maria Teresa Arenas Estrada for
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prevent rush respond. In supervising the survey forms, the researchers use the
time allotted for vacant time of student to avoid the destruction of class
discussions.
After gathering the data, the following statistical tools will be used in
Frequency Distribution
Percentage
It simply means “per hundred” and the symbol used to express percentage is %.
𝑓
𝑃% = 𝑥 100
𝑁
Where: f= Frequency
P= percentage
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Weighted Mean
final mean. If all the weights are equal the weighted mean equals to the
arithmetic mean.
(3𝑓 + 2𝑓 + 1𝑓)
𝑊𝑀 =
𝑁
Where:
frequency points given for each scale. The total weighted mean may be come into
summing up all the weighted points while in the pooled mean, total weighted
mean is divided by the frequency. The following are the rating skills applied to
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Chapter IV:
data gathered by the researchers for the evaluation of the Effects of Online
Gender F %
Female 14 42%
Male 16 48%
Total 30 100%
Age F %
Total 30 100%
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Strand F %
STEM 10 33.33%
ABM 10 33.33%
GAS 10 33.33%
TOTAL 30 99.99%
Table 1 illustrates the survey results, 42% of female and 48% of male
respondents participated in the online shopping survey. At the same time as 42%
of the respondents in the survey is 17 years old and 48% of the participants are
18 years old. And lastly, the researchers equally selected the number of students
LEVEL OF INFLUENCE
DESCRIPTIVE
WEIGHTED EQUIVALENT
Always Often Seldom
MEAN
Preference of
customer in 9 44 5 1.93 Often Affected
buying online
Table 2 illustrates that the selected Grade 12 students prefer buying online
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LEVEL OF INFLUENCE
DESCRIPTIVE
Factor WEIGHTED EQUIVALENT
3 2 1
MEAN
Table 3 shows the different factors that affects the behavior of the
customers in buying online. Good quality of product has the highest weighted
mean which is 2.37 and this indicates that the good quality of product factor
always affects the customers online buying behavior. And the remaining 7 factors
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that has a range of 1.68-2.33 indicates that the factors often affect the customers
LEVEL OF INFLUENCE
DESCRIPTIVE
WEIGHTED EQUIVALENT
Always Often Seldom
MEAN
Effects of Online
Shopping to the 15 46 2 2.1 Often Affected
customers
buying behavior
customers online buying behavior which is 2.1. This result indicates that the
respondents are often affected or they will purchase online products often.
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Chapter V
Summary of Findings
All the respondents are at age 17-18 years old, most of them are male and
prefer buying online often with the percentage of 76.67%, 16.67% seldom prefer
online shopping, and 6.67% of the respondents always prefer to buy online
As the researchers analyzed the results from the survey, before a customer
For the factors affecting the customers buying behavior, the good quality
of product factor has the highest weighted mean which is 2.37, indicating that
Based from the results in the factors affecting the customers online buying
behavior, the factors that has the least weighted mean are the label of the
product, trust in the website and good online advertising which means it has
For the effects of online shopping to the customers buying behavior, the
weighted mean is 2.1, that means most of the respondents will still purchase
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Conclusion
behavior. Most of the online shoppers prefer buying online rather than
new experience and has greatly impacted the life of consumers in its short
time of existence. Online shopping has made consumers more effective and
experience. With the rapid growth of products and brands people have
the information that the researcher gathered most of the online costumers
delivery and popularity of the product rather than the label of the
Recommendation
The results from table 2 shows that the customers prefer to buy online more
often rather than going on a conventional store. This indicates that the students,
further research is required because the study is delimited to the students only.
34
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Senior High School
As for the results from table 3, since the good quality of the product is always
affecting the customers buying behavior, seller should make sure that the
product they produce is worth of the price their customers pay. Label of the
product, trust in the website, and good online advertising is the least factor that
affects the customer. But even though it is the lowest among the different factors
that affects the buyer, they should be smart in picking the website, the product
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APPENDIX A
LETTER OF PERMIT TO CONDUCT STUDY
We assure that the data we will gather will remain confidential and to be
used on research purposes only. Your approval on this request is greatly
appreciated.
Respectfully yours,
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APPENDIX B
SAMPLE QUESTIONNAIRES
Read the following questions carefully and check the corresponding box of your
answer.
3- Always
2- Often
1- Seldom
3 2 1
Preference
FACTORS 3 2 1
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On Time of Delivery
Label of Product
Popularity of Product
3. What do you think will be the effect of online shopping to the customer’s
online buying behavior?
3 2 1
Purchasing of
products online
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Appendix C
PICTURES
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Curriculum Vitae
PERSONAL INFORMATION
GENDER : Female
AGE : 17
NATIONALITY : Filipino
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
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Curriculum Vitae
PERSONAL INFORMATION
GENDER : Female
AGE : 17
NATIONALITY : Filipino
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
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Curriculum Vitae
PERSONAL INFORMATION
NAME : Kim A. Sarip
GENDER : Female
AGE : 17
NATIONALITY : Filipino
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
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Curriculum Vitae
PERSONAL INFORMATION
GENDER : Female
AGE : 17
NATIONALITY : Filipino
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
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Curriculum Vitae
PERSONAL INFORMATION
GENDER : Female
AGE : 18
NATIONALITY : Filipino
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
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Curriculum Vitae
PERSONAL INFORMATION
GENDER : Female
AGE : 17
NATIONALITY : Filipino
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
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Curriculum Vitae
PERSONAL INFORMATION
GENDER : Female
AGE : 17
BIRTHPLACE : Makati
NATIONALITY : Indian
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
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Curriculum Vitae
PERSONAL INFORMATION
GENDER : Male
AGE : 17
NATIONALITY : Filipino
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
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Curriculum Vitae
PERSONAL INFORMATION
GENDER : Male07
AGE : 17
NATIONALITY : Filipino
CIVILSTATUS : Single
EDUCATIONAL BACKGROUND
50