VALUES

Jumia empowers employees to build

a sustainable and successful
ecosystem of digital services and
infrastructures which connects African
consumers and entrepreneurs in doing
better business every day.

At Jumia, we expand people’s horizons.

Our values are not just wishful words in
an entrance hall.
Our values drive our actions everyday.

www @

Discover our values

 We are a group of leaders
committed to winning the
digital landscape in Africa

We wake up every morning because we

share a common purpose: to change
people’s lives through the internet
We work hard, everyday, everywhere, to exceed the
expectations of our customers, partners and our teams
in everything we do.

Think big
and act fast
We are not afraid to think in terms of big solutions –
because we have seen for ourselves that it is possible
to make the seemingly impossible happen.
No is not an answer. We do not wait for it to come,
both in our daily job and our long term career, we take
risks where others dare not. Smart decisions and quick
actions to deliver results are our strengths.
 We are a group of leaders
committed to winning the
digital landscape in Africa

You don’t need

a title to be a leader
At Jumia, we believe leadership is a decision to take a
stand. It can come from anyone at any level and in any
role in the Group. It is about setting the tone, motivating,
inspiring, demonstrating lack of fear, courage and
determination to move people with you to achieve
greatness.

When there is a will

there is a way
Each challenge has a solution. And for each challenge,
there will often be millions of reasons not to do it, but
as many to actually do it. At Jumia, we believe there
is a way to build where others dare not. We identify
solutions rather than wasting time endlessly discussing
problems, or forwarding them onto other teams and
businesses. We own our decisions, and the successes
or failures that go with it.
We accept that it takes failure to learn.
 We achieve impact by
thinking faster and
executing better
than any other place

Fly high
and dive deep

Leaders have impact by combining a strong vision of

the big picture with a relentless, thorough focus on key
battles. We earn the right to own and build the business
only once we master all the details of how it works.
Every activity that contributes to achieving our vision
is equally worthwhile, and should be approached with
precision and flawless execution.

Simple is smart

It requires smartness to make a complex

problem simple.
We always hire and grow the smartest people, and they
transform complicated things into simple ones.
These simple things help us improve everyday.
 We achieve impact by
thinking faster and
executing better
than any other place

Think, decide,
and execute nimbly

We want to be agile not only to think, but also to make

decisions and execute on them.
We are pragmatic.
We know how to adapt when needed.
We do not hesitate to jump on opportunities that arise.
Things rarely happen how we have planned them,
hence we plan for the unexpected as well.
We build an organization and systems that adapt to the
unexpected.

Innovate
with thriftiness

A penny is a penny.
Thriftiness is making more pennies with a penny, using
our resources to bring the best of innovation
and impact.
 We grow people
who build businesses

Let the best

people and ideas grow
At Jumia, we have all backgrounds, nationalities,
religions, gender, sexuality, and age.
We want to see, value and reward only the best of
people and ideas, to promote diversity and meritocracy.

Play for the team

We achieve more as a team than as the sum of our

individual efforts.
We support each other, treat each other with respect,
we care, we empower and accept our common
responsibility.
We have no time for ego or politics.
We strive to create an environment in which each of us
can express an opinion, learn, grow and succeed.
 We grow people
who build businesses

Do what is right,
not what is easy

We have an open culture where we value disagreement

and constructive criticism.
In our challenging environments, we make a difference
by sticking to our ethics as a foundation of trust.
As professionals we constantly strive to demonstrate
the highest level of honesty and integrity in what we do,
whatever the context, regardless of the situation.
Whatever we do, we serve our short term needs while
never compromising on our long-term goals.

Work hard,
dance hard
We stay optimist and committed, regardless
of the situation.
As hard as we work, we also enjoy what we do
and have fun.
We work hard to dance hard.