Documente Academic
Documente Profesional
Documente Cultură
Submitted to
Of
By
Jithin J Kumar
P13185
I, Jithin J Kumar, Student of Rajagiri Business School, hereby declare that this report
titled “CUSTOMER AWARENESS ABOUT DATA RECOVERY SERVICES AND
SOLUTIONS OFFERED BY STELLAR INFORMATION TECHNOLOGY PRIVATE
LIMITED IN KOCHI LOC ATION” under the guidance of Prof. Harish B, faculty, Rajagiri
Business School is a bonafide record of the summer training done by me at Stellar
Information Technology Private Limited, as a part of partial fulfilment of the award of the
degree, Post graduate diploma management from Rajagiri Business School, Cochin.
I, also state that this report has not been submitted to any other university or
educational institution for the award of any degree or diploma.
DATE :
The gratification and elation of completing this project will be incomplete without
mentioning all the people who helped me. I am forever indebted to the Lord Almighty for
being with me throughout and in all my endeavours I am greatly indebted to Dr. Joseph I.
Injodey, the Principal, Rajagiri Business School for his encouragement, guidance and
assistance in availing this opportunity for doing the project. I express my sincere thanks to
Mr.Jiyo Paul, Branch Manager Kochi for taking enormous pain and spending his precious
time in guiding and providing me with valuable suggestions for the completion of this
project. I am grateful to my project guide Harish B, faculty, Rajagiri Business School for the
support and encouragement he has given me. I am thankful to all the respondents who
participated in my study and for sparing their time and effort without which I would never
have been able to complete this study successfully.
Jithin J Kumar
This project titled “Customer awareness about data recovery services and solutions
offered by Stellar Information Technology Private Limited in Kochi Location” was
undertaken in Stellar Information Technology Private limited for 8 weeks for the partial
fulfilment of the course. My industry mentor Mr Jiyo Paul (Branch Manager- Kochi)
instructed me to cover Kochi Location to explore awareness about Stellar Information
technology Private limited.
This project provides insights about customer awareness about brand name of Stellar
Data Recovery. The customer awareness about data recovery and other services being offered
by Stellar were explored in detail The project was conducted in kochi location and 112
companies participated in the survey.
As per my research I found out that Stellar is the only company that provides both
data recovery services as well as software. There is a huge potential for the company because
of the quality of service being offered. The competition from local players are stiff but could
be overcome easily as there isn’t any branded international players from data recovery
industry in Kochi area.
SECTION-I 7
PROFILE STUDY OF ORGANIZATION 7
INDUSTRY ANALYSIS 7
INTRODUCTION 8
P RELIMINARY UNDERSTANDING OF THE INDUSTRY 8
N ATURE OF DEMAND AND SUPPLY 9
HISTORY 9
ORIGIN 10
EXPANSION 10
CORPORATE AND REGIONAL OFFICES 11
ORGANIZATIONAL STRUCTURE 13
QUALITY POLICY 17
ABOUT STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 18
SERVICE MODEL 19
DATA RECOVERY PROCESS 19
CAPABILITIES 21
INFRASTRUCTURE 21
LIFE AND WORK CULTURE @ STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 22
DATA RECOVERY SERVICES FROM FLOODED COMPUTER SYSTEMS BY STELLAR - 24
R ECOVE RY C APAB IL I T IES 24
CLIENTS OF STELLAR DATA RECOVERY 26
AWARDS, REVIEWS AND RECOGNITION FOR STELLAR 27
LEARNINGS FROM INTERNSHIP 28
HARD DISK 28
TYPES OF HARD DISK CRASH 31
CAUSES OF DATA LOSS 32
W HAT IS DATA RECOVERY? 36
SOFTWARE SERVICES OF STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 37
STELLAR SMART:- 38
STELLAR P HOENIX CD ROM - DATA RECOVERY SOFTWARE 40
STELLAR INSTABACK: 41
STELLAR DATA CARE SUITE - A COMPLETE DATA SAFETY P ACK 42
STELLAR W IPE - SAFE FILE ERASER 43
SWOT ANALYSIS 44
STRENGTH 44
W EAKNESS 45
OPPORTUNITIES 46
INDUSTRY ANALYSIS
Rajagiri Business School Page 7
INTRODUCTION
Stellar Information Private Limited is into the business of Data Recovery. Data
Recovery means recovering the data that are stored in damaged data storage devices or
recovering data from files that gets corrupted due to natural disasters, virus attacks, user
errors or software errors, So that the data can be retrieved and used again. Data Recovery is a
professional service that is being provided by a very limited number of companies and Stellar
Data Recovery is the leader among them. Data can be stored in various methods; It can be
stored in printed paper which is grouped into files or folders as in old government offices. Or
it can be stored in digital format by means of excel, word, or PDF documents.
Advantage of storing data in digital format is that it requires very less shelf space,
very low cost when compared to paper and printing cost, it can be retrieved easily, It can be
easily send from one place to another. The only requirement is a digital data storage device
and a computer so as to work with the digital document. Nowadays companies that are stores
data in conventional printed documents and files have very much gone extinct as price of
Data storage device have drastically come down in past decade. The amount of data being
stored in the Data storage devices has gone up exponentially and so is the value of the data
being stored.
Data storage Devices are of various types they are: Hard disk (Internal/External),
CD/DVD, Pen Drives, Magnetic Tapes, Cloud servers. With Hard disk, CD/DVD, Pen Drives
being the most common type of digital data storage devices in use. These digital data storage
devices are delicate in nature and require very much care while working. People who work
with these devices are often ignorant about it and hence chances for these devices to get
damaged are very high. Once a Data storage device gets damaged retrieving the data which is
stored in it is a tiresome job and it requires specialized people along with desired tools and
controlled external environment depending on the type of damage that the device has.
HISTORY
Mr Sunil Chandna, Mr Manoj Dhingra, and Mr Kuljeet Singh are the founders of
Stellar Information Technology Private Limited They graduated with degrees in Computer
Science from University of Pune, Maharashtra, India in 1992. Their college project which
dealt with recovery of deleted data from hard disk paved way for Stellar Information
Technology Private Limited. On 3 August 1993, Stellar Information Systems Limited was
registered in New Delhi. They first started working on developing software that recovered
lost data from a floppy disk. The software was built for Windows Operating system platform.
The software helped to recover data from FAT based windows partitions.
Data recovery was at very nascent stage and people in the Indian market were not
aware of data recovery solutions. The Chernobyl virus attack that resulted in accidental
erasing of data from hard disk provided a boon for the company. Many individuals as well as
corporate turned towards Stellar to recover data from computers affected by the virus. The
major market places for Stellar were South –Asia, Middle-East asia and countires like
Singapore, Malaysia, South Korea, UAE and Saudi Arabia. Stellar had then began to
outsource its software development wing.
Company moved to a new base at Nehru place in New Delhi in 1995. Nehru place is
one of the largest IT Computer hardware and Electronics markets in Asia. Under the
leadership of Manoj Dhingra Stellar started data recovery services for logical-cum-physical
cases of data loss from computers in 1995 By the year 2000, Stellar had started lab-service-
data recovery operations in Bangalore and Mumbai.
EXPANSI ON
EXPANSION (DOMESTIC) In January 2004, Stellar shifted its base from New Delhi
to Gurgaon. Gurgaon became the major office of the company; the first CLASS 100 Clean
Room lab was established in Gurgaon to carry out all invasive data recovery operation on
hard disks, removable storage media, and servers. Stellar thus became the only data recovery
service provider in the entire South-East Asia to have the technology and infrastructure much
required to recover data from physically damaged storage hard disk, memory cards, USB
Stellar has developed and marketed more than 100 data recovery, email recovery,
database and file recovery, password recovery, data sanitization, and system optimization
tools for various platforms, such as Windows, Macintosh, Linux, and Novell, along with
providing with a strong service network,
Bangalore – 560001
160022, Ut (India)
New Delhi
Connaught Place Office (011) 43764471–75 recovery@stellarinfo.com
(C.P)
Gurgaon
D18, Sector-33, Infocity Phase
(Corporate (0124) 432 6700 helpdeskdrs@stellarinfo.com
II, Gurgaon-122001.
Office)
(East), Mumbai.
Shivaji Nagar,Pune-411007
ORGANIZATIONAL STRUCTURE
Stellar Information Technology Private Limited is helmed by the three founders of the
company. Mr Sunil Chandana , the Director (International Business) looks after the
International and Overseas business of Stellar Information Technology Private Limited. Mr
Manoj Dhingra, Cofounder is the director who looks after the Domestic Business of Stellar .
Kochi Office of Stellar Data Recovery comes under supervision of Mr Manoj Dhingra. Mr
Kuljith Singh the third founder of the company is the Director in charge of Research and
Development and looks after the Software section of Stellar Data Recovery.
Director
International Director
Director R&D + Domestic
Software Business (CEO)
Business
Branch Manager
Business Sr Business
Management Branch Development Development Technical /Lab in
Trainee coordinator Front Desk charge
Executives Executives
Di rector
Domestic
Bus iness
Na ti onal
HR ma nager
ma nager
Bra nch
Ma na ger
Stellar data recovery has acquired ISO certification for the quality of services it offers.
Certification is provided by BM TRADA certification which is a leading multi sector
certification body accredited by UKAS (United Kingdom Accreditation Services). Stellar
Data Recovery company is a customer centric organisation and ia an ISO 9001:2000 certified
data recovery company.
Stellar has 1,00,000 satisfied customers across 150+ countries including USA, UK,
Germany, Spain, Italy, France, Australia, U.A.E, Japan. They have reinforced their faith in
stellar offerings. Stellar has a widespread partner network around the globe, which ensures
comprehensive pre-sales and post-sales support to its customers. Stellar Data Recovery
Solutions consists of a wide range of software for almost any data loss situation ranging from
accidental formats to virus attacks to software malfunctions. Its products support most major
operating systems like Windows, Macintosh, UNIX, and Novell. Digital Media Recovery,
and E- mail recovery are additional data recovery software that they provide. Apart from this
the company also provides data protection, data backup, and data eraser software.
• The brand Stellar denotes Success, Perfection and Trust. It transcends international
borders.
• ONLY Company in Indian Sub-continent having CLASS-100 Clean Room.
• Extensive Research & Development, Use of Proprietary Tools
SERVICE MODEL
Stellar believes that data crash causes are different hence the service plans are also
needed to be different. Stellar has devised various service plans so that it suits the need of the
customers as per the crash scenario. Keeping up the tradition of achieving total customer
satisfaction, Stellar has indigenously developed tools & Processes which are Read-Only and
does not harm the data status on the crashed media irrespective of the outcome of the
recovery process.
Service Options: Stellar understand that circumstances and need for a recovery is d ifferent
each time. To suit customer needs Stellar has introduced a number of service options. The
service plans are categorized into Off-site (In-Lab) and On-site (Customer’s Premises) and
offer a wide range of service deliverables
Stellar offers Standard & Priority Service plans for both Off-site (In – Lab) and On-site
(Customer premises) data Recovery Services.
INFRASTRUCTURE
Since 1993 Stellar has been pioneer in developing its infrastructure in order to benefit
its clients. To match world standards Stellar has installed & commissioned India’s first
CLASS 100 Clean Room Lab in Gurgaon, It's a controlled recommended environment for all
Read/write Head assembly transplants. For efficient operations Stellar maintains a strong
inventory of more than 5000 Desktops & 2500 laptop hard disks forming a wide range
comprising of various makes, models & capacities. Stellar keeps on upgrading its inventory
on a regular basis. Stellar also has necessary infrastructure for repair capabilities of PCB /
Logic board of hard disks. At Stellar, all of their software and hardware tools are
Service location
Class-100 Clean Room
Proprietary Software
Drive Inventory (Spares)
Repair Equipment
WORK CULTURE: Stellar has always endeavoured to create a work-culture which is open,
positive and rewarding; where there are exciting growth opportunities for every deserving
Employee of Stellar Family. Everyone is encouraged to learn new skills on the job as well as
through formal training programs. In Stellar Data Recovery success is not confined not only
in monetary profits but also covering quality of products, excellence of operations, growth,
customer goodwill and leadership in business. Such a success not only brings in a feeling of
belongingness but also gives self-satisfaction.
TRAININGS: Several Training Programmes are being conducted in Stellar to ensure better
work performance and overall Personality Development. Structured workshops are conducted
once in a while,
Time Management
Communicating Effectively
Team Management
Customer Orientation
Project Management
Emotional Quotient
TEAM WORK: Individual technical skills and competence are essential but people
also need to learn to work as a team in- groups. Stellar firmly believes that the primary job of
a leader is to facilitate rather than control. The team that produces the best result is the one
where the Leader actively supports its members in their performance. Stellar encourages
teamwork between the employees in the organization. Hence, great emphasis is given to the
various Team Building Programs and the employees are exposed to learn these skills through
modern professional help.
PLANNED CAREER PATH: Well-planned Career Charts for all the Employees in
each department which tells an employee where his/her career would reach in the
Organization.
RECOVERY CAPABILITIES
Data Recovery from Logical Crashes provided in instances of Data Loss due to:
Expert services provide d to recover data from all major storage devices
Hard disk drives, Floppy disks, I-omega, CDROM, I-omega Jazz, DAT, DLT, USB
Drives and other storage media.
Raid Data Recovery Services for Enterprise Storage Systems (RAID, SAN, NAS Devices
& Plain Servers) Regardless of the size, configuration, operating system or platform of
Enterprise Storage System, whether it be a File Server, Database Server or Web Server
configured on different volumes which may be spanned, duplexed / mirrored or striped across
many drives, Data recovery services offered by Stellar can restore data from such complex
storage configurations. Apart from Data Recovery Services, Stellar deals in Data Recovery
software as well. Since Stellar has its own R&D, so it develops its Proprietary Software,
which helps in Data Recovery & Data safety.
Stellar data recovery has received wide acclaims for its wide range of softwares that it
has developed. The various software offerings have also got good reviews in various
magazine polls.
HARD DISK
The hard disk plays a very important role in overall system performance. Most people
don’t recognize the importance of hard disk. This is now changing. hard drives are now
getting more attention than they deserve. The speed at which the PC boots up or a program
loads is directly proportional to hard disk speed.
The hard disk, also called the hard drive or fixed disk, Hard disk is the primary
storage unit of the computer. A hard disk consists of a stack of disk platters that are made up
of aluminium alloy or glass substrate coated with a magnetic material & protective layers.
They are tightly sealed to prevent any foreign matter from getting inside. If any particle gets
inside, it may causes head crash. Hard disks come in removable and fixed varieties. Their
memory capacity may also differ from several hundreds of megabytes to several gigabytes.
The capacity or amount of information that a drive can store is measured in bytes and higher
units at megabytes or gigabytes and even terabytes.
A hard disk uses round, flat disks called platters. Platters are coated on both sides with
a special media material. This material is designed to store information in the form of
magnetic patterns. The platters are mounted by cutting a hole in the center. Platters are
stacked in through them onto a spindle. The platters are made to rotate at high speed, driven
by a special spind le motor which is connected to the spindle. Special electromagnetic
Each surface of both the platters on the disk can hold tens of billions of individual
bits of data. These are organized into larger "chunks" for convenience. These chunks are then
allowed for easier and faster access to information. Each platter has two heads, one on the top
of the platter and one on the bottom, so a hard disk with three platters (normally) has six
surfaces and six total heads. Each platter has information recorded in the form of concentric
circles called tracks. Each tracks are further broken down into smaller pieces called sectors,
each of those sectors holds 512 bytes of information.
F IG U RE 3
Sour ce: O r iginal im age © Wes ter n D igital Cor por ation
Physical Crash:- When drive is making a ticking or a scratching noise due to age or bad
parts, the aperture arm in the hard drive can fail, failed motors or the platters can become
damaged and lose the data that they hold. Physical damage could also be due to mishandling
of the drive or circuit failure of the PCB board which is attached to the hard drive. Physical
damage always causes at least some data loss, and in many cases due to physical damage the
logical structures of the file system also may get damaged, all such damages constitute
physical crashes of hard drive. Another physical issue that sometimes rears up is an electronic
failure. If we look at a hard drive we will notice a circuit board on the bottom. This board is
basically the brains of the drive, and it is where the computer interfaces to the hard drive. An
electrical failure can occur unexpectedly at any time. Even brand new hard drives are not
totally immune to having electrical failures. Sometimes it's just a faulty component;
sometimes it's improper installation (i.e. electro-static discharge, grounding out the board,
damaging circuitry during installation).
Logical Crash:- Far more common than physical damage is logical damage to a file system.
Logical damage is primarily caused by human error which includes accidental deletion of
files, accidentally formatting drive and power outages may cause file system structures
getting damaged, causing a variety of problems, system crashes, or an actual loss of data.
Logical failures are usually a result of file-system corruption. This can occur due to a virus,
accidental deletion of key files or registry components, and in some cases even electro-static
discharge. In most cases where a logical failure has occurred, the drive is still recognized by
the system BIOS, but it will not boot. In most cases, the data should still be intact on the
drive, even though it may appear to be inaccessible.
F IG U RE 7
Human Error is the single largest contributor to incidents of data loss. Common human
errors include
Software Corruption
Popular desktop operating systems have reported to have hung and caused severe damage to
disk systems area resulting in data loss. Incidents when popular applications like word-
processor, spread sheet, database, and email have caused corruption resulting in data loss are
widespread.
Computer Viruses
Wide spread instances of severe data loss have been reported when anti- virus software could
not stop a virus from causing severe damage or when an anti-virus was not updated.
Sabotage
Cases of sabotage are being reported regularly and are increasing at alarming rate. A majority
of organizations still do not have a security policy. Unauthorized intrusions and damages
caused by disgruntled employees and business competitors have resulted in Major Data Loss.
1. Data has become more mission-critical. Hospital patient records. A graduate school
thesis. Personal finance and tax information. Payroll records. Users today are storing
more information electronically than ever. The loss of mission critical data can have
staggering financial, legal and productivity ramifications on businesses and home
users alike.
2. Backup tools and techniques are not 100% reliable. Most computer users rely on
backups as their safety net in the event of data loss (a recommended practice).
Secondary researches indicates that 80% of data loss customers regularly back up
their data, only to find them less than adequate at the critical moment they need to
restore them. Backups assume that hardware and storage media are in working order;
that the data is not corrupted, and that your backup is recent enough to provide full
recovery. In reality, hardware and software do fail and backups don't always contain
current enough data.
Preventive Measures Never attempt any operation, like installations or repairs, with
which you don't have experience
Avoid moving your computer, especially when it's in operation
When put simply, data recovery is the process of retrieving computer data that, for any
number of reasons, has become inaccessible using normal methods. Many prominent data
recovery facilities have a large array of hardware, software and tools for recovering data.
Generally speaking when a hard drive is received by a data recovery firm, the first thing they
do is evaluate it, and determine what recovery solution will be necessary. If the drive failure
is a logical issue as mentioned earlier, then a scan of the drive will be performed to try and
repair the file system corruption. Sometimes a partition can be repaired and the drive restored
to the status that it was before the failure. If this is not possible, then a very low- level scan
will be performed that essentially searches every sector of the hard drive for files. Once the
files are located, they can then be copied to the media of choice, i.e. a CD-ROM, DVD-ROM
or another hard drive. Logical recoveries can take up an enormous amount of time, especially
if the drive is on the verge of physical failure. It's not uncommon to allow for one day of
scanning and a day for recovering the found files.
If the drive has suffered a physical failure, then the recovery procedure is quite a bit more
challenging. As mentioned above, there are really two sub-categories of physical failure;
mechanical and electronic. An important element in recove ring data from a physical failure is
having the necessary parts to get the drive functioning again. Unfortunately with hard drives
if is 20GB Samsung Hard Drive for example, then we will need another identical 20GB
Samsung Hard Drive for salvaging parts. In cases where the electronic circuit board has
failed on the hard drive, then we need to have the exact same circuit board on hand in order
to retrieve the necessary circuit components for replacement. Many times we cannot even
exchange circuit board for circuit board. These repairs generally require soldering skills and a
Rajagiri Business School Page 36
thorough knowledge of electronics to be successfully completed. We will most likely hear
"Class100 Clean Room" thrown around a lot when talking to data recovery professionals.
Simply stated, a Class100 Clean Room maintains exceptional air purity, and contains less
than 100 airborne particles larger than 0.5 microns in each cubic foot of air. This is vital in
protecting sensitive internal components of hard drives. Anytime a hard drive is having an
invasive procedure performed on it, a Class100 clean room or better is needed
The availability of companies offering recovery services and software spans a wide range
from large firms to small shops and fro m totally dedicated shops to firms offering a broad
array of computer-related products and services. One good thing to remember — many of
these companies will only charge if they are successful in recovering some data. If they can't
help you with your data problem, you usually don't have to pay.
How does the process often work? First, you contact a service. Usually they advise you how
to send them your media. Once they receive it, they evaluate it as to how much data can be
recovered. They will then give you a price quote and an idea of the data that is recoverable.
Some companies have fixed prices per type of media or size of job; other companies cost out
each job individually. You then both approve of the work order and have the work done, or
you politely decline their offer and have the media returned to you.
Mailbox Standard
Outlook PST repair
Exchange Desktop
(d)Prevent Data loss:
STELLAR SMART:-
Monitor Hard Drive Performance
Stellar Smart is a utility that acts as an "early warning system" for pending hard disk
problems. The system is based on Self-Monitoring Analysis and Reporting Technology
(S.M.A.R.T). The hard disk's integrated controller works with various sensors to monitor
various aspects of the drive's / disk's performance and determines from this information if the
This drive monitoring software gives the current values of various hard disk parameters such
as Temperature, Head Flying Height, Spin-Up Time etc and compares these values to a
Threshold value below / above which the hard disk is likely to fail. The mo ment any one of
the current values equals or exceeds the threshold value, the utility displays a warning of
impending problems.
The fundamental principle behind S.M.A.R.T is that many problems with hard disks don't
occur suddenly. They result from a slow degradation of various mechanical or electronic
components. The hard disks parameters usually exhibit a gradual, detectable decline in
performance and it is when a parameter value approaches its safety limit that the Stellar
Smart issues a warning.
KEY FEATURES:
Runs constantly in the background, thereby providing real-time information about the
condition of the hard drive / disk(s).
Provides standard hard disk information such as Serial/Model Number, Number of
cylinders, and so on.
Provides information on various hard disks attributes and also displays their fitness
level.
Able to scan and display bad sectors on hard disk(s).
Scheduler to configure software parameters such as Temperature Warning,
Temperature Update, and Log Scheduling.
Maintains log reports of disk scans, disk status and so on.
Can clone hard disks (that is, it can paste the contents of a potentia lly fatal disk
onto a healthy disk).
Provides graphical comparison of temperature fluctuations in relation to warning /
shutdown levels.
Displays real time 'Benchmark' graph showing the Hard Disk data transfer rate
and CPU usage.
Can test any IDE/SATA disk.
Simple and easy to use, with no loss in system performance.
KEY FEATURES:
Provides CD file recovery when disk has data but appears blank or displays as audio
disk.
Provides Data recovery from CD with ISO9660 and Joliet file system created on all major
operating systems including Windows, Linux, Unix distributions.
SYSTEMS REQUIREMENT:
STELLAR INSTABACK:
InstaBackup is very useful software for backing up and protecting valuable data. This
software simplifies the process of data backup and is a powerful solution for both business
and personal needs. It can also be used both in a networking enviro nment and on a single
machine. Although the software is easy to use, a number of advanced options such as Full /
Incremental backups, strong File Encryption, and Zip Compression are also available.
The software has a simple graphical user interface, requires no prior knowledge of data
backup, and is a comprehensive data protection solution for all Windows File Systems.
KEY FEATURES:
Built in Scheduler to automate the data backup process (It is possible for a user to
‘schedule’ the frequency of automatically creating backups – daily, weekly,
monthly, and so on)
Various storage media for backups such as Hard Drive's / Disk’s, LAN’s, Remote
FTP Servers (remote / online backup), DVD / CD-RW devices and Pen Drives.
Two different modes of backing up – Full (in which all data / files are backed up
afresh during the rerun of a particular Backup Task) and Incremental (in which
only modified files are backed up during the rerun of a particular Backup Task).
Strong File Encryption (to make backups secure) and Zip Compression (to make
backups compact and less space-consuming).
Facility to create and save unique ‘Backup Tasks’ in which specific sets of files
can be grouped together and get backed up periodically,
Backup Utilities such as File Filter (to include/exclude specific files in a data
backup process), Confirmation e- mails after backup jobs, Pre/Post Backup Task
Stellar InstaBackup: InstaBackup is software for backing up and protecting your most
valuable data. It is a simple yet powerful backup solution for business / personal
needs in a networking environment or on a single machine. Using this software, it is
possible for a user to select anything from one file to an entire drive to be backed up.
Stellar Smart: Even if data is backed up, it is possible that the safety of the backup
itself is compromised if the hard disk suffers a mechanical and/or electrical fault.
Stellar Smart is software that provides advance warnings of impending hard disk
problems. It does this by continuously monitoring various hard disk parameters (such
as Temperature, Spin Up Time, Raw Read Error Rate, and so on), and then comparing
these values to a threshold value above/below which the hard disk is likely to fail.
Stellar Shield: This is pre-crash data protection software that provides data restoration
after any form of logical data loss. Once installed, Shield takes a snapshot of critical
system attributes and information and stores it in your hard disk. In the event of any
data loss, Shield searches the backup Image and helps recover/restore all the data
immediately.
KEY FEATURES:
English
Extremely secure algorithms which conform to the various standards are used to
ensure permanent data deletion. It is thus a complete solution for computer privacy. The
SWOT ANALYSIS
STRENGTH
Stellar Information Technology Private Limited has a worldwide presence. And has
more than 1 million satisfied clients. It is the only private company that has class 100 clean
The company has its own proprietary tools and techniques for data recovery unlike
others who use 3rd party softwares for data recovery. The company provides employment for
over 150 engineers, who are specialized in data recovery. Stellar data recovery has a spare
hard disk inventory with more than 12,000 hard disk of almost all known specification and
configuration available in the country. Stellar ensures that every hard disk being available in
the market are being stocked into its hard disk inventory so that in specific cases of damages,
the spare device of exact same configuration is available in its inventory.
More than 100 R&D specialists are being employed by Stellar Data Recovery. The
software development and support team of stellar are known for the efficient softwares they
have made. Stellar has a dedicated technical support team and 24*5 helpdesk. Stellar
Information Technology Private limited has more than 30 Indigenous data recover y softwares
under its name. Hence the brand name of Stellar can be considered to be strong when
compared to its competitors.
Stellar Data recovery is the only Data recovery company that has a pan-India presence
which includes all 4 metropolitan cities and most of other major cities in india. The pan India
presence helps in speedy recovery of data and improves collection and delivery timing of
media devices.
WEAKNESS
The major weakness of the company is its pricing policy which is 2-3 times higher
than the market rates at which 3rd party vendor does recovery services. Stellar has a priority
service plan which enables users to have their devices to have a higher priority. In cases of
mass damage of data storage devices as in cases of a natural calamity or a virus attack, strict
Local data recovery service providers and 3 rd party data recovery service providers
have shown little interest in consulting stellar even in cases of severely damaged devices. The
brand perception that stellar has created is that Stellar is an international brand that caters to
high end corporates and multi- national companies.
Stellar Data recovery is yet to start an aggressive marketing campaign, which could
increase the brand awareness about stellar among the potential customers. Lack of man power
in the sales force could also be considered to be a weakness of the company.
OPPORTUNITIES
The potential of the company to grow is huge. There is a large untapped market in the
data recovery segment which is still being occupied by 3 rd party vendors and local data
recovery vendors. These local data recovery vendors include freelancers as well as small
shops that solely uses the software solutions provided by Stellar Data Recovery. Signing up
or entering into a tie up with these 3 rd party vendors could greatly boost the sales figures of
the company. These vendors could be carefully moulded into partners ra ther than
categorizing them as competittors by means of contracts or commission for sending clients
etc.
THREATS
Easy availability of open source softwares like recuva, advancement of open source
operating systems like Linux provides options for easy recovery of data from logical crashes
The entry barrier to get into data recovery industry is low. With the help of desired
toolkits and instruments any player can get into this nascent industry. This could easily
intensify the competition and thus hamper the profit margins of the company
Customers are often inclined towards low priced products instead of quality. Often
customers trade off confidentiality and quality of service to lower service charges.
COMPETITOR ANALYSIS
Disk Doctor Labs Inc. has been serving the US and worldwide since 1991 and
speedily becoming the leader in data recovery from storage devices. Disk Doctors operates
worldwide from labs in United States, UK, Australia & India. Today Disk Doctors offers the
most comprehensive services available in this specialised field. Disk Doctor Labs Inc. invests
huge chunk of their profits toward research and development of data recovery techniques for
ever-changing challenges and cost effective solutions for our customers.
F IG U RE 10
Inc. is one of the most trusted and respected data recovery company in United States and
around the world. Goal of Disk Doctors is to bring our clients halted operations back into
working conditions with quickest, cost effective and quality data recovery. Disk Doctors
India is specialists in data recovery and recovers all or most of the data that can possibly be
salvaged from the situation at hand. Data recovery- specialists work diligently with our
software department to come up with proprietary methods and software utilities, to keep up
with the ever changing hardware and software solutions for different kind of storage devices.
Disk Doctor India Operates from Bengaluru.
F IG U RE 11
CONCLUSION
Significant growth in data recovery industries has caught the eyes of many .Now there
is so many companies into Data Recovery .They recover data through software if there is
logical crash and if there is physical crash or physical cum logical crash then media is being
Taking of Data Recovery Services in India, Stellar does not as such have any
competitors, because Stellar Information Technology is the only company in India, which has
class 100 clean rooms, R&D and the required infrastructure, So Stellar can be considered as
the best capable data recovery company in India.
Many other companies also say, they have clean room lab, where they recover data
from crashed media in case of physical crash and logical cum physical crash. But their clean
room lab is not meeting the condition of manufacturer referred environment for opening of
media. Hence, they are not as capable as stellar in recovering data from crashed media.
In the present scenario, computers run our lives, our homes and our businesses. Most
of us use computers every single day. So data recovery becomes even more important in
cases of computer crashes and valuable data becoming inaccessible. Data recovery means
RISE OF TECHNOLOGY:
The growth of technology has sparked off the increase in number of commercial
organizations across the economy. Big corporations, partnerships, sole proprietorships,
multinationals and small manufacturing enterprises have been flooding the market. This
vertical and horizontal rise of technology can be attributed to growing consumer demand.
Consumers want more today. Hence this has led to inter- and intra-dependency of
firms and industries in the economy. No firm can exist without the p resence of the other.
Everything has shrunk and contributed to the growth and importance of data. Data has grown
over the years by leaps and bounds. Everybody, right from commercial ventures, government
enterprises to personal users saves data. The importance of data has increased greatly.
The loss of this data can paralyze economic functions and signal a downward
economy spiral. Organizations and users need data for healthy economic operation. Data such
as financial records, employee information and patient details in hospitals are stored on data
storage devices. These machines are not perfect and are liable to corruption.
When this happens data is lost. All work, growth and progress come to a grinding
halt. This is where data recovery comes in. The data recovery industry functions on the fear
that precious data can be lost any time.
Globalisation: The world today has shrunk figuratively. Outsourcing employment has
become the new age mantra. Globalisation has taken over. A direct consequence of this has
been the ever-increasing importance of data. Today, businesses all over the world need data
to survive in the global market. Reliance and dependency on data has risen sharply since
1990s.
Different commercial enterprises trading and dealing in different economic sectors
need and want common data. Interdependence has increased. This has directly impacted the
data recovery industry in a positive way. Data recovery business has grown and is still
growing.
OUTLOOK
POTENTIAL SEGMENTS:
Indian businesses have come to realize the seriousness of this issue and, hence,
banking and financial sector, the software and ITES companies and lately manufacturing and
retail segments are driving the growth of the Data Reco very market in the country.
Significantly, companies have realized that disaster management and recovery are more than
incidental IT expenses. Large enterprises have started building the data loss prevention factor
as an integral element in their annual maintenance contracts or service level agreements with
IT service providers and local channel partners.
CONCLUSION:
Lately, in India, an increase in the level of competition and market demands, together
with increased dependence on technology for core business processes has necessitated the
need for data recovery by companies. Another sector which has grown tremendously is the
software and ITES sector. The latter particularly depends on the volume of calls and the
access to records on a 24X7 basis. Any downtime could be detrimental to their business.
As corporate networks get complex and data capture and storage becomes challenging, the
industry is bound to see a shift towards replication of critical resources, business applications
and processes. Data recovery as a networking solution, although new at this point of time,
will become routine for corporates in near future.
RESEARCH METHODOLOGY
INTRODUCTION
Research is an organized inquiry carried out to provide information for solving
problems. Management in any organization need information about the potential market and
to design plans as per the changing Market scenario. Marketing research includes all the
There are many type of research these can be categorized as reporting, descriptive,
explanatory or predictive. Each research type is being used for various purposes. In this
research I have used explorative research methodology; I tried to figure out opportunities and
future threats lying in the market for Stellar Information Technology Private Limited. and
tried to promote the company and enhance its awareness in the market.
MY FIELD WORK:-
To meet with clients (3rd parties as well as Corporate)
Identifying Potential clients.
Not a sales job with targets but needs to promote the company products and services.
The main products of the company are related to data recovery services.
PRIMARY DATA
SECONDARY DATA
PRIMARY DATA:
Primary data is that kind of data which was collected by me for the purpose of my
specific study. I interviewed without any structured set of questions just to know the brand
awareness of the company. The valuable feedbacks, k nowledge about company, perception
towards its products are some primary data for my research work.
SECONDARY DATA:
The data that has been already collected by others but which in turn became useful for
my report can be categorized as secondary data. The secondary data was collected from
various digital sources including websites and blogs of companies and individuals who works
in areas related to hardware industry. The company past reports, various websites, books, and
assistance from company employees are my secondary data used in this research.
INTERVIEW METHOD:
Interview method helps in getting an insight into the prospective clients mind. I
adopted this method as I needed to promote my company in the market as well as try building
an image among them. This helped me in gathering personal and professional information
regarding data recovery as well the image of stellar in the market. For this purpose, various
questions were asked randomly to the customers and their vital feedbacks were collected.
With this method I was also able to clear the doubts of the customers regarding data recovery
issues such as data leakage and data revival possibility in case of physical data damage.
OBSERVATION METHOD:
TITLE
“Customer Awareness About Data Recovery Services And Solutions Offered By Stellar
Information Technology Private Limited In Kochi Location”
OBJECTIVES
PRIMARY OBJECTIVE:
To create awareness about data recovery services offered by Stellar Information
Technology Private Limited among the customers in Kochi area.
SECONDARY OBJECTIVES:
To understand how data recovery services are being availed by customers in Kochi
location
To know the customer perception about solutions offered by Stellar Information
Technology Private limited.
To understand data recovery services offered by 3rd parties or local vendors.
To understand the future prospects of Stellar Information Technology private limited
in Kochi location
SAMPLE COLLECTION
Priority has been given to companies that may require services and softwares offered
by Stellar Information Technology Private Limited.
Random Sampling has been taken as no predefined database of companies had been
used. Made it a point to have companies from all sort of industries viz: Information
technology, Banks, Manufacturing industries, Tours and travels, Laboratories,
Advertising agencies etc.
RESEARCH ANALYSIS
Hardware sales
& Service
stations
30%
T A BLE 1
EXPLANATION:
30% of the companies were from Hard ware sales and Service centres. 35% of the
companies were from Software development industry. And rest 35% of the companies
belonged to manufacturing and other industries.
I made it a point to visit those companies who have higher chances of requiring
services offered by stellar data recovery. The sample population consisted of companies
based in kakkanad, kadavanthara, kaloor, kalamassery, edayar, binanipuram etc
1) IMPORTANCE OF DATA
Do you consider data essential for day to day working of your company?
T A BLE 2
1 2 11 55 43
Importance of Data
Importance Level 80.58%
2% 1%
EXPLANATION:
38% of the companies said that data is essential for the day to day working of the
company to add to this 49% the companies said data is of high priority for them. Hence it can
be easily said that 77% of the companies consider data of great importance. And only 3% of
the companies said data is of least priority.
INFERENCE:
Data is of great importance for a company. Its importance is only getting increased
year after year. The improved operational systems have been ensuring that importance of data
will only increase in spite of automated reports being generated by various ERPs and other
softwares. The numbers obtained here will give a short glimpse of how important data is for a
company. More than 3/4th of the correspondent companies acknowledged that fact that data is
of at most importance. And only 3% regarded data as a non-essential part of a business.
FINDINGS
Data is important ! Loss of data disrupts the functioning of the company.
22
18
15 15 15
13
5
4
2 2
1
0 0 0 0
T A BLE 3
EXPLANATION
Data is considered to be essential or high priority by almost all of the companies
belonging to software development industry. When it comes hard-ware sector the importance
of data is not that much as there are 2 companies that said data is of low priority. When we
consider the manufacturing and other industries importance of data is fairly the same as that
of software industry except for one company which said data is of no importance for them.
FINDINGS
Data is unarguably an important factor across all the three sectors that I have
taken into consideration which are Software Development Industry, Hardware
Sales and service industry, manufacturing and other industries
50 50 51
49
43
39
36
34 34
31 32
27 26
24
21 21
14 15
13 13
7 7 7 6 7
4 4
2 2 3
EXPLANATION:
Most preferred data storage device continues to be the Hard disk of Personal
Computer with 50 correspondents stating that they always store data in the Company Desktop
and another 39 correspondents claiming that they often store data in the company desktop.
The second most preferred data storage device is the laptop hard disk. 50 correspondents said
they use laptop hard disk to store data of the company. The third most preferred choice of
data storage device is Server hard disk with 34 correspondents proclaiming that they store
data in server hard disk. CD DVD ROMS and Memory cards are used very rarely to store
data. While pen drives are being used by 51 correspondents to occasionally store important
data.
INFERENCE:
It can be easily inferred from the graph that Hard disk is the main data storage device
used by various companies to store data. Desktop or PC hard disk still continues to be the
data storage device being used by companies. Laptop hard disk is getting more and more
prominence as the secondary data storage device. Server hard disks are seemingly useful as
the desirable data storage device especially in the IT companies and more advanced
companies with efficient systems in place. Pen drives though they enjoy popularity are never
considered a reliable data storage device. It may be due to the frequent misplacing of pen
drives or may be because of the lower capacity. The same problem can be applicable to
Memory cards. Memory cards are not being used as a reliable data storage device apart from
photographers or digital studios. CD DVD roms have become obsolete as number of
companies that use CD DVD Roms are very rare.
CH A RT 5
63
59
56
49
43
40 3938
31 32
29 30
26 27
19
15 15
11 12
9 9
5 6
4
1 2 1 1
0 0
EXPLANATION:
As the graph shows rarely do companies comes across damaged data storage devices
ie yearly once or twice. The hard disks of laptop, desktop rarely gets damaged more than 55
companies agreed to this fact. Server Hard disks are an exception because almost 63
companies agreed to the fact that they have never come across a situation where their server
hard disk gets damaged. Pen drives are the least reliable data storage device with 49
companies agreeing to the fact they come across faulty pen drives at a monthly basis.
INFERENCE:
The sample population does comes across faulty data storage devices. The hard disks
are not perfectly reliable source of data storage. The Server hard disk but are known for their
reliability the number of companies that reported a damage to their server on a hard disk on a
regular basis was virtually none. The Pen drives are considered to be unreliable data storage
devices when compared to the hard disks. CD DVDs are devices that get easily damaged as it
gets old. Memory cards, though are reliable they are prone to errors because of the rough
usage of the device.
FINDINGS
Pendrives are the data storage device that gets damaged most frequently and
hence they are considered to be an unreliable source of data storage.
Though hard disks are the most used data storage device. They do get damage
often.
Server hard disk are gaining popularity as they rarely mal functions and can
store huge volume of data and are secure.
36 8 35 33
CH A RT 6
30% 32%
7%
31%
EXPLANTION:
32% of companies consult their AMC provider when they come across damage to
data storage devices. 31% of companies consult 3 rd party vendors to recover data from
damaged data storage device. 7% of the companies said they would consult Stellar data
recovery when they get into data loss problem.
INFERENCE:
Only 7% of the companies consult stellar data recovery while 31% of the companies
consult 3rd party vendors to recover data from damaged data storage devices. This is an
opportunity for the company to explore. A tie up with the AMC Provider or the 3 rd party
vendors in cases of Physical crashes can be of great advantage to the company.
FINDINGS
19
17 17
15
13 13
5 5
3 3
2
0
T A BLE 7
Stellar data
AMC Provider 3rd party vendor Others
Recovery
Software Development
15 5 5 13
Industry
Hardware sales and service
2 17 3 17
Industry
Manufacturing and Other
19 13 0 3
Industries
EXPLANATION
When it comes to software development industry, 15 correspondents agreed to it that
they consult their AMC provider. 13 correspondents said that they consider others (self-
checking of the device, using the help of internet and other sources of information) if any
data recovery issue comes up. Only 5 correspondents said they would visit 3 rd party vendors
INFERENCE
Brand name of Stellar has much more acceptance in software companies than the
other sectors. Software companies are much more willing to consult with stellar than other
industries. This can be attributed to the highly important data which they work the hardware
service sector consult more with 3 rd party vendors rather than Stellar data recovery. AMC
providers are the first point of contact when any issues arise to their system. This is same as
in cases of data recovery
FINDINGS
Brand name Stellar has much more acceptance in Software development
industry
3rd party vendors are more trusted consultants in cases of data recovery for the
IT hardware- sales and service industry.
AMC providers are first point of contact for any system related issue,
including data recovery.
Not at all aware Slightly Aware Moderately Aware Very Aware Extremely Aware
25 25 37 17 8
EXPLANATION
23% of the responders said they were not at all aware of Stellar Data Recovery. 22%
said they were slightly aware of Stellar Data Recovery. 33% said they were moderately aware
about the company while only 15% were very aware about the company. Only just 7% were
extremely aware of Stellar Data Recovery.
INFERENCE
Only 22% of the population are aware of Stellar data Recovery. Rest 72% are largely
unaware about the company Stellar Data Recovery. This provides further scope for marketing
of brand Stellar. The potential for brand Stellar to grow is huge. Effective marketing
techniques could be utilized to improve the brand awareness of Stellar Data Recovery.
FINDINGS
Awareness about Stellar Data recovery is low.
16
12
11 11 11
10 10
7
6
5
4 4
2 2
1
T A BLE 9
EXPLANATION
In software industry the general awareness about Stellar Data Recovery is on the
lower side only 6 respondents were aware about the company prior to me mentioning about
the company. This number is even worse when it comes to manufacturing industries only 3
respondent was aware of Stellar. When it comes to Hardware sales and service industry about
26 of the respondents were aware of the company Stellar data recovery.
INFERENCE
Rajagiri Business School Page 69
Awareness levels about Stellar data recovery is on the higher side in the hardware
sales and service companies when compared to other industries. About 2/3 rd of the
respondents from hardware sector have come to know about Stellar prior to me mentioning
about the company. But this is not the same when compared to other sectors especially in
software industry, where data is much more valuable and required. The awareness level is
very much on the lower side.
FINDINGS
Awareness about Stellar is on higher side in IT hardware sales and service
industry.Awareness about Stellar is on lower side across all other industries.
6
5
4
3
2
1
0
Confidenti Service Customer Advertisem
Expertise Location Experience
ality Rates Reviews ents
Series1 8.67857143 8.74107143 8.58928571 7.86607143 8.54464286 7.60714286 6.26785714
Factors / Points 1 2 3 4 5 6 7 8 9 10
Expertise 1 1 0 1 5 1 8 16 40 39
Confidentiality 1 0 1 2 1 1 12 15 38 41
Service Rates 1 1 0 2 3 2 8 24 34 37
Location 1 0 1 1 4 10 12 48 25 10
Experience 1 0 2 0 0 10 11 20 27 41
Customer Reviews 1 1 0 1 5 16 30 22 22 14
Advertisements 2 1 5 7 19 30 20 17 6 5
EXPLANATION:
Factors taken into account while consulting a data recovery vendor were classified
into expertise, confidentiality, service rates, location, experience, customer reviews and
advertisements. Among them the most important factor taken into consideration by most was
confidentiality of the data with an average rating of 8.741 out of 10 second came expertise
with 8.678 out of 10 which was followed by Service rates with 8.589 out of 10, followed by
the experience with 8.544. Location was given an average rating o f 7.866 while customer
reviews obtained an average rating of 7.607 and advertisements obtained an average of 6.26
which was the least important factor.
INFERENCE:
The 4 important factors that were considered by companies while consulting a data
recovery vendor are Expertise, Confidentiality, Service Rates and Experience. Stellar Data
recovery has been known for the expertise they have acquired with the class 100 clean room
and wide set of software as well as hardware tools that they have. Stellar data reco very does
maintain confidentiality of data by means of contract of obligation. Stellar data recovery has
an experience close to 18 years in data recovery field which makes it one of the earliest
players in the field. The Service rates of stellar data recovery are also to be given same
importance as that of other 3 factors. Stellar gives equal importance to Location factor and
because of this they have opened branches in almost all of the major cities in India
FINDINGS
Most important factors taken into consideration by the customers are
o Confidentiality
Rajagiri Business School Page 71
o Expertise
o Experience
o Service Rates
Lesser important factors are Customer Reviews and Advertisements.
39 40
36 36 36
16 16 16
14 13 14 14 13
11 11
1 1 0 0 1
Table 11
INFERENCE
There is a great bit of competition when it comes to kochi area. The customers in
kochi are not generally dissatisfied with their existing service providers. But still they are
expecting more from the service provider in terms of time for servicing, Cost of servicing,
confidentiality of data and Service rates. This can be considered as an opportunity for Stellar.
If Stellar data recovery could utilize their expertise in data recovery field and provide
excellent service to the customers they could easily gain a lot of customers who are just being
provided satisfactory services by the 3rd paty vendors.
FINDINGS
The customers are not dissatisfied with their current service provider.
The customer does expect more from the service provider in terms of quality
of service being offered.
Not at all likely Slightly likely Moderately Likely Very Likely Extremely likely
12 16 26 42 16
EXPLANATION
38% of the responders were very likely to switch to a new data recovery vendor.23%
of the responders said they were moderately likely to switch to a new data recovery vendor.
And 14% of the data recovery vendor said they are extremely likely to switch to a new data
recovery vendor. Only 11% said they are not at all likely to switch to a new data recovery
vendor. And 14% said they are just slightly likely to switch to a new data recovery vendor.
INFERENCE
This provides an opportunity for new players in data recovery industry. About 75% of
the population are willing to switch to a new data recovery vendor. With effective marketing
techniques this could be converted to effective customers of data recovery services. Only
25% of the customers are fully satisfied with the current data recovery solution provider.
FINDINGS
Customers are willing to switch to a new data recovery vendor
19
13
12
11
9
7 7
6 6
5 5
4 4
3
1
T A BLE 13
EXPLANATION
9 respondents from software development industry said that they are willing to move
to a new data recovery vendor if any cases arises. 11 responded that they are very likely.
When it comes to Hardware sales and service industry only 3 said that they are extremely
likely to move to a new data recovery vendor. Majority but agreed that they are very likely to
move to new data recovery vendor. 23 respondents agreed that they are very much likely to
switch to a new data recovery vendor if any cases arise.
FINDINGS
In the present scenario, The Hardware sales and service industry likes to get into new
partnership with data recovery service providers as the number of cases are in a
constant increase.
Across other industries when proper awareness was given regarding data recovery
they were willing to switch to a new data recovery partner rather than entrusting it
with the AMC provider who may not know the importance of data stored in the
device.
CH A RT 14
50
40
30
20
10
0
Confidentiality Free Consultation Free Pick Up And Drop Media Analysis
59 77 19 9
EXPLANATION
Free consultation remains the most important additional facility offered by data
recovery service providers. Over 80% of responders said they receive free consultations from
their service providers. Confidentiality of data is guaranteed to less than 60% of the
customers. While free pick up and drop services are offered to less than 20% of the
customers.
INFERENCE
Stellar might be the only company to provide all four of these additional facilities to
the customer. Hence if stellar could reach to the customers highlighting these additional
services which are being offered, they could easily gain popularity among the target
audience.
FINDINGS
Wide range of add-on services are being provided by stellar.
There aren’t many data recovery vendors that provide such wide range of additional
services.
Yes No
14 98
12%
Yes No
88%
EXPLANATION
88% of the responders said they weren’t aware of disk sanitization services. While
only 12% of the responders were aware of the disk sanitization services.
INFERENCE:
This is relatively an untapped market. Responders don’t know the importance of
permanently deleting data from data storage devices. They usually format the device to erase
data from devices. Only 12% of the people knew that data still exist in the device e ven after
the device is formatted and could easily be recovered from them. Proper awareness about this
factor to the general population could be an easy way to market the brand Stellar.
FINDINGS
Awareness about disk sanitization is very low.
FINDINGS:-
Based on the data acquired from the one to one interaction with people at 3rd parties’ agency
and corporate, the following are the findings of my research
Pricing of the services and software’s provided by Stellar is much more than the local
vendors.
Corporates are satisfied by the high quality performance delivered by Stellar.
Marketing techniques applied by Stellar Data Recovery are not adequate.
Laptop and PC hard disk are the most trusted sources of data Storage.
Server hard disks are gaining popularity in IT industry as reliable source of data
storage. While CD-DVD Roms are no longer desired data storage device.
3rd Parties are sceptical about sending the hard disk to stellar as they find their
customers unwilling to pay high price.
Consumers are willing to switch to a new data recovery vendor.
Wide range of add-on services are being provided by stellar.
General level of awareness about data recovery and other allied services like disk
sanitization are poor among the customers
Brand awareness about stellar is low
The important factors considered by a customer are confidentiality of data, expertise
in data recovery, Experience in industry and service rates.
Improving the efficiency of marketing department could easily transform into sales
Competitive pricing with respect to local vendors could easily gain a lot of customers.
Priority plans could be made flexible so that existing satisfied clients of stellar are
tempted to get into priority plan.
3rd party data recovery providers could be made potential clients. Most of them don’t
have a decent lab wherein data recovery can be done.
Attractive incentives and rewards could be given to 3rd parties to attract them to
divert their customers to stellar data recovery.
Major business for WIPE software lies with the CAs and law firms and hence special
attractive packages could be designed.
Aggressive marketing could be done for disk sanitization and disk degaussing
services which could help Stellar to improve its brand image.
http://www.stellarinfo.com/
http://www.stellarinfo.com/company/about/stellar-overview.htm
Company Brochure Stellar data recovery
Software catalogues - Stellar Data recovery
http://en.wikipedia.org/wiki/Stellar_Information_Technology_Pvt._Ltd.
Knowledge shared by Mentor
http://www.linkedin.com/company/stellar-information-systems-ltd
http://www.crunchbase.com/organization/stellar-information-system- ltd
http://www.pcguide.com/ref/hdd/op/over.htm
COVER LETTER
From
Jithin J Kumar
Management Trainee (Summer Intern)
Stellar Information Technology Private Limited.
Kochi Location.
To
Manager
Systems/IT Department
I assure you that data collected through this survey will be used strictly for research
purposes only. Thank you for considering my request.
Faithfully,
Jithin J Kumar
QUESTIONNAIRE
1) Do you consider data essential for day to day working of your company?
3) How often do you come across faulty Data storage devices (Pen drives, Hard disk)
Rarely Sometimes Often Always
Device Never
(Yearly 1 or 2) (Monthly 1 or 2) (Weekly 1 or 2) (Daily basis)
4) Whom did you consult when data storage device gets damaged?
Not at all aware Slightly Aware Moderately Aware Very aware Extremely aware
Expertise
Confidentiality
Service Rates
Location
Experience
Customer Reviews
Advertisements
7. How would you rate the performance of your current data recovery service
provider?
Factors Very poor Poor Fair Good Excellent
Time For Servicing
Cost of Servicing
Reusability of Data
Confidentiality of Data
OVERALL SERVICE
Not at all likely Slightly likely Moderately likely Very likely Extremely likely