Documentary Style Video Project Rubric

ACTIVITY Exemplary Proficient Partially Proficient Incomplete POINTS

Script 6 points 4 points 2 points 0 points

and The storyboard illustrates The storyboard The thumbnail There is no

the video presentation includes sketches on the evidence of a
structure with thumbnail thumbnail storyboard are not storyboard.
Storyboard sketches of each scene. sketches of each in a logical
Notes of proposed video scene and sequence and do
transition, special effects, includes text for not provide
sound and title tracks each segment of complete
include: text, background the presentation, descriptions of the
color, placement & size of descriptions of video scenes,
graphic, fonts - color, size, background audio background,
type for text and headings. audio for each or notes about the
Notes about proposed scene, and notes dialogue.
dialogue/narration text are about proposed
included. shots and
dialogue.

Content 18 points 12 points 6 points 0 points

and The content includes a Information is The content does The content
clear statement of purpose presented as a not present a lacks a central
or theme and is creative, connected theme clearly stated theme, clear
Organizatio compelling and clearly with accurate, theme, is vague, point of view
n written. A rich variety of current and some of the and logical
supporting information in supporting supporting sequence of
the video contributes to information that information does information.
understanding the contributes to not seem to fit the Much of the
project's main idea. The understanding main idea or supporting
project includes motivating the project's appears as a information in
questions and advanced main idea. disconnected the video is
organizers that provide the Details are series of scenes irrelevant to
audience with a sense of logical and with no unifying the overall
the presentation's main persuasive main idea. message. The
idea. Events and messages information is viewer is
are presented in a logical effectively used. unsure what
order. The content the message is
includes a clear because there
point of view with is little
a progression of persuasive
ideas and information.
supporting
information.

Introductio 6 points 4 points 2 points 0 points

n
The introduction is The introduction The introduction The intro does
compelling and provides is clear and shows some not orient the
motivating content that coherent and structure but does audience to
hooks the viewer from the evokes interest in not create a what will follow.
beginning of the video and the topic and strong sense of The sequencing
keeps the audience's response from what is to follow. is unclear and
attention. listeners. May be somewhat does not
appealing to the appear
audience. interesting.
Production Quality

12 points 8 points 4 points 0 points

Video
Editing The tape is edited with Tape is edited Tape is edited in few Tape is
only high quality shots throughout spots. Several poor unedited and
remaining. Video moves with only shots remain. many poor
smoothly from shot to quality shots Transitions from shot shots remain.
shot. A variety of remaining. A to shot are choppy. No transitions
transitions are used to variety of Transitions do not between clips
assist in communicating transitions are assist in the main are used. Raw
the main idea and used. Good idea. There are clips run back
smooth the flow from pacing and many unnatural to back in the
one scene to the next. timing. breaks and/or early final video.
Shots and scenes flow cuts. Digital effects
seamlessly. Digital are overdone and
effects are used distract from the
appropriately for content.
emphasis.

Audio 12 points 8 points 4 points 0 points

and The audio is clear and The audio is The audio is Audio is cut-off
effectively assists in clear, but only inconsistent in and
communicating the main partially clarity (too loud/too inconsistent.
Voice idea. Students assists in the soft) at times and Students have
Editing communicate ideas with main idea. insufficiently great difficulty
enthusiasm, proper voice Students communicates the communicating
projection, appropriate communicate main idea. Students ideas with poor
language, and clear ideas with have difficulty voice
delivery. proper voice communicating projection.
projection, ideas due to weak
Background audio is kept adequate voice projection
in balance and does not preparation and/or lack of
overpower the primary and delivery. preparation.
audio.

Camera 12 points 8 points 4 points 0 points

Techniques
All shots are clearly The camera is The motion shots are Many shots are
focused and well framed. held steady. fairly steady. Some unfocused and
The video is steady with Pans and shots are unfocused poorly framed.
few pans and zooms. zooms are or poorly framed. The camera is
Exposure Close-ups are used to limited. The Few close-ups are not held steady
focus attention. Video main subject is used. and excessive
and shows evidence of good located panning and
composition (ratio of slightly off zooming
image to frame, line of center, using distracts the
Focus gaze, pan/tilts, the "rule of viewer. No
movement, and thirds." Most close-ups are
perspective. shots are used.
clearly focused
and well
framed.

Special 3 points 2 points 1 points 0 points

Effects
Good, but not excessive Use of effects Some special effects Effects are
use of effects. is worthwhile. are distracting. either missing
or excessive.
Use of Media 6 points 4 points 2 points 0 points

-Music The graphics, sound The students Some of the The graphics,
and/or animation assist use proper graphics, sounds, sounds, and/or
in presenting an overall size and and/or animations animations are
-Voice-over theme that appeals to resolution to seem unrelated to unrelated to
the audience and create images. the topic/theme and the content.
-Graphics enhances concepts with The graphics, do not enhance Graphics do not
a high impact message. sound/and or concepts. Most enhance
All multimedia elements animation images are clipart or understanding
work well together and visually depict recycled from the the content, or
demonstrate excellent material and WWW. Images are are distracting
synthesis. Graphics assist the too large/small in decorations
explain and reinforce key audience in size. Images are that create a
points during the understanding poorly cropped or busy feeling
presentation. the flow of the color/resolution and detract
information or is fuzzy. Multimedia from the
content. elements support content.
Images are the presentation
student occasionally.
produced.
Images are
proper size
and resolution.
Multimedia
elements are
appropriate
and enhance
the
presentation.

Copyright 6 points 4 points 2 points 0 points

Copyrighted information Every photo, Some sources of There is no

for photos, graphics and graphic or photos, graphics, reference to
music is clearly identified sound file is and music are not copyright
by source and nature of either original clearly identified information for
permission to reproduce. or permission with references, and photos,
for its use is permission to graphics, and
documented reproduce is missing. music.
from the
creator/owner.

Moving 3 points 2 points 1 points 0 points

Images
Motion scenes are The video The video includes The video
planned and purposeful, includes some "talking heads" and features
adding impact to the "talking a few motion scenes "talking heads"
story line. "Talking heads," and are added but do not with little or no
heads" scenes are used backgrounds improve action to add
when crucial to telling and video understanding of the interest or the
the story. effects add story line. video uses
interest. Most action
motion scenes excessively.
make the story
clearer or give
it more
impact.

Pace 3 points 2 points 1 points 0 points

 All video clips fit the Most video Video clips are used Video clips are
storyline. Clips are just clips move at but need to be too long and do
long enough to make a steady pace, edited in length or not advance
each point clear. The fast enough to move too quickly to the storyline or
pace captures audience keep the assist in telling the to short and
attention. audience story. leave out
interested and essential action
slow enough or dialogue.
to tell a
complete
story.

Timing 3 points 2 points 1 points 0 points

Video clips show no slack Most video Some video clips are Video clips
time. "Three beat" timing clips are edited to remove begin and end
(three actions per clip or edited to slack time and with slack time
three clips per event) is remove slack increase action. or no action.
evident. time and to
emphasize
action.

*Teamwork 10 points 8 points 4 points 0 points

(Participatio
n) The group documents The group Some individuals One person
how members documents document how there documents that
brainstormed, discussed, how members was poor problems were
and solved problems. divided tasks, communication, not managed in
The group documents assigned roles unresolved conflict, a way that
division of based on the or failure to advanced the
responsibilities and skills/talents of collaborate on group goal. The
describes how the individual important aspects of group required
individual efforts members, the work. The group teacher
capitalized on strengths shared the required teacher assistance with
of each team member. workload and assistance to resolve dividing tasks
managed differences. and resolving
problems in a differences.
way that Few people
advanced the contributed
group goal. their fair share
of work, or the
project was
created by one
student doing
most of the
work (though
may have
received
guidance or
help from
others).

/100
TOTAL POINTS