HOLIDAY INN

The hotel has 189 spacious rooms and suites. The features include smart space with ergonomic
chair, high speed internet connectivity; I pod docking station, in room safe, large picture
windows which frame unmatched views of Akshardham Temple and the UNESCO World
Heritage site of Humayun's Tomb. We offer exciting dining experience with two food &
beverage outlets and large conference facilities. Café on 3, our full service buffet restaurant,
serves delicious spread of international and an array of authentic Indian cuisine overlooking the
Infinity pool and a beautiful alfresco area. Kylin Experience, our specialty oriental restaurant
with interactive Teppanyaki grill and live Sushi counter, gives the real flavor from China,
Thailand and Japan. Rejuvenate yourself at our outdoor infinity swimming pool and guests can
maintain their health regime in the fitness center. Stay connected during your stay in our 24-hour
business center which features a boardroom and two meeting rooms or host conferences, social
events and wedding events in the 7000 sq. ft. banquet space that can easily accommodate up to
550 guests. Enjoy shopping at the nearby malls at Noida- DLF Mall of India, Great India Place
and explore India’s capital and major getaway to the country which is historical and
contemporary at the same time.
Kids Stay

Kids aged 12 and under stay for free when sharing their parents’ room. Up to four kids ages 12
and under eat free any time of the day in any Holiday Inn on-site restaurant.
Babysitting Service is also available.

Shuttle/ Parking

 Car Parking Available

 Complimentary Daily Self-Parking is available
 Valet Parking is available
 Parking of vehicle either by the owner or by the car valet of the hotel is entirely at
owner's risk.

Facilities

 Number of Floors: 14
 Total Number of Rooms: 189
 Number of Suites: 2
 Number of Non-Smoking Rooms: 134
 Number of Accessible Rooms: 2
 Connecting Rooms Available

Accessibility

 Ramp Access
 Visual Alarm/Alert in Public Spaces
 Green Engage
Hotel Holiday Inn accepts their social responsibility towards environment and came up with the
idea of green engage in their hotel chain. Green engage is of four levels.
From using smart design and innovative systems, every single thing that hotels do to be
sustainable can make a big difference to our planet. By staying in hotels it means that customers
are part of a worldwide effort to protect our environment.
LEVEL ONE

Level 1 hotels have completed ten best practice solutions that set them up for success and
support them through activities that provide immediate energy and costs savings. This includes
actions such as tracking consumption data, setting up a property green team and installing energy
efficient lighting in guest rooms.

LEVEL TWO

Level 2 hotels have really begun to see the benefits of sustainability on property, and have taken
steps to go above and beyond the basics and implement solutions such as sustainable purchasing
and ingraining sustainability into the hotel operations.

LEVEL THREE

Level 3 hotels have mastered the foundations of sustainability, and are embarking on large
projects, such as installing energy efficient appliances and sustainable site management.

LEVEL FOUR

Level 4 their hotels are leading hotels in the environmental sustainability area. They demonstrate
leading and innovative approaches to being sustainable.
History of Holiday Inn

Holiday Inn is a British-owned American brand of hotels, and a subsidiary of InterContinental

Hotels Group. Founded as a U.S. motel chain, it has grown to be one of the world's largest hotel
chains, with 1,145 active hotels as of September 30, 2016. The hotel chain's headquarters are in
Denham, Buckinghamshire.

A Holiday Inn in Belfast City Centre, Northern Ireland

Kemmons Wilson, a resident of Memphis, Tennessee, was inspired to build his own motel after
being disappointed by poor quality and inconsistent roadside accommodation during a family
road trip to Washington, D.C. The name "Holiday Inn" was coined by Wilson's architect Eddie
Bluestein as a joke during construction of the first hotel, in reference to the 1942 Christmas-
themed, musical film Holiday Inn, starring Bing Crosby and Fred Astaire. Their first hotel/motel
opened in August 1952 as "Holiday Inn Hotel Courts" at 4925 Summer Avenue in Memphis, the
main highway to Nashville. In the early 1990s it was demolished, leaving behind a plaque
commemorating the site.

Wilson partnered with Wallace E. Johnson to build additional motels on the roads entering
Memphis.[5] At the time Holiday Inn's corporate headquarters was in a converted plumbing shed
owned by Johnson. In 1953, the company built its next three hotels which, along with their first
hotel, covered the roads that led to Memphis. The second motel was built on U.S. 51 South. It
was followed by two more in 1953, one on Highway 51 North, and another on U.S. 61. Upon
Johnson's death in 1988, Wilson was quoted as saying, "The greatest man I ever knew died
today.
 Holiday Inn Select – These upper-range full-service hotels cater to business travelers. In
2006 it was announced that Holiday Inn Select hotels would be discontinued. Existing
hotels may continue to operate under the Holiday Inn Select flag until their existing
license expires, however many are converting to Crowne Plaza or regular Holiday Inn
hotels, with no further marketing or advertising based around the "Select" moniker.
Several Select hotels still remain as of 2014.
 * Holiday Inn Club Vacations – These are resorts aimed at families and are only based in
the U.S. The accommodations are mostly villas and suites. Membership operates similar
to a flexible timeshare basis.
 Holiday Inn Garden Court – The properties exist only in Europe and South Africa and are
designed to reflect the national culture.
 Holiday Inn Express – The properties are smaller versions of Holiday Inn hotels with
fewer amenities and services. They are very similar to competitors like Comfort
Inn/Comfort Suites, Fairfield Inn & Suites by Marriott and Hampton by Hilton in which
they appeal to middle class customers.
 Holiday Inn Hotel & Suites – The properties offer all the amenities and services of a
regular Holiday Inn but consist of rooms mixed with suites.
 Holiday Inn Resort – The properties also offer all the amenities and services of a full-
service Holiday Inn; resorts are considered more of an advertising branding than a
completely different brand. Most Holiday Inn Resorts are located in high-leisure-tourism
markets.
 Holiday Inn Club Vacations – Vacation Ownership / Timeshare villas that offer more
space and amenities than a standard hotel room. The brand was formed as part of a
strategic marketing alliance with Orange Lake Resorts, which owns 26 resorts.
Headquarters: Denham, United Kingdom

Founder: Kemmons Wilson

Founded: 1952, Memphis, Tennessee, United States

Number of locations: 1,145 (September 30, 2016)

Parent organization: InterContinental Hotels Group

Subsidiaries: Holiday Inn Express, Medi-Center nursing homes, Show-Biz, Inc

Under chain InterContinental Hotels Group plc, informally InterContinental

Hotels or IHG

Type Public limited company

Traded as LSE: IHG
NYSE: IHG
 FTSE 100 Component
Industry Hospitality
Founded 2003 April 15 (origins trace back to 1777)
Headquarters Denham, Buckinghamshire, United Kingdom
Number of locations 5,409 Hotels
776,982 Rooms (August 2018)
Key people Christopher Marshall (Chairman)
Keith Barr
(CEO)
Products Hotels, resorts
Revenue US$1.784 billion (2017)[2]
Operating income US$759 million (2017)[2]
Net income US$593 million (2017)[2]
Number of employees 375,000+

Hotel Features

The hotel is an ideal choice of business, transit and leisure travelers. It is well connected via
national highway 24 and express way which makes travelling to Noida, Greater NOIDA and
Central Delhi quick and easy.

Business Services

 On-Site Business Center

 Staffed Business Center
 Business Center Staffed Between 9:00 AM and 6:00 PM
 Printer
 Copying
 Scanner
 Office supplies available
Entertainment & Recreation

 Outdoor Pool
 Outdoor Lifeguard on Duty
 Outdoor Pool Hours of Operation: 6:00 AM to 10:00 PM
 Live Entertainment
 Live Entertainment

Health & Fitness

 Complimentary Fitness Center

 Located on the third floor, the fitness centre features premium Life Fitness cardiovascular
machines with personal entertainment and strength training equipment.
 Hours of Operation: 12:00 AM to 11:59 PM
 Fitness Center Equipment: Stair Stepper, Treadmill, Elliptical Machines, Free Weights,
Stationary Bicycle
 Fitness Center Type: EXTENSIVE

Housekeeping & Laundry

 Daily Housekeeping
 Weekly Housekeeping
 Full Service Housekeeping
 On-site Guest Self-Laundry Facilities
 Hours of Operation: 12:00 AM to 11:59 PM
 Dry Cleaning Pickup/Laundry Valet
 Same-Day Dry Cleaning
 Hours of Operation: 12:00 AM to 10:00 PM
Internet Services

 Wired Internet Available in Rooms, Suites, Business Center and Meeting Spaces.
 Standard wired Internet service is free for all IHG® Rewards Club members
 Wireless Internet Available in Rooms, Suites, Business Center, Public Areas and Meeting
Spaces.
 Standard Wireless Internet service is free for all IHG® Rewards Club members

Added Value

 Concierge Services
 Wake Up Calls
 Foreign Currency Exchange
 Porter/Bellman
 Doorman
 Baggage Hold
 Storage Space Available
 Ice Machine
 Safety Deposit Box Available
 Doctor on Call
 Shoe Shine
 Marketing Strategies

It mainly emphasized on the variables under the control of the firm that the marketing manager
manipulates in order to achieve tactical marketing objective. It is the offer by the organization to
the customer. The word mix acts as a pun in the sense that we can explore and illustrate the
methods that make up organization strategy and marketing tactics.

Holiday Inn hotel starts the multi-million-dollar Marketing Campaign that asks guests to “LOOK
AGAIN” at the brand. Through an independent research conducted by a strategic brand
consultancy Landis Global Market Research, Holiday Inn found that the four features that are of
most significance to business travelers are:

 Providing free high-speed internet access

 Comfortable in-room work spaces
 Full-service, meeting facilities
 A robust loyalty program

Holiday Inn offers each of the above mentioned core business amenities, however, extensive
research revealed that most business travelers tend to more closely associate Holiday Inn with its
heritage as a family leisure hotel and facilities like the hotel pool. The Look Again campaign
aims to round-out perception of the consumer regarding the brand so they view it as a first option
for business travel and also, leisure. The campaign reinforces the strengths of the present day
Holiday Inn and prompts to guest to Look Again to see the way in which the iconic brand they
think they know has continued to evolve to meet their requirement, say Mark Snyder, senior vice
president of brand management of Holiday Inn hotels and resorts in Americas. The emphasis laid
on elements like free high-speed internet access or comfortable, modern in-room workspaces, for
instance, may seem to be fundamental on the surface, but for a brand with a legacy and character
like that of Holiday Inn, they are indeed more meaningful. Holiday Inn has a history of leading
the industry in terms of innovation, and wants to make sure that this opportunity is taken, to
shout it from the rooftops something which has been uncharacteristic of them so far.
The primary goal of the campaign is what the brand prominently defines as the “Modern
Everyday Hero”, a blended attitudinal segment that spans generation X and body Boomers. With
an existence of 100 percent brand awareness, virtually everyone in the target segment has stayed
at a Holiday Inn, but still the Landis research revealed that these consumers may perceive or
categorize Holiday inn exclusively as a family leisure hotel and holiday Inn’s full-service
business amenities may not be top of mind. The “Look Again” campaign includes traditional
print as well as Broadcast Advertisements. The comprehensive campaign is also inclusive of
interactive online and Engagement

1. Broadcast Advertising

In its initial sustaining broadcast advertising campaign since 2002, Holiday Inn takes a humorous
look at the life on the road for the present day business travellers. The commercials from Fallon
Minneapolis highlight the brand’s significant business travel amenities and services, like free
high speed internet access and priority club rewards, through the eyes of three typical American
co-workers at differing levels of experience: Ted, Marcus and Zack Collectively referred to as
“the Business Guy.” The ads illustrate the antics and interactions of the three co-workers in
everyday business travel circumstances. In one ad, the two older “business Guys”, Ted and
Marcus, are in the hot tub when Zack for his lack of priority club rewards points and flaunt the
eccentric purchases they have made by making use of point, such as a unicycle and gold golf
clubs.

“These guys are the consummate road warriors who have developed a distinct and unique
relationship from spending so much time together while on business travels,” says Roger chap,
the group creative director for Fallon Minneapolis. “We all have those business travel ‘war
stories,’ and what better brand for celebrating these moments than Holiday Inn?”

2. Engagement Marketing

The recently announced NASCAR Busch series Major League Baseball sponsorships carry the
“Look Again” campaign directly into the lives of the consumers. These partnerships are good
examples of Holiday Inn’s engagement marketing strategy that is designed to build consumer
advocates and ensure that the legacy brand remains relevant to future generations of the guest.
By becoming the “Official Hotel of Major League Baseball,” Holiday Inn aim to reach
consumers through print and broadcast ads, and also unique in stadium promotion such as “Look
Again” instant replays and branded Holiday Inn “Look Again” Towel day.” The sponsorship will
be brought to life by means of a robust activation using interactive elements like the priority
Club Rewards online auction. The auction, which has debuted on May 26, offers visitors the
opportunity to bid on unique memorabilia, travel and MLB experience. The item on auction
range from MLB Authentic Collection jerseys to tickets to post-season game and the MLB(TM)
All-star game, inclusive of four on-fields VIP passes to watch batting practice. The items on
auction will be updated monthly to ensure ongoing interest.
 S.W.O.T Analysis

Strength

 International Brand of High Repute-The brand Holiday Inn Delhi belongs to

InterContinental Hotels Group, an international hotel chain hotel founded in 1946. This
property is owned by Eros Resorts & Hotels Limited, a Delhi-based real estate and
hospitality group who also own and manage other properties in the area. The
management of the hotel is delegated to hoteliers from India and abroad. High brand
recall and visibility due to excellent advertising
 Location Edge- located just off the DND Flyway, this New Delhi hotel is a 20 minute
drive from the commercial hub of NOIDA and Pragati Maidan and offers easy access to
key business districts Mohan Cooperative Industrial Area, Jasola and Nehru Place. This
New Delhi hotel is a 25-minute drive from shopping at Connaught Place in Delhi's city
center. The metro station is just 500 meters away and the hotel is also close to the new
Taj Expressway, making it the perfect base for guests visiting the Taj Mahal in Agra.
 Over 1200 hotels worldwide.
 Entering new markets across continents.
 Parent company has a high brand value as well.
 Offers a range of hotels to choose from.
 Over 100 million guest nights per annum shows customer satisfaction.
Weakness

 Still trying to increase penetration in the emerging economies.

 Huge number of competitors means limited market share.
 Rooms facing the front are noisy as metro station is nearby.
 Very Far Stretched Renovation-Some part of the hotel has been under renovation for last
couple of years.

Opportunities

 External chances to make greater sales or profits in the environment.

 Country specific seasonal offers.

Threats

 Increasing costs for operations indirectly affecting hotel rates.

 Decline in tourism industry due to natural disasters, terror activities etc.
 Intense competition globally from renowned as well as local hotels.
1. How often do you visit our hotel?

No. of Persons Percentage

First Visit 27 27%

Once a weekly 36 36%

Once a month 23 23%

Once an year 14 14%

Table No.1: how often client visits

Figure No.1: how often client visits

First Visit

Once a weekly

Once a month

Once an year
2. How did you find about the Hotel?
No. Of People Percentage
Hotel Guide 7 7%
Internet 24 24%
Recommendation 33 33%
Advertisement 36 36%

Table No.2: where people found about our hotel

Hotel Guide

Internet

Recommendation

Advertisement
 Figure No.2: where people found about our hotel

3. Service on arrival/check in .Was it prompt or courteous?

No. Of People Percentage
Good 88 88
10 10
Satisfactory

Insufficient 1 1
Below Standards 0 0

Table No.3: Service on arrival/check in

Figure No.3: Service on arrival/check in

 Good
Satisfactory
Insufficient
Below Standards

4. Thinking about value for money, how would you describe the food in general?

No. Of People Percentage

Good 60 60
20 20
Satisfactory

Insufficient 18 18
Below Standards 2 2
 Table No.4: describe the food in general

Figure No.4: describe the food in general

Good

Satisfactory

5. P
Insufficient
l
e
a
s
e
r
a
t
 e staff expertise
No. Of People Percentage

Good 60 60

38 38
Satisfactory

Insufficient 2 2

Below Standards 0 0

Table No.5: . Please rate staff expertise

Sales

Good
Satisfactory
Insufficient
Below Standards

Figure No.5: ratings of staff expertise

6. Please rate ambience.
No. of Persons Percentage
Good 65 65%

22 22%
Satisfactory

Insufficient 13 13%

Below Standards 0 0%

Table No.6: rate ambience

Sales

Good
Satisfactory
Insufficient
Below Standards

Figure No.6: rate ambience

7. Please rate tidiness

No. of Persons Percentage

Good 90 90%

10 10%
Satisfactory

Insufficient 0 0%

Below Standards 0 0%

Table No.7: Rate Tidiness

Figure No.7: Rate Tidiness

good

satisfactory
8. Hotel being located near Noida highway, is a boon or a bane?
No. of Persons Percentage
Location is easy to reach 45 45%
View isn’t great because of 55 55%
the highway

Table No.8: location a boon or a bane to the hotel

Location is
Figure No.8: location a boon or a bane to the hotel easy to
reach

View isn’t
great
because of
the highway
9. Please rate staff’s willingness to serve?
No. Of People Percentage
Friendly Staff 80 80%
Satisfactory 18 18%
Rude Staff 2 2%

Table No.9: staff’s willingness to serve

Friendly Staff
Satisfactory
Rude Staff

Figure No.9: staff’s willingness to serve

10. Did the staff inform you about latest offers?

No. Of People Percentage

yes 99 99%

no 1 1%

Table No.10: latest offers

yes
no

Figure No.10: latest offers

11. Availability of service was
No. of persons Percentage

70 70%
on time

20 20%
needs to be faster

10 10%
very slow

Table No.11: time of service

 Figure No.11: time of service

on time

needs to be
faster
12. .
Ho
w
very slow
con
veni
ent
wer
e
 the hours of food service option at our hotel?
No. of Persons Percentage

85 85%
Extremely convenient

13 13%
Moderately Convenient

2 2%
Not at all convenient

Table No.12: hours of food service

Extremely convenient
Moderately Convenient
Not at all convenient

Figure No.12: hours of food service

13. Given the services provided by the Holiday Inn, how will you conclude overall prices?

No. of Persons Percentage

Expensive 38 38%

Economical 20 20%

Cheap 42 42%

Table No.13: overall prices

Expensive

Economical

Cheap
 Figure No.13: overall prices

14. How well equipped was your room?

No. of Persons Percentage
Extremely Equipped 28 28%

Moderately equipped 70 70%

Not at all equipped 2 2%

Table No.14: well equipped?

28
70
2

Sales

Extremely Equipped
Moderately equipped
Not at all equipped

FigureNo.14: well equipped?

15. Your overall experience?

No. of Persons Percentage

98 98%
Extremely Satisfactory

0 0
Moderately Satisfactory

2 2%
Not at all
Satisfactory

Table No.15: overall experience

Figure No.15: Overall experience

Extremely Satisfactory
Moderately Satisfactory
Not at all Satisfactory