WEBSITE DISCOVERY DOCUMENT

Kunal Khaware
M: +91-970759094

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Website Discovery Document
Company Information

1. Name:

2. Address:

a. Headquarters:

b. Project Site (if different):

c. Current Website UR:

3. Industry Information (which industry does company belong to):

a. Primary: Media and Entertainment

b. Secondary: Consultancy

4. Product/Solution:
a. What is/are the primary products/services of the company?
Events& promotions, mobile marketing soln, web marketing soln, IT soln

b. Primary Product / Service Names and Description (if appropriate):

5. Customers:
a. Target verticals/industries:

Network carries
FMCGs
Consumer Durables
Banking & Finance
Electronic & Print Media
Pubs & Restraunts
NGOs & POs

b. If B2B,
- Typical size of customer (rev):
36 hundred carore

- Who does company sell to within corporation?

Services,

c. Typical size of sales:

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 3

6. Channels:
a. What are the primary sales channels (direct/web etc.)?
Direct & web

b. Primary sales tools used:

Ppt, website

7. Competition:

a. Who are the primary competitors of the company (list closest competitor first)?
Events:
DNA Netwroks

Mobile:
Hungama.org, Mauj

Website:

Hungama.org, Web Chutney,

8. Goal:

a. What is the mission of the company?

To integrate the new age mediums like live, web & mobile, to enhance consumer experience.

Project Information

• What is the main purpose of the design the website (refresh/ rebranding/ repositioning/
customer changes etc.)?
Soft launch

• Who are the expected visitors to the website?

C level titles, marketing & communication manager

• If content is being updated, is there a Site Map/Architecture available for the new site and
who will provide Sitemap/Content Matrix for the complete website?

Solus will provide

• Can you describe the main content/sections you would like to see on the new home page?
How often do you expect to update the home page?

Will discuss later, updates in every 3 months

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 Design Information

• What are the major changes expected on the new website (new look, new layout, new
information architecture, new capabilities)? Please be as detailed as possible.

• Existing site evaluation (please be as detailed as possible):

a. What does client like about the existing site?

b. What does the client dislike about existing site?

• Choose 5 words to describe your existing site:

• Choose 5 words to describe future web site:

Soln provider, lead genetaion tool, Contemporary, new age medium, synergy

• Design Preferences:

a. Give 3-5 examples of sites that you like (pick at least 1 site from your industry).
From industry:

Ogilvy mather,

Unique world

Quasar media

b. Give 3-5 examples of sites that you don’t like (pick at least 1 site from your industry).
Maketing solutions inc., Thyme Events, RSJ Online.com, Stratoshare

c. Is there a specific design/style guideline that needs to be followed? (color palette,

fonts etc.)
Purple, orange, blue, magenta, green

d. Graphics/Image Preferences (if any):

e. Are you willing to buy images, if needed? If so, please specify approx budget.

f. Layout Preferences (if any):

g. Technology Preferences (if any):php,

h. Can you describe the main design elements you would like to see on the new home
page? (E.g. drop down menus, flash, scrolling news etc.)

No,

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• Anything else that you would like to mention here or we need to keep in our mind while
redesigning?

Technology Information

• What operating systems does your site supports?

• What browsers should your site support? (Firefox, Internet Explorer; Mac Safari etc.)

• Database support:

o What Database does your hosting server support?

o User log-ins required to enter any site areas? If so please provide us the login
info.
o Does the site have Search functionality? If Yes search from databases needed,
search within the site or Google search?

• Does the site have any form? If yes how many forms, what happens with the data?

• What special technical or functional requirements are needed? Is there any page or
section that requires programming?

IT Information

• Hosting on the existing server or new server? Please provide the FTP information.

• If on a new server, who is going to buy the server space?

• Do you have any staging site? If yes please provide us the FTP information.

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