King’s Scent Shop

09559204938

King Christian De Guzman

Mortalc63@yahoo.com

www.kingsscentshop.com
I.Summary of the Project

A. Name of the Business

King’s Scent Shop is a business all about the different scents like cologne or
perfumes.
B. Location
King’s Scent Shop is located at Quezon City.

C. Brief History
The business name came from the owners name who loves perfumes and colognes,
so he decided to make a business which he likes very much. He also wants to share
his own made perfumes and cologne to other people with affordable price.

1. Vision

To become the famous scent shop by producing top quality products

at affordable prices not just in the Philippines but in the whole world.

Mission

To provide all genders, ages and all people to satisfy the stakeholders
or the customers with the best fragrance.

Objectives
The main objective of the business is to deliver the highest
satisfaction of the customers is to give a good service of our
product.

2. Nature and Kind of Business

King’s Scent Shop is a medium business for a meantime but they will
do their very bes to make it larger business.

3. Types of Business Ownership

King’s Scent Shop is a partnership type of business. They have a
partners to do their products easily and faster but surely good
quality.
 4. Organizational Chart

King Christian De Guzman

(CEO)

Mary Mauryhn Caranguian Janet Delfin

(Vice President) (Sales and Marketing Department)

Angel Erika Bartolome

(Personel Department)
 5. Officers, Qualifications and their Responsibilities
 C.E.O- He is the one who is responsible for the business. He is the
highest position in the company. He makes sure that the business is
fine. He makes the over all decision for the company.

 Vice President – She is assigned to do whatever the C.E.O told her

to do. She is responsible to maintain the goodness of the business
and she is doing the C.E.O’s work if ever he is not around.

 Sales and Marketing Department – She is incharge on the money in

the business. She makes sure to maintain the good sales and the
good marketing in the business.

 Personnel Department – She is the one who takes incharge with the
hiring, training, and welfare of employees.

II. Strategy and Implementation (SWOT)

S O
 Products that are not yet
 High quality products available in other shops.
 Affordable prices
 Satisfaction of buyers  New branch

W T
 Poor Service  Taxes
 High Price of Products  Competitors
III. Economic Aspect

TARGET MARKET
 King’s Scent Shop is located at Blk 4, lot 11 Everlasting St, Capitol Park
Homes II Caloocan City. And the business is looking forward to open
more brances in Quezon City.

TARGET AUDIENCE

 All gender and ages especially who loves perfumes and colognes
with different scents.

A. MARKET

Sales

10%

40% Workers
Students
Perfume/Cologne lover
50%
Others

20%
B. DEMAND

2018 2019 2020 2021

19%
30%

23%

28%

C. SUPPLY

Sales

2018
2021 20%
31%

2019
22%

2020
27%

The graph shows the increasing of Demand and Supply every year. Demand
shows the increasing numbers because of the good services which will the
 business maintain same with the Supply which is also needed to satisfy the
customers.

D. COMPETITIVE POSITION

1. SELLING PRICE
 King’s Scent Shop has a different kinds of perfumes or colognes which
have a affordable price.

2. PRODUCT COMPETETIVENESS
 King’s Scent Shop is a new opened business. Our business has its own
uniqueness that wll make every customer feel satisfied. We have
different kinds of scents which the buyers will love. We also have
different choices which will fit to the buyer if the buyer is female or male
and it can also use for all ages. When it comes to services, we can assure
you that we can give the satisfaction that the customers needed.

3. MARKETING PROGRAMS/STRATEGIES
 If the customer will purchase more than 5 items, the customers will
going to get some:
1. Purse or Wallet
2. Tshirt
3. Free refill of cologne
4. Customized empty bottle of perfumes/cologne

4. PROJECT SALES

2018 2019 2020 2021 2022 2023

Income
Sales 450,500 481,500 515,205 551,269 589,857 631,148
Interest 1,500 1,500 1,500 1,500 1,500 1,500
Gross 452,500 483,000 516,705 552,769 591,357 632,648
Income
IV. TECHNOLOGY FEASIBILITY

A. Product(s)
 If you will purchase more than 5 items in King’s Scent Shop, you will
get some:
1. Free wallet
2. Tshirt
3. Free refill of cologne
4. Free one piece of cologne or perfume

B. Manufacturing Process

Launching
Re-
Supplier of the
branding
product

C. Plant Size & Production Schedule

Entrance and Exit

Products Products Products

Cashier
D. Machinery and Equipment

E. Plant Location

F. Plant Layout
G. Building & Facilities

H. Raw Materials

I. Utilities
J. Waste Disposal

K. Production Cost
 The King’s Scent Shop has a different kinds of perfumes and colognes
with different prices. It depends on the sizes that the customers want.

L. Labor Requirements
 The Laborers in King’s Scent Shop must be good in communicating and
know their responsibilities to make their services good and make the
customers happy and contented.

IV. Financial Plan

A. Total Project Cost

Business Income 450,000
Rent 3,000
Permit 1,000
Utilities 4,000
Supplies 20,000
Equipments 15,000
Others 10,000
Total 53,000
B. Initial Capital Requirements

Rent 2,000
Permit/License 1,500
Utility 5,000
Man Power 3,000
Overall Purchase 10,000
Advertising 250,000
Others 10,000
Total 281,500

C. Pre-operating cash flow

Net Income 450,500
Labor 15,000
Taxes 20,000
Utilities 10,000
Insurance 10,000
Total 55,000

D. Financial Projection for the five (5) years Projection.

2018 2019 2020 2021 2022 2023
Income
450,500 481,500 515,205 551,269 589,857 631,148
Interest 1,500 1,500 1,500 1,500 1,500 1,500
Gross 452,500 483,000 516,705 552,769 591,357 632,648
Income
Expenses
Rental 4,000 4,200 4,410 4,630 4,861 5,104
(5%)
Permit 2,000 2,060 2,121 2,184 2,249 2,316
(3%)
Utility (5%) 5,000 5,250 5,512 5,787 6,076 6,379
Raw 15,000 15,750 16,537 17,363 18,231 19,142
Materials
(5%)
Equipments 25,000 25,750 26,522 27,317 28,136 28,980
(3%)
Others 10,000 11,500 12,075 12,678 13,311 13,976
(5%)
Total 61,000 64,510 67,177 69,959 72,864 75,895
Expenses
Net 390,500 418,490 449,528 482,810 518,493 556,751
 Profit/Loss
Income:
 7% increase every year from sales of products and services

Expenses:
 5% increase in rental expenses
 3% increase in renewal of permits, license etc.
 5% inrease in Utility expenses (Water and Electricity)
 5% increase in all types of raw materials, ingredients, supplies,
consumables, etc.

 3% increase for heavy equipment, furniture, fixtures

 5% increase in other types of expenses

Financial Analysis

 According to the table above, it shows that the King’s Scent Shop is
Profitable.