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Introduction
The basic purpose of strategic management is to gain sustained-strategic
competitiveness of the firm. It is possible by developing and implementing such
strategies that create value for the company. It focuses on assessing the
opportunities and threats, keeping in mind firm’s strengths and weaknesses and
developing strategies for its survival, growth and expansion.
Strategic Management is all about specifying organization’s vision, mission and
objectives, environment scanning, crafting strategies, evaluation and control and
the process lists what steps the managers should take to create a complete
strategy and how to implement that strategy successfully in the company.

Competitive Advantage
A firm has a competitive advantage when it is able to create more economic value
than rival firm. Economic value is the difference between the perceived benefits
gained by a customer that purchases a firm´s products or services and the full
economic cost of these products or services. Thus, the size of a firm´s competitive
advantage is the difference between the economic value a firm is able to create
and the economic value its rivals are able to create.

Emergent Versus Intended Strategies

The simplest way of thinking about a firm´s strategy is to assume that firms choose
and implement their strategies exactly. That is, they begin with a well-defined
mission and objectives, they engage in external and internal analyses, they make
their strategic choices, and then they implement their strategies.
Emergent strategies are theories of known to gain competitive advantage in an
industry that emerge over time or that have been radically reshaped once they are
initially implement. Several well-known firms have strategies that are at least partly
emergent.

Conclusion
In this globalized world, there is a lot of competition for what companies have as
their main objectives to excel in the market, thus achieving a good position in the
consumers to whom they are directed, they must use the appropriate strategies to
achieve the proposed.
Since a goal is defined since the company is created in the course, it must be
developing marketing, financial, logistic, negotiation strategies so that it can be
reached. When the negotiation strategies must be used, they must be applied by
someone who has a vision beyond because this way a great agreement can be
reached with the party that has the interest of establishing a business relationship.