Problem
proposition
 Lack of green space in
the city (Karachi)
 Looming threat of
climate change
 Heatwaves
 No biodiversity
 No sense of aesthetics
in the city
Karachi being home to more
than 20 million, is in a state of
emergency. With heatwaves
more severe each year,
declining and life threatening
air quality there is an
immediate need for trees and
biodiversity.
One hurdle in planting trees is
it needs to be done on a
MASSIVE scale and everyone
needs to be involved. The
BIGGEST problem is that trees
need water. Karachi doesn’t
have water. I try to tackle both
of these issues, while trying to
make this a financially viable
and profitable start-up at the
same time.
Costs
-Raw material ( Soil, fertiliser, seed, biodegradable
bad)
Rent/ labour charges agreed by with 2-3 wholesalers
Transportation from wholesale farm ( Malir) to agreed
distribution points.
Website
Online Marketing
Solution Unique Value
Native tree saplings planted
in biodegradable bags made
with 100% polypropylene
These bags will be imported from
china. They can be planted with the
sapling, avoiding the transplant
shock. They let the roots grow,
protect it from pests & let water &
sunlight seep in and hold the key
nutrients intact to insure its survival
at the initial stages.
Key Activity
2 main activities
1. Sale & Distribution of
saplings ready to be
planted through our
online portal & portal
of potential
distribution partners
2. Online nursery for high
end plants and trees
bought at wholesale
initially and eventually
grown in-house such as
Bonsai, imported
species etc.
-Nominal margin from the
saplings
-Online nursery
-Strategic partnerships/
contracts.
-Consulting
Ready to plant saplings (in
biodegradable bags) and trees
available at door step through
carefully thought out
distribution channels.
The Goal is to have big players
like Foodpanda, Daraz, TCS,
Uber/Careem involved as they
already have running logistics
on a daily basis.
They can add the option to
purchase a ready to plant
sapling at an additional
nominal cost of 50-60rs with
each order/ride.
If they can be on board, it will
be a great marketing ploy not
only for this online nursery but
for them as well. The profit
from the sapling will be
distributed equally with each
partner.
We will take care of the
logistics until their desired
location and our partners can
distribute the saplings on their
bikes/cars with each delivery,
ride, package etc.
-Sustainability of this
movement is an issue, which is
why it will be heavily marketed
so that the traffic can be
redirected towards the online
nursery at stage two.
Revenue