TABLE OF CONTENTS

CHAPTER CONTENTS PAGE NO.

I INTRODUCTION 1-5
1.1Introduction to the Study 1
1.2Need & Importance of the Study 2
1.3Objectives of the Study 2
1.4Research Methodology 3-4
1.4.1 Research Design 3
1.4.2 Data Sources 3
1.4.3 Sample Design 4
1.4.3.1 Sample Size 4
1.4.3.2 Sampling Technique 4
1.4.4 Tools & Techniques used for Data 4
Analysis
1.5 Scope of the Study 4
1.6 Chapterization 5
II LITERATURE REVIEW 6-30
2.1 Meaning and Definition 6
2.2 Objectives 7
2.3 Types 8
2.4 Importance 9-10
2.5 Process 10-11
2.6 Methods 11-12
2.7 Models 12-17
2.8 Merits and Demerits 17-21
 2.9 Role of HR 21-23
2.9.1 Factors effecting Employee Retention 23-28
2.10 Articles 28-31
III INDUSTRY & COMPANY PROFILE 31- 40
3.1 INDUSTRY PROFILE 32-36
3.1.1 Introduction to industry 32
3.1.2 Present scenario of industry 32
3.1.3 PESTEL Analysis
33
36-40
3.2 COMPANY PROFILE
36
3.2.1 History of the Company
37
3.2.2 Vision And Mission of the Company
37
3.2.3 Organizational Structure
3.2.4 Products and Services Provided by The
38
Company
38-39
3.2.5 SWOT Analysis
40
3.2.6 Achievements and Awards

Bibliography

Annexure- Questionnaire