INTRODUCTION

FOOD DELIEVERY
Retail food delivery is one of the courier service in which restaurant are majorly involved for delivering
foods to customers. Orders are made by the customers to the restaurant , cafes etc through food
ordering company. The delivered items can include entrees, sides, drinks, desserts, or grocery items and
are typically delivered in boxes or bags. The delivery person will normally drive a car, but in bigger cities
where homes and restaurants are closer together, they may use bikes or motorized scooters.

Customers has the facility to choose to pay online or in cash depending on restaurants and cafes. A flat
rate delivery fee is often charged with what the customer has bought. Tips are often customary for food
delivery service.

he first food delivery service was for naengmyeon (cold noodle) in Korea, recorded in 1768.
Hyojonggaeng (hangover soup) was also delivered for the yangban in the 1800s. Advertisement for food
delivery and catering also appeared in the newspaper in 1906.

Revenue Generation

“E-commerce in India is expected to grow from US $2.9 billion in 2013 to a mammoth US $100 billion by
2020, making it the fastest growing e-commerce market in the world! E-commerce is also witnessing a
spurt in online food & restaurant service companies, which is expected to reach $2.7 billion by 2019.”

“Revenue in the Online Food Delivery segment amounts to US$7,730m in 2019.”

“Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 12.8%, resulting in a market
volume of US$12,536m by 2023..”

“The market's largest segment is Restaurant-to-Consumer Delivery with a market volume of US$4,334m
in 2019.”

“In global comparison, most revenue is generated in China (US$40,239m in 2019).”

“This white paper explores drivers of the growth of such online food delivery companies in India, the
current competition and how this affects the brick-and-mortar restaurant business in India. Here’s a look
at the supply and demand drivers for online quick food services. With a population of over 1.2billion,
India is undeniably one of the biggest consumer markets in the world today. Moreover, 50% of this
population fall under the age of 25, and the rest before the age of 35 years; making India among the
youngest population in the world too. Most of the fast food demand comes from age group 18-40 years.
What’s more, by the year 2025 the Indian middle-class demographic is expected to touch 550 million.
Young India’s appetite is one of the key drivers for demand in the food and beverage industry on the
whole.”

Technology

“Technology has played a key role in revolutionizing the food delivery service, it has

contributed to the changes in consumer preferences as their dependency of technology has

motivated them to do everything online comprising getting cooked meals delivered to their

doorstep. Convenience is the prime factor to the consumers, as to place an order is as simple

as few clicks on any mobile devices. Technological dependency, convenience and less time taken for the
food to be delivered aids as a good reason for the consumers to choose the services offered by the
online food ordering and delivery service portals. The popularity of online food ordering and delivering
services is steadily growing, expectations of the users are also increasing. This research paper is aimed to
investigate consumers‟ views about the services they receive from different portals. This paper will help
the service providers to understand the consumers‟ perception, needs and views on the basis of the
result of a survey. To start this discussion, a look at the relevant literature, particularly in relation to the
online food ordering and delivering services has been described below. The survey and its results,
followed by findings and conclusion on how the consumers perceive the services can be used by the
online food delivery service businesses to develop better strategies to market their mobile applications
successfully.”