MAHATMA JYOTIBA PHULE ROHILKHAND

UNIVERSITY, BAREILLY

Summer Training Project

On
A STUDY OF MARKETING STRETEGY
UNDER GUIDANCE OF
MS. RUCHI DAUD
(BRANCH MANAGER)
WHIZDOM EDUCARE

Submitted to: Submitted by:

DEPARTMENT OF BUSINESS ADMINISTRATION AKHIL MAHESHWARI
M.B.A (Marketing)
IInd Year
 ACKNOWLEDGEMENT

I would like to thank the Almighty for keeping me in good health and spirits

and for giving me the strength to successfully complete this report.

I would like to convey my gratitude towards internship mentor in branch,

Ms. Ruchi Daud for his continued show of support and guidance while this

report was being made. He was a constant source of inspiration with his

knowledge and humbleness. I am grateful to the entire Marketing team of

WHIZDOM EDUCARE for their valuable suggestions and assistance in

preparing this report.

I would like to thank my institution, Mahatma Jyotiba Phule Rohilkhand

University Bareilly, and my mentors for giving me the opportunity for self-

development through practical experience.

I would also like to thank Mrs. Shashi Sisodiya, Managing Director of

Whizdom Educare for extending their technical expertise for the completion

of this report.

AKHIL MAHESHWARI
MJPRU, BAREILLY
 PREFACE

Summer training is an integral part of the curriculum. It gives the student a

feel and insight into the working of the real corporate world. The students are

able to get practical knowledge of working of the organizations. The main

objective of the summer project is to experience various concepts practically.

One crucial thing that the student experience is that learning the concept is

very different from experiencing them at concrete level. The time spent in the

training help them to be more confident and the main aim of the summer

training is to get in touch with the organizational realities. I have expressed

my experience in my own simple way. I hope who goes through it will find it

interesting and worth reading. The research report is about “A STUDY OF THE

MARKETING STRETEGY is a Marketing Project.

 DECLARATION

I Akhil Maheshwari student of MAHATMA JYOTIBA PHULE ROHILKHAND

UNIVERSITY, Bareilly hereby declare that the project titled “Study of the

Marketing Strategy” has been prepared by me, under the guidance of Ms.

Ruchi Daud (Branch Manager).

I also declare that this is purely original work by me with declaration and

effort.
 CONTENTS

 ABSTRACT
 EXECUTIVE SUMMARY
 INTRODUCTION
 COMPANY PROFILE
 SCHEME PROVIDED FOR EDUCATIONAL INSTITUTION BY BANK OF
BARODA
 EDUCATIONAL INSTITUTION FUNDING
 INSTITUTIONAL CHALLENGE
 OBJECTIVE OF THE STUDY
 RESEARCH METHODOLOGY
 DATA ANALYSIS AND INTERPRETATION
 FINDINGS
 LIMITATIONS
 SUGGESTIONS
 CONCLUSION
 BIBLIOGRAPHY
 ANNEXURE
 Questionnaire
 EXECUTIVE SUMMARY

Our main aim and basic motive for establishing WHIZDOM EDUCARE PVT.
LTD. is to provide quality education through highly qualified, trained,
experienced and motivated GURUS from all walks of life.

➤ I personally believe that the “Destiny of a nation is shaped within the four
walls of a classroom” . It is the supreme art of the GURU to awaken the joy
in creative expression and imparting knowledge to the students.

➤ We have developed programs in such a manner that it takes care of

Boards preparation, JEE-Mains & JEE-Advanced and PMT, all under one
roof. You do not require any additional help to take care of school/Boards
curriculum. It will be a wholesome program for students aspiring to become
quality engineers & doctors.

➤ We, at WHIZDOM will be more than willing to offer scholarships to

meritorious aspirants. We will help them to fulfill their dreams of achieving
success in life.

WHIZDOM EDUCARE is the one of leading institution in our country. It has 10

branches in different States. It provide education in sector of Engineering,
Medical, for foundation. The facilities providing in our institution are the best
like faculty classroom, personal interaction with students. We main focus is to
improve students’ knowledge. All the branches are the running have same
way .
 INTRODUCTION

India's higher education system is the third largest in the world, next to

the United States and China. The main governing body at the tertiary

level is the University Grants Commission, which enforces its standards,

advises the government, and helps coordinate between the centre and

the state. Accreditation for higher learning is overseen by 15 autonomous

institutions established by the University Grants Commission (UGC).

Education is today identified among basic needs, as essential for an

individual’s survival as ‘food, clothing and shelter.’ The need for

education has been recognized in all parts of the country and among all

sections of society. Education brings success and success translates into

social recognition. Though we have developed well in higher education

system, a limited infrastructure facility is there in most of the educational

institutions.
 COMPANY PROFILE

WHIZDOM, are one of the top engineering and medical coaching institutes based

out in Delhi NCR. Being a pioneer coaching institute in the capital city, we carve

the future of students passed out of their Xth and XIIth examinations successfully

and want to prepare for the medical and engineering exams (IIT-JEE) for future.

Apart from that, we also give the best teaching for the Foundation and Crash

Courses for VIIIth to XII level students. In such courses, students will learn about

how to prepare for competitive exam related topics like Math, English, Science,

Physics, Chemistry etc. Whizdom is working for education sector since 2012.

Our main aim and basic motive for establishing WHIZDOM EDUCARE PVT.

LTD. is to provide quality education through highly qualified, trained, experienced

and motivated GURUS from all walks of life.

➤I personally believe that the “Destiny of a nation is shaped within the four walls

of a classroom” . It is the supreme art of the GURU to awaken the joy in creative

expression and imparting knowledge to the students.

➤ I’m of the opinion that “A teacher holds a hand, opens a mind, touches a heart

and ultimately shapes the future of a student”.

➤ We have developed programs in such a manner that it takes care of Boards

preparation, JEE-Mains & JEE-Advanced and PMT, all under one roof. You do not

require any additional help to take care of school/Boards curriculum. It will be a

wholesome program for students aspiring to become quality engineers & doctors.

➤ We, at WHIZDOM will be more than willing to offer scholarships to

meritorious aspirants. We will help them to fulfill their dreams of achieving

success in life.

➤ We assure to one and all that every earnest effort would be put into imparting

quality education through innovative ways and constant research and development

for upgrading teaching methodology and study material

 C.P.S. SHISHODHIA
Chairman

COURSES

MEDICAL

Neet Coaching

We, WHIZDOM, are listed among the reputed NEET coaching centres in India.
We are known for providing the world-class coaching for National Eligibility Cum
Entrance Test (NEET) for those students, who want to shape-up their career in the
medical field. Being located in Delhi, we have earned a reputation in the
competitive industry by serving the professional coaching for medical entrance
examinations conducted by the top-notch medical colleges and institutions in India
and other parts of the world. We make the students able to crack the medical
entrance exam held at All India basis in a smart way.

We are counted amidst the finest NEET coaching centre in South Delhi since
inception. As we have a long list of successful students, who have got a top-
ranking in All India Pre Medical Tests and other medical entrance examinations
conducted by valued medical colleges and universities in India. Our long list of
satisfied students is a testimony, which stands us apart from the other competitors
and motivate the students to get their goal with ease.

We provide with the best-in-class NEET coaching services in Delhi for interested
students, who have passed their 10th or 12th class successfully. For this, we have
furnished classes, skilled teachers or faculty who are very experienced to guide or
teach the students and the best quality study material that include all
basic to advanced level lessons, which are asked in the All India Medical
tests. Our teachers or faculty members make the best efforts with the
students to get prepared for beating the entrance tests of reputed medical
colleges and attain top-ranking in the final results. Thus, we deliver the
optimum results in the form of selected students in the NEET and other
medical examinations in India every year. So join to fulfill the dream of
becoming a doctor.

EXTENDED TWO YEAR CLASSROOM PROGRAM

(ETYCP- FOR MEDICAL)

This course is for students who passed class X and are moving to Class XI. This
course covers all aspects of NCERT book / CBSE syllabus & NEET. The
transition from class X to XI is a difficult one, in respect of difficulty level as well
as coverage in a topic. So, to make things simpler for a student, the topics have to
be dealt slowly & more time will be required to assimilate the fundamentals. Once,
the students get acquainted with the regular pace of the course, and then steadily
the NEET-level will be taught.

The hours indicated are exclusive of testing & discussion time and are
exclusively for classroom teaching.

Eligibility: Passed class X and entering in class XI.

Aim for : NEET.

Course Commencement : April, May, June & July

Course Ends: Classes of XI will end by last week of Jan. for batches starting in
April, May’ and will end by 2nd week of Feb. for batches starting in June, July’.
Course in class XII will end by April/May’. There after the review classes and
practice tests will be given.

Additional Benefits : Mock Class XII Boards Tests

Admission Criterion:

(a) Admission-cum-scholarship test (ACST) (b) Direct Admission.

Payment Options: (i) Lump sum payment of a year (5% discount “Addition Fee”)
(ii) (a) Rs. 80,000 + ST at the time of admission (b) Rs 45,000 + ST after 2 months
from admission date (c) Rs. 45,000 + ST after 5 months from admission date

Scholarship Offered: Upto 100%

Course Fee: Rs. 1,70,000 + Service tax for class XI

EXTENDED ONE YEAR CLASSROOM PROGRAM
(EOYCP- STUDYING FOR MEDICAL)

This course of Medical Coaching is offered to XII studying students and would
involve extensive coverage of PMT curriculum. This course will be available only
in regular option as it requires more time to cover the syllabus of class XII & XI in
about 8-9 months span. The classes will be conducted on Saturday/Sunday during
summer/winter breaks.

No. of Class Room Hours 480 hrs

Frequency of Classes 4 days a week

Class duration No. of Classes

2 hours (2 Classes per day)
in day

(i)Progressively fortnightly tests on Saturday or

Testing Pattern Sunday
(ii)Phase test on CBSE pattern ,PMT on Saturday
 and Sunday

Note : The hours indicated are exclusive of testing & discussion time and are
exclusively for classroom teaching.

Eligibility: Passed class XI and entering in class XII.

Aim for: NEET, National & International Olympiads.

Course Commencement : April, May’ (upto 15th May)

Course Ends: Jan’.

Additional Benefits: Mock Class XII Boards Tests, WITS-M

Admission Criterion:

(a) Admission-cum-scholarship test (ACST) (b) Direct Admission.

Scholarship Offered: Upto 100%

Course Fee: Rs. 90,000 + GST

Payment Options:(i) Lump sum payment of a year (5% discount “Addition Fee”)
(ii) (a) Rs. 50,000 + GST at the time of admission (b) Rs. 20,000 + GST after 2
months from admission date (c) Rs. 20,000 +G ST after 4 months from admission
date

EXTENDED ONE YEAR CLASSROOM PROGRAM

(EOYCP-PASS FOR MEDICAL)
This course is offered to XII pass students. Such students have already appeared in
NEET and are taking another chance NEET. They would thus require the institute
that have experienced and reliable mentors, solid testing methodology, excellent
study material and of course, the most important-affordable fee structure.

No. of Class Room Hours 540 hrs

Frequency of Classes 4 days a week

Class duration & No. of Classes in day 1 hours 30 minutes (3 Classes/day)

Class Timings 10:30 AM – 03:30 PM

No. of Phases 3 Phases

(i)Progressive fortnightly tests on Monday

Testing Pattern
(ii)Phase test on NEET on Sunday

Note : The hours indicated are exclusive of testing & discussion time and are
exclusively for classroom teaching.

Eligibility: Passed class XII.

Aim for:NEET

Course Commencement : July, August’ (upto 15th Aug.)

Course Ends: April/May’.

Additional Benefits: WHIZDOM ALL INDIA TEST SERIES-
MEDICAL(WAITS)

Admission Criterion:

(a) Admission-cum-scholarship test (ACST) (b) Direct Admission.

Scholarship Offered: Upto 100%

Course Fee: Rs. 95,000 + Service tax

Payment Options: (i) Lump sum payment of a year (5% discount “Addition Fee”)
(ii) (a) Rs. 50,000 + ST at the time of admission (b) Rs. 25,000 + ST after 2
months from admission date (c) Rs. 20,000 + ST after 4 months from admission
date

ENGINEERING

IIT JEE Coaching

We, WIZHDOM are listed amongst the top-most IIT JEE coaching centres in
Delhi NCR. Being a trusted coaching centre for engineering courses in Delhi, we
are committed to provide with result-oriented coaching for IIT JEE entrance
examination conducted by the reputed engineering colleges and universities in
India and across the world. We claim to deliver the best coaching to the students
for all streams of engineering in a well-organized manner. We manage to give a
high standard engineering coaching with the help of our finest teachers and
faculties. They are pioneer in providing the guidance to engineering students and
for those, who are seeking to shape their career in the engineering field. Our skilled
teachers are aware about the latest IIT JEE tests and the patterns of questions,
subjects or topics asked in the examination. They make the best efforts in
preparing the students for IIT exams and help them get higher ranking in the final
test. Thus, our workforce of dedicated teachers makes the brilliant effort over
students in achieving their goal in a smart way.

We are a trusted name for the best IIT-JEE advance coaching in Delhi since
inception. We enable the students to experience the right mode of teaching for IIT
screening and mains examinations to beat in the single attempt. For this, we
provide the best faculty, furnished class rooms, and optimum study material, which
include all those topics or subjects which are necessary to study for the IIT exam.
Moreover, we make the right effort over students to guide them in a very easy
manner to learn about topics and resolve the questions in the minimal time. With
all such efforts, we ensure to make a student able to beat in the IIT-JEE advance
examination and get good marks with ease.

Our IIT-JEE coaching services are applicable for those students, who have
successfully passed their 10th and 12th examinations and want to make their career
in the engineering domain. We do the right arrangement for boys and girls in
separate batches as per their requirement. Also, we provide the highly qualified
and trusted teachers or engineers to guide the students and give them tips to beat in
the engineering tests conducted by top-level engineering colleges in India and
across the world. Hence, we are rendering the best educational services for the
potential students, who really have skills and keen interest in the engineering to
become a pioneer of the field in the future. Interested students may join our best
IIT coaching classes in the South Delhi centre and may start their learning for the
intended goal with ease.

ENGINEERING (CLASS XI) -EXTENDED TWO YEAR

CLASSROOM PROGRAM (ETYCP)

Engineering (Class XI) course is for students who passed class X and are moving
to Class XI. This course covers all aspects of NCERT book/CBSE syllabus, JEE-
Mains & JEE – Advanced.

The transition from class X to XI is a difficult one, in respect of difficulty level as

well as coverage in a topic. So, to make things simpler for a student, the topics
have to be dealt slowly & more time will be required to assimilate the
fundamentals. Once, the students get acquainted with the regular pace of the
course, then steadily the JEE-level will be taught and it would be sufficient to
crack any competitive examination.

Regular Batches Weekend Batches

No of Class Room Class XI : 420 hrs. Class XII : 390 hrs.

Hours Class XII : 390 hrs. Class XII : 390 hrs

3-4 days a week (upto 5 days
Frequency of classes
During summer/winter break)
2 days a week ( upto 4 days
during summer/ winter
break)

Class duration & no. 1 hour 45 minutes (2

2 hours ( 3 Classes per day)
of classes in a day classes/day)

Class XI : 3 Phases Class XI : 3 Phases

No. of Phases
Class XII : 3 Phases Class XII: 3 Phases

(i)Progressive tests Periodically

Testing Pattern (ii) phase tests on CBSE pattern on Saturday and JEE (Mains)
& JEE(Advanced) Pattern on Saturday and Sunday

Note: The hours indicated are exclusive of testing and discussion time and are
exclusively for classroom teaching.

Eligibility: Passed Class X and entering in Class XI.

Aim for: JEE-Mains, JEE- Advanced, National & International Olympiads.

Course Commencement : April, May, June & July.

Course Ends: Classes of XI will end by 2nd week of Feb. for batches starting in
April/May’ and will end by last week of Feb. for batches starting in June, July’.
Course in class XII will end by January end’. There after the review classes and
practice tests will be given.

Additional Benefits: Class XII Boards Tests

Admission Criterion:

(a) Admission-cum-scholarship Test (ACST) (b)Direct Admission.

Scholarship Offered:Upto 100% off on tuition fee.

Course Fee: Rs. 1,80,000 + G.S.T

Payment Options: (I) Lump sum payment of a year (5% discount “Addition Fee”)
(II) (a) Rs. 80,000 + GST at the time of admission (b) Rs 45,000 + GST after 2
months from admission date (c) Rs. 45,000 + GST after 5 months from admission
date

ENGINEERING (CLASS XII) – EXTENDED ONE YEAR

CLASSROOM PROGRAM (EOYCP-STUDYING)

Engineering (Class XII) course is offered to XII studying students and would
involve extensive coverage of JEE (Mains) and JEE (Advanced) curriculum. This
course will be available only in regular option as it requires more time to cover the
syllabus of class XII & XI in about 8-9 months span. The classes will be conducted
on Saturday/Sunday during summer/winter breaks.

No. of Class Room Hours 480 hours

Frequency of Classes 4 days a week
Class duration & No. of
1 hour 45 minutes (2 Classes/day)
Classes in a day
Class Timings Afternoon to Evening
No. of Phases 3 Phases
(i) Progressive Tests Periodically.
(ii)Phase test on CBSE Pattern ,JEE ( Mains ) ; JEE
Testing Pattern
(Advanced) pattern on Saturday and Sunday.

Note : The hours indicated are exclusive of testing & discussion time and are
exclusively for classroom teaching.

Eligibility: Passed class XI and entering in class XII.

Aim for: JEE-Mains, JEE-Advanced, National & International Olympiads.

Course Commencement : April, May’ (upto 15th May)

Course Ends: Jan’.

Additional Benefits: Mock Class XII Boards Tests.

Admission Criterion:

(a) Admission-cum-scholarship test (ACST)

(b) Direct Admission.

ENGINEERING (XII PASS) – INTENSIVE ONE YEAR

CLASSROOM PROGRAM (IOYCP-PASS)
Engineering (XII Pass) course is offered to XII pass students. Such students have
only 2 chances to appear in JEE-Advanced, of which 1st chance is already availed
by them in class XII and now they have only one chance left to crack the entrance
examination to IITs. They would thus require the institute that have experienced
and reliable mentors, solid testing methodology, excellent study material and of
course, the most important-affordable fee structure.

No. of Class Room Hours 540 hrs

Frequency of Classes 4 days a week

Class duration & No. of

1 hours 30 minutes (3 Classes/day)
Classes in day

Class Timings 10:30 AM – 03:45 PM

No. of Phases 3 Phases

(i) Progressive fortnightly tests .

(ii)Phase test on JEE ( Mains ) Saturday & JEE
Testing Pattern (Advanced) pattern on Sunday.

Note : The hours indicated are exclusive of testing & discussion time and are
exclusively for classroom teaching.

Eligibility: Passed class XII.

Aim for:JEE-Mains & JEE-Advanced

Course Commencement :May ,June,July, August’ (upto 15th Aug.)

Course Ends: Feb/March’.

Additional Benefits: WHIZDOM ALL INDIA TEST SERIES (WAITS)

Admission Criterion:

(a) Admission-cum-scholarship test (ACST) (b) Direct Admission.

Scholarship Offered: Upto 100%

Course Fee:Rs. 90,000 + GST

(i) Lump sum payment of a year (5% discount “Addition Fee”) (ii) (a) Rs.
40,000 + GST at the time of admission (b) Rs. 25,000 + GST after 2 months
from admission date (c) Rs. 20,000 +G ST after 4 months from admission date

FOUNDATION (CLASS VI)

ONE YEAR INTERACTIVE CLASSROOM PROGRAM:

This program enhances logical thinking, increases Mental Ability and IQ. This
program also helps students to understand Science and Maths significantly.

Students who joined this program has shown good results in National level
Scholastic Tests such as NTSE for class Xth, International Level Olympiads in
Mathematics and Junior Science and Regional Mathematics Olympiad (RMO).
COURSE STRUCTURE

(a) Course will be covered in 3 Phases.

(b) Science (Physics, Chemistry and Biology), Mathematical and Mental Ability
will be covered.

No. of
Class duration &
Class Frequency of No. of
No. of Classes in Testing Pattern
Room Classes Phases
day
Hours

Regular Class VI : 3 days a 1 hour (2 Class VII : Progressive

Batches 200 hrs. week Classes/day) 3 Phase Regular testes

Weekend Class VI : 2 days a

1 (3 Classes/day) Class VII : 3 Phases
Batches 200 hrs. week

Advantage of this Course:

i. Start early and best the competition.

ii. Optimum Utilization of Available time.

iii. Students are given mock up test for coming competition exams and hence their
chances of scoring well increases.

Aim for: NTSE, International Level Olympiads in Mathematical, Junior Science

and Regional Mathematics Olympiads (RMO)
Course Commencement : April, May, June & July.

Course Ends: December

Admission Criterion:

(1) Direct Admission: Contact nearest centre.

(2) Admission – cum- scholarship test (ACST)

Scholarship Offered: 100% off on tuition fee basing on ACST

Course Fee:Rs. 35,000/- + Service Tax

Payment Options: (I) Lumpsum payment.

(II) Installment Payment Options.

All payments will be made through cheques in favour of

“Whizdom Educare Pvt. Ltd”.

• Post-dated cheques have to be submitted at the time of admission for installment

option.

FOUNDATION (CLASS VII)

ONE YEAR INTERACTIVE CLASSROOM PROGRAM

This program enhances logical thinking, increases Mental Ability and IQ. This
program also helps students to understand Science and Maths significantly.

Students who joined this program has shown good results in National level
Scholastic Tests such as NTSE for class X, International Level Olympiads in
Mathematics and Junior Science and Regional Mathematics Olympiad (RMO).
Course Structure:

(i) Course will be covered in 3 Phases.

(ii) Science (Physics, Chemistry and Biology), Mathematical and Mental Ability
will be covered.

No. of
Class duration &
Class Frequency of No. of Testing
No. of Classes in
Room Classes Phases Pattern
day
Hours

Regular Class VII : 3 days a 1 hour (2 Class VII : Progressive

Batches 200 hrs. week Classes/day) 3 Phase Regular testes

Weekend Class VII : 2 days a Class VII :

1 (3 Classes/day)
Batches 200 hrs. week 3 Phases

Course Structure:

i. Course will be covered in 3 Phases.

ii.Science (Physics, Chemistry and Biology), Mathematical and Mental Ability will
be covered.

Advantage of this Course:

i.Start early and best the competition.

ii. Optimum Utilization of Available time.

iii. Students are given mock up test for coming competition exams and hence their
chances of scoring well increases.

Aim for: NTSE, International Level Olympiads in Mathematical, Junior Science

and Regional Mathematics Olympiads (RMO)

Course Commencement : April, May, June & July.

Course Ends: December

Admission Criterion:

(1) Direct Admission: Contact nearest centre.

(2) Admission – cum- scholarship test (ACST)

Scholarship Offered: 100% off on tuition fee basing on ACST

Course Fee: Rs. 35,000/- + Service Tax

Payment Options: (I) Lumpsum payment.

(II) Installment Payment Options.

• All payments will be made through cheques / Demand Draft / Pay Order in
favour of

“Whizdom Educare Pvt. Ltd”.

• Post-dated cheques have to be submitted at the time of admission for installment

option.
FOUNDATION (CLASS VIII)
FOUNDATION ONE YEAR CLASSROOM PROGRAM
FOR VIII STUDENTS

The program has been designed to lay a stronger foundation of fundamentals &
basic concepts of science and maths. The key aspect of the program is to develop
the thinking ability in a student, with the support of his/her
teachers/parents/guardians, as well as they must be able to think independently.

The success in future depends on how you think about a give problem/situation and
whether you are equipped to handle it or not. This program will ensure to achieve
both these aspects.

Regular Batches Weekend Batches

No. of Class Room Hours Class X : 270 hrs. Class VIII : 270 hrs.

Frequency of Classes 3 days a week 2 days a week

Class conduction Days of

Weekdays Saturday/Sunday
the Week

Class Duration & no. of 1 hour and 30 minutes (2 1 hour and 30 minutes (3
classes in a day Classes/Day) Classes/Day)
No. of Phases Class X : 3 Phase Class X : 3 Phases

Progressive tests every weeks

Testing Pattern phase tests after the completion of each phase.

Quizzes every 2 weeks.

Note : The hours indicated are exclusive of testing & discussion time and
are exclusively for classroom teaching.

Eligibility : Passed class VII & entering in Class VIII.

Aim For : Olympiads, National & International Olympiads.

Course Commencement : April, May, June, July’ (upto 15th July)

Course Ends: Classes for VIII will end by first week of months.

Admission Criterion:

(1) Admission-cum-scholarship test (ACST)

(2) Direct Admission.

Scholarship Offered:Upto 100% on Tuition Fee.

Course Fee: Rs. 40,000 + Service tax

Payment Options: (I)Lump sum payment of a year (5% discount “Addition Fee”)
(II)(a) Rs. 25,000 + ST at the time of admission
(b) Rs. 15,000 + ST after 2 months from admission date

• All payments will be made through cheques / Demand Draft / Pay Order in
favour of
“Whizdom Educare Pvt. Ltd”.

• Post-dated cheques have to be submitted at the time of admission for installment

option.

FOUNDATION (CLASS IX)

FOUNDATION TWO YEAR CLASSROOM PROGRAM
FOR IX CLASS STUDENTS

The program has been designed to lay a stronger foundation of fundamentals &
basic concepts of science and maths. The key aspect of the program is to develop
the thinking ability in a student, with the support of his/her
teachers/parents/guardians, as well as they must be able to think independently.

The success in future depends on how you think about a give problem/situation and
whether you are equipped to handle it or not. This program will ensure to achieve
both these aspects.

No.
of Class
Class Frequenc duration & No. of
Roo y of No. of Phase Testing Pattern
m Classes Classes in s
Hour day
s

(1)Progressiv (2)Phase (3)Quizze

Regular Class 3 days a 1 hour and Class
Batches IX : week 30 minutes IX : 3 e tests every tests after s every 2
270 (2 Phase three weeks the weeks.
 hrs. Classes/day s Class completio
Class ) X : 3 n of each
X : Phase phase
270 s
hrs.

Class
Class
IX:
1 hour and IX : 3
270
Weeken 30 minutes Phase
hrs. 2 days a
d (3 s Class
Class week
Batches Classes/day X : 3
X :
) Phase
270
s
hrs.

Note : The hours indicated are exclusive of testing & discussion time and
are exclusively for classroom teaching.

Eligibility: For VIII appeared / IX studying Students.

Aim for: JSTSE, NTSE, National & International Olympiads.

Course Commencement : April, May, June, July’ (upto 15th July)

Course Ends: First week of Feb’.

Additional Benefits:Mock Class X Board Tests.

Admission Criterion:

(1) Admission-cum-scholarship test (ACST)

(2) Direct Admission.
Scholarship Offered:Upto 100%

Course Fee: Rs. 75,000 + Service tax for class IX

Payment Options: (I)Lump sum payment of a year (5% discount “Addition Fee”)
(II)(a) Rs. 30,000 + ST at the time of admission
(b) Rs. 30,000 + ST after 2 months from admission date
(c) Rs. 15,000 + ST after 3 months from admission date

• All payments will be made through cheques / Demand Draft / Pay Order in
favour of

“Whizdom Educare Pvt. Ltd”.

• Post-dated cheques have to be submitted at the time of admission for installment

option.

FOUNDATION (CLASS X)
FOUNDATION ONE YEAR CLASSROOM PROGRAM
FOR X STUDENTS :

The program has been designed to lay a stronger foundation of fundamentals &
basic concepts of science and maths. The key aspect of the program is to develop
the thinking ability in a student, with the support of his/her
teachers/parents/guardians, as well as they must be able to think independently.
The success in future depends on how you think about a give problem/situation and
whether you are equipped to handle it or not. This program will ensure to achieve
both these aspects.

Regular Batches Weekend Batches

No. of Class Room Hours Class X : 270 hrs. Class X: 270 hrs.

Frequency of Classes 3 days a week 2 days a week

Class duration & No. of 1 hour & 30 minutes (2 1 hour & 30 minutes (3
Classes in day Classes/day) Classes/day)

No. of Phases Class X : 3 Phases Class X : 3 Phases

Progressive tests every 3 weeks

Testing Pattern Phase tests after the completion of each phase.

Quizzes every 2 weeks.

Note : hours indicated are exclusive of testing & discussion time and are
exclusively for classroom teaching.

Eligibility: Passed class IX & entering in Class X.

Aim for: CBSE, NTSE, Olympiads, National & International Olympiads.

Course Commencement : April, May, June, July’ (upto 15th July)

Course Ends:Classes for X will end by first week of Feb’.

Additional Benefits: Mock Class X Board Tests

Admission Criterion:

(1) Admission-cum-scholarship test (ACST)

(2) Direct Admission.

Scholarship Offered:Upto 100%

Course Fee: Rs. 40,000 + GST

Payment Options: (I) Lump sum payment of a year (5% discount “Addition Fee”)
(II)(a) Rs. 25,000 + GST at the time of admission
(b) Rs. 15,000 + GST after 2 months from admission date

• All payments will be made through cheques / Demand Draft / Pay Order in
favour of

“Whizdom Educare Pvt. Ltd”.

• Post-dated cheques have to be submitted at the time of admission for installment

option.

THREE YEAR INTERACTIVE CLASSROOM PROGRAM FOR

FOUNDATION:
The program has been designed to lay a stronger foundation of fundamentals &
basic concepts of science and maths. The key aspect of the program is to develop
the thinking ability in a student, with the support of his/her teachers/ parents/
guardians, as well as they must be able to think independently.

The success in future depends on how you think about a given problem/ situation
and whether you are equipped to handle it or not. This program will ensure to
achieve both these aspects.

Regular Batches Weekend Batches

No. of Class Room Class IX : 270 hrs.

Class IX: 270 hrs.
Hours Class X : 270 hrs.

Frequency of Classes 3 days a week 2 days a week

Class duration & No. of 1 hour 45 minutes (2 1 hour and 45 minutes (3

Classes in day Classes/day) Classes/day)

No. of Phases Class IX : 3 Phases Class IX : 3 Phases

1. Progressive tests every 3

weeks
Testing Pattern 2. Phase tests after the
Completion of each phase.
3. Quizzes every week.

Note : The hours indicated above are for classroom teaching and testing time/
students’ doubt removal classes.

Eligibility: class IX & entering in Class X.

Aim for: NTSE, JEE-Mains & JEE-Advance, National & International Olympiads.

Course Commencement : April, May, June, July (upto 15th July)

Course Ends:Classes for X will be over by first week of February and for class
XII will be over by Oct/Nov.

Additional Benefits: Mock Tests X & Class XII

Admission Criterion:

(1) Direct Admission: Contact nearest centre.

(2) Admission – cum- scholarship test (ACST)

Scholarship Offered: Upto 100% off on tuition fee

Course Fee: Rs. 1,85,000/- + GST

Payment Options: (I) Lumpsum payment.

(II) Installment Payment Options.

• All payments will be made through cheques / Demand Draft / Pay Order in
favour of
“Whizdom Educare Pvt. Ltd”.

• Post-dated cheques have to be submitted at the time of admission for installment

option.

Course Objective:

 The Ultimate objective of this course helps students to revise the entire
course thoroughly, systematically and simultaneously trains them to tackle
the entrance examination level problems .
 This course also will facilitate students to organize for all different Pre-
Medical Entrance Exams furthermore.

Course Highlights:

 The entire syllabus is covered in the short period by the best professors.
 It is a final countdown course with the most powerful punch of teachers
from all over India.
  This course is ideal for those students who have completed their course with
other institutes but feel the need for more professional guidance to see them
through the examinations and also for students who have just appeared for
12th and feel they can try at the entrance examination.
 To give the students feel of the actual exams, we will be conducting
7(Seven) Mock Tests for JEE/NEET, which is our All India Test Series
through which student will get to know his All India Rank across all
WHIZDOM centres.

Crash Courses for Medical (NEET & AIIMS)

Course Crash Courses for Medical (NEET & AIIMS)

Admission Criteria Direct admission on first come first serve basis
Start Date 2 Days after Board Exams
Eligibility for Class XII Appearing / Pass Students
Fee Structure Rs. 25000/- + GST (avail Early Bird Discount)
Batches 5 Days per week & 6 Hours per Day
Test Weekly Test
Subject Physics, Chemistry, Biology & Zoology

Crash Courses for JEE(Mains) & Other State Engg. Ent. Exam

Course Crash Courses for JEE(Mains) & Other State Engg. Ent.
 Exam
Admission
Direct admission on first come first serve basis
Criteria
Start Date 2 Days after Board Exams
Eligibility for Class XII Appearing / Pass Students
Fee Structure Rs. 25000/- + GST ( Early Bird Discount 30%)
Batches 5 Days per week & 6 Hours per Day
Test Weekly Test
Subject Physics, Chemistry & Mathematics

STUDENT ZONE

Talent Reward Exam

 For students studying in class VII,VIII,IX,X,XI &XII Science

 Advantages of Whizdom Talent Reward Exam (WTRE)
 It helps aspiring student to evaluate their potential to prepare for graduate
courses for IIT’s/NIT’s/AIIMS/AIPMT & Other Engineering /medical colleges
or student preparing for NTPSE,KVPY ,Olympiads.
 Whizdom is offfering lowest fee and best rewards for the meritorious
students with quality education and thus give aspirants competitive edge
and mental peace to them and their parents .
 To incorporate sprit of healthy competition among meritorious students &
honouring their acheivements and with a view to provide financial support
,Whizdom offers reward to the students achieving AIR up to 2000
amounting Rs 11 crore for details log on to www.whizdomeducare.com
 Date of Exam.Sunday 29TH March 2018
 JEEMain/Advanced/AIIMS/AIPMT,NSEJS,NTSE,Science Olympiad &
KVPYHow to Register
 Offline: paper application mode by pasying cash and 2 passport size
photographs at nearest centre
 Online : log on website www.whizdomedu.com
 Last Date for Offline Registration 26 Jan
 Last Date for Online Registration 27 Jan
 Exam. Pattern & syllabus
 For class VII to X : (objective) Mathematics & science up to half yearly exam.
Syllabus and mental ability.
 For class XI : JEE(Objective) physics , chemistry, & mathematics up to half
yearly exam ,syllabus and mental ability.
 For class XI : NEET (objective), physics ,chemistry,& Biology up to half yearly
exam.syllabus and mental ability.
 WTRE Result Date
 For class VII TO IX :5th feb
 For class X to XII : 6th feb
 Registration FEE for courses
 For class VIII,IX & X: By Payment of Rs. 5000/- + ST
 For class XI & XII : By payment of Rs. 10,000/-+ST
  Reward for top 3 Students Class Wise on Joining Course
 For students X to XII Studying
 1st prize-Rs51000,2nd prize-Rs31000,3rd prize-Rs15000
 for students VII to IX studying
 1st prize-Rs 31000, 2nd prize-Rs15000, 3rd prize- Rs7,500
 WTRE Rankers Fee Structure on Joining Course

OUR BRANCHES

South delhi: 50-c kalu sarai,sarvapriya vihar , new delhi,110016,phone:011-

48100000,

East delhi: E-361,1st floor, near metro Gate no,3, Nirman vihar ,new delhi -
110092,phone:011-42153843,

West delhi: A1/24,Janakpuri, opp.metro pillar No.631 , Najafgarh Road ,New delhi
-110058,phone : 011-65291350/51,

Faridabad : SCO- 24-Sector -16 Huda market faridabad (Hariyana ) phone :

0129_4007491,
Rewari: SCO -37,38 ,First floor ,Brass Market,Rewari(Haryana) phone :01274-
220075/76,

Moradabad:A-140,Avas vikas,Near PMS School, Moradabad( Uttar pradesh)Phone

:0591-6531282,

Kanpur :Branch-1:117/N/94,Near Deoki Place,Kakadev,Kanpur, Phone:0512-

6066778,

Kanpur:Branch-3:(Medical)Ravi ganj,Kakadev,

Kanpur :Branch-4: 16/34,Sai Arcade,Bhargav state ,opp.income Tax Office,State

Civil lines,Kanpur,Phone :0512-6066778,

Kanpur :Branch – 3 : (Medical) Rani Ganj , Kakadev, Kanpur : Branch – 4 : 16/34,

Sai Arcade,Bhargav state,opp.Income Tax office ,state Civil lines, kanpur

Varanasi : B-27/69,V-Tower, opposite Dharma sangh Durgakund Varanasi U.P-

221004,Phone:0542-2312555,

Jaipur Vidhyadhar Nagar :Branch -1 :F -172,Time square centralspine, First floor,

vidhyadhar Nagar, jaipur -302039 phone: 0141-2339606 ,

jaipur : Branch -2 :501,Surya Nagar,Naryan Niwas, Gopal

Pura,Byepass,jaipur,Phone :0141-2504015,

Aurangabad : Arya Gali Saraswati Colony Near Vidhya Dham College Nirala
Bazar Aurangbad, Jalna Plot No-32,Nath Nagar Corner , NEAR Mahesh Bhawan
,Mantha Road,Jalna ,
Jammu 2nd Floor Gupta Market Opposite Back Gate of Womens College Parade
Ground, Secretarial Road, Kachhi, Chawni, Jammu , Phone – 8803104204 ,

Bathinda Subhash Market Wali Gali, Adjacent Main Gate Gita Bhawan , S.S.D.
Sabha Complex , Mall Road, Bathinda ;Phone : 0164-2254400/2254900

Corporate Office : 61- C Kalu Sarai,Saravapriya Vihar, Delhi – 110016

Phone :+91 9717789009,
Toll Free: 18001220242,
Website : www.whizdomedu.com

Why Whizdom
1. WHY WHIZDOM?

We work on 6 key points; Excellence in academics, Aptitude, Skills, Competitive

exams, Language proficiency, Cultivating Indian values. And these points will help
them to groom from every prospective.

2. TILL TODAY MY WARD HAS STUDIED ON HIS OWN AND SECURED

HIGHEST AGGREGATE, WHY SHOULD SHE/HE JOIN WHIZDOM?

At Whizdom, We focused on building strong foundation of students, sharpen their

skills and prepare them to face a competitive environment at National level
effectively.
3. HOW TEACHING IN WHIZDOM IS USEFUL TO OUR CHILD?

Our main aim is to make the child’s overall progress. We just don’t teach them the
school curriculum but we also prepare them for various national, international and
government Olympiads like NSTSE, NSO, IMO, IEO, UIEO, NTSE, JSO, RMO,
NMTC, etc., state/national level Engineering and Medical entrance exams also.
Thus, At Whizdom, we prepare students with subject knowledge as well as the
skill to apply it in competitive examinations.

4. WHAT IS THE RATIO OF NUMBER OF STUDENTS SELECTED IN

IIT/MEDICAL FROM WHIZDOM?

Whizdom believes in both quality and quantity. The institute has given very
quality results every year and bagged AIR-0000 in both AIPMT and JEE
ADVANCED in the year 2000, followed by 0000 selections in IIT-JEE, and 0000
in AIPMT and 0000 in AIIMS in the year 2000 which exhibits the quantity of
results delivered.

THE INSTITUTE:

WHIZDOM EDUCAREis an institute engaged in the training for IIT-JEE (now

JEE-Advanced), AIEEE (Now JEE-Mains) & AIIMS & other premiere medical
institutions PMT. The value system of institute is based on truth and transparency
in all its aspects.

WHIZDOM ADVANTAGE:
1. BEST FACULTY

 A Guru is the one who delivers/imparts knowledge to the seeker. A guru can
achieve the status of a renowned guru, when he posses the right
qualification, experience and competence.
 He is a person who takes keen interest in uplifting the skills of student(s) and
he derives pleasure in the little success of each of his/ her students.
 The core competence of the guru, his enthusiasm and his motivational skills
will make him a top-notch subject expert.
 A person who provides a free learning environment and an open platform for
dialogue between the seeker and controller of the class, is worthy of being
called a GURU.
 He is a strong and a dependable individual, who gives adequate time in the
classroom to develop right ‘THINKING SKILLS’ in the student(s).
 The GURUS believe in simple philosophy “Take care of smaller things in
life to accomplish big results”. They believe that if the process to do a
particular task is right, you will definitely achieve the desired end result.

2. PATTERN PROOF STUDY MATERIAL :

o Study material is one of the best ways to judge about the institute’s
claim of being best in the business. You are advised to go through the
content writing of different institutes and then it will help you to take
a decision of joining an institution.
o We have written our study material with years of experience of
teaching different types of students in different parts of the country.
All new ideas and concepts developed by us have become an integral
 part of our study material. It’s not unlike other study materials that
contain so much of irrelevant information that blow the students away
because it wastes a lot of their valuable time. Our study packages
would be relevant for both an average learner and the bright learner.
o The study package is made pattern-proof, which implies that it is
helpful for the current trends of IIT – JEE (now JEE-Main &
Advanced). It will also take care of any future changes in the pattern
of competition examinations in our country.

 The salient features of our study package are :

 (a) Detailed relevant theory in lucid & understandable language.
 (b) Theory interspersed with Illustrations.
 (c) Answer of the illustrations involves strategy, the solution and
conclusion/comment (if any).
 (d) Self practice tests at adequate intervals comprising of basic problems.
 (e) Summary of the entire theory.
 (f) Solved concept building problems of objective as well as subjective type.
 (g) Graded exercises of CBSE, JEE-Mains, JEE-Advanced and earlier
competitive examination problems.
 (h) Answer to all the problems of the exercises.

The team members involved in research and development of our study material are
accomplished writers, who have written & designed the study material of other
premier institutions of the country.

You will not require any other support material if you follow Whizdom’s study
material religiously & judiciously.
Administration
Expert Counselling : Our expert counselling cell provides our students with all the
information and help related to various Competitive Exams, Admissions in
Colleges, Eligibility and Counselling.

Attendance Monitoring : To supervise the attendance of our students, a highly

computerized attendance monitoring system has been installed in our buildings.

Institute Bag & Identity Card culture : To identify our children and conduct
classes in a disciplined way, we provide our students with Institute Bag and ID
Card.

Online Form Filling Support : To assist our students in filling the online
application forms of various exams, we have adequate number of computers with
internet connection.

Creative Designing Section : Various kind of informative creatives for students

like Motivational Posters, Previous Results, Events, Important Announcement
& Communication, Exam Notifications, are designed
and created by Team of expert designers.

Whizdom Notice Board Display : We have installed a Notice Boards at all

Whizdom Centers to display daily notifications, messages, class schedule and other
important information relevant to students.

Hi-Tech Security : System World class and technologically advanced security

system to ensure safe surroundings and in-house discipline.
Online Form Filling Support : To assist our students in filling the online
application forms of various exams, we have adequate number of computers with
internet connection.

Objective of the Study

 To Identify the further prospect of educational institution.

 To Identify the Marketing Strategies.

 To Identify the Sales Strategies.

 To Study the issues and challenges of Educational

Institutions.
 Studying of Customer Satisfaction.

MARKETING STERETIES

"The marketing strategy lays out target markets and the value proposition
that will be offered based on an analysis of the best market opportunities."
(Philip Kotler & Kevin Keller, Marketing Management, Pearson, 14th
Edition)
“An over-riding directional concept that sets out the planned path.” (David
Aaker and Michael K. Mills, Strategic Market Management, 2001, p. 11)
"Essentially a formula for how a business is going to compete, what its goals
should be and what policies will be needed to carry out these goals."
(Michael Porter, Competitive Strategy: Techniques for Analyzing Industries
and Competitors , NY, Free Press, 1980)
"The pattern of major objectives, purposes and goals and essential policies
and plans for achieving those goals, stated in such a way as to define what
 business the company is in or is to be in. (S. Jain, Marketing Planning and
Strategy, 1993)
"An explicit guide to future behaviour.” (Henry Mintzberg, “ Crafting
Strategy,” Harvard Business Review, July–August, 1987 pp. 66–74)
Strategy is "reserved for actions aimed directly at altering the strengths of
the enterprise relative to that of its competitors... Perfect strategies are not
called for. What counts is... performance relative to competitors.” (Kenichi
Ohmae, The Mind of the Strategist, 1982, p. 37)
Strategy formulation is built on "the match between organisational resources
and skills and environmental opportunities and risks it faces and the
purposes it wishes to accomplish." (Dan Schendel and Charles W. Hofer,
Strategy Formulation: Analytical Concepts, South-Western, 1978, p. 11)

Marketing management versus marketing strategy

The distinction between “strategic” and “managerial” marketing is used to
distinguish "two phases having different goals and based on different conceptual
tools. Strategic marketing concerns the choice of policies aiming at improving the
competitive position of the firm, taking account of challenges and opportunities
proposed by the competitive environment. On the other hand, managerial
marketing is focused on the implementation of specific targets."[3] Marketing
strategy is about "lofty visions translated into less lofty and practical goals [while
marketing management] is where we start to get our hands dirty and make plans
for things to happen."[4] Marketing strategy is sometimes called higher order
planning because it sets out the broad direction and provides guidance and
structure for the marketing program.

Brief history of strategic marketing

Marketing scholars have suggested that strategic marketing arose in the late 1970s
and its origins can be understood in terms of a distinct evolutionary path:[5]

Budgeting Control (also known as scientific management)

Further information: Scientific management

Date: From late 19th century

Key Thinkers: Frederick Winslow Taylor, Frank and Lillian Gilbreth, Henry L.
Gantt, Harrington Emerson

Key Ideas: Emphasis on quantification and scientific modelling, reduce work

to smallest possible units and assign work to specialists, exercise control
through rigid managerial hierarchies, standardise inputs to reduce
variation, defects and control costs, use quantitative forecasting methods
to predict any changes.[6]

Long Range Planning

Further information: Long-range planning

Date: From 1950s

Key Thinkers: Herbert A. Simon

Key Ideas: Managerial focus was to anticipate growth and manage

operations in an increasingly complex business world.[7]

Strategic Planning (also known as corporate planning)

Further information: Strategic management

 Date: From the 1960s

Key Thinkers: Michael Porter

Key Ideas: Organisations must find the right fit within an industry structure;
advantage derives from industry concentration and market power; firms
should strive to achieve a monopoly or quasi-monopoly; successful firms
should be able to erect barriers to entry.

Strategic Marketing Management

Date: from late 1970s

Key thinkers: R. Buzzell and B. Gale

Key Ideas: Each business is unique and that there can be no formula for
achieving competitive advantage; firms should adopt a flexible planning
and review process that aims to cope with strategic surprises and rapidly
developing threats; management's focus is on how to deliver superior
customer value; highlights the key role of marketing as the link between
customers and the organisation.

Resource Based View (RBV) (also known as resource-advantage theory)

Further information: Resource-based view

Date: From mid 1990s

Key Thinkers: Jay B. Barney, George S. Day, Gary Hamel, Shelby D. Hunt, G.
Hooley and C.K. Prahalad
 Key Ideas: The firm's resources are financial, legal, human, organisational,
informational and relational; resources are heterogeneous and imperfectly
mobile, management's key task is to understand and organise resources for
sustainable competitive advantage.

Strategic marketing planning

Marketing strategy involves mapping out the company's direction for the
forthcoming planning period, whether that be three, five or ten years. It involves
undertaking a 360° review of the firm and its operating environment with a view to
identifying new business opportunities that the firm could potentially leverage for
competitive advantage. Strategic planning may also reveal market threats that the
firm may need to consider for long-term sustainability. Strategic planning makes
no assumptions about the firm continuing to offer the same products to the same
customers into the future. Instead, it is concerned with identifying the business
opportunities that are likely to be successful and evaluates the firm's capacity to
leverage such opportunities. It seeks to identify the strategic gap; that is the
difference between where a firm is currently situated (the strategic reality or
inadvertent strategy) and where it should be
situated for sustainable, long-term growth
(the strategic intent or deliberate strategy).

Strategic planning seeks to address three

deceptively simple questions, specifically:

* Where are we now? (Situation

analysis)
 * What business should we be in? (Vision and mission)

* How should we get there? (Strategies, plans, goals and objectives)

A fourth question may be added to the list, namely 'How do we know when we got
there?' Due to increasing need for accountability, many marketing organisations
use a variety of marketing metrics to track strategic performance, allowing for
corrective action to be taken as required. On the surface, strategic planning seeks to
address three simple questions, however, the research and analysis involved in
strategic planning is very sophisticated and requires a great deal of skill and
judgement.

Strategic analysis: tools and techniques

Strategic analysis is designed to address the first strategic question, "Where are we
now?" Traditional market research is less useful for strategic marketing because
the analyst is not seeking insights about customer attitudes and preferences. Instead
strategic analysts are seeking insights about the firm's operating environment with
a view to identifying possible future scenarios, opportunities and threats.

Strategic planning focuses on the 3C's, namely: Customer, Corporation and

Competitors.A detailed analysis of each factor is key to the success of strategy
formulation. The 'competitors' element refers to an analysis of the strengths of the
business relative to close rivals, and a consideration of competitive threats that
might impinge on the business' ability to move in certain directions.[13] The
'customer' element refers to an analysis of any possible changes in customer
preferences that potentially give rise to new business opportunities. The
'corporation' element refers to a detailed analysis of the company's internal
capabilities and its readiness to leverage market-based opportunities or its
vulnerability to external threats.

Mintzberg suggests that the top planners spend most of their time engaged in
analysis and are concerned with industry or competitive analyses as well as
internal studies, including the use of computer models to analyze trends in the
organization.[14] Strategic planners use a variety of research tools and analytical
techniques, depending on the environment complexity and the firm's goals.
Fleitcher and Bensoussan, for instance, have identified some 200 qualitative and
quantitative analytical techniques regularly used by strategic analysts . while a
recent publication suggests that 72 techniques are essential. No optimal technique
can be identified as useful across all situations or problems. Determining which
technique to use in any given situation rests with the skill of the analyst. The
choice of tool depends on a variety of factors including: data availability; the
nature of the marketing problem; the objective or purpose, the analyst's skill level
as well as other constraints such as time or motivation.

The most commonly used tools and techniques include:

Research methods

 Environmental scanning
 Marketing intelligence (also known as competitive intelligence)
 Futures research

Analytical techniques

 Brand Development Index (BDI)/ Category development index (CDI)

 Brand/ Category penetration
  Benchmarking
 Blindspots analysis
 Functional capability and resource analysis
 Impact analysis
 Counterfactual analysis
 Demand analysis
 impact analysis
 Industry Analysis (also known as Porter's five forces analysis)
 Management profiling
 Market segmentation analysis
 Market share analysis
 Market Segmentation analysis
 Perceptual mapping
 Segment Share Analysis
 Situation analysis[
 Strategic Group Analysis
 SWOT analysis
 Trend Analysis
 Value chain analysis

TYPES OF MARKETING :-

Direct Marketing
Advertise and promote your products and services to customers using a range of
digital devices including computers, smartphones, and tablets. Internet Marketing
is an essential practice in Digital Marketing. Once a target market has been clearly
identified, it is possible to work in conjunction
with the USPS or a professional mail carrier
that knows where your customers live. Direct
marketing can be an effective way to reach
consumers right where they live at home.
While there is often a negative side to this
approach (consumers don’t want to be bothered
with a flurry of mail), many smart companies
execute direct marketing well. Catalog retailer
L.L. Bean, for example, created direct marketing programs that their customers
looks forward to receiving.

Inbound Marketing
Companies often have customers calling them for various reasons. This can present
a great opportunity to sell customers additional products and services they
currently don’t have. When business customers call to check their balances, the
business bank Chase often takes the opportunity to ask if they are interest in a
credit line, a 401 k plan, or a variety of other services the bank offers.

Personalization
Personalization (broadly known
as customization) consists of
tailoring a service or a product to
accommodate specific
individuals, sometimes tied to
groups or segments of individuals. A wide variety of organizations use
personalization to improve customer satisfaction, digital sales conversion,
marketing results, branding, and improved website metrics as well as for
advertising. Personalization is a key
element in social media and
recommender systems.

Cause marketing
Cause marketing is defined as a type
of corporate social responsibility, in which a company’s promotional campaign has
the dual purpose of increasing profitability while bettering society.

Guerrilla marketing
Guerrilla marketing uses multiple techniques and practices in order to establish
direct contact with the customers. One of the goals
of this interaction is to cause an emotional reaction
in the clients, and the ultimate goal of marketing is
to get people to remember products or brands in a
different way than they are accustomed to.

Relationship marketing –
Relationship marketing is a facet of customer relationship management (CRM) that
focuses on customer loyalty and long-term customer engagement rather than
shorter-term goals like customer acquisition and individual sales. The goal of
relationship marketing (or customer
relationship marketing) is to create strong,
even emotional, customer connections to a
brand that can lead to ongoing business,
free word-of-mouth promotion and
information from customers that can
generate leads.

Database marketing-
Database marketing is a form of direct
marketing using databases of customers or
potential customers to generate personalized
communications in order to promote a product
or service for marketing purposes. The method
of communication can be any addressable
medium, as in direct marketing

Global marketing
Global marketing is “marketing on a
worldwide scale reconciling or taking
commercial advantage of global
operational differences, similarities
and opportunities in order to meet
global objectives".
Online advertising
Online advertising, also called online marketing or Internet advertising or web
advertising, is a form of marketing and advertising which uses the Internet to
deliver promotional marketing messages to consumers. Many consumers find
online advertising disruptive[1] and have increasingly turned to ad blocking for a
db;

When software is used to do the

purchasing, it is known as programmatic
advertising.

Marketing communications

Marketing communications uses different marketing channels and tools

incombination: Marketing communication
channels focus on any way a business
communicates a message to its desired
market, or the market in general.

Time marketing

Time marketing works to create guidelines about

when to introduce a product in the marketplace or
advertise to consumers.

Marketing Sherpa, the best time for a marketing team

to send out an email is on Monday near 9:00 a.m.
Because most people are beginning their weeks and sifting through their inboxes,
they are more likely to give a promotional email a serious read. Sending out the
same email on a Friday afternoon, when most peoples’ thoughts are already with
their weekend plans, runs a high risk of deletion.

CONCLUSION

Promotion is a wide concept after studying and analyzing the market

promotion activity the conclusion drawn is that there should be an

integrated marketing communication. Only then it will have positive impact

on sales.

A good understanding of the market was accomplished outlets were

spoken to and that group consisted of a variety of people and customers.

This even helped in the polishing of communication skills, a must-have to

survive and make it big in the present world. It even gave a good

understanding of behavior of channel people and customers when placed

in different situations. It was a good opportunity to work on the skill of

patience, as a large number of outlets were to be dealt with. It helped in

developing the kind of relations one needs to uphold in the corporate

world and it helped in building up the right attitude.

As all the points in the above mentioned paragraph, are the must-have skills for
anyone in the field of Marketing and Sales, the training period was a good
experience and a good stepping stone into the real business world.