3.

PROJECT OBJECTIVE
Objectives of the Study

The main objective of the study is to find out the customer perception activity of religare
Enterprises ltd. Especially the objectives of the study are as follows:
The study has been undertaken in order to achieve the following objectives:

 To take an overview of the Indian Stock Market and encapsulate the various investment
avenues available.
 To know investor’s perception regarding investment in stock market
 To study the investment behavior of investors and the factors that affects their investment
decision.
 To study the problems of investors and the reasons for not investing in financial
instruments.
 To know the satisfaction level of investors regarding return of different investment
avenues.
 RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem. The Research
Methodology includes the various methods and techniques for conducting a research. Research is
an art of scientific investigation. In other word research is a scientific and systematic search for
pertinent information on a specific topic. The logic behind taking research methodology into
consideration is that one can have knowledge about the method and procedure adopted for
achievement of objective of the project.
PRIMARY DATA :

The objectives of primary data are formulated on the basis of research objectives. The
Objectives set the guidelines and directions of research planning. Formulating the objectives
offers the best feasible means of solution. The findings of the research should be capable of
being utilized for the better performance of the organisation. The cost-benefits analysis should
be made for determining the objectives of the primary data collection.

SECONDARY DATA :

It includes those data which are collected for some earlier research work.

There can be a number of ways by which secondary data be classified.

a) Internal Data: Data that originate within the firm for which the researcher is being
conducted are internal data.

b) External Data: It refers to those which are collected by the researchers outside the
company for which the research is being conducted.

In this the researcher has used questionnaire method

The term questionnaire usually refers of self-administered process whereby the respondent
himself reads the question and records his answers without the assistance of an interviewer.
Functions of a Questionnaire

The main function of a questionnaire of to obtain specified quantitative and qualitative

information with accuracy and completeness. It provides instructions to the respondents to record
the answers. It facilitates interviewers to record the information and data successfully.
 4.
DATA ANALYSIS
AND
INTERPRETATION
Demographic Profile of investors

Demographics No. of respondents Percentage of respondents

Age:

Less than 20 years 0 0

20-40 years 35 70
Greater than 40 years 15 30
Total 50 100
Occupation:

Service 27 54
Business 22 44
Student 01 2
Total 50 100
Income (per month):

Less than Rs.20000 12 24

Rs.20000-40000 24 48
Greater than 40000 14 28
Total 50 100

Analysis & Interpretation:

It was found that the major population of investors was between age group of 20-40 years and
only 30% was greater than 40 years. 27 out of 50 of respondents were doing service. And
majority of respondents i.e. 48% earn income between 20000-40000 per month. It means
majority of investors was between 20-40 years having income in between Rs 20000-40000.
Statement 1. To know whether respondents invest or not?

Investment Decision No. of Respondents Percentage of Respondents

Yes 45 90%
No 5 10%
Total 50 100%

Yes No

10%

90%

Analysis and Interpretation:

From the survey it was found that 90% respondents invest in the stock market and 10% non-
investors do not invest.
Statement 2. Awareness regarding types of Investment Instruments

Types of Investment No. of Respondents Percentage of Respondents

Instruments

Shares 9 18%
Mutual Funds 5 10%
Debentures 0 0%
Fixed Deposit 8 16%
All of above 25 50%
None of above 3 6%
Total 50 100%

Shares Mutual Funds Fixed Deposit All of above None of above

6% 10%

16%

50%
18%

Analysis and interpretation:

Above pie-chart shows that 50% investors were aware about all of the investment instruments,
18% investors were aware of fixed deposit, 16% investors aware of mutual funds, 10% were
aware of shares whereas 6% investors were not aware of any of those instruments. It means that
majority of persons were aware about all of the given options.
Statement 3 .To know the type of investment option the person has been investing

Investment alternative No. of Respondents Percentage of Respondents

Shares 19 38%
Mutual Funds 22 44%
Debentures 0 0%
Derivatives 0 0%
All of above 5 20%
None of above 5 10%
Total 50 100%

Shares Mutual Funds All of above None of above

10%
10% 36%

44%

Analysis & Interpretation:

From the survey it was found that 44% respondents invest in mutual funds, 36% invest in shares
and 10% people invest in all of the given instruments. Thus, it can be stated that maximum
people invest in mutual funds whereas shares are having 2nd importance.
Statement 4 .To know the rates at which the investment grow

Investment Growth No. of Respondents Percentage of Respondents

Rate
Steadily 5 10%
At an average rate 27 54%
At fast rate 18 36%
Total 50 100%

Steadily At an average rate At fats rate

10%

36%

54%

Analysis & Interpretation:

From the survey it was found that 54% respondents wants their investment to grow at an average
rate and 36% wants their investment to grow at fast rate whereas only 10% respondents were in
the favor if investment to grow steadily.
Statement 5. To know the frequency of investment by the Respondents.

Frequency of Investment No. of Respondents Percentage of Respondents

Daily 0 0%
Weekly 8 16%
Monthly 29 58%
Yearly 13 26%
Total 50 100%

Daily Weekly Monthly Yearly

0%
16%
26%

58%

Analysis & Interpretation:

From the above table and chart it was found that 58% respondents invest monthly, 26% invest
yearly and there were 8 respondents who invest daily. Thus, it can be stated that majority of the
investors invest monthly in stock market.
Statement 6. To Know The Factors That Were Considered While Investing.

Investment Factors No. of Respondents Percentage of Respondents

Return on investment 19 32%
Tax benefits 0 0%
Capital appreciation 2 4%
Maturity period 4 8%
Risk 6 14%
Liquidity 3 6%
All of above 16 36%
Total 50 100%

Capital Appreciation Maturity Period Risk

Return on Investment Liquidity All of above

4% 8%
32%
12%

6%
38%

Analysis & Interpretation:

From the survey it was found that the maximum respondents considered return on investment
was most important factor, 32% respondents considered all the factors as important factor and
12% of them considered risk as an important factor. It can be stated that majority if investors
were consider return on investment as an important factor while investing.
Statement 7. To Know Investor’s Action In Case Of Stock Market drop.

Investor’s preference in case No. of Respondents Percentage of Respondents

of losses
Transfer funds into secure 8 16%
investment
Wait to see if investment 26 52%
improves
Invest more funds 9 18%

Withdraw funds & stop 7 14%

investing
Total 50 100%

Transfer funds into secure investment

Wait to see if investment improves
Invest more funds
Withdraw funds & stop investing

14% 16%

18%

52%

Analysis & Interpretation:

From the survey it was found that maximum respondents would wait to see if their investment
improves and start generating funds, 18% respondents will invest more funds, 16% would
transfer funds into secure investment and 14% of them would stop investing. Therefore, it can be
said that majority of investors would like to see whether investment improves or they can invest
more funds.
Statement 8. To Know the Satisfaction Level Of Respondents With the return generated by
Investment Option.

Satisfaction with Return on Highly Satisfied Neutral Dissatisfied Highly Total

Investment Satisfied Dissatisfied
No. of Respondents 5 30 11 3 1 50
Percentage of Respondents 10 60 22 6 2 100

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

2%
6% 10%

22%

60%

Analysis & Interpretation:

Most of the respondents i.e. 60% are satisfied with return generated by the investment option that
they have chosen. Further, 22% respondents are neutral. On the other hand, only 2% respondents
are highly dissatisfied with the return they are earning by their investment options.
Statement 9. To Know the Satisfaction Level Of Respondents With the Factors they
considered while investing.

Satisfaction with Highly Satisfied Neutral Dissatisfied Highly Total

Factors Satisfied Dissatisfied
No. of Respondents 7 32 9 2 0 50
Percentage of 14 64 18 4 0 100
Respondents

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

0%
4% 14%
18%

64%

Analysis & Interpretation:

32 respondents out of 50 were satisfied with the various factors such as Return on investment,
risk, liquidity etc. they considered while investing. Also, 14% respondents were highly satisfied
with their investment factors. Whereas, only 2 respondents among those 50 were dissatisfied
with the various investment factors.
 5.

LIMITATIONS

AND

RECOMANDITION
LIMITATIONS OF STUDY

 Due to lack of time and resources a countrywide survey was not possible. Hence only
sonipat city has been taken for the study.
 Most of the study was restricted to Internet and published data because of the non
availability of primary data.
 Time was constant.

RECOMMENDATION

Following are the recommendations of the study:

 The various investment tools which were mostly preferred by the investors were shares,
mutual funds etc. So there should be various other means to create awareness regarding
the potential of other instruments and the tools which can be more beneficial to the
investors.
 The investors consider various factors while making investment like risk, return, liquidity
etc. There should be rational thinking so that the investor is able to know that at what
point of time they need capital appreciation instead of reducing the risk and when they
need return instead of liquidity.
 The preferred time span of investment by the investors depends upon the need of the
investor that whether they wants to have early and high returns or wants to have stable
returns, most probably the long time span is suitable because the returns are high and
safety is also there.
 The satisfaction levels of various investors are different due to different investment
alternatives they opt for. If they will be aware of each type of alternatives and the worth
of the alternatives then investing as per that there satisfaction level will also be high.
 Investors should have the complete knowledge of stock market.
 CONCLUSION

 Stock is equity, bonds are debt. Bondholders are guaranteed a return on their investment
and have a higher claim than shareholders. This is generally why stocks are considered
riskier investments and require a higher rate of return.
 Stock prices change according to supply and demand. There are many factors influencing
prices, the most important of which is earnings.
 Stock market contains a bull and bear situation .
 Income group affecting while investment decision.
 Source of information available in the market.
 Purpose of trading for investment or getting higher returns.

 Having stock in a company means you are an owner. How many shares of stock you have
determines the extent of that ownership. As part owner, you receive dividends and have
voting rights.
 6.

ANNEXURE

AND

REFERENCES
QUESTIONNAIRE

Dear respondent,

I am a student of MBA, conducting a research on “Customers perception regarding

investment and various Investment avenues”. I would be extremely thankful if you spare
some time to answer the following questions. All the facts disclosed by you will be used for
academic purpose only.

PERSONAL PROFILE

NAME................................

AGE: ..................................

OCCUPATION : PUBLIC OFFICIALS ( ) PRIVATE EMPLOYEES ( ) SELF EMPLOYEES ( )

INCOME (PER MONTH):

Less than Rs 20000 ( ) Rs 20000 – Rs 40000 ( )

Greater than Rs 40000 ( ) No Income ( )

Q1. Do you invest in share market?

a . YES b. NO

Q2. Out of the following, which type of instrument are you aware of?

a. Shares
b. Mutual Funds
c. Debentures
d. Fixed Deposit
e. All of above
f. None of above
Q3.Where have you been investing?
a. Shares
b. Mutual Funds
c. Debentures
d. Fixed Deposit
e. All of above
f. None of above

Q4.At which rates do you want your investment to grow?

a. Steadily
b. At an average rate
c. At fast rate

Q5. How frequently do you invest?

a. Daily
b. Weekly
c. Monthly
d. Yearly

Q6.Which factor do you consider before investing in market?

a. Capital Appreciation
b. Maturity Period
c. Risk
d. Return On Investment
e. Tax Benefits
f. Liquidity
g. All of Above
Q7. In your opinion, what would be the optimum strategy if stock market drops immediately
after you invest in it?
a. Cut your losses and transfer funds into secure investments
b. Wait to see if investment improves
c. Invest more funds to lower your losses expecting future growth
d. Withdraw your funds and stop investing

Q8. Rate the satisfaction with the return generated by your investment option?

Highly Satisfied Neutral Dissatisfied Highly

Satisfied Dissatisfied

(5) (4) (3) (2) (1)

Q9. Rate the satisfaction with the factors that was considered while investing?

Highly Satisfied Neutral Dissatisfied Highly

Satisfied Dissatisfied

(5) (4) (3) (2) (1)

 BIBLIOGRAPHY
 www. religareonline. com
 www .religa resecurities.co m
 www .chitto rgarh.co m
 www .w ikipedia .co m