THE CONCEPT PAPER

Objectives
• Defines what a concept paper is
• Determines the ways a writer can elucidate on a concept by definition, explication and
clarification
• Identifies situations in which a concept paper may be
• Effectively used to improve our society
• Comprehend various kinds of concept paper
What is a Concept paper?

 It clarifies a concept
 It conveys the essence of an idea and explains
Point of view
Subjective (personal)- light,informal, familiar, or literary
Objective (Impersonal)- serious, formal, or literary
Basic Content

 Definition of the term

 Analytic description
 Enumerating of parts, structure, levels, stages, etc. of the concept being tackled
 Explanation of supporting details
 Stating of implications
Patterns of Development

• Defining • Explaining Process

• Describing • Analyzing Cause and Effect
• Comparing
• Making an analogy
• Contrasting
• Classifying
• Illustrating
• Narrating

Techniques of Defining

• Formal • Analogy or metaphor

• By synonym • Contrast

• Origin or History • Negation

• Illustration

• Function

• Analysis

• Likeness or similarity
 Example of an Explanation of a Concept (as part of a concept paper)
There are five main types of food chemical: carbohydrates, fats, proteins, vitamins, and minerals.
Carbohydrates include such things as sugars and starches and consist of carbon and hydrogen only. Fats
contain oxygen, and are found in dairy products and fatty meats. Together, carbohydrates and fats form the
main energy giving part of the human diet. A protein contains nitrogen as well as carbo, hydrogen, and
oxygen. Every day, more than 1 million cells die in the human body, but the proteins carefully rebuild them.
Proteins are found in such foods as meats, eggs, and cheese.
Various Kinds of Concept Paper
• Research paper
• Advertising paper
• Grant Project
Research begins with curiosity. The research process begins with a Concept Paper also known as an abstract
or proposal.
What is a Research Concept Paper?
The Concept Paper lays the foundation for the applied dissertation process, providing an introductory
form of communication between the doctoral student and the doctoral committee. A well-planned Concept
Paper will capture the interest of the dissertation committee and establish a clear plan for the student’s
dissertation.
What are the Main Elements of a Research Concept Paper?

 Title page
 Statement of the Problem
 Preliminary Literature Review
 Goal Statement
 Research Questions
 An Abridged Methodology
 Timeline
 References
Advertising paper
A general definition of advertising paper views advertising as an impersonal communication of
information, paid by a sponsor to persuade the audience to take some action such as buying a product.
Advertising can be found in many types of media, including television, radio, and newspapers, and can take
different forms like skywriting or mail flyers. What makes it different from other types of communication that
simply pass information is that it has a business purpose.

1.How will you describe a Rainbow to a blind child?

2. An astronaut who was in the moon for 30 years came back and ask you, what did I miss? What will you
tell?
A creative concept is an overarching “Big Idea” that captures audience interest, influences their
emotional response and inspires them to take action. It is a unifying theme that can be used across all
campaign messages, calls to action, communication channels and audiences.
Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative
concepts are distinctive, memorable, unifying and relevant. Some examples include: Nike’s “Just Do It”
campaign, the “Got Milk?” campaign and the Red Ribbon Campaign.
Grant project
Grant project refers to the process of elaborating, writing and proposing a request for a subsidy. The
act of writing a grant application comes from a nonprofit whose purpose is to find a financing source. On the
other hand, the act of receiving, examining and awarding the grant is carried out by a foundation or a private
company.
ELEMENTS OF GRANT PROJECT
1. Title Page and Cover Letter
2. Introduction/Abstract/Summary
3. Institutional Background
4. Problem Statement/Needs Assessment
5. Program Goals and Objectives (Outcomes)
6. Methods/Implementation Plan
7. Evaluation Plan
8. Future Funding/Sustainability
9. Budget
10. Other Components

Concept Paper in different fields

“Boondocks”
Boondocks, from the Tagalog word, bundok (mountain), refers to a remote, even wild area. Its ending
in –s, and changed spelling reflect how borrowed words may be modified to suit the new meaning and use
given it by the American borrowers.
“Months of the Year” and “Days of the Week”
The etymological stories behind words, like those of the months of the year and days of the week,
can be both entertaining and thought-provoking. These origin stories though may be very different from the
present meanings and uses of the words.
“Ketchup”
Semantic History
1.Thesis – The tomato-based ketchup used today is different from its Asian ancestors.
2. Body – From the Chinese ke-tiap of pickled fish, shellfish, and spices, to the Indonesian ketjap of
sweetened and cooked fermented lack soy beans, the sauce was modified by the English with their addition
of mushrooms and walnuts,until it was further enriched by tomatoes by Thomas Jefferson. Heinz mass-
produced the tomato-based sauce.
3. Conclusion – A marketable slogan plus various varieties made the Heinz ketchup popular.
4. Order of development – A chronological presentation of development stages was used.
 “Mercury Pollution”
Causes and Effects for Clarification

1. Concept clarified: Mercury pollution

2. Strategies used: Causes of mercury pollution; process analysis of mercury pollution affecting the food
chain and ecosystems; short-term and long-term effects of mercury pollution with examples.
3. Order of development: Inductive method leading to a clearer understanding of the process of mercury
pollution and its effects
“Hormones in the Body”
Classification and Functions
1.Content – The concept paper focuses on how the study of hormones by William Bayliss and Ernest
Starling replaced the old view that the nervous system-controlled body processes. It defines the hormone,
using both the origin of the term, and a formal definition. The paper also introduces the categories of
hormones and their functions. While the endocrine system secretes hormones directly into the bloodstream,
the exocrine system secretes hormones used outside the blood stream. Some key roles of hormones include
regulating body processes and those crucial to life. Others are less obvious functions, but still important, for
they affect moods, personality development, and growth. Hormone therapies include HRT for middle aged
women problems and HGH for growth problems. Because of the after effects, however, physicians and
researchers have to be cautious about prescribing them.
2. Structure – Share this brief analysis of the text structure
a.) Core Definition – After the background on the challenged old view that the nervous system controls body
processes, the core definition of the hormone is given.
b.) Body: Expansions of the definition come in the form of:
(1.) Categories of hormones and their functions.
(2.) Contrasts between these types and functions
(3.) Special uses of the hormones – the hormone therapies
a.) The uses and risks of the HRT
b.) The uses and risks of the HGH.
“Paleolithic Art”
Clarification through Theories
Various theories attempt to explain why prehistoric hunter-artists covered cave walls with animal and
hand paintings and engravings, and why some surfaces and techniques were used; however, these theories
have been discredited. Since there are no contemporaneous recorded explanations during the Paleolithic
era, these amazing art works remain an enigma.
“Why Sinigang?”
Doreen G. Fernandez Influences, Effects, and Examples
1.Main Idea. The Filipino cuisine is a product of our island landscape and the influence of the Chinese
and the Spaniards.
2. Supporting Details. a. Influences on our “native cuisine” come from the “island landscape,” its
bountiful surrounding waters and the land (from which we have gathered and produced various animal and
plant food products), the weather and seasons (which spawned various foods at various times of the year),
and the means and lifestyle of the people (which determined the simplicity or complexity of their recipes and
preparations). b. The foreign influences that enriched our cuisine came from the Chinese (with the “noodles
explosion) and the Spaniards (with their “rich recipes”).
3. Conclusion the Filipino cuisine identity seems reflected by sinigang.
“The Sentiments of Kundiman”
Definition, Comparison, and Illustration
1. Main Idea – The kundiman is an erotic and gloomy love song with a serious melody, and sung on various
occasions, including serenading the beloved.
2. Supporting Details – The kundiman is related to the kumintang, the awit, and the Bisayan balitaw in
terms of accentuation/ rhythmic pattern and time signature.
3. Contrast – Unlike the folk song, the song of the common people, the kundiman is an art song composed
with its music and lyrics perfectly combined.

“Fusion vs. Fission”

Isaac Asimov
Definition with Comparison and Contrast
1.If the meaning of a concept can be better explained by relating it to its opposite, contrasting the two
concepts or ideas, in terms of various bases or criteria could be a very effective mode of paragraph
development.
2. The essay structure could consist of an initial definition of the antithetical concepts, and expanded
by asserting other contrasting characteristics or various points of differences between the two (such as in
terms of the fuel used, the by-products, the degree of safety, etc.).
3.Concluding the essay: The focal point of concern, that fusion provides a cheap and safe alternative
source of energy, is reiterated, with an additional comment on the possibility of obliterating the economic gap
between the haves and the have-nots.