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assignedtoitbythescience ofmarkets.
Itwould Dowsett,GaryW. 1996.Practicing
Desire:Homosexual
be a specialscienceofmarketfailures,
explain- Sex in theEra ofAIDS. Stanford, CA: Stanford
ingthepoor, thedeviants,
theunsuccessful,
and UniversityPress.
theodd.As a democratic science, has Kuletz. Valerie. 1999. The Tainted Desert:
sociology
Environmental
andSocialRuinintheAmerican
West.
thepotential tobecomea strategic
starting
point NewYork:Routledge.
forthecreation ofa newworldculture. Wadsworth,Yoland. 1983. Do It Yourself Social
Research.Melbourne:VCOSS and Allen &
References Unwin.
Connell,R. W. 1997."Whyis ClassicalTheory
Classical?"
AmericanJournalof Sociology102:
1511-57.
Simplicity,Uncertainty,
and the Power of GenerativeTheories
LYNNSMITHLOVIN
Universityof Arizona
I confessthatmyscientific heroisnota sociolo- takenphysicists days,months, orevenyearsto
gist,butphysicistRichard Feynman.' Thereare workout (becausetheyhad to tracethem
manywonderful things aboutthisgreatman's through intricatetimeevolutions).Something
career (many ofwhich I cannot understand), but thathadbeenincredibly complex wasmadesim-
therearea fewfeatures ofhislifeandthoughtple(tophysicists, atleast).Feynman wasfamous
thatI wouldliketouseasguides forhowsociol- formaking thingssimple.His lecturesto an
ogistsshould approachtheir scienceinthetwen- introductory physicsclassat Cal Techarenow
ty-firstcentury.
Feynman wontheNobelPrize required readingforanyprofessional physicist
in 1965for(amongotherthings) developing(Feynman, Leighton,andSands1963),because
Feynman diagrams.Thesediagrams aresimple they aresuchclearstatements ofwhatweknow,
pictures withsquiggly linesthatmanaged to whattheimportant questionsare,andhowsci-
express insimple graphs somekeyprocesses in entists goaboutanswering thosequestions.
He
quantum electrodynamics thathad previouslyalsoisfamous fordumping theO-ringmaterial
inicewater duringtheChallenger investigation,
cutting through moundsof pseudo-scientific
I wantto thankmyhusband, MillerMcPherson,obfuscation witha simpleobservationthatthe
forintroducing
metoFeynman's ideaslongbefore stuffgotbrittle
whenitwascold.
Nova andFeynman's humorous autobiographical
books(Feynman 1985,1988;Sykes1994)made I willspendmostofthisessayarguing fora
hima popularfigure.
Having a spousewhostudies goal ofsimplicityin ourexplanationsofsocial
physicsandmathasa hobby hasshaped myviewof life, andinoutlining a generalapproachthatI
scienceinmanyways reflectedinthisessay. think willleadusthere. Mostoftheexamples