Particulars

Marketing Budget
Shilpa Shetty Brand Endorsement fee (1 day required for shooting an ad)
Sponsorships for TV Series and popular reality shows like MTV Roadies, Splitsvillaetc.
Advertisements using SEO and recommendations in Amazon, BigBasket etc. for 4 months
Advertisements in media streaming services such as Spotify, Hotstar sports,Youtube etc.
Hoardings (6 months)
20 prominent locations in 4 metros ( Mumbai, Bangalore, Hyderabad, Kolkata)
Expenses for 6 months
Drink & Drive campaign (4 months)
20 hoardings on highways & bridges of 4 metros
Click a picture campaign(1 week)
20 prominent locations in 4 metros ( Mumbai, Bangalore, Hyderabad, Kolkata)
Campaign costs for 4 months on social media, at pubs & clubs
Total Marketing costs
Distribution/Retailing Budget
2% additional scheme on bulk purchase of 500 units per quarter (In return for visual merchandisin
Total Stores in 4 metros(including pubs,cafes and restaurants)
Target Numerical Distribution
Target Covered Stores
One-time Extra Visibility payout(only in 40% of major stores)
Point-of-sale material
Extra incentive for sales persons(2% of achieving target sales)
Total distribution costs (70% can+30% bottle)
Total Expenses
 Value Total Amount

₹ 11,000,000.00 ₹ 11,000,000.00
₹ 7,500,000.00 ₹ 7,500,000.00
Rs 50,00,000/month ₹ 20,000,000.00
₹ 10,000,000.00 ₹ 10,000,000.00

8,00,000/month ₹ 3,200,000.00
₹ 60,00,000 ₹ 60,00,000

Rs 8,00,000/month ₹ 32,00,000
₹ 500,000.00

Rs 50000/month ₹ 2,00,000
₹ 52,200,000.00

ce Numeric Distribution)
15000.00
40%
6000.00
5000 per store ₹ 1,200,000.00
Covering all stores ₹ 5,000,000.00
₹ 4,050,000.00 ₹ 4,050,000.00
₹ 25,000,000.00 ₹ 25,000,000.00
₹ 87,450,000.00