Ford LTD.

Case Study
Presented by MBA EXECUTIVE-
2nd Group
 A)A company “Ford” manufacturing Trucks, SUVs, and Now It is
focusing on Car segment.

B) Fords is well known for Its manufactured product but not very
well respected among customers.

C) Ford’s had to hire Team Detroit to tackle challenges it facing to

enter in Car segment.

About-Case Study

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The Problem

Re-branding Customer Data Where to Search New in Car Industry How to Grow

Customers use to consider They don’t have proper They don’t know the exact They are very new in car How to grow with all these
Fords company for the blue data of customers to platform where they can industry . problem itself a problem.
collars because of its whom then can focus. find customer and can
product focus on them.

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Solution
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Hired an Use of Digital Hiring Individual

Advertising Platform for Agencies & People
Company Marketing
They did hire Team Detroit Team Detroit used digital & They also hired individual
to advertise for their new social platform agency to reach the larger
product- Car aggressively and targeted audience.
young people

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Conclusion
With aggressive campaign initiated by Team Detroit made Fords successful in Car Industry : Below were the main points
by which they achieved their target.
Campaign in Digital
Platforms
On Digital Platform they
got right customer for their
business
Targeting Young
People
Generally social platform is
used by young people so
they focus their compeign
for young people
Continuity of their
efforts and focus
They did not lose hope
rather they continue to
find right option, right
decisions
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 Fords Ltd.

Thank You
MBA(EXECUTIVE)- GROUP-2
+91-9999649179
www.jmimba.com