RESEARCH METHODOLOGY

* Exploring cause and effect * Ethical guidelines

* Control groups, experimental groups * IV * Naturalistic Observation * Case Studies

and placebo groups * DV
* Operational definitions * Confounding variables * Correlational Research

* Hypothesis and null hypothesis

EXPERIMENTATION IN PSYCHOLOGY OTHER RESEARCH METHODS

* Experimenter bias and * Sampling of a population * Survey Methodology * Longitudinal Studies

double blind procedures - Demand characteristic * Cross-Sectional
* Random assignment - Social desirability bias Studies
to groups - Framing
- Representative sample
* Replication

* Descriptive vs. Inferential statistics * Frequency Distributions

* The normal curve * Positive Skews
* Statistical Significance * Percentiles * Negative Skews
* Variance and The Standard Deviation
* Probabilities, and The Gambler's Fallacy

STATISTICS IN PSYCHOLOGY MORE STATISTICS IN PSYCHOLOGY

* Measures of Central Tendency:

- Mean
- Median
* Correlation vs. Causation - Mode
* Positive correlation * Correlation coefficients * Regression to the mean
* Zero correlation and scatterplots
* Negative correlation