Presentation Schedule of OBB (MBA IB 3rd Sem)

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

15September 16 September 17 September 18 September 19 September 20 September 21
NC Roll No. 1, 31 Roll No. 2, 30 Roll No. 3, 29 Roll No. 4, 28 September
1 – Define CB and 2 – How consumers 3 – Consumer 4- Theories of
Factor influencing CB takes decisions and Experience and School Motivation and its
31 – CB and its scope Concept of Decision of Thought concept scope in CB
in Transnational Rules 29 – Motivation 28 – Motivation
Marketing Strategy 30- Decision Rules Concept & Research Conflicts

22 September 23 September 24 September 25 September 26 September 27 September 28

NC Roll No. 5, 27 Roll No. 6, 26 Roll No. 7, 25 Roll No. 8, 24 September
5- Learning Theories 6- Consumer 7- Consumer Imagery 8- Changing Mahalaya
27- Brand Equity and Involvement 25- Attitude concept Consumer Attitude
Loyalty 26- Perception and its and its determinants 24- Reference
dynamics Group and Relevant
Group Concept
29 September 30 September 1October 2 October 3 October 4 October 5 October
NC Roll No. 9, 23 Gandhi Jayanti Roll No. 10, 22 Test 2
9 - Application of 10- Psychographic
Reference Groups Variables and
23- Concept of demographics
Psychographics and 12- Cross Cultural
Life styles Differences
6 October 7 October 8 October 9 October 10 October 11 October 12 October
Dushhera Dushhera Dushhera Dushhera Dushhera

13 October 14 October NC 15 October 16 October 17 October 18 October 19 October

Roll No. 11, 21 Roll No. 12, 20 Roll No. 13, 19 Roll No. 14, 18
11- Application of 12- Consumer and 13- Theories of 14- Decision Rules
culture on consumer organisational buying Motivation and its 18- Learning
decisions differences scope in CB Theories
21- Value System and 20- Models of 19 – Motivation
its applications organisational buying Conflicts
20 October 21 October 22 October 23 October 24 October 25 October 26 October
NC Roll No. 15, 17 Roll No. 16, 32 Test 3 Diwali
15- Attitude concept 16- Concept of
and its determinants Psychographics and
17- Changing Life style
Consumer Attitude 32- Psychographic
Variables
27 October 28 October 29 October 30 October 31 October 1 November 2 November
Diwali Diwali Diwali Diwali Diwali

3 November 4 November 5 November 6 November 7 November 8 November 9 November

NC Eid

10 November 11 November 12 November 13 November 14 November 15 November 16 November

NC Gurunanak Jayanti