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Change in Blindness
psychology have conducted an experiment inside the school premises. The experiment
was first conducted by McConkie in 1970. The experiment measures the people’s ability
change blindness experiment, the participants were simply asked to sit and watch a
short clip of a group of guys with black and white shirt. the participants was asked to
count how many ball passes the white team can make and if they saw the moonwalking
bear pass by while the two groups were passing the ball. In this extent of difficulty is
what we call the change blindness. A common explanation for the change blindness is a
phenomenon that occurs when a change in visual stimuli is introduced and the observer
does not notice it. For example, observers often fail to notice major differences when
they are too focused at something. Change blindness has become a highly researched
topic and some argued that it may have practical implications in areas such as eye
With boundless love and appreciation the experimenters would like to thank first
our dear Lord for the knowledge, protection and guidance all throughout the experiment.
The experimenters would also like to extend their heartfelt gratitude and
appreciation to the people who helped them bring this experiment into reality.
supervising the experiment. For her unending patience and understanding, the
To all the participants who give their time and cooperated fully, the experimenters
are thankful because if it’s not by them, they would not be able to finish the experiment.
The experimenters would also like to show their gratitude to their family and
friends who never ceased to help and support them in terms of financial, prayers and
love.
Table of Contents
Abstract ........................................................................................................................... 2
Population and Locale of the Study ...................... Error! Bookmark not defined.
Chapter 3: Presentation, Analysis, and Interpretation of Data ........ Error! Bookmark not
defined.
Introduction
premises. The experiment is called the Stroop Effect Experiment named after John
Ridley Stroop and was published in 1935. It is one of the most famous used
interference through the reaction time of the participants in the task given. In the Stroop
test, the participants simply look at color words, such as blue, black, red, or green and
read it aloud, then the participants are asked by the instructor to name the color of the
ink in the words were it is printed in, while fully ignoring the actual word meaning. It
turns out that this quite difficult, and the participants find out exactly how difficult this is.
It is very easy to name the color of the word "black" when it is printed in black (most text
is written in black ink). It is also very easy to name the color of the word "red" printed in
red ink color. It is difficult, though, when the word and the ink color are different. In this
A common explanation for the Stroop effect is that observers have automatized
the process of reading. Thus, the color names of the word are always processed very
quickly, regardless of the color of the ink. On the other hand, identifying colors is not a
task that observers have to report on very often, and because it is not automatized it is
slower. The fast and automatic processing of the color name of the word interferes with
the reporting of the ink color. The actual words have strong influence over our ability to
First is the Speed of Processes Theory which suggests that the interference occurs
because words are read faster than colors are named. Second is the Selective Attention
Theory that suggests that the interference occurs because the process of naming colors
requires more attention than reading words. In this experiment, the experimenters aim
to prove the Stroop Effect theory, and to investigate how interference affects the
1. Video Clip
1. Participants Response
Extraneous Variables
1. Quality of the Video (sounds)
2. Environment of the experiment
(ceiling fan, instructor, observer,
documenter and Clicker.
1. Is there a significant difference between the sample reaction time under the
3. Is there a significant difference between the sample reaction time under the
Hypothesis
1. There is no significant difference between the sample reaction time under the
This study shows the experiment of the Stroop Effect. In this paper, the reader
can know basic ideas about the Stroop Effect Experiment. The Stroop Effect experiment
research like this also allow researchers to target and observe cognitive processes that
underlie thought. The Stroop Effect experiment reveals the functioning of the
unconscious brain and reduces some of the biases that can otherwise emerge in
testing. Using this paradigm, the experimenters can access individual’s cognitive
processing speed, their attentional capacity, and their level of cognitive control. These
skills and facets are implicit in so many ways in which people interact with the world,
behavior.
The experimenters invited students from senior high school and different college
one senior high participant from St. Joseph College who participated in the said
experiment. It was conducted at the alpha 103 room of MAC on February 1, 2019. The
total number of students who participated in the experiment were 46 but the experiment
only used the result from 40 valid participants. The remaining 6 participants were
considered invalid because 4 of them said that they also became participants from the
last year experiment. the other 2 invalid participants said that they have seen the video
clip before.
The experimenters used three cardboards: Two of those three cardboards have
names of colors written on them; one was written using a black marker (verbal
stimulus). The other one has written colors using red, blue, yellow, green, and black; in
each words it did not correspond with the colors written in them (verbal-intrinsic
stimulus). The third board have rectangular boxes made of black, yellow, red, blue and
green special colored paper (intrinsic stimulus). The experimenters used yellow paper to
record the time duration of each participants on the three tasks. They also used a cell
mobile phone in capturing the images of the experiment. They also gave snacks to the
In verbal stimulus, the participants was ask to read each words aloud and fast as
they can from left to right down to bottom right. They will only start after the instructor
Second was the intrinsic stimulus. The task in this stimulus is that the participants
will identify the colors of the boxes and say it aloud as fast as they can from left to right
down to bottom right. They will only start after the instructor say the signal which is
“go”.
The last stimulus was the verbal intrinsic stimulus. The participants will identify
the ink of the words not the words written on the board as fast as they can from left to
right down to bottom right. They will only start after the instructor say the signal which is
“go”.
The 46 participants were debriefed before and after the experiment by the
"callers" (the experimenters responsible for inviting participants) and “de-briefers" (the
experimenters who were responsible in asking questions about how the participants
experience the experiment). Before the experiment, the participants were asked three
questions. First, is if they have a class or free time. Second, is if they are willing to
participate in the experiment. Lastly, they were asked if they have eye problems
After the experiment the participants were instructed to proceed in the feedback area.
The participants were also instructed to answer the form with questions provided by the
de-briefers that would give them information about their experience in the experiment.
The questions are as follow: 1. Was it hard for you? Yes or No 2. What part of the
experiment did you find the most difficult? A. Verbal Stimulus B. Intrinsic Stimulus C.
Verbal-Intrinsic Stimulus. 3. Does the instructor carefully and clearly say the instruction?
Yes or No 4. How was your experience in the experiment? Happy or anxious 5. Do you
The experimenters used the paired sample t-test to determine if the difference
between the means of the reaction time of the participants under the verbal, intrinsic
Critical
Df t Value
Pair 1 Verbal -
29 -2.602 2.045
Intrinsic
and intrinsic stimulus because the computed t value of -2.602 is greater than the critical
Critical
Df t Value
There is significant difference between the sample means of verbal stimulus and
verbal-intrinsic stimulus because the computed t value of -8.534 is greater than the
critical value of 2.045 at .05 level of significance for two-tailed test with a degree of
Critical
Df t Value
Pair 3 Intrinsic -
29 -8.283 2.045
Verbal Intrinsic
and verbal intrinsic stimulus because the computed t value of -8.283 is greater than the
critical value of 2.045 at .05 level of significance for two-tailed test with a degree of
Based on the findings of the experimenters, the participants took longer to finish
task under the verbal-intrinsic stimulus than in the intrinsic. According to the findings of
orientation (Coon, 1995). These same cells didn’t get the least bit ‘excited’ over a dot of
light or overall illumination. Other cells responded only to lines at certain angles, or lines
at certain lengths, or lines moving in a particular direction. The upshot of these findings
is that cells in the brain seem to first analyse incoming information into such sequence:
we process written words and shapes faster than colors, since words and shapes have
more definite lines and angles we tend to recognize them more quickly than colors.
Conclusion
By using the t-test, the experimenters concluded that there are significant
difference between the sample reaction time under the intrinsic, verbal, and verbal-
Observations
The experimenters conducted the experiment and found out some observations.
First, is that the instructor was nervous as she kept on stuttering when she delivered the
instructions to the participants. Second is that during the second day of the experiment,
the instructor was not wearing the proper uniform, hence the group decided to substitute
her to a different instructor. The group had to repeat the experiment because the last
three participants were invalid due to the reason that the instructor was a different
person from the last experiment. Third, there was a lack of entertainment for the
participants who were waiting outside the experiment room and the callers were using
buy tokens for the participants while the experiment was ongoing because the
experimenters do not have extra tokens for the additional participants in case of having
invalid participants. Fifth, the tools that have been used in the experiment are effective.
There were no issues of having confusions with the colors except from one participant
When the experimenters started the experiment and showed the first card which
was the verbal stimulus, the participants managed to read the list of words without any
effort. Then the experimenters showed the second card which was the intrinsic stimulus,
then the participants still managed to identify easily what the colors of the boxes were.
On the last card which was the verbal intrinsic stimulus, most of the participants seem to
have difficulty in reading the board. Some of the participants were hesitant in their
Recommendations
The experimenters have some suggestions and recommendations for the next
The experimenters would recommend a sign board outside the experiment room
for the next participants and for the students passing by to be silent due to the
on-going experiment.
inside finishes the experiment they should immediately call the next participant to
The experimenters would like to recommend a sign board outside the experiment
room for the next participants and for the students passing by to be silent due to
inside finishes the experiment they should immediately call the next participants
Also experimenters recommend to turn off the ceiling fan because it create a
greeting every participant that will enter the room so that the participant would
The experimenters would also like to recommend to lead the participant where
The experimenters would recommend to be in front so that the participant will not
be distracted.
experiment.
Cherry K. (November 18, 2018) “The Stroop Effect: Naming the Color but Not the
Coon, D. (1995). Introduction to Psychology: Exploration and Application (7th ed.). NY: West
Publishing Company.
Gaskell, G.H, Geukes, Sebastian and Zwitserlood P. “Stroop Effects from Newly
Macdonald, Penny A. and Macleod, Colin M., (October 1, 2000). Trends in Cognitive.
Miller, Ashely K. (2010), Examining the Errors and Self-Correlations on the Stroop
https://www.psytoolkit.org/lessons/stroop.html
Appendices
Intrinsic Stimulus
Verbal-Intrinsic Stimulus
Raw Score
Difference Scores
Calculations
Diff (X - M) Sq. Diff (X - M)2 Treatment 1
N1: 30
0.15 0.02 df1 = N - 1 = 30 - 1 = 29
-1.01 1.01 M1: 8.84
0.17 0.03 SS1: 172.18
1.77 3.15 s21 = SS1/(N - 1) =
1.54 2.38 172.18/(301) = 5.94
-1.39 1.92
3.32 11.05 Treatment 2
-2.14 4.56
-0.83 0.68 N2: 30
1.33 1.78 df2 = N - 1 = 30 - 1 = 29
-0.80 0.63 M2: 10.01
3.68 13.57 SS2: 96.11
-0.96 0.91 s22 = SS2/(N - 1) =
-0.96 0.91 96.11/(30-1) = 3.31
-4.01 16.05
-0.98 0.95 T-value Calculation
0.42 0.18 s2p = ((df1/(df1 + df2))
2.54 6.47 * s21) + ((df2/(df2 +df2))
-0.41 0.16 * s22) = ((29/58) * 5.94) +
1.42 2.03 ((29/58) * 3.31) = 4.63
-0.97 0.93
-1.39 1.92 s2M1 = s2p/N1 = 4.63/30 =
-2.79 7.76 0.15
0.18 0.03 s2M2 = s2p/N2 = 4.63/30 =
-0.27 0.07 0.15
0.87 0.76
2.76 7.64 t=
-2.73 7.43 (M1 - M2)/√(s2M1 + s2M2)
0.42 0.18 = -1.16/√0.31 = -2.09
0.95 0.91
The t-value is -2.09187.
M: 10.01 SS: 96.11 The p-value is .040838.
The result is significant
at p < .05.
Treatment 1 (X)
11.87
7.49
8.74
9.52
8.93
6.75
8.82
7.63
18.02
6.00
9.96
11.54
7.77
8.00
6.22
6.80
8.78
12.50
10.23
7.90
9.09
6.05
6.12
8.49
9.18
7.25
9.94
6.79
8.90
10.05
Difference Scores
Diff (X - M) Sq. Diff (X - M)2 Calculations
-1.33 1.76
2.26 5.12 Treatment 1
-2.68 7.16
-0.99 0.97 N1: 30
-1.46 2.12 df1 = N - 1 = 30 - 1 = 29
-5.17 26.69 M1: 8.84
2.50 6.27 SS1: 172.18
-0.84 0.70 s21 = SS1/(N - 1) =
0.09 0.01 172.18/(30-1) = 5.94
1.11 1.24
-3.28 10.73 Treatment 2
5.29 28.02
-2.35 5.51 N2: 30
-4.36 18.98 df2 = N - 1 = 30 - 1 = 29
1.01 1.03 M2: 15.57
-2.33 5.41 SS2: 539.49
9.09 82.69 s22 = SS2/(N - 1) =
12.01 144.33 539.49/(30-1) = 18.6
-0.27 0.07
4.61 21.29 T-value Calculation
-3.54 12.51
-3.14 9.84 s2p = ((df1/(df1 + df2))
-2.05 4.19 * s21) + ((df2/(df2 +df2))
-2.55 6.48 * s22) = ((29/58) * 5.94) +
-4.95 24.47 ((29/58) * 18.6) = 12.27
1.60 2.57
1.47 2.17 s2M1 = s2p/N1 = 12.27/30
-7.12 50.64 = 0.41
7.51 56.46 s2M2 = s2p/N2 = 12.27/30
-0.25 0.06 = 0.41
Treatment 1 (X)
10.16
9.00
10.18
11.78
11.55
8.62
13.33
7.87
9.18
11.34
9.21
13.69
9.05
9.05
6.00
9.03
10.43
12.55
9.60
11.43
9.04
8.62
7.22
10.19
9.74
10.88
12.77
7.28
10.43
10.96
t=
(M1 - M2)/√(s2M1 + s2M2)
= -5.56/√0.73 = -6.51