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The Royal Planners is a team of qualified professionals brimming with zeal and
fervor to make an event of yours an extravagant affair to remember for an entire
era. Royal Planners Company started in March 2103.
We, ROYAL PLANNERS, help our clients achieve their objectives through the
development and execution of customized special events. Maximum client
satisfaction will be achieved through our involvement. Our professional
experience in event planning covers every aspect of event management,
which also includes a comprehensive network of relevant contacts ensuring
that you are provided with a superior quality of services as well as
competitive rates at every stage of event planning.
OBJECTIVE
Our OBJECTIVE is simply to certify enchantment for all the services we
provide to our clients as we have an uncanny ability to convert ideas to
things, and eventually a reality, which is the backbone to success!
GOAL
Our goal of team at the RP will cater to all your needs no matter how
trivial it is. We believe each action of ours is crucial as it is not enough to take
steps which may lead to a goal; each step must be a goal in itself. Passion,
enthusiasm and dedication of our team ensures that we share good VIBES
with you by providing end to end solutions totally on the basis of sheer hard
work and ability to convert your dreams into a reality. Our Mission Together
we build successful events that connect people with markets that are
renowned for being professional and memorable, and reflect our own
personal touch. GUEST SATISFACTION IS OUR ASPIRATION!!
Our Vision ”To build a group of companies that support all the services
needed to design, build and creatively produce a conference or event.”
Royal Planners Event deliver personal and unique experiences that are
beyond expectation and create long term loyal relationships as a best event
management company.
THE ROYAL PLANNERS
Headquarters ;
Contact -
Net worth –
Meaning of the word ‘event’
“The use of method involving people witnessing a happening within a
capsule of time, for the purpose of communication of a message” An event is
a live multimedia package carried out with some special concept, modified to
achieve the clients’ objectives. Event in terms of social and Cultural life In
social and cultural life, an event refers to a social gathering or activity, such
as:
• A festival, for example a musical festival
• A party, for example a birthday party
• A ceremony, for example a marriage.
CONCEPTUAL FRAMEWORK
What is marketing? Marketing can be defined as a process by which individuals and
groups obtain what they want through creating, offering and exchanging products
of value with others.
Marketing Tools
The “marketing mix”, an organization can use can be classified into four categories:
*Place * Product *Price *Promotion
Tools of Promotion
Advertising Public Relations Direct marketing ,etc.
Advertising
It is the method of communicating the message. The event manager can modify the
message. It includes the following:
Give-Away : Leaflets, Posters, Brochures
Radio : Commercial, Community, National
Internet : Web Sites, Radio
Television : Cable, Free To Air, Satellite
Press : Newspapers, Magazines
Non-Media Alternatives: Outdoor Advertising, Street Banners, Aerial, Innovative It
can be done by the event manager or, if the event and promotional campaign is too
big, by an appointed advertising agency.
Public Relations
Often it is the part of the event manager's job to gain maximum publicity for the
event. PR is different from advertising. It communicates a more complex message
than advertising. It is free but the event manager looses control over the result. It
can be publicity can be positive or negative. To this end it is important that the
event manager maintains control over the public relations. Although PR is mostly
proactive, it is important for an event to have a reactive PR strategy as part of the
event risk management.
Who will make public statements to the press when there is an emergency? The PR
campaign is a plan to gain maximum positive publicity for the event. For an event it
would include:
• Data collection:
1. Preparing a media list of suitable targeted media.
2. Preparing a contact list and club list, interested people and opinion leaders -
often called media talent - who can be called on to make suitable comments or
actions which promote the event.
• List ideas for continuous exposure such as interesting media ready stories,
competitions, public appearances, stunts, speeches, feeding the chooks. When
these lists are prepared, the ideas prioritized and the story angles determined, the
journalist, editor or producer is contacted to ascertain the exposure potential of
the item. These publicity items are then placed into an overall promotion schedule.
The critical path is ascertained to ensure growing interest in the event. Although
PR involves the event's relation to the public, it is the relations that the event
manager develops with the media that can create interest in the event. It implies
developing an image with the media - finding out what they want and how best to
supply it. If the manager does not have time to do this then the event organization
should consider hiring a PR company.
Direct Marketing
This is delivering the promotional message directly to the interested individual.
The basis of direct marketing is the establishment of a strategy to best reach those
individuals. The mail out is the most common traditional method. The database
can be created from previous events through competitions, inquiries, guest books,
and point of sale information or just by asking the participants if they would like to
receive information on other similar events.