INTRODUCTION

Ola cabs are an online cab aggregator based in Bangalore and among the fastest growing
taxi hiring firms.

Ola Cabs (stylized as OLΛ), is an Indian Transportation network company (TNC)

offering services that include peer-to-peer ridesharing, ride service hailing, taxi and food
delivery. The company is based in, Bangalore, Karnataka, India and was developed by
ANI Technologies Pvt. As of May 2019, Ola was valued at about $6.2 billion. A variety
of venture capitalists including Softbank have large stakes in the company.
Ola Cabs was founded on 3 December 2010 as an online cab aggregator in Mumbai and
is now based in Bangalore. As of 2018, the company has expanded to a network of more
than 10, 00,000 vehicles across 169 cities. In November 2014, Ola diversified to
incorporate auto rickshaws on a trial basis in Bengaluru. After the trial phase, Ola Auto
expanded to other cities like Delhi, Pane, Chennai and Hyderabad starting in December
2014.

In January 2018, Ola extended into its first overseas market, Australia, and in New
Zealand in September 2018.In March 2019, Ola began its UK operations introducing auto
rickshaws in UK.

OLA CABS

Website: www.olacabs.com
Type Private

Industry Transportation

Founded 3 Dec 2010

Founder Bhavesh Aggarwal

Headquarters Bangalore, India

Products Mobile app, website

Services Vehicle for hire delivery (commerce),

food delivery

Revenue and Employee 2,222crore (financial year 2018)

No of employee 6,000
SERVICES BY OLA

➢ Transportation
➢ Full / half day car hire
➢ Luxury car hire
➢ Taxi, auto hire
➢ Mobile app
➢ Ola café
➢ Ola corporate
➢ Ola money.
➢ Order cab in any location
➢ TFS standard rates will be valid for all cab booking done via Ola app
➢ Track the current location of the cab in real time.

Ola Volume: 1,830,000/mo | CPC: $0.29 | Competition: 0.09

SWOT ANALYSIS (OLA):

Below are the strengths, weaknesses, opportunities, & Threats

STRENGTHS:

1. First mover advantage as a taxi aggregator in India.

2. Top of the mind service
3. Acquisition of Taxi for sure made it No.1 in India
4. High awareness due to aggressive TV, online and print media marketing
5. Huge customer base & due to network effect it is increasing
6. Rapid expansion and online application
WEAKNESSES:

1. Drivers are the face of the company and hence their misbehavior directly
effects the brand image
2. While the demand is huge, amount of cash burning is huge and
monetization is very difficult
3. Ola cab’s business model allows it to exercise limited control over its
drivers, who represents the face of the company. Thus, any misbehavior on
the part of the drivers directly affects the company’s brand image.
4. Internet connectivity does not work some time.

OPPORTUNITIES:

1. Unorganized market is huge and hence potential is high

2. Increasing internet penetration and smart phone users
3. Rising disposable income
4. Shifting of consumers towards convenience creates huge demand
5. Acquisition of smaller players

THREATS:

1. Rising competition
 2. Uber has deep pocket and hence can burn cash heavily
3. Presence of many national players
4. Absence of clear government regulations in developing countries
5. Future is unclear due to lack of regulations and customer loyalty is less in this
industry

REVIEW OF BOTH WEBSITES

Review of Ola cabs

Ola cabs are an Indian online transportation network company. It was founded as an
online cab aggregator in Mumbai, but now based in Bangalore. As of 2017, the company
has expanded to a network of more than 600,000 vehicles across 110 cities.

Newly bike rental services have started in India: two-wheeler Rental Company
offering rental arrangements of vehicles on monthly basis. It is currently operating in
Bangalore. To be the unique trendsetter of the sharing economy space for surface
transportation. On track aim to provide affordable independent transportation to those
who are dependent on cabs and autos for their everyday commute by renting their bikes
on a monthly basis. Ola provides fast and safe services under the affordable charges. Any
area where Ola business expands they provide quick and trouble-free traveling.

When we visit at olla’s website there are some easy steps to sign in as well as we got the
information about all the details, claims, services, locations, rental vehicles? So as per my
opinion Ola website is well designed by app developer because with the proper
guidelines, advertisement more people can attract like me.

Review of Uber:
Uber is an American multinational transportation network company (TNC) offering
services that include ridesharing, ride service hailing, food delivery and bicycle – sharing
system. The company is based in San Francisco and has operations in over 785
metropolitan areas worldwide. It is also work like Ola cabs .it can be accessed via its
websites and mobile apps.

Website: www.uber.com

As of 2019, Uber is estimated to have 110 million worldwide users and 69.0% market
share in the United States for passenger transport, and a 25% market share for food
delivery.

Uber also provide car rental, taxi hire, auto hire, bike hire services to the customers. In
that time Uber is big competitor of the Ola.
CAMPARISON METRICS OF OLA

TRAFFIC SOURCES OF OLA AND ITS COMPITITORS

 Justification for selecting competitor
(Uber)
Uber Technologies, Inc. is also multinational transportation network company as
like Ola cabs its offering services that include peer-to-peer ridesharing service
hailing, food delivery, and a bicycle-sharing system. The company is based in San
Francisco and has operations in over 785 metropolitan areas worldwide.[2] Its can
be accessed via its websites and mobile apps.

There are so many competitors of Ola cabs like uber,

But among all there is cut throat competition is between uber and Ola. The services
given by Ola and same services given by uber also. Its market share increasing
rapidly and now people are using uber also. Nowadays, uber is capturing the
market widely. This makes Ola’s largest competitor uber. This is main reason for
selecting the competitor as uber.

Ratings and Justification of Rating

Ola
Basis Rating (Out Of 5) Reason for Such Rating

1. Selection Ola is very trustworthy app for riding and now

its market share is rising day by day.
Experience 4.1
 2. Bookings of In Ola we can easily book our car with in 1
minutes.
cars 4.4
3. Services ola provide too much services to its customers

4.3 like car booking, carpooling, bike booking etc.

4. Website Ola website design is good and on it everything

Designing 4.6 is visible clearly and there is no complexity in

website.
5. Convenient to For running the website of ola we don’t need

Use 4.5 professional skills so it is convenient to use.

Uber
Basis Rating (Out Of 5) Reason for Such Rating

1. Selection Uber is very trustworthy app for riding but it is

little bit costly.
Experience 3.9
2. Bookings of In uber we take Approx. 2-3 minutes for

cars 4.2 booking car.

3. Services uber provide same services as ola but in some

4.4 services uber is lagging like bike booking.

4. Website uber website design is good but its little bit

Designing 4.1 complex.

5. Convenient to For running the website of uber we don’t need

professional skills so it is convenient to use.
Use 4.4
 Report writing
ola is India’s largest mobility platform and one of the world’s largest ride-hailing
companies, serving 250+ cities across India, Australia, New Zealand, and the UK. The
Ola app offers mobility solutions by connecting customers to drivers and a wide range of
vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and
transparency for hundreds of millions of consumers and over 1.5 million driver-partners.

About competitor

After doing the deep analysis of ola and its competitors I get to know that There are so
many competitors of ola like uber, BookMyCab and many more. uber is having large
share in the market as compare to other competitors. But ola is having largest share in
Indian monopolistic competition market. Uber also providing same services to its
customer as compare to ola. Now a days, uber website is also used by merchants and it is
widely spreading around.
Comparison of Ola and Uber

While comparing both their offerings, there are a few differences that you should keep in
mind. Ola lets users make advanced bookings with the Ride Later option, while Uber
does not. Uber has a cancellation free, Ola does not. Both services have a per-minute
charge as well, which varies from Rs. 1 to Rs. 2.5 depending on the car's category. Ola's
per-minute ride-time tariffs only start ticking five minutes after the ride in some cities,
according to the tariff charts. Both companies have launched ride sharing services and
private carpooling services in Delhi. Ola plans to launch Ola Share in 20 cities across the
country over the next six months.

ola is way pocket friendlier than Uber. The lowest Uber option available is Uber GO for
Rs 8 a km and a base fare of Rs 35 and Ola MINI for Rs 12/km and a Rs 49 base fare
(Rates in Pune city). If ola is Mt. Everest, then uber is Marina Trench according to me.
That's the difference between both these platforms.

Conclusion

Establishing a number 1 position in the taxi market and maintaining it indicates that Ola
has services to offer to the market which are better than other service providers from the
same segment. Ola is different from other aggregator service provider or other segments
in the way that they themselves are the marketplace. This is because they list the rates
and cars in their system. This leads to price transparency and enables them to achieve
customer trust. Another feature that makes Ola superior is that they do not limit their
services to the city boundary. They offer car rental facility for outstation trips as well.
Also, the ride later option available with Ola makes it more customer friendly service.
Ola also considers the safety of the customer and thus has a 24*7 customer care service.
The attractive price package and variety in the fleet of cars target the moderate-income
segment which increases their customer base. The GPs tracker in all the cabs to monitor
the activity of the vehicle and high visibility in terms of logo contribute in the success of
the cab.