PREMIUM NATURE DAILY TOTAL CAREBRAND

KUNST KINDAL KINDAL

German Native Australian

Art, Skill, Knowledge Macadamia tree

KUNDAL is a compound word of KUNST and KINDAL.

KUNST is a German word for art, skill, and professionality and KINDAL
KINDAL is a native Australian word for macadamia, the king of all nuts.

As shown with the name, KUNDAL is an ALL-NATURAL PERSONAL DAILY

CARE BRAND.

We invent nature inspired beauty by combining various natural extracts and

leading technology on top of the luxurious macadamia oil.
KUNDAL IDENTITY

CORE VALUE
We pursue beauty from nature and apply
the highest standard for all our products.
The direction of KUNDAL products will follow
the mission and vision stated below.

MISSION
Deliver luxurious, powerful and green
personal care products that everyone loves.

VISION
KUNDAL wants to be an inseparable part of
everyone’s daily routine. We create and lead
the world where natural beauty, not artificial
or decorated beauty is welcomed and
respected. We want to be the ambassador
for naturalism. We want to leave a lasting
impact beyond a bottle that captures the
essence of nature.
 KUNDAL IDENTITY
Affordable Luxury
-
KUNDAL has five core values that
support our core mission “High Quality Low Price”

Customer

Quality Simplicity

Nature Variety

Customer Satisfy customers’ needs by thinking and looking from their perspectives.

Quality Uphold high quality standards and use EWG green grade ingredients only.

Achieve reasonable price with the best quality through simplicity in

Simplicity
manufacturing and distribution.

Nature Eliminate all harsh chemicals. Use non-toxic, biodegradable,natural extracts.

Aim for the wide spectrum of choices with a diverse fragrance portfolio.
Variety
Ceaselessly develop new products with incomparable signature fragrances.
 KUNDAL H
2016 2017

OCT JAN JUL

‘KUNDAL TREATMENT’ KUNDAL Rocket Launch ‘Body Wash &
first online launch Delivery Available Body Lotion’ products
Hair products enter 200 offline
Olive Young stores

DEC FEB
Launch of ‘KUNDAL Awarded with ‘2017 Korean
NATURE SHAMPOO’ brand satisfaction index No.1’
Kintex Christmas Fair Expo Attendee Launch of ‘Ultra Serum Hair Essence’

APR AUG
Ranked No.1 in Sales Monthly sale exceeds
Volume on Coupang 200,000 units
(No.1 in both hair shampoo & treatment category) Launch ‘Miniature & Travel Kit sets’

SEP
Launch of Holiday Gift Sets at E-mart L
Launch of ‘Illit Cleaning Foam’ Ente

MAY NOV
Monthly sale exceeds Enters Lotte Mart offline stores

100,000 units Cumulative sales volume

Achieve No.1 in total sales volume
exceeds 1 million units
Export to Russia
on Coupang Beauty

JUN
Certified as a Venture
Business by the Korean
Government

DEC
Body care products
enter Olive Young offline stores

Launch of ‘Pure Hand Cream’

L HISTORY
2018
JAN
Winner of 2018 South Korea
Excellent Brand Grand Prize in
‘Natural Shampoo’ category
MAR
Enters 89 METRO stores in Russia
APR
Launch of ‘Pure Body Mist’
Enters 11 HYPER GLOBUS stores in Russia
MAY
Cumulative sales volume
exceeds 2 million units
Launch of ‘Clean & Pure Hand Wash’
AUG
Cumulative sales volume
exceeds 3 million units
2019
OCT JAN
Enters all 110 LOHBS Awarded with Grand Prize of the
offline branches most trusted brand selected
by consumer CPNP certificate
acquisitions
NOV
Cumulative sales volume
exceeds 4 million units
FEB
DEC
New Fragrance Launch of
Cumulative sales volume 'Aroma Edition'
exceeds 4.5 million units
MAR
Cumulative sales volume
exceeds 6 million units
Launch of ‘Superpack’
APR
Launch of ‘Feminine wash’
New Fragrance Launch of 'Blanc'
Launch of ‘Hair-loss shampoo’
MAY
Launch of 'Toothpaste'
JUN
New Fragrance Launch of
‘Tropical mango’
 MARKET POSITION
Position of KUNDAL in Korean beauty market

$80,000,000

($10k)
800

NOW
$52,991,601
600

$38,727,064

400

$15,894,211
$9,908,179
200
$2,720,966 Domestic Sales Only
$370,493
$16,272

0
NOV JAN JUN JAN JUN MAR JUN DEC
2016 2017 2018 2019

One product is sold every 5 seconds

Cumulative sales from Nov. 2016 ~ Jun. 2019 >> 61 billion KRW (52.8 million USD)
Estimated Cumulative Sales by DEC 2019 >> 80 billions KRW (72.7 million USD)

100 Brand reputation index Online search volume Marketing index

80

60

40

20

0
Amo* Ave* Rye* Renefurter* T* Danggimu*

No.1 in Brand Reputation index among nation’s leading major products (on Jan, 2019)
KUNDAL won No.1 in Korea Brand Reputation index on Jan, 2019.

Data directly imported from a study carried out by Korean Professional Business Research Organization.
The numbers driven by analyzing big-data for the most popular hair care brands in Korea.
 GLOBAL

Opened business Opened business

in 89 outlets of METRO in 11 malls of GLOBUS

Plan to open stores at 700 branches

of GOLDEN APPLE / Alizae / Rivegauche in 2019

DOMESTIC

OLIVE YOUNG
The largest drugstore Opened in 1137 stores
in Korea

COUPANG No.1 in Beauty best 100

The largest E-Commerce No.1 in Hair category
platform in Korea No.1 in Body category

NAVER No.1 in search volume for haircare

The largest internet portal site No.1 in search volume for bodycare

KUNDAL products available in 40 sales channels (Key Channel with Top Occupancy)
 KUNDAL CERTIFICATE

CPNP No.1 in Korea brand

Authorization completed satisfaction index in in 2017
Awarded No.1 in category of treatment

Grand prize in Korea excellent Awarded with Grand Prize of

brand in 2018 Awarded in the most trusted brand selected
cosmetics(natural shampoo) by consumers in 2019
(natural shampoo)
KUNDAL SIGNATURE FRAGRANCES

BABY POWDER CLEAN SOAP CHERRY BLOSSOM FUZZY NAVEL

BUBBLE SOAP WHITE MUSK ENGLISH ROSE BLACKBERRY BAY

PINK GRAPEFRUIT PURE FLOWER ACACIA MORINGA ORCHID&NEROLI

AMBER VANILLA WEDDING BOUQUET COTTON BLUE YLANG YLANG

아로마 에디션 아로마 에디션 아로마 에디션

BLANC FRENCH LAVENDER BASIL&CITRUS HERB MINT

20 fragrances available as of Apr. 2019

New fragrance launched in every 2 months

Every product line available in all flavors (cleansing foam excluded)

All signature scents designed by professional perfumer
Key scent ingredients imported from France
 ABOUT KUNDAL PRODUCT

HAIR CARE BODY CARE AFTER CARE

- - -
SHAMPOO / SCALP SHAMPOO BODY LOTION / BODY WASH SUPER PACK / HAND CREAM
TREATMENT / HAIR ESSENCE FEMININE WASH / HAND WASH CLEANSING FOAM
BODY MIST TOOTHPASTE
Honey & Macadamia
Pure Natural Balancing Refreshing Shampoo 500ml

· Contains 32 different natural extracts

· No silicon | Rich foam
· All ingredients are EWG Green Grade (except perfume)
· No harmful chemicals. Safe to use on daily basis.
· Contains nourishing protein for damaged hair.
· Helps maintain pH balance (shampoo pH 5.5 similar to skin &hair)
· A healthy and powerful solution with hydrolyzed keratin,
hydrolyzed silk, milk protein, Copper tripeptide-1

MAIN
INGREDIENTS

Broccoli’s Fermentation of Rosemary Cypress Iris

sprout Lactobacillus bean leaf leaf

Honey & Macadamia

Hydro-Intensive Protein Premium Hair Treatment 500ml

· Contains 29 different natural extracts

· Immediate hydrating and nourishing effect for damaged

hair from hydrolyzed protein.

· Free from harmful chemicals (MIT/CMIT) found in humidifiers

· Powerful blend of 6 extracts specifically for hair revitalization.

Hydrolyzed Collagen, Hydrolyzed Keratin, Hydrolyzed Silk, Hydrolyzed Bean protein,
Silk amino acids, Sodium hyaluronate

· Contains LPP micro protein

MAIN
INGREDIENTS

Seed of Kelp Acerola Camellia Salvia

Baobab tree flower
 Anti-Hair Loss & Scalp Care+
Caffeine Scalp Care Deep Cleasing For Hair Loss 500ml

· Hairloss Shampoo with fragrance.

· Contains plant-based 10,000ppm caffeine for scalp health
· Contains 25 different natural extracts
· W/O 5 major harmful ingredients including toxic humidifier
sterilizers. NO MIT/CMIT, NO Benzophenone, NO Paraben, NO Silicon
· Contains Caffeine from green bean extract from TESTA
firm with 134 long yrs. in tradition in Italy.
Plant-based Caffeine supplies nutrition to hair and improves scalp health.

· Clinical trials verified the anti hair-loss function

Calms scalp irritation/Sebum/Dead Skin/Elasticity recovery/Hair elasticity/Glossy Hair
· Contains 3 core ingredients that relieve hair-loss symptom.
Contains Panthenol(Hair/Hair root Nutrition), Niacinamide(Hair Growth), Salicylic
acid(Scalp Improvement)

Macadamia
Damage Care Solution Premium Hair Essential Oil 100ml

· Contain 15 different natural oil extracts.

· BOOST absorption through KUNDAL’s oil blending
technology, LOWER stickiness
· Pure, highly concentrated oil
· No addition of water and alcohol
· Highly enriched micronutrients protect hair, supplies
nutrition and provides hair elasticity and glossiness.

MAIN
INGREDIENTS

Avocado oil Macadamia Coconut oil Argan oil

seed oil
Honey & Macadamia
Pure Natural Moisturizing Refreshing Body Wash 500ml

· Contains 23 different natural extracts.

· Luxurious fragrance gifts a nice perfumed shower
· Contains 42% Aloe Vera leaf extract
· 3 different vegetable oils enhance moisturizing the skin
Coconut oil, Camellia oil, Jojoba seed oil
· High Moisturization gives soft and smooth feeling after a shower.
· Helps maintain pH balance (pH5.5 weak acid body wash)
· Contains patented ingredient certified in anti-aging function.
Beauty tree CC, Biomimetic fluid tears

· Natural surfactant, rich foam

MAIN
INGREDIENTS

Aloe Green tea Lemon Rosemary Camomile

Honey & Macadamia

Pure Natural Moisturizing Refreshing Body Lotion 500ml

· Contains 23 different natural extracts

· A scented lotion with long lasting delicate wearing
· Contains 82% Aloe Vera leaf extracts
· Contains 4 vegetable oils proven for moisturization
Arachis Hypogaea (Peanut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil,
Limnanthes Alba (Meadowfoam) Seed Oil, Camellia Japonica Seed Oil

· Quick absorption leaves skin non-sticky and smooth

· Includes ingredients certified in both whitening and
wrinkle improvement functions

MAIN
INGREDIENTS

Aloe Lavender Asiatic Avena Sativa Camomile

pennywort Kernel flower
Honey & Macadamia
Nature Hydro-Moisturizing 99.9% Anti-Bacterial 258ml

· Kills 99.9% bacteria immediately upon application

· Contains 15% of Dryopteris Crassirhizoma Extract, a
patented antibacterial ingredient
· Enhanced moisturization with 15% Aloe Vera Leaf Extracts
· All EWG GREEN GRADE (exc. Flavoring Agents)
· Free from 14 harmful substances
humidifier sterilizing component(MIT/CMIT), 7 types of paraben, triethanolamine,
artificial coloring(tar), triclosan, mineral oil, benzophenone, phenoxyethanol

· pH5.5 weak acid hand wash

MAIN
INGREDIENTS

Cypress oil Baobab seed Asiatic pennywort Rose Camomile

flower

Pure Moist Body Mist 128ml

· Contains 52% of Provence Rose water, free from purified water

· Contains 19 different natural extracts
· Contains hyaluronic acid(Sodium hyaluronate), a natural
moisturizer
· pH5.5 weak acid body mist
· All EWG GREEN GRADE (exc. Flavoring Agents)
· Golden Ratio Bending Technology locks in delightful scents
longer to your body

MAIN
INGREDIENTS

Salvia Raspberry Fruit Rose Camellia Japonica Oat kernel

Flower
Shea Butter & Macadamia Pure Hand Cream 50ml
Shea Butter & Macadamia Pure Hand Cream Aroma Edition 50ml
· All EWG GREEN GRADE(exc. Flavoring Agents)

· Includes ingredients certified in both whitening and wrinkle improvement functions.

· Contains 5 types of oils, natural extracts proven to well-hydrate the skin

Macadamia seed oil(5,000ppm), Jojoba seed oil, Argania Spinosa Kernel Oil, Sweet almond oil, Vegetable oil

· 30,000ppm of Shea Butter provides high moisturization

· Contains 5 types of oils, 7 natural extracts proven for better moisturization

Arnica Montana flower extract, Aloe Vera leaf extract, Machiavere extract, licorice root extract, Green tea extract,
Houttuynia Cordata Extract, Spirulina Maxima Extract

· Highly moisturizing hand cream that smears to the skin and leaves a soft afterfeel.

· 3 kinds of premium aromatic scents similar to its natural counterpart.

Ultra Micro Whip Illite
Cleansing Foam175ml

· Contains Illite, a manufacturing patented technique

· Contains 70,000ppm of illite ingredient

· Absorbs micro waste, sebum, dead skin

· Micro bubbles enable deep cleansing of skin pores

· Contains 28 different natural extracts

· Natural extracts enable Powerful hydration leaving the

skin without dry afterfeel

Premium Hair Clinic Super Pack 258ml

· Contains allithiamine, Machilus Thunbergii, a manufactured,

patented extracts.

· Contains 4 major representative extracts for hair repair

Hydrolized silk, Hydrolyzed collagen, Pantenol

· Contains 21 different natural extracts

· highly concentrated nutrients that nourish and rejuvenate

hair from inside out

· pH5.5 weak acid Super Pack

PURE & SAFE For Woman
Natural Pure Moisturizing 99.9% Anti-Bacterial 258ml

· All ingredients are EWG Green Grade

· Contains 99.99% plant based natural extracts
· Clinical trials on humans had shown non-irritational.
Antibacterial human trial on candidacell, staphylococcus aureus, colon
bacillus completed.

· Protects beneficial bacteria, kills 99.9% of harmful bacteria

· pH5.5 weak acid feminine wash

MAIN
INGREDIENTS

Common Jasmine Mulberry Bark Scotch Pine Leaf Whiteman’s Foot

Pure Refreshing Toothpaste 150g

· Contains 94.35% natural extracts

· Natural sweetener makes it safe to use, free from
sodium saccharin
· Prevents gum disease and periodontal disease
with inclusion of Vitamin E
· Prevents cavity effectively with Fluorine inclusion
· Free of 5 types of harmful ingredients
Animal based ingredient, Mineral oil, Artificial coloring, Sodium saccharin,
Microplastic

Pure Refreshing Toothpaste 5 Flavors

Herb Mint Jasmine Mint Pepper Mint Lemon Salt Lime Salt
KUNDAL Perfume Diffuser 200ml

· Crafted by a professional perfumer.

· 95% plant-based ethanol
· Controlled and maintains to effuse its scent constantly
· After undergoing proper processing period, it becomes highly diffusable
· Contains naturally extracted EWG Green Grade ingredients

MAIN
INGREDIENTS

Sage Jasmine Camomile Centella Asiatica Rosemary

flower
 COMING SOON
KUNDAL Living

KUNDAL Laundry Detergent 1000ml / KUNDAL Fabric Softener 1000m/

KUNDAL Pillow Mist 258ml / KUNDAL Fabric Perfume 258ml

KUNDAL Life & Men's

KUNDAL Body Scrub 518g / KUNDAL Hair Spray 250ml / KUNAL Hair Wax 250ml
 WHY KUNDAL?

Contains 35
All EWG GREEN GRADE 200 SKU 20
different natural
(exc. Flavoring Agents) signature scents
extracts

Commited to elicit High satisfaction Forbid testing

its expected and repurchase rate cosmetics on
function in Korea and Russia animals
 www.kundal.co.kr
contact@theskinf.com
SEOUL, KOREA