Methods of Research

This study is a Comparative Analysis research which compares the factors affecting customer loyalty
between 7/11 San Pedro Bayan Branch and 7/11 Molito Alabang Branch. Two or more comparable
alternatives, processes, products, qualifications, sets of data, systems, or the like is being compared.
(Businessdictionary.com, 2019)

Quantitative method of research is utilized in this probe. The researchers uses mathematical and
statistical modeling, and measurement. It aims to represent a given results in terms of a numerical value
Kenton (2019)

In addition, the researchers utilized Descriptive-Correlational method. The researchers tends to describe
the characteristics of the population or phenomenon that is being studied Adi Bhat (2019). It also
measures variables between them with little or no effort to control extraneous variables. (Opentxtba.ca,
2019)

http://www.businessdictionary.com/definition/comparative-analysis.html

https://opentextbc.ca/researchmethods/chapter/correlational-research/

https://www.google.com/amp/s/www.questionpro.com/blog/descriptive-research/

https://www.investopedia.com/terms/q/quantitativeanalysis.asp
The Levels of Customer Satisfaction of Convenience Stores at Santa Rosa Bayan as Perceived by their
Customer

According to the research study of Jaime (2014), majority of the their respondents were satisfied by the
different variants of food to choose in the convenience stores at Santa Rosa Bayan, while the lowest
numbers of respondents were also satisfied that their food is always hot.

Additionally, the respondents were satisfied that the price is noticeable, others were moderately
satisfied that the price offered by the convenience store meets the expected quantity of the food
availed.

Moreover, most of the their respondents were satisfied that the service crews are approachable
whenever you need them. And the least number of respondents are moderately satisfied that the
security guard expresses gratitude to every customer as they visit and leave the store.

Majority of their respondents were satisfied that the convenience store is accessible, while the least
number of respondents were also satisfied the convenience store has wider space for a large number of
customers.

Philippine Customers’ Attributes’ Implications to Brand Image, Brand Awareness, Buying Habit and
Product Usage of Selected Bath Soap Products: Structural Equation Model

Based in the research study Philippine Customers’ Attributes’ Implications to Brand Image, Brand
Awareness, Buying Habit and Product Usage of Selected Bath Soap Products: Structural Equation Model,
age is an encouraging factor that must be attended to by soap manufacturing companies. Each type of
bath soap adheres to specific age bracket. Meantime, gender is likely a favorable factor that must be also
prioritized in determining characteristics of bath soap for such group. In addition to age and gender,
work is also another important factor that must be taken into consideration.

Image to gender has been the highest regression value analysis computed. From the dependent
variables included in the study, image should be focused as priority to catch the attention of bath soap
customers. Companies should therefore, concentrate on improving the image of the product and review
advertising plan to target right market for advertisements. The proponents recommend that there will be
further studies pragmatic to using conjoint analysis of the variables mentioned in the study to better
help companies involved in their management decisions (Dr. Domingo, DBA ; 2016)