NMIMS 2nd Year Assignment Solution Dec 2019 Call 9025810064

NMIMS 2nd Year Dec 2019 Assignment Solution
Advanced Supply Chain Management
1. Demand forecasting helps in evaluating various factors which affect demand and
enables management to know about various forces relevant to the study of demand
behavior. If you are asked to conduct the forecasting process, explain the approach
you will take to ensure that the organization is conducting an effective forecasting
2. AutoParts is an automobile parts manufacturer. The demand for a component

manufactured by them is 16000 units per quarter. One of the main parts required
for assembly of this component is brass bushing which is required one per unit of
the component. It costs AutoParts Rs 10 to place an order for the brass bush and
storing cost is estimated to be Rs 2/unit/annum. AutoParts has a policy to follow
EOQ technique for ordering components. Calculate AutoParts’ annual procurement
cost for the brass bushing?
3. An organization wants to optimize the existing supply chain.
a. What four strategic frameworks can it adopt for IT integration? Explain with
examples.
b. What future trends should this organization expect in Supply Chain?
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many research
papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

coaching / MBA Assignment help and MBA Project help. Many clients national
and international has appreciated Prof.Dr.N.Palaniappan.,MBA.,
MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA
subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail
him at palaniappanmail@gmail.com. He does help/guide for the below question. If
urgent or any query’s, Please feel free to call him on his mobile no. 9025810064
(whatsapp available) or do mail on palaniappanmail@gmail.com. He does
help/guide for the below question
B2B Marketing
1. Lay down the Business buying process of a company that deals in books of
fiction and sells them to book retailers.
2. McKinsey provides consultancy services to large and medium size

organizations. Should it go for skimming price method, penetration pricing method
or going rate method? Please provide with reasons to do the same.
3. SK Enterprises which manufactures Audio systems for Retail market in

consumers is now planning to make audio cum navigation systems for the B2B
market for Automobiles with various price points and sizes. As the sales and
marketing manager, how would you
a. Devise a marketing- communications and PR strategy to create awareness for the
new product in the segment
b. How would you decide the segmentation, targeting and positioning strategy for
the product in the B2B market?


subject coaching.
Brand Management
1. The market size of India’s beauty, cosmetic, and grooming market is expected to
reach $ 20 billion by 2025 from the $ 6.5 billion, with the rise in disposable
income of the middle class and growing aspirations of people to live a good life
and look good. This was surely a huge opportunity for Nivea brand in India.
The 120-year old, Hamburg (Germany) based Beiersdorf has often been credited
for meticulously building the Nivea brand into the world's number one personal
care brand. According to a survey conducted by A C Nielsen in the late 1990s, the
brand had a 15% share in the global skin care products market. While Nivea had
always been the company's star performer, the 1990s were a period of phenomenal
growth for the brand. By successfully extending what was essentially a 'one-
product wonder' into many different product categories, Beiersdorf had silenced
many critics of its umbrella branding decisions
For year ended December 2017, Beiersdorf surpassed HUL in the deodorants
segment for the first time, with an 8.7% share of the urban market, compared with
HUL’s Axe that had 7.7% share. A year ago, HUL’s share was 8.3%, versus
Nivea’s 7.1%. Since 2011, Nivea India has been the fastest growing affiliate within
Beiersdorf’s operations. “In all the segments that Nivea has entered, it has gone
from being an insignificant brand into one of the top three brands in the category,”
said Rakshit Hargave, SVP for Beiersdorf India and Sub-Saharan Africa. “In 2016,
Nivea has outgrown the category by three times and has been able to beat market
sluggishness in the December quarter.”
( Source:https://economictimes.indiatimes.com/industry/cons- products/fmcg/we-
are-market-leader-in-some-sectors-against-the-mighty-hul-
nivea/articleshow/57678531.cms
Source:https://www.oreilly.com/library/view/marketing-management-
indian/9789352861859/xhtml/chapter011.xhtml)
Evaluate the positioning of Nivea and discuss how the positioning strategy has led
to the brands success.
2. Iconic US superbike maker Harley-Davidson is planning to launch a mid-size

motorcycle in the 250-500 cc range for emerging markets as it eyes major gains in
India and plots to challenge Royal Enfield’s leadership position. Harley-Davidson
will be addressing this fast-growing segment through a strategic alliance with a
manufacturer in Asia after a tieup between TVS and BMW and one between Bajaj
Auto and Triumph Motorcycles.
Announcing new mid-term plan till 2027 named ‘More Roads to Harley-
Davidson’, the US giant said it is developing small-displacement (250-500 cc) bike
for Asia’s emerging markets through a strategic tie-up with a manufacturer in Asia.
This new product and broader distribution is intended to fuel Harley-Davidson’s
customer access and growth in India, one of the largest, fastest growing markets in
the world, and other Asia markets,” the company said in a statement. Harley-
Davidson plans to offer its most comprehensive lineup of motorcycles, competing
in many of the largest and fastest growing segments with a full portfolio across a
spectrum of price points, power sources, displacements, riding styles and global
markets.
Source:https://economictimes.indiatimes.com/industry/auto/auto-news/with-india-
in-focus-harley-davidson-to-come-out-with-250-500-cc-
bike/articleshow/65200522.cms
Examine the brand personality of Harley-Davidson and its relevance in a

promising market like India.
3. In the increasingly competitive environment of business, the development and
launch of new products has become an important competitive tool. In a crowded
marketplace, there is greater need for differentiation; in markets that are stagnant
there is pressure to create excitement. The Dove brand started its life in 1957 in the
US, with the revolutionary new
beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturizing
cream, it is #1 Dermatologist Recommended brand in the US.
Today apart from its moisturizing soap, Dove has extended the brand by launching
many new products like: Body Washes, Hand and Body Lotions, Facial Cleansers,
Deodorants, Shampoos, Conditioners and Hair Styling products. In India,
Consumer goods major Hindustan Unilever launched a brand of soap in 1990s that
was considered expensive, frightfully expensive, for the times we lived in. For
about Rs 30 for a bar, it was nearly twice as expensive as any toilet soap brand that
was then sold in India.
Dove did what it does best all over the world - not use supermodels to endorse the
brand. Rather it got real women who used the product to give testimonials of their
experience with the brand. In India, Doves brand team in the 1990s decided to
adopt the same line of thought for the Indian market too. In some ways the brand
was the opposite of Lux, the beauty bar of film stars. Dove showed beauty in
ordinary people. Dove extended to shampoos in 2007, the brand decided to take the
similar route. However, this time around user-generated content had started
becoming very popular. HUL tied up with online service providers and even took
content generation offline. Camera crews in Mumbai, Delhi and Bangalore asked
women questions on hair care. In less than two weeks about 1,000 minutes of
video footage was recorded and uploaded on popular portals. In a span of 9 days,
over 250 women were interviewed and 1,000 minutes of footage recorded. This
content when uploaded online elicited a huge response and according to HUL took
the online involvement of consumers to a new high. Then talking about damage to
hair in the daily routine of real women like
how staying in an air-conditioned environment strips hair of moisture and so on,

were highlighted. Not willing to give its damage care expert image to the
competition, Dove has even extended rapidly into hair conditioners and hair masks.
a. Evaluate the brand extension strategy of Dove.
b. What are the reasons for the success of Dove in other categories and the
potential benefits to the parent brand?


subject coaching.
Business Ethics, Governance & Risk
1. India's water crisis is often attributed to lack of government planning, increased

corporate privatization, industrial and human waste and government corruption. In
addition, water scarcity in India is expected to worsen as the overall population is
expected to increase to 1.6 billion by year 2050. Can you recommend two policy
changes with details of how this will address the water crisis issue for increasing
population of India in an ethical manner. (Your answer must have logical points
that make sense. Do online research to find solution to the water problem)
2. Protecting data privacy is urgent and complex. This protection is necessary

because of the all-pervasive, technology-driven and information-intensive
environment, typical of today’s corporations. Multiple risks involved in data
management is propelling information/data protection to the top of the corporate
management agenda. What according to you are the two ethical risks faced by the
business in relation to data protection and can you choose and explain any two
Data Protection Principles applicable to businesses in India?
3. In Chandrapur, renamed the coal city, Western Coalfield Ltd’s (WCL), a public
sector coal mining company’s, overburden dumps are located very close to the
river beds. The Mana and Lalpeth mines, especially, have dumped so much over-
burden in the Irai river that the river-bed has risen by several meters. Coal mining
so close to rivers may also cause damage to the mines themselves. During heavy
rains river water enters the mines even now, making coal extraction very difficult.
The move to allow coal mining activities up to 250 meter from river banks has
angered environment groups, especially in Vidarbha, an area currently reeling
under floods, and where major rivers like Wardha and Irai are already heavily
polluted because of coal mining. If the mines are moved closer, such incidents will
rise, posing danger to mine workers. WCL will also incur losses. Mining has also
adversely impacted river fauna. The forest land is turning into a desert and the wild
life, specially tigers are disappearing. Somehow we have failed to intelligently
sustain and manage the resources of nature, the primary source of all supply chain.
a. Do you think environmental sustainability is an ethical principle? Elaborate on

any two issues/principles involved in environmental ethics.
b. How can business embed environment protection/sustainability within overall

business strategy? Elaborate on any two critical ideas/processes/steps


subject coaching.
Corporate Social Responsibility
Assume you are handling the CSR activities of an organization M/s Padega India
that deals with manufacturing of Stationary items which includes notebooks, Pen,
Pencil, Eraser, Sharpener, etc. The company is well known for its product quality.
The company has a national presence and it has been profitable since the last 10
years.
1. Explain any five CSR activities that you will initiate for the organization?
Explain with reasons.
2. Explain any five types of stakeholders for the organization M/s Padega India.
Explain the organization’s responsibility towards those stakeholders.
3. a. Explain Carroll’s Pyramid of CSR for M/s Padega India.
b. What are the various steps involved in the development of CSR Strategy for M/s
Padega India?


subject coaching.
Customer Relationship Management
1. In your opinion what differentiates the relationship you share as a customer with
your hair stylist versus the sales person at a huge departmental store? How can the
relationship be classified and what aspects contribute to it?
2. As a marketing professional, which phase of data analysis requires your most

attention and why?
3. Snigdha is the Campaign Manager in Unexplored Destinations Tours & Travels

Pvt. Ltd. She is responsible for running successful campaigns so maximum tours
are booked with their organization. She is handling a relatively raw team and needs
to handhold them to achieve the objectives.
a. The team needs an overview of campaign management. How can Snigdha

explain the same to her team in an effective manner?
b. What different kinds of campaign can they run in order to achieve the
organizational objective?


subject coaching.
Decision Analysis & Modelling
1. What are some biases in decision making? Name any four and explain any two?
2. Lovely Lifesciences, a biotech company is evaluating two molecules (AA &

BB) for development. Below diagram shows the decision trees of both products. In
development process, first the company does a clinical trial and then based on
results of clinical trial, product is modified accordingly and launched in the market.
If the results are good in clinical trial, company launches as per plan A and if not,
then as per plan B. In the decision trees, expected profit in all scenarios and
probability of scenarios are mentioned. As per expected profits, out of these two,
which one product should the company develop
3. Precision Pipes Pvt. Ltd. manufactures two types of pipes- P1 & P2. Profit from
P1 pipes is Rs. 60 per meter and from P2 pipes is Rs. 40 per meter. For making one
meter of P1 pipes, 0.3kg molten plastic is required and for making one meter of P2
pipes, 0.2 kg of molten plastic is required. For making one meter of P1 pipes, 40
ml of chemical is required and for making one meter of P2 pipes, 50 ml of
chemical is required. Maximum molten plastic that they can source per month is
25000 kg and maximum chemical they can source per month is 4000 liters. Like
any other company, this company also wants to maximize its profits.
a. What are the decision variables in the linear programming situation? Write the
equation of objective function which has to be maximized?
b. Write all the constraints that will be applied to solve this problem using linear
programming


subject coaching.
Employee Development & Talent Management
1. Discuss the employee development and talent management of any one e-tail/e-
commerce giant. (Example: Amazon, Alibaba, e bay etc.)
2. As the technology is becoming more advent, the dependency on manpower has

decreased considerably in many sectors. In such VUCA (Volatile, Uncertain,
Complex and Ambiguous) times it becomes inevitable for organizations to keep
the employees satisfied and engaged. Based on the motivation strategies what can
be done by organizations to keep the employees’ morale and enthusiasm high?
Discuss with suitable example of any contemporary organization.
3. It is not possible for organizations to develop all the necessary skills of the
employees with the help of on the job training, therefore it is equally important to
amalgamate it with off the job training.
a. Discuss any three off the job training methods which are being adopted by new
age companies like Uber, Zomato etc.
b. Also compare and contrast on any three points between on the job and off the
job training.


subject coaching.
HR Audit
1. Pharma Care Enterprises is a MNC which is taking over a small family owned
enterprise called DermaBoss. You have been appointed to do HR audit with the
objective of reducing potential legal risks to the company post the merger. What
type of HR audit will you conduct and what are the steps you will follow to do the
same?
2. Software Inc. is a start-up with offices across India. The management team
consists of the founders and their family members. The business has been quite
profitable but they now want to expand. Their investors have advised them to go in
for an HR Audit. Your company has been appointed as the HR audit firm. The
CEO of the company has asked you to present the various methods of conducting
the audit, given the spread of operations. Please list out the various methods of data
gathering in the audit along with benefits and limitations as per the context of the
case. In the conclusion, please suggest one key method of data collection you
would recommend in this context.
Asha Foods is a company that is into operating restaurants in Mumbai. The owner
of this company, Mr. Shetty, now wants to move into International waters by
setting up a restaurant in Singapore. He plans to have his existing operations head
move to Singapore and hire a few local employees to make up the team. Mr. Shetty
has appointed your consulting firm to help him with his business plan. Your firm
has suggested doing a HR audit as part of the process.
a. As the HR Auditor in charge of the audit, explain the benefits of doing this audit
b. What aspects of HR should the audit focus on?


subject coaching.
Integrated Marketing Communication
1. You are the owner of a Fashion Jewellery store. You have planned an end of
season sale. How would you use sales promotion tool to make the sale a success?
2. You are the brand manager of an FMCG Hair company and your company is
launching a new hair oil which is good for colored hair. Explain the Integrated
Marketing process you will use to launch the product?
3. Case Study
Alia Bhatt – Brand Ambassador Uber Eats
You are Brand Manager for Uber Eats. You have tied up with Alia Bhatt as the
Brand ambassador.
a) Think of an interesting active integration of Uber Eats in the next Alia film.
b) How would you leverage Alia Bhatt to promote your brand?


subject coaching.
International Business
1. The World Economic Forum publishes the Global Competitiveness report

annually which ranks nations across 12 pillars of global competitiveness. Develop
a regional Asia-Pacific Outlook for a minimum of 5 economies in the region.
2. You are travelling to an African country (select one) and your colleague
recommends you to visit the website of Centre for Intercultural Learning. Collect
information and prepare a brief write-up on the cultural characteristics affecting
workplace conduct in the selected African country and compare it with the Indian
culture
3. In late 1990s, Levi Strauss, the iconic jeans brand decided to restore its lost sales
through a shift in strategy. They decided to allow the national managers to adapt
the product offers and re-work on the marketing strategies. The products were re-
designed for physical differences. Regional flavor was given to the advertisements
especially when around 60% of the business started coming from emerging
markets.
a. How does the brand Levi demonstrate the globalization of markets. Identify 5
such Indian brands who indicate the same global phenomenon.
b. Do you think that this strategy will continue to work in future? Identify 5 global
brands that practice standardization?


subject coaching.
International HR Practices
1. CHIRAG Enterprises is a leading Indian Garment manufacturing company. The

company is planning the international expansion. It is about to set its first
international factory at Indonesia. The company plans to send a team of 50
employees to start the project. Before the team is sent to initiate the proceedings in
Indonesia, HR Manager is instructed to conduct a ‘Pre-Departure Training
Program’. Assume yourself as an HR Manager of Chirag Enterprises and give the
components of effective Pre-Departure Training Program that you will conduct.
2. ABC Ltd is a strategy consultancy firm operating in India. The company has
started its operations in Europe now and have sent a team of 30 employees to head
a project in London. The company is about to initiate the performance management
program at its London plant. As an HR Manager, which modern method of
performance appraisal will you suggest to be started in London?
3. TRENDS Ltd is a leading retail chain in India and the company is expanding its
operations in South AMERICA. As an HR Manager, you are supposed to make a
decision about the international compensation of employees who will be working
in South America. In this context, answer the following:
a. What will be the components of the international compensation that you will
offer to the employees in South America.
b. Which international compensation approach will you follow? Going rate

approach or Balance sheet approach?

subject coaching.
International Logistics & Supply Chain Management
1. An Indian company is into the business of ice cream and is a strong brand. The
company is exploring international opportunities for which they have orders for
their products in the European countries. Explain the strategic approach of the
company for successful order execution and brand building activities with the
customers internationally.
2. The company Relax foods is into confectionary business without the use of
sugar and want to set up the company business outside India by launching its
products in potential countries. What is the strategic approach the company would
employ for the successful launch? Develop an entry plan and analyze the right
logistics and SCM strategies which can enhance the service quality with on time
availability and generating good market share of the company.
3. A food company named Eat Right is in the Indian market for about 8 years. The
company now is in the domestic market and has gained good brand recognition by
its innovative designs and multiple products. It has orders from Europe. The order
types differ as per seasons ranging from Full Container Load (FCL) to Less than
Container Load (LCL).
a. Work out a logistics plan and routes how it must ship the products and what
elements of importance it should consider while doing so like containers and
packaging
b. What kind of production planning and pricing patterns it needs to implement and
what are the supply chain strategies that need to be followed?
NMIMS SOLVED ASSIGNMENT ANSWER SHEET DEC 2019


subject coaching.
International Marketing
1. Due to US President Donald Trump’s policies it is becoming difficult to export

steel components to US. You are a big exporter of auto components to the US.
Hence you want to evaluate setting up a new Plant in America and also explore
option to expand in that market. Evaluate whether you would like to set up Plant in
the US or Mexico on basis of International Business & Marketing Environment
parameters to come to a decision. Both countries are now part of NAFTA
agreement.
2. You are the CEO of a FMCG company and wish to enter China. You have a
strong global brand. Evaluate any 3 entry options to enter into China. Which of the
market entry options would you finally choose & why?
3. The LEGO toys market has strong growth and reasonable volume in India. The
Toy market is dominated by Mattel and many smaller Indian players in this
segment. Mattel enjoys a 30-50% higher pricing compared to other leading Indian
brands. As LEGO you have decided to enter the Indian market in India in a big
way either by setting up own manufacturing.
a) Suggest what would be your pricing strategy for the Indian market.
b) Suggest the possible brand positioning for your LEGO Toys


subject coaching.
Logistics Management
1 You are involved in logistical system design and administration. Discuss the six
different operational objectives you need to simultaneously focus to achieve these
objectives
2. You are in the process of designing the Physical Distribution system for your
organization. What are the two major objectives and the six influencing factors that
you may have to consider to meet customer service goals? Give examples.
3. You are the manager of a consumer appliance store that sells electrical
appliances. One of the home appliances is estimated to have an annual demand of
900 units. The store incurs Rs.180 for every order it place for the delivery of this
appliance from its supplier. The storing cost is Rs.90 per unit per annum.
a. What will be your ordering quantity to keep the total inventory cost minimum?
b. Discuss the advantages the store will get if you codify all the items in the store.


subject coaching.
Marketing Research
1. As a researcher, you need to study how many kirana stores in Mumbai sell
tomato ketchups of the Nestle Maggi brand. Which non-probabilistic sampling
method would you use to complete your research. Also state the reasons behind
choosing that method. Also explain as to how will you proceed ahead with
choosing the areas/ localities in Mumbai to conduct your research along with
timelines.
2. You are the Head of a Market Research Organization. Your FMCG client has
recently introduced “Digest Healer,” a new type of biscuit that contains ingredients
that are meant to be good for Diabetic patients. The FMCG company wants to
understand how customers are reacting to their recently launched biscuit. Draft a
Questionnaire containing not more than 20 questions that would succinctly address
the query posed by the FMCG client.
3. You have been recently appointed as a “New Product Development” Head for a
South Indian fast food retail chain conglomerate named as “Gujarat is Great”
which operates in Western & Southern India regions only. You have been asked to
develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products
b. Is there a need to conduct Test Marketing? If Yes or No, please state your
reasons to support your answer.


subject coaching.
Marketing Strategy
1. Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global
Beverages (TGBL) in India. Tata Starbucks opened its first store in India in Oct-
2012, and as of Aug-2019 had c. 157 stores in India. “Our continued growth in
topline and sensible approach towards expansion will help us achieve break-even
by March 2020. Coffee business in India is growing substantially. The coffee
culture is being spearheaded by millennials, upwardly mobile and people who
travel and understand brand. Two years ago, we set up 25 stores (in a year). During
last fiscal 2018-19 we added 30 stores. This year we will beat that number
substantially and by end of March 2020, we will have added many more stores
than we added in the past.” – Navin Gurnaney, CEO, Tata Starbucks (source: The
Hindu BusinessLine, 7-Aug-2019). Tata Starbucks achieved sales of c. INR 442
crores in the financial year ending Mar-2019 (source: the Hindu BusinessLine, 7-
Aug-2019). You work as a Marketing Strategy consultant; provide
recommendations regarding growth strategy to help Tata Starbucks increase the
sales 5 times by Mar-2024 (relative to sales in financial year ending Mar-2019).
2. Founded in 1946, and incorporated in 1958 in Japan, Yonex (www.yonex.com)

is a well-known brand and manufacturer of sports equipment for badminton,
tennis, etc. Inspired by the success of PV Sindhu and Saina Nehwal in international
badminton tournaments, Prakriti, a first generation entrepreneur founded ‘ABC’ in
2019 with a vision to build the first Indian billion-dollar brand in sports equipment
and related products/services, and become No. 1 brand in the category in India by
2025. Prakriti has hired you as a consultant; review and analyse the Marketing
Strategy of Yonex and its competitors in India, and provide recommendations on
Segmentation, Targeting and Positioning Marketing Strategy for ABC in
badminton rackets category.
3. Colgate-Palmolive (India) Ltd. (hereafter referred to as Colgate) achieved sales

of c. INR 4,500 crores in FY 2019, having grown at a compounded annual growth
rate (CAGR) of c. 4.5% since FY 2014. Pacol, an entrepreneur, is planning to build
INR 1,000 crores (in sales) brand ‘Pacol’ by FY 2025 in the Oral Care products
category in India, and has hired you as a Marketing Strategy consultant. Review
and analyse Colgate’s Marketing Strategy in India.
a. Explain various stages and their characteristics in industry life cycle, with
specific comments regarding the current stage of Oral Care products industry in
India
b. There are 5 key themes/ ways to identify competitive advantages for a brand/
differentiate from other brands, as a part of differentiation and positioning strategy;
explain these with suggestions/examples in context of ‘Pacol’.


subject coaching.
Operations Management
1. What is the need of Materials Requirement Planning (MRP) in a manufacturing

company? Select any manufacturing company of your choice, and do a detailed
study of its MRP process.
2. Define aggregate operations planning. With the help of one example for each
strategy, distinguish between the different aggregate operations planning strategies.
3. US is set to construct the world’s largest ethane cracker plant in the US Gulf
Coast region. Qatar Petrochemical (QP) and Chevron Phillips(CP) Chemical have
signed an agreement to jointly develop the project. The complex is expected to
comprise a 1,900-kiloton-per-annum (KTA) ethane cracker and two high-density
polyethylene (HDPE) units with a combined capacity of 1,680 KTA. QP will own
a 70% majority share in the joint venture and CP Chem will hold the remaining
30% stake. Chevron Phillips will also provide project management and oversight,
and it will be responsible for operation and management of the facility.
The plant’s location will give it access to significant quantities of ethane produced
by US shale basins, including the prolific Permian Basin. The facility will raise
Qatar’s polyethylene production capacity by 82%. It will support an estimated
9,000 jobs during construction period, and once operational the facility is expected
to provide 600 full-time jobs.
a. Discuss the factors that affect plant location decisions. What are the key factors
that may affect the ethane cracker plant?
b. Name the four major types of plant layout. For the above project, what should
be the ideal plant layout?

subject coaching.
Organisational Theory, Structure & Design
1. PharmaCare Enterprises is a MNC, which is planning to takeover a small family

owned enterprise called DermaBoss. Your firm has been tasked with doing an
Organizational Analysis prior to the takeover. Detail out the techniques you would
follow for doing an Internal Analysis of DermaBoss.
2. Asha Motors is a family owned automobile company that is making electric

vehicles (EV). With the enhanced focus on EV and the public inclination towards
purchasing non-polluting vehicles, the company expects a sudden surge in demand
and thus potential growth. The company promoters have realized that to take
advantage of this, the company needs to scale up and drastically change the way
they operate and to do so, they need an External Analysis. Detail out the four
concepts of External Analysis and the Scenario Planning technique for this
analysis.
3. Software Inc is a start-up with offices across India. The management team
consists of the founders and their family members. The business has been quite
profitable but they now want to expand. Their investors have advised them to go in
for an Organisational study using the 7 S Framework. The CEO of the company
has asked your firm to share a presentation on this.
a. Please detail out the concept and features of an organisation.
b. What is the 7 S framework?


subject coaching.
Sales Management
1. Synergy computer systems has 3 sales executives in Mumbai. Their performance

for the month of April – June 2019 is detailed below. You are the territory manager
in charge of their performance.
Name of the No. of sales No. of orders Actual Sales

executive calls INR
Sanjay Mishra 1550 350 350,00,000
Tapan Sharma 1100 280 280,00,000
Supriya 1600 580 580,00,000

Ghosh
Critically evaluate the performance of the sales executives. What are the steps you
can take to improve the performance?
2. Connect with a senior sales person from two industries – IT industry (such as
TCS, Infosys or any other company) and consumer product industry (such as P&G,
Dabur or any other company). Study and prepare the sales organization structure of
these two companies.
3. Orion Fashions Ltd is a fashion brand in India. They are predominantly in

fashion wear from men and women. The company has 3 plants in India and
employs over 800 sales people. However the company has been hit with the
economic slowdown in the country. To make things worse, cheaper imports of
fashion wear and e-commerce has affected store sales. The sales people are left
with slimmer pay cheques and many of them left the company. The sales people
also put pressure on the top management and negotiated a 10% increase in salary
for all sales employees.
a. Do you agree with the Top managements plan to give a flat increase in salary to
all sales people
b. What are some of the non-financial tools of motivation that you can use


subject coaching.
Services Marketing
1. You have decided to open a 3-star hotel property in Surat by the name “Comfort
Inn”? You wish to pursue a very unique strategy when it comes to Customer
Satisfaction by introducing a “Service Guarantee” policy. Design an effective
Service Guarantee policy & set the criteria for it too along with enlisting of
benefits of incorporating such a policy.
2. You have been appointed as an external consultant to help a local municipal

hospital in Mumbai by the name of “King Edward Memorial Hospital”. This
hospital faces a lot of administrative issues. Undertake a Service process redesign
exercise. What innovative mechanisms would you bring to the fore to ensure that
the municipal hospital undergoes a radical transformation & that patients get
prompt service.
3. You are an Indian Ayurveda products brand by the name of “Ayur” & wish to
enter the US market.
a. Which market entry strategy will you choose & explain the reasons behind your
choice. Also briefly explain as to how will you expand & in which regions.
b. Suppose the above stated brand Ayur decides to diversify & expand into the
education sector by introducing courses & degrees in Ayurveda in the US. Which
market entry strategy should it pursue in order to enter the US market? Explain the
reasons behind your choice. In which region do you suggest to set up the Ayur
University.


subject coaching.
Strategic HRM
1. BENTAX Ltd is a leading textiles firm in Mumbai. It is strategically planning

to expand in North India and hence the company has planned to set up 10 plants
across UP, Punjab, Delhi and Chandigarh. You are an HR Manager of BENTAX
Ltd. To allow company to successfully implement the growth strategy, you are
required to suggest the effective Strategic Human Resource Planning (SHRP)
process. Write in detail the process of SHRP that you would recommend.
2. You are an HR Manager in TELCO Teleservices. Your company is planning

huge domestic expansion and for the same you have decided to start the branches
of your company all across India. Now a huge challenge for you is to acquire the
talent. In this background, discuss what are “Make Vs. Buy staffing decisions” and
also answer which one of these will you choose to acquire the talent that is needed
3. ADISYNCH is a new start up in Bengaluru which is operating in Education

sector. It is an online learning platform to school and college students in India. The
startup hires tutors from all across the country. In your recent recruitment drive
you selected 50 new tutors from 15 different states in India. In this background,
answer the following questions:
a) Which training method will you use to train these tutors? Why?
b) Describe the characteristics of the method that you are proposing to use.


subject coaching.
Supply Chain Management
1. What are the three decision phases of Supply Chain Management? What are
some key decisions made in each phase? Please give 2 examples of decisions in
each phase. Also comment on how are the decisions made in each phase linked
with each other
2 . XYZ parts is a company making brake pads for trucks. It wants to set up its
manufacturing and dispatch warehouse either in Delhi or Mumbai. From the city
they select, they will make shipments to 6 cities- Delhi, Mumbai, Bangalore,
Kolkata and Hyderabad and Chennai. Each parcel they ship to their customers in
these cities weighs between 750 grams and 900 grams. They negotiated with a
logistics company for shipping their parcels and the best rates they got for all
parcels up to 1 kg are given in below table:
Rates per parcel up to 1 kg Destination City
Source Delhi Mumbai Bangalor Kolkata Hyderaba Chennai

City e d
Delhi 22 42 58 60 57 65
Mumbai 40 21 38 65 42 50
The number of orders they are expecting to get from each city per month are given
in below table
Delhi Mumbai Bangalore Kolkata Hyderabad Chennai
Orders 4500 5500 4000 2500 3000 2500

from
each city
per
month
For manufacturing, storing the inventory and dispatching, they need a 10000 sq. ft
warehouse. Monthly rent in Mumbai for a 10000 sqft warehouse is Rs. 1.5 lakhs
per month and in Delhi it is Rs. 90000. All other costs of operating the warehouse
and manufacturing
is same for both the cities. How will the company decide how which city is cost
effective to operate? Which city as per your calculations should be there preferred
location?
3. Case Study/ Caselet
Axis Apparels is a company based out of Delhi, India. They produce garments
using fabric imported from a factor in China. The factory in China dispatches the
goods on the same day when they receive the order. The shipments are made
through air and the transportation lead time is 10 days include customs clearance at
both countries. Once the fabric is received, the company performs QC test in a lab
and only after that, the fabric can be used for making garments. QC test takes 10
days. On an average company uses 3,00,000 meters of fabric every month.
However, the business development team of the company has informed that any
day they can receive a new order from a client and in that case the consumption of
fabric per month can go up to 4,50,000 meters
a) How much safety stock of fabric should the company maintain?
b) At what inventory level the order for new lot of fabric should be placed


subject coaching.
Taxation- Direct and Indirect
1 . Mr. Somaya recently joined as a marketing executive in a construction

company. The Human resource department of the company recruited him at a CTC
of Rs6.5 lacs, annually. The said department asked him to follow adequate tax
planning so as to minimize income tax liability.
However, being a graduate in Marketing Somaya is confused among the terms tax
planning, tax avoidance and tax evasion. He approached you for discussing the
differences in these term You recently come to know about the difference by
studying them under the course of Taxation – Direct and Indirect.
Explain him the needful with suitable examples.
2. The basis of charge under the head salary is different when compared with
income from other various sources. Further, there are certain deductions under the
Income tax Act which are available only to the salaried employees and which are
in addition to the deductions under Chapter VI of the income tax Act.
Mention at least three of the deductions available to salaried employees with the
maximum deductible amount for each of them. Also, discuss the conditions needed
to be satisfied in order to charge any income under the salary head.
3 a. Mr. Morgan received voluntary retirement compensation of Rs7.5 lakhs after

service of 30 years. He still has 5 years of service left. At the time of VRS, he was
drawing basic salary of Rs 25000 per month, Dearness allowance Rs 7000per
month. Compute his taxable voluntary retirement compensation, assuming he can’t
claim any relief U/S 89
b. Ramman is a resident and ordinary resident in India for the previous year 2018-
19. He owes a house in London, which he has to let out at pound 15000 per month.
The municipal taxes paid to the Municipal Corporation of London is pound 7000
during the previous year 2018-19. The value of one pound in India rupees to be
taken Rs 90.50. Compute Ramman’s Net Annual Value of the property for the
Assessment year 2019-20.


subject coaching.
World Class Operations
1. You have been asked to identify the existence of world class standards in
operations in a firm. Describe in brief the traits for world class operations
2. You have been appointed as an auditor for the manufacturing process of a firm.
The firm has already implemented the Shingo Model for operational excellence.
Given this context, critically examine the Shingo Model for Operational
Excellence.
a. Mr. Abraham has been working with French automobile giant for the last 27
years. He started working in the company as a Production Executive and rose
through the organizational hierarchy and is presently the Global Head of Quality
Standards. Suggest how he has executed quality standards in manufacturing of
automobiles in the parent company.
b. The company is presently setting up a manufacturing unit in the automobile hub

of Pune, India. Mr. Abraham has been assigned to create a plan for the
implementation of TPM tools in the Pune unit of the company. Create a plan for
TPM implementation on behalf of Mr. Abraham.


subject coaching.
help/guide for the above question.

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NMIMS 2nd Year Dec 2019 Assignment Solution

Advanced Supply Chain Management

2. AutoParts is an automobile parts manufacturer. The demand for a component

3. An organization wants to optimize the existing supply chain.

b. What future trends should this organization expect in Supply Chain?

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

2. McKinsey provides consultancy services to large and medium size

3. SK Enterprises which manufactures Audio systems for Retail market in

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

2. Iconic US superbike maker Harley-Davidson is planning to launch a mid-size

Examine the brand personality of Harley-Davidson and its relevance in a

how staying in an air-conditioned environment strips hair of moisture and so on,

a. Evaluate the brand extension strategy of Dove.

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Business Ethics, Governance & Risk

1. India's water crisis is often attributed to lack of government planning, increased

2. Protecting data privacy is urgent and complex. This protection is necessary

a. Do you think environmental sustainability is an ethical principle? Elaborate on

b. How can business embed environment protection/sustainability within overall

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Corporate Social Responsibility

3. a. Explain Carroll’s Pyramid of CSR for M/s Padega India.

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Customer Relationship Management

2. As a marketing professional, which phase of data analysis requires your most

3. Snigdha is the Campaign Manager in Unexplored Destinations Tours & Travels

a. The team needs an overview of campaign management. How can Snigdha

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

2. Lovely Lifesciences, a biotech company is evaluating two molecules (AA &

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Employee Development & Talent Management

2. As the technology is becoming more advent, the dependency on manpower has

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

b. What aspects of HR should the audit focus on?

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

Integrated Marketing Communication

Alia Bhatt – Brand Ambassador Uber Eats

b) How would you leverage Alia Bhatt to promote your brand?

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

1. The World Economic Forum publishes the Global Competitiveness report

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

1. CHIRAG Enterprises is a leading Indian Garment manufacturing company. The

b. Which international compensation approach will you follow? Going rate

NMIMS 2nd Year Dec 2019 Assignment Solution

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching