Documente Academic
Documente Profesional
Documente Cultură
and
Social Media Monitoring (SMM)
Workshop
Alexander Zarovsky
Chief Business Development Officer
InfoWatch
Who We Are
Group of companies founded in 2003 as the spin off of
Headquarters: Moscow City / Russia, Subsidiary in Germany,
actively present in Middle East (UAE, Saudi Arabia, Bahrain, Qatar, Oman)
Global Partnership Alliances in Russia & CIS, Asia, Middle East, Europe
and South America
8 years of experience in data analysis and information control,
over 150 successful projects in enterprise segment
Focus on:
Data Loss Prevention
& Protection (DLP)
Intellectual Property Protection
IT Security Risk Management
and Compliance
Social Media Monitoring (SMM)
and Reputation Management
Selected Customers
Digital Assets of a Company
Information is often the most valuable asset of a company
Data Leakage / Misuse Trends
Problem awareness
is growing
Data Leakage / Misuse Trends
900
800
700
600
2006
500
2007
2008
400
2009
2010
300
2011
200
100
0
2006 2007 2008 2009 2010 2011
Number of leaks 198 333 530 747 794 801
Number of leaks occurred at organizations, that were subsequently published in mass media
2011 Worst Incidents in Numbers
Sony Online Entertainment
Size: 101 million user accounts
Type of Data: name, home and e-mail addresses,
login credentials, some credit card information
HBGary Federal
Size: 60,000 records
Type of Data: corporate emails, presentations, client reports
WordPress
Size: Unknown, 18 million records estimated
Type of Data: source code, API keys, passwords
Inadvertent or Intentional?
2010 2011
Accidental leaks Intentional leaks Accidental leaks Intentional leaks
Unspecified Unspecified
5%
15%
43%
42% 53%
42%
Data Leaking Channels
2010 Unspecified 2011
16.2%
12.0% 8.5%
Removable media
20.0%
9.6%
Web
19.1%
25.0%
E-mail 13.9%
7.0%
16.0%
Paper documents 13.6%
6.2%
6.2%
8.0%
Spare copy media
Other
Data Leaks by Industry Segment
2010 2011
2% 4%
12%
Commercial leaks Commercial leaks
31%
16% Governmental leaks 45% Governmental leaks
Personal data
Commercial secret
State secret
Unspecified
92%
Suppliers
Manufacturer
Highly proprietary intellectual
property, product designs
Partners
Healthcare
Mortgage
lenders Real estate
Real estate transaction documents agents
InfoWatch DLP Architecture
InfoWatch DLP Technology Circuit
Decision
Interception Analysis Storage
Making
Rights Management
Printing can be blocked
Copy/Paste and Screen Capture can be blocked
Use of document can be time or use limited
Document Management
Back-end activation server used to manage document use
Receive alert when document is activated
Application
PDF, PPT, XLS, DOC and many other file types
InfoWatch CrypKey DRM – How it Works
InfoWatch DLP Technology Advantages
Preloaded industry-specific rules, policies and reports
Forensic Storage for automatic data classification and incident
investigation
Gateway and endpoint components for traffic management,
device control and transparent data encryption with DRM
Robust proprietary data analysis technologies:
linguistics, OCR, templates analyzer, file header analysis, etc.
Securely managed remote access to corporate infrastructure
Proven enterprise-grade scalable architecture
Support of up to 20,000+ users in one Data Center
InfoWatch DLP Compliance Enabler
Forensic storage (archive) and investigation tools
Control over the information flow with sophisticated real-time
and historical reports
Data security with encryption, IRM & DRM
InfoWatch DLP in Large Enterprise Topology
C o n fig u ra tio n
R u le s
A le rts
F o re n sic D a ta
Shadow Copies
Device Monitor
Print Monitor
CryptoStorage
Social Media Monitoring:
Where Reputation is Built and Lost
2 000 000 000 Internet users worldwide
900 000 000 in Facebook
300 000 000 in Twitter
Opportunity to develop
Corporate reputation People expect interactive market-leading
suffers communications online products, manage services,
protect business
Company should
Company should react
collect, analyze and
fast to claims
manage online
and questions online
comments
Manual Reporting
No QA & transparency: no idea of actual coverage and quality
No options for direct customer interactions
No instant information delivery and ad hoc reporting
No integration with IT systems
InfoWatch KRIBRUM: the SMM Solution
Cloud-based system for social media monitoring and analysis
for reputation and customer experience management online
Collects customer feedback in Social Media sources (forums, blogs, news media)
Automatically analyses topics and scores sentiment (emotional attitude)
Manages customer feedback processing workflow
Generates sophisticated reports in real time
InfoWatch KRIBRUM: More Interfaces
InfoWatch KRIBRUM Vertical
Solutions
www.infowatch.com
Dubai 2012