GUIDES & ESCORTS

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 Learning Objectives
Get to know a tour guide’s principle duties
Understand a tour guide’s specific tasks
Get to know the importance of a tour guide’s
good service
Get to know the tour guide’s principle duties
Learn to book a holiday

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 A Tour Guide is
someone designated by a travel agency
to organize
To conduct trip
to take care of every detail of logistics for a
tour.
a person that the guests pay for the
convenience
have a thorough familiarity with geography
and history of a certain area.
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  A Tour Guide’s General Tasks
 Encompass a broad array of scope,

some basic service---

meeting and seeing off,
checking in and checking out,
arranging food and accommodation,
providing on –tour service
promoting optional tour products,

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 giving tour advice,
dealing with complaints and emergencies,
doing pre-tour and post-tour job and son on.
educators, instructors and all-around experts-
---
history,
geography,
architecture,
art and other interdisciplinary knowledge.
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 A Tour Guide’s General Tasks
 The public face of a travel agency

help shape the first impression to visitors.

His/Her quality of service is conductive to the
direct promotion of sales of local tour products,
make great contribution to increasing the
income of foreign currency

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  A goodwill culture ambassador, an
unofficial spokesperson for the
destinations
working at the forefront of the travel
industry and
meeting people from all over the world
and with diverse backgrounds ,a guide
acts as to foreign guests,
facilitate foreign tourists to enhance their
understanding about the place that they
are visiting
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 A Guide’s Specific Tasks
A: Responsible for pre-tour preparation
information of guests---
where they are from,
occupations
religion

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 information for their commentary
Conduct technical research for specialized
tours
activities,
hotels,
confirmation of reservations
adequate transportation

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 B: Get necessary supplies ---
a flag and a signboard ready for the tour
equipment repairs and maintenance
Clean and maintain the travel vehicles
maintain proper use of tour facilities and
supplies.

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 C: Welcome
welcome the tour members on arrival
assist them with their luggage
Welcome your guests with care and attention a
VIP deserves.

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 D: Transfer guests along various sites
airports, hotels, local attractions, souvenir
shops or equivalent locations.
E: Arrange food and refreshments stops.
special needs for diabetics, children, elderly
persons, visually-impaired or hearing –
impaired person or physically challenged
person.
Cope with illness, injure and death of tourists.

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 F: Help with currency exchange or bargaining.
G: Dealing with complaints
Be a good listener .
complaints regarding rooms, meals, service,
check-in and lost luggage, Solve operational
problems like booking errors and amendments,
etc.
Take immediate action to deal with unhappy or
unsatisfied guests
come to a win-win outcome.

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 H: Plan
Plan their activities within a tour itinerary;
review to make adjustment as required.
Respond to the special needs and peculiar
request of tour participants.

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 I: Meals
Decide where to take meals
seat the group taking into consideration their
different needs and preferences.
J: Be patient
Answer questions patiently.
meet expectations of guests
Remain helpful, polite and calm anytime on
tour , even when dealing with hard-to-please
clients who aren’t so nice.

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 A Tour Guide’s Special Tasks
identifying further services not included in the
schedule.
Escort the group through an area coordination
activities .
Give detailed descriptions of the area and
items/point interests.
Highlight sights and places along the way
providing in-depth insights into local culture,
history, flora, fauna and more.
In some cases, guide tourists to the unusual and
little known areas.

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 Determination: Determine an outdoor activity .
News: Report the latest news and answer
questions.
cautionary instructions: valuables , balance
time.
Special needs: fulfill reasonable request
Educator: protect environment and cultural
heritages.
Emergency solver: health and safety

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 Collector : tour report, clerical details ,
daily expenditure account, receipts,
budget.
Contact and communication: tour
companies, hotels restaurants, vendor.
Reminder: a hotel business card , phone
number , wet wipes and toilet paper
Treat all with civility.
Additional fees: optional activities . Collect
entrance fees

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 In Conclusion
Types of tours :
vary considerable.
The first priority:
the guest’s satisfaction

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 Tour guide:
obligation to deliver
memorable, enjoyable and
rewarding travel experiences.
help to boost the tourism
industry of our country.
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 Tourists :
a good understanding of the
destination
excellent planning effort

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 CHALLENGES
FACED BY
TOUR
OPERATORS
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