ORGANIZATION STUDY

CHAPTER 1
INTODUCTION

1.1 About the study:

This report is based on ‘Organization Study’ conducted at Zoomcar India Private
Ltd, Bangalore. Organization is an association of various departments in the
firmin which all work collectively in attaining the goals and objectives of
thecompany by rendering the valuable services towards it by both employers
andmanagement.

1.2 Objectives of the study:

 To study about the profile of Zoomcar India Private Ltd
 To know the vision and mission of the company
 To study various functional areas and departments of Zoomcar
 To study the product and service offered by Zoomcar
 To do the SWOT analysis of organization to identify strengths, weakness
and opportunities of Zoomcar
 To study 7S of the company using Mckinsey’s 7S frame work

1.3 Significance of the Study:

The organizational study conducted at Zoomcar India Private Ltd, helped
tounderstand the various departments of the company, functions and
therelationship between them. It was a great experience to gather first-
handinformation about the company. The actual working of the organization and
theprofessionalism which is required at the workplace has also been observed.

1.4 Scope of the study:

This report mainly focuses on the company’s profile and the differentdepartments
Such as Marketing, Finance, and accounting, Human Resource Department,
Information Technology department and Production Department etc. The
organization study iscarried out to make the study of the working of different
departments and to findout problems and give proposal of Solutions.

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1.5 Methodology of the study:

The data is provided by the guide and other employees in company.The process is
viewed and checked manually, and the opinion of the company isalso considered.
Moreover, various suggestions and cross-verification process isdone through the
search engine. Also, the secondary data is used for the clearunderstanding of the
primary source of data.
Secondary Data:
 From the company manual and journals.
 From various management books.
 From various web sources.

1.6 Limitations of the study:

During the internship program, I had to face constraint and problems while trying
tomake the report presentable for my respected family members. Moreover, some
of thelatest data could not be collected due to confidential reasons, but the other
reasons are as follows:
 The findings need not to be conclusive but only inductive.
 Firm may not be able to disclose all the details as it is highly confidential.
 Time Span of this Project was very limited to collect all the information.
 There were difficulties in obtaining dates from Executives & managers due
totheir busy work schedules.
 The reliability of data used for study is largely depends up on the
companiesreport &the information given by executives.
 Lack of information from various departments.
 The current economic conditions are not known.

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CHAPTER 2
INDUSTRY PROFILE & COMPANY PROFILE

2.1 INDUSTRY PROFILE

2.1.1 General:
A car rental (car hair) agency is company that rents automobile for short term
period, generally ranging from a few hours, few weeks, and few months. It often
organized with numerous local branches and primarily located near airports and
busy city areas. Often complemented by a website allowing online reservations.
Car rental agencies primarily serves people who requires a temporary vehicle, for
those who do not have their own car, travelers who are out of town, or owners of
damaged or destroyed vehicles who are awaiting repair or insurance
compensation. Car rental agencies may also serve the self-motivating industry
needs, by renting vans or trucks and certain markets, other type of vehicles such as
motorcycle or scooter may also be offered.
Along the basic rental of vehicle, car rental agencies typically also offer extra
products such as insurance, global positioning system (GPS) navigation systems,
entertainment system, phones, and portable Wi-Fi and child safety seats.

2.1.2 History:
The earliest cars being offered for rent dates back to 1960. The Germany company
Sixt was established in 1912 under name SixtAutofahrten und Selbstfahrer (Sixt
Cars Cruises and Self Drivers).
Joe Saunders of Omaha, Nebraska first started with only one borrowed Model-T-
Fordin 1916, but by 1917, his Ford Livery Company was renting out 18 Model Ts
at 10cents per mile. The company name became Saunders Drive-It-Yourself
system and then Saunders system. By 1926, Saunders had expanded to 56 cities.
Saunders Companywas bought by Avis in 1955.
An early competitor to Saunders was Walter L Jacobs, who’s Chicago based Rent-
a-Car opened in 1918 with twelve Ford Model T. The company was bought in
1923 by John Hertz.

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In Britain, car rental started with Godfrey Davis, established in 1920, and bought
by Europcar in 1981.
The Sector expanded rapidly in the US; in 1926, the American Drive yourself
Association assembled over 1200 delegated in Chicago.
The growth in travel after World War II led to the establishment of several well-
known international companies, including National Car Rental (1947), Europcar
(1949), Enterprise Rent-A-Car (1957), Thrifty Rent a Car (1958), and Budget
Rent A Car (1958).
Until 2010 and 2011 the car rental business in India was totally unregulated and
unorganized. People relied on hyper local taxi and cab aggregators for going
outstation trips. Ola started intra-city cab service in 2010 and become the first
major player in the car rental business in India. However, there was still a gap in
inter-city transportation services.
Companies like Avis, Carzonrent, etc. Were already in India for quite some time
but were not widely recognized as self-drive car rental companies. In 2013
Zoomcar came into existence and that’s when the self-drive car business started to
pick up steam.

2.1.3 Business Models:

Car rental companies operate by purchasing or leasing several groups of vehicles
and renting them to their customers for a fee. Rental groups of vehicles can be
structured in several ways, they can be owned outright (these are known as risk
vehicles because the car rental operator is taking a risk on how much the vehicle
will be sold for when it is removed from service), they can be leased or they can
be owned under a guaranteed buy-back program arranged directly through a
manufacturer or manufacturer's financial arm (these are known as repurchase
vehicles because the manufacturer outlines the exact price of original sale and of
repurchase at the end of a defined term).
In the UK, the registration of rental cars can be concealed by using unfamiliar
initials or subsidiaries, which can increase the resale value via manufacturer or
third-party dealers. In North America, it is common to see rental companies with
their own branded secondhand car dealers where the ex-rental stock is directly
soled to public. Alternatively, auction is often used in the United states and with

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the arrival of digital platform rental cars having increasingly sold the vehicles
directly to new used car dealers bypassing the auction.
Today there are multiple car rental companies in India catering to the self-driving
as well as the chauffeur-driven audience making it one of the fastest growing
industries in India. According to a report the car rental industry in India is
growing at the compound annual growth rate of 35% and is expected to accelerate
further. It is expected to be worth more than INR 1000 billion by 2022

2.1.4 Types of vehicles:

Most car rental offices offer a range of vehicle sizes to suit a variety of budgets
and space requirements and some additionally offer specialized vehicles to suit its
location such as convertibles, prestige models, Hybrid / electrical vehicles, or
SUVs and passenger vans. At major airports or in larger cities, some independent
car rental agencies offer high-end vehicles for rent. Some specialized companies
offer older vehicles at reduced prices.

2.1.5 Rental conditions:

Car rentals are subject to many conditions which vary from one country to another
and from one company to another. Generally, the vehicle must be returned in the
same condition it was rented in, and often must not exceed mileage restrictions;
otherwise, extra fees may be incurred.
For insurance reasons, some companies stipulate a minimum and/or maximum
rental age. In some cases, the minimum age for rental can be as 25 years. In India
minimum legal age is 18 years.
In all cases, a valid driver’s license is required in order to rent a vehicle and some
countries require an International Driving Permit (IDP).

2.1.6 Insurance/Waivers:

Although frequently not explicitly stated the rental companies are required by
respective state law to provide minimum liability coverage, where the driver is
responsible. This covers the costs to the third party in the event if an accident. In
most countries it is illegal to drive a car without liability coverage. The rental car

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companies maintain their vehicles with liability insurance. However, some

companies will charge for this, you should not provide your own insurance.

It is typical, when renting a car, to be offered various forms of supplement

insurance or damage waivers as an optional extra at accident cost.

There are several types of insurance coverage:

1. Loss Damage Waiver (LDW):
Covers the cost of damage to the rental vehicle, up to the full value of the
vehicle,in the event of accident. Typically, LWD covers 100% of costs without a
deduction of additional fees. Note that LWD coverage is not insurance and does
not offer the same coverage product as damage insurance policy.
2. Collision Damage Waiver (CDW):
Generally, covers the costs of damage from a moving accident. As the name
suggests, the non-collision-based damage is often not covered. In many cases, in
the events of an accident, a fee or deduction is applying.
3. Supplement Liability Insurance (SLI):
A product often sold which provides coverage in the event of an accident causing
bodily injured or property damage to someone other than the renter and
passengers.
4. Personal Accident Insurance (PAI):
Covers medical costs and accidental death of the renter and passengers in the
event of an accident during the rental.
5. Personal Effects Coverage (PEC):
Insures against risk of loss or damage to the personal belongings of the renter and
some members of the renter’s family while travelling with the renter during the
period of accident.
6. Excess Insurance:
Collision damage waiver, theft and third-party liability coverage and includes in
car rental prices in Europe, Africa, and Australia. There is almost always an
excess on these also referred to as Super CWD, Non-Waiver or Deductible, which
involves an amount of money customer must pay in event of damage, to
discourage the drivers from making small claims.

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2.2 COMPANY PROFILE

2.2.1 General:

Table no. 2.2.1: Company Profile.

Company Name ZOOMCAR INDIA PRIVATE LIMITED

Company Logo

CIN U63090KA2012FTC065834

Company Status Active

Type of Company Private

Signatories Nil

Sub. Category Subsidiary of Foreign Company

Established On February 2013

Industry Supporting and Auxiliary Transport

Activities; Activities of Travel Agencies
(CAR RENTAL)

Founder Greg Moran & David Back.

Corporate Office Unit nos. 701 to 717, 7th Floor, Tower-B,

Diamond District, 150, HAL Airport
Road, Kodihalli, Bangalore – 560008.

Service “Self-drive” car rental

Areas served All India

Company Size 500-1000

Web Site www.zoomcar.com

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2.2.2: Background and inception of the company:

Zoomcar holds the distinction of being India’s first and largest 100% self-drive
car rental company, headquartered in Bangalore, India. The company was founded
in February 2013 by David Back and Greg Moran. Zoomcar started with
$2,15,000 in capital and a fleet of seven cars. As of June, the company operates in
46 cities along with airports across the country.

Earlier, having own car was considered the best way to travel but the scenario is
fast changing. By the end of decade, renting a car was taken over the car
ownership for its vast range of benefits. Zoomcar primarily caters to people who
consider owning a car as hassle. It’s for people who do not need to use a car every
day.

Zoomcar offers self-drive car rental for short term as well as long term (hour, day,
week, or month). The cars offered by Zoomcar ranges from economical
hatchbacks to rugged SUV’s (Mercedes to Nano), Zoomcar claims to have already
covered over 36,00,00,000plus Km travelled (enough for 470 round trips to the
moon!), with 3,000plus raids daily, with 6500plus cars over the country and has a
subscriber base of more than a lakh members.

Zoomcar provides service in popular cities like Bangalore, Kolkata, Mumbai,

Pune, Chennai, Delhi NCR, Hyderabad, Chandigarh, Vadodara.

Other cities like Raipur, Trivandrum, Nashik, Calicut, Jodhpur, Madurai,

Ahmedabad, Siliguri, Kochi, Trichy, Indore, Coimbatore, Bhopal, Hubli,
Amritsar, Jaipur, Guwahati, Mysore, Bhubaneswar, Udaipur, Vijayawada, Udupi-
Manipal, Surat, Patna, Mangalore, Nagpur, Ludhiana, Guntur, Vizag, Ranchi,
Lucknow, Visakhapatnam, Gurgaon, Tirupati, Noda, Agra, Baroda.

Zoomcar is looking forward into new business like PEDL cycle on! and electric
cars, customer to customer services. Zoomcar is clearly IOMT (Internet of
Moving Things) is where the future is, we’re looking at ecosystem of connected
vehicles.

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2.2.3 Nature of business carried

Zoomcar is a self-drive car rental company engaged in providing service on car
rental. Delivering value proposition to the customersand company.

Fig.2.1 Zoomcar Business model

The business model that Zoomcar fallows is peer-to-peer car renting business in
such a business model, the owner gives the car on rental basis to the users, who
uses the car for specific period of time and gives the car back to owner.
Zoomcar provides online platform. It comes with tones of features, which allows
them to manage the operations effectively. The basic features of Zoomcar’s online
platform are:
 Searching functionality

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 Booking functionality
 Features to display driver’s information
 Payment gateway
In addition to this, their marketing strategy involves various promotional tactics
such as:
 Giving away discount coupon codes in specific region.
 Giving discount on credit/debit card usage.
 Gift cards and more

How Zoomcar Works?

a) BOOK: Sign up & book vehicle, all on Zoomcar website and Zoomcar
app. The customer needs to decide location. It's all super easy
b) UPLOAD LICENCE: Upload the driver's license and pay a small security
deposit.
c) UNLOCK: Zoomcar SMS car details in 20 minutes before the pickup.
Unlock it via SING UP the Zoomcar app
d) ZOOM: Feel the checklist in the Zoomcar app and grab the glove box and
drive.
e) RERURN: Once the booking is the customer should bring the car to the
same location from where he had picked up. The fleet executive checks the
car for any damage cause to the car and the customer is allowed to live the
drop up point with a smile.
f) SAFETY: In event of accident or a vehicle breakdown, Zoomcar is 100%
committed to provide the help customers need.
g) PAYMENT: Includes hourly charges of vehicle plus amount per Km
driven depending on car model.

The company offers 3 alternative pricing options, suiting customer needs:

The ideal pack for long outstation trips, multiday booking and office commute is
definitely “ZOOM LITE (5 free kms/hr.)”. Then there is “ZOOM CLASSIS (10
free kms/hr.)” that is ideal for general usages and weekend trips. Then for run
around city or use the car for just joy of driving, then “ZOOM XL (15 free
kms/hr.), is the ideal one.

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Other than these, they also ha

have
ve ZOOM COMMUTE for the daily office
commuters, where one can own a Zoomcar for the week that includes fuel, taxes
and insurance just like with normal package, starting at just Rs.600/day.

To ensure top SECURITY and THEFT, Zoomcar has made sure that all their
th
fleets are equipped with GPS and other transmission devices to track the real time
location and commercial number plates ensure a state RTO vehicle will be
checked.

Table 2.2.2:: Zoomcar Business module

Car rentals: Zoomcar provides cars on rent on hourly, daily,

weekly, or monthly bassis They take huge range of cars on
leasing right from swift, honda city, Ec sport, Fortuner, Ford
figo and honda amaze to BMW 3 series and Mercedes
Mercedes-Benz
A-class sedans.

Car Purchase/ Lease:

Revenue
Zoomcar buys 75% of the
Generation:
Delivering cars in its networks through
Zoomcar takes 30%
value loans from banks and
cut of thr revenue
propostion remaining are lease from
earned from car,
to large companies, They also
against all the
customers started an initiative where
business, and for all
and individuals invest in cars and
the operational
get into a 30 months lease
support that company.
agreement with Zoomcar to
Zoomcar will
lease the car to them. This
provide
initiative is called ZAP.

Customers: For now, Zoomcar's audience has been restricted

to mainly tire--1 and tire-2 metros in India. They have opted
foe an approach of maintaining a very hyperlocal and dence
network in existing cities, ranger than going far and wide

Zoomcar follows a model where 75% of the cars in its network through loans
from banks, while the remaining are leased from large companies like Avis
Budget Group, Mahindra and Mahindra and Ford.

Other than that, most recently Zoomcar have started a new innovative called ZAP
(Zoomcar Associate Program).
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In against for the business and for all the operational support that Zoomcar will
provide, they take a 30% cut of the revenue earned from the car, and they also
provide a monthly minimum guarantee payment of 3% of the vehicle ex-
showroom price to ensure a baseline level of repayment, as well. At the end of
the lease tenor, Zoomcar will return the car to you.

Target Audience
Zoomcar’s audience has been restricted to mainly tier-1 and tier-2 metros in
India.have opted for a for approach of maintaining a very hyper local and dense
network in existing cities, rather than going far and wide.

2.2.4Zoomcar Features:

 Price includes free fuel.

 Rent by hour, day, week, or month.

 Located in your neighborhood and near your office.

 Range of cars: SUV, luxury, sedan, etc...

 Book week or minutes before picking up.

 Cares have All-India permit.

 No hidden charges.

2.2.5Mission, Vision, Values:

Vision

To bring the freedom of four wheels to Indian cities!

Mission

India is urbanizing at a fast rate than any other country in human history. As
crores of individuals migrate to cities over the next decade, it will be imperative to
create sustainable mobility solutions for people to get around the city.

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Enter Zoomcar. We exist for simple reason: we want to drive India’s

transformation to sustainable transportation. Unlike other providers, Zoomcar is
laser focused on creating self-drive solutions for current mobility predicament.
It’sstill early days and while the road before us will certainly have many twists
and turns, the sustainable light at the end of tunnel is what motivates us day in,
day out.

With an intense focus on creating a world class user experience through

technology, data science, and product, Zoomcar is determined to lead this
revolution from the front. We’re looking for similar mission division individuals
to join us thus self-drive quest. We look forward to hearing from you!

Commandments

1. Measure Measure Measure:

You can’t improve what you can’t measure; this is the core ethos of
Zoomcar, and it touches every part of the business and applies to every
employee.
It’s critical to understand the core first principle metrics that drive a
creation outcome and then measure those religiously.
Consistent reflection on what to measure and why is absolutely essential
across all individuals.

2. Empathize Everywhere:
From TO Kill A Mockingbird, ‘you never really understand the person
until you climb into his skin and walk around in it.’
Empathy starts with consistent demonstrations across all employees: then
only can you show empathy to customers.
Listen first, think second, speak last; the hierarchy of empathy never fails.
Solicits inputs of others and listens to different point of view.

3. Improve Perpetuality:
Stasis is death in a startup; without perpetual improvement we simply can't
achieve the impossible.

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Intense focus on incremental improvements on a daily basis; looking for

big bang improvements are akin to unicorn hunting... it's in the trenches
where real improvement happens.
Improvement is really a tram sport and it can’t happen without the support
of your peer: support system matters and are worshiped at Zoomcar.

4. Experiment daily:
We're a collection of tinkerers at Zoomcar; we love iterating and believe
this is the key to consistent progress.
All employees should have 2-3 experiments running at all times; this helps
us iterate faster and tightens the overall feedback loop.
Experimentation embodies our earlier principles of measurement and
perpetual improvement.

5. Cross train:
Irrespective of your function, at Zoomcar we believe that all individuals
must possess a robust 360-degree view on the business.
Versatility is key at a startup and training employees in other functions
helps build deeper engagement and understanding across employees.
Ensures empathy quotients are high across functions and helps promote
stronger communication and faster, higher quality execution.

Values

 Acting with honest, integrity and fairness to all times with customers.
 Conduct business with unwavering high standards of honestly,
transparency and ethical behavior.
 Communicate openly and frequently.
 Treat each person with whom we work with respect, professionalism and
dignity.
 Communicate expectations to customers and employees; provide honest
and timely feedback on service and performance.
 Embrace a diversity of ideas, culture, ethnicities and background to
enhance our promise and values to customers.

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 Career development opportunities for employees who show initiative and

performance results to help them individually manage their career to
maximum their potential.

Objectives of the organization:

 To check the requirement of customers while self-driven cars.

 To check the customer expectation while availing of self-driven car
service.
 To check customer awareness at the time of availing the self-driven car
service.
 To continue innovation and pursue new ideas and opportunities to
accelerate profitability.
 To measure goals of company which archives the vision.
 To raise awareness of the brand to audience in India.
 To store all vehicles information.

2.2.6 Quality Policy:

 Providing high-quality car services meeting customer needs in self-drive

cars service.
 Improving the quality management system.
 Analysis of the continuous usefulness of quality policy.
 Continuous improvement of knowledge and professional skills of all
employees of company.
 Responsible approach to the quality and improvement of work methods by
every employee.
 Compliance with quality objectives in field of quality.
 Bringing the quality policy awareness among all employees.

2.2.7 Product/Service Profile:

India’s only car rental company focusing exclusively on self-drive.

The current services offered by Zoomcar is Zoomcar Associate Programmer

(ZAP), PEDL- cycle on! and HOP- One-way Intercity Self-drive.

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1. Zoomcar Associate Programmer (ZAP)

In April 2017, Zoomcar introduced its Zoomcar Associate Programmer (ZAP)

which allows individuals to put their cars up for rent to the start up when not in
use. Only those buying new car can register for program. ZAP subscription offers
you an option to drive your dream car for tenure of 6,12,24,36 at a monthly
subscription cost with zero down payments, zero insurance casts, zero service &
maintenance cost and 24*7 roadside assistance.

So far, it has received over 9000plus happy customers registration along with
2,80,00,000 Kms travelled and Rs. 21,60,00,000 customer savings.

How ZAP works?

a) Select a car.

b) Apply offers.

c) Pay & book.

d) Delivery.

e) List & share

2. PEDL- cycle on!

First of its kind in India, PEDL includes real time GPS tracking, solar charging
and built in alarms, it is designed to complement Zoomcar’s existing business,
PEDL reportedly offers cycle at multiple picking points across various
neighborhoods in a city.
The purpose of using the service is also quite simple- walk up to a PEDL location,
pay via Paytm and drop it off later at any of the PEDL locations. The cycle is
priced at Rs.15 per hour and Rs.10 per half an hour.

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As per the company, PEDL cycle come with unique features including customer
designed aluminum alloy frames and drum brakes, anti-slip chains, airless solid
tires and height adjustable seats. These cycles are designed up to 24plus months of
intensive use while ensure industry low maintenance costs and extremely high-
level customers satisfaction, the release future stated. The cycle is also reportedly
built with smart locks which are easily unlocked using a QR code.

3. HOP- One-way Intercity Self-drive

Zoomcar’s new one-way intercity self-drive allows a customer to travel from
point A to point B which will enable customer to pick up a car from Zoomcar
location of city and drop it off to another city Zoomcar location. The launch of
one-way intercity launch adds flexibility and options of peoples travel plans.
This provides whole new level of convenience for the 20 lakhs plus Zoomcar
Customers base. The product offering caters to a wide range of point to point
intercity self-drive use cases. Strong demand is anticipated to hop from both
business and leisure travelers.

2.2.8 Area of Operation:

Zoomcar provides it operation at national level service in major urban and airports
all over India.

Zoomcarprovides service in popular cities like Bangalore, Kolkata, Mumbai,

Pune, Chennai, Delhi NCR, Hyderabad, Chandigarh, Vadodara, Goa.

Other cities like Raipur, Trivandrum, Nashik, Calicut, Jodhpur, Madurai,

Ahmedabad, Siliguri, Kochi, Trichy, Indore, Coimbatore, Bhopal, Hubli,
Amritsar, Jaipur, Guwahati, Mysore, Bhubaneswar, Udaipur, Vijayawada, Udupi-
Manipal, Surat, Patna, Mangalore, Nagpur, Ludhiana, Guntur, Vizag, Ranchi,
Lucknow, Visakhapatnam, Gurgaon, Tirupati, Noda, Agra, Baroda.

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2.2.9 Ownership Pattern:

Zoomcar has two directors and no reported key management personnel.

The longest serving director currently on board is Gregory Bradford Moran, who
was appointed on 10 September 2012. Gregory Bradford Moran has been on
board for more than 6 years. The most recently appointed director is
Sudhindra Reddy Pidapa, who was appointed on 26 March 2019.

Table 2.2.3: Board of Directors.

NAME DESIGNATION APPOINTMENT

DATE
GREGORY BRADFORD MORAN Director 10 September 2012
SUDHINDRA REDDY PIDAPA Director 26 March 2019

Zoomcar Investors:

Zoomcar initially raised capital from individual investors including former US

treasury secretary Lawrence Summers, Chair of UK Institute of director Lady
Barbara Judge, Vice-dean of International legal studies at Harvard law school
William P. Alford, Wharton statistics chair Edward George, and the former
director of Cambridge Central for Entrepreneurial Studies Shai Vyakarnam.

Zoomcar’s Institutional Investors:

 Mahindra & Mahindra

 Ford Motor Company
 Sequoia Capital
 Nokia Growth Partners
 Funders Club
 Basset Investment Group
 Athene Capital
 Empire Angels
 Venture Souk
 Our Crowd
 Globevestor

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 Cyber Carrier CL
 Zoomcar has also raised the money from the former Infosys CFO
T.V. Mohandas Pai and his business partner Abhay Jain.

2.2.10 Competitors

Zoomcar faces competition from:

 Drivezy
 Myles Cars (Carzonrent)
 ECO Rent A Car
 Avis
 Let me drive
 Volercars
 Revv
 Ola
 Uber

2.2.11 Partnerships and Opposition

Partnerships

Zoomcar partnered with the auto manufacturers like Ford and Mahindra, which
allowed them to become the first car rental company in India to offer electric
vehicle (the Mahindra REVA E20 by Mahindra) and Ford EcoSport “urban SUV
by Ford” in 2013.

Zoomcar also works with locally established real estate developers, universities,
hotels and corporate IT parks to secure parking for its vehicles and offer pick-up
points to its members.

In November 2013, Zoomcar, Uber and the Ashoka Foundation launched a

month-long campaign in Bangalore called RideSmartBLR to encourage car-rental
and discourage drunk driving for its health, economical and environment benefit.

Zoomcar has a member of Microsoft Accelerator program in Bangalore in Spring

2014. This program is designed to provide more tailored assistance to large-stage
start-ups as they scale their business and rise capital.

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Zoomcar has partnership with Volkswagen in 2018 to offer vehicles (Polo cars) on
India’s only shared subscription marketplace, ZAP subscription.

Opposition

In July 2015, Zoomcar issued caution information to its customers fallowing

opposition from the Ladakh taxi union. Following an incident in which a convey
of 15 cars rented from the company was reportedly attacked by members of union
with stones and iron rods, Zoomcar issued a cautionary mail to customers
travelling to Khardung La and Nubra valley. The following week Zoomcarissued
an update stating that the situation had aggravated, and company urged extreme
caution to customers travelling to the region. The taxi union of Gulmarg and
Ladakh continued to resist entry of non-local commercial cars in the region.

2.2.12 Achievements:

1. Financial Capabilities: Zoomcar recently achieved a financial milestone of

turning EBITDA positive in December 2017, Owing to 40% growth in revenue in
2017.
2. Organic Growth: Unlike ecommerce and other mobility start-ups, whose
marketing costs constitute a major percentage of their spending, Zoomcar claims
to have largely relied on organic growth to keep its marketing cost under 10% of
its total revenue.
3. Service Experience: For a company that gets 65%-70% of its traffic via the
organic route, the biggest source of brand discovery for people still remains word
of mouth, customer service ought to be paramount.
4. Innovation: Zoomcar has been named by Fast Company as one of the Top 10
Most Innovative Companies from India for 2017 out of thousands of enterprises
surveyed across the world to identify the companies inhibiting the most notable
innovations of the year and thoroughly assess the impact of those initiatives on
their business, profitability, industry, and the larger culture.

2.2.13 Green Mobility:

Zoomcar is also planning to explore the scope in the electric vehicles space in the
country. In November 2017, the start-up launched e2oPlus vehicles on the

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Zoomcar by entering into a partnership with Mahindra Electric to accelerate

electric vehicle adoption in Hyderabad and Mysore. Intended to encourage
sustainable, eco- friendly and less polluting modes of transport in these cities, the
initiative will make the electric vehicles available to residents and visitors looking
to rent a car. Zoomcar and M&M also intend to extend the initiative to other cities
in the country, like Bangalore, Chennai, Hyderabad, Delhi and Chandigarh, in due
course of time.

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CHAPTER-3
ORGANIZATION STRUCTURE

CEO

COO

SENIOR VICE
PRESIDENT

VICE PRESIDENT

SENIOR
DIRECTOR

DIRECTOR

ASSOCIATE
DIRECTOR

FINANCE HUMAN MARKETING OPERATIONS IT

RESOURCE
SENIOR SENIOR SENIOR
SENIOR SENIOR MANAGER MANAGER MANAGER
MANAGER MANAGER
MANAGER MANAGER MANAGER
MANAGER MANAGER
ASSOCIATE ASSOCIATE ASSOCIATE
ASSOCIATE ASSOCIATE MANAGER MANAGER MANAGER
MANAGER MANAGER
SENIOR SENIOR SENIOR
SENIOR SENIOR EXECUTIVE EXECUTIVE EXECUTIVE
EXECUTIVE EXECUTIVE
EXECUTIVE EXECUTIVE EXECUTIVE
EXECUTIVE EXECUTIVE

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CHAPTER 4
DEPARTMENTAL STUDY

4.1 Finance department

The part of an organization that manages its money.This department is
responsible for maintaining all books of accounts and records. The Senior
Manager finance acts as a head of the finance department. Based on the user
requirements, several changes have been carried out in the online ERP to help in
better information flow andcontrol.

Financial/operational performance
The main objectives of the financing strategy of your Company are as follows:

 To make available the required funds through internal accruals and by

effective cash flow management with a view to have the least interestcost.
 To maintain the highest credit rating in the short term to be able to raise
funds at most economical rate as and whenrequired.
 To meet the expectations of the variousstake holders.

 To maintain highest standards of financial reporting by following the

mandatory as well as recommendatory accountingstandards.
 To take up risk management strategy to minimize losses due to exchange
rate variation, unanticipatedaccidents/mishaps.

Each of the objective listed continue to be accorded the highest priority by your
company.

During the financial year, Zoomcar has been incurred loss entire working capital
needs and the funding for capital expenditure was met from the external
borrowing.

Financial details of company:

As on March 31, 2018, The Company’s total revenue has been increased from
INR 12,122 lakhs to INR 15,790.44 lakhs (provisional and audited). The company
has, in all material, maintained internal financial controls over financial reporting

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with reference to these Ind AS financial statements. These department further subs
divided into various sections are as follows.

Objectives:
 To ensure that accounting records of various divisions are properly
maintained.
 To ensure that sales realization is properly accounted and remained the
marketing section from time to time over the debtor’s portion in order
to enable them to collect the dues.
 The account section objective is also to see that regular payments of
car service due are made to producers on priority.
 To see that payment to the creditors is made within stipulated time.
 Account section has to provide management timely information about
the. Financial position of the union and guide them as to viability of
the proposals that come in the course of business activity.
 The other objectives of finance section are to keep the
management/boar appraised of monthly trading and P & L figures.
 To include timely submission of financial statements to auditors and
ensure smooth audit is conducted and give audit reports to
management.
 To make cost evaluations where ever their cost exceeds the norms.

Following are the functions of finance department:

 The department maintains the accounts, records and books of the

concerned division.
 The department looks after the major financing for thematerials.
 It prepares indent forms for the suppliers/customers quoting itscost.
 It collects payment from the customer for the service provides.
 Following are the finance departmentfunctions.
 Sales and Debtorsystem
 Payroll
 Purchasefinance

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 Cashdepartment
 Budget
 Cashaccount
 Auditing

Sales and debtor system:

Major activities carried out are check the orders placed (car barrowing) by the
customer and advance receiving against that order and accounting for further
receipt from customer. The amount is received to:
 Pay U
 Paytm
 Razor pay
 Phone Pe
 Amazon Pay
 Citrus Pay

Payroll:
Each SBU has its own payroll system and work on integrated financing system
each employees are assigned a numeric code for non-executives alpha with
numeric code for executive who give details regarding the employees personnel
details pay scale and different cadre of employee. There is a physical
disbursement of salary it is credited to the respective bank account of the
employee through electronic clearing system.

Functions of payrolls are:

Making payment of salary medical bills TA, DA, HRA, CCA, TAX, BONUS and
fringe benefits to the employees.

It undertakes pay scale revision collection of tax planning details for future
projections of tax deduction employees salary issue to the employees and
contractemployees.

PF section:
In this section deal with the collection of employee contribution to PF and
company contribution PF-12% of the employee’s salary is transformed to PF and

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ORGANIZATION STUDY

remit the same within the due to PF office . Declaration of interest rate on
contribution and creating the same to employees accounts.

Purchase finance:
Purchase finance has to process bills related to asset (car). Final bill certification
purchase finance department is in line of pre –audit purchase finance.

Cash section:
This section is responsible for account receipts and payment of cash /cheques and
accounting of the same in the books the main functions are as follows;

 Receipt of cash postal orders cheques book draft etc and issue of official
receipt for thesame.
 Deposit of excess cashreceipt
 Maintain account of all cash receipts
 Payment of vendors by cheques /bankbook

 Preparation of basic recognition statement withdraws of cash from bank to

cater for dailyneed.

Costing:
In this division various concept method s and procedure used to measures and
analyses and estimate s the cost profitability’s of individual product deportment
and others segment of the company operation for either internal for each SBU’s
are having costing division.

 To ascertain the service cost of theproduct.

 To ascertain the profit for the productdivision.

 To ascertain the product with profitability.

Budget:
Budget is the allocation of available against various head such as SBU’s and cost
center for their expenditure over the coming period usually one year for the
growth of the business concern. Compare actual with budgeted value of previous
year find out reason for variance and taken further action and decision making

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this section deal with the proportion of the capital and revenuebudget.

Auditing:
Zoomcar having a system of internal audit within the organizational as an
internal part of the internal part of the internal control it review various operation
of the company by internal audit team.
The main objective of this team as follows:

 Evaluating of accounting and administrationcontrol.

 Compliance with established policies andprocedure.
 Safeguard the asset of thecompany.
 Prevention detection of fraud anderrors.
 Review of internal control system.

4.2 Marketing Department

This department identifies the customer need and wants. It is the philosophy that
guides the entire business. Zoomcar has good marketing network, Most of
marketing is done via digital marketing and social media marketing (Google,
facebook, instagram, twitter, etc...

Objectives:
 To interpret the needs of the customer and plan for the better service.
 To make market research regarding the demand of the product and
preference of customers.
 To make sufficient offers to promote the sales.
 To design the advertisement stake for the product.

Role of marketing manager:

 Collecting information for sales forecasting.
 Search for new market area.
 Pricing the products as per the demand.
 Market the product that involves launching, presentation, awareness and
advertisement of the product promotion on certain areas.

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 To keep a watch on the action and motives of the competitors.

 To have full and perfect knowledge of marketing conditions and policies.

Ansoff’s Marketing Development Strategy:

Fig 4.1 Ansoff’s marketing development strategy

Market Penetration: It is increasing the market share in the existing market with
the existing product. This is being achieved by Zoomcar by giving attractive
discounts. The discounts vary from per kilometer discount to extra free kilometers
in certain places to attract more new customers.

Recommendation: They can target the discounts around festive/ holiday season
rather than offering discounts round the year. This is because the most of the
tourist are active during these seasons.

Market Development: This not something that Zoomcar is pursuing but can
pursue in future. The corporate sector uses rental cars extensively but Zoomcar
hasn’t tapped into this sector. With the large fleet of 6000plus cars, Zoomcar can

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venture into this sector. This is a huge market with round the year stable revenue.

Product Development: Since product development is about introducing new

products for existing markets, Zoomcar have entered bicycle renting business.
They have started a venture called PEDL, which are predominantly to cater for
tourists to encourage taking a cycling tour in tourist spots, especially hill stations.
The advantage of this is that they can rent the cycle in one PEDL outlet and give
it back in some other location. It’s also priced very attractively at Rs. 15/per hour.
It can easily be rented via PayTm wallet which makes it very convenient. This is
also a platform to show Zoomcar’s initiative to encourage people to move towards
a pollution free environment.

Diversification:
Currently zoom cars has not diversified into any other market understandably
because of being a start-up that was launched in 2012. 6 years is too short to
diversify as the market is also at very early stages. Below are possibilities that can
be looked upon in future.

Related Diversification
Taxi: With its massive fleet that’s growing every year, zoom car can try venturing
into Taxi market and compete with the like of Uber and Ola as it is being funded
by Ford. It too has a well-established mobile App platform and a good connect
with banks and other payment partners. The Taxi market in India looks very
attractive with a CAGR 11% till 2021.

Unrelated Diversification

Since Zoomcar is into car rental business, just to promote their brand image and
brand visibility, they can get into merchandising and apparel business. T-Shirts
and caps can be made or at least outsourced. The other business that could be
more relevant is Toy cars. They can outsource the manufacturing, even to
countries like China and Taiwan where these can be made at a cheaper cost than
India. These can be used to sell to their own tourists initially and can be perhaps
expanded to other markets as well.

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4.3 Human Resource Department:

Zoomcar shares collaborative and friendly relationship with preferred partners,
employees, consumers and other workers involved to it. It maintains a
transparency in handling the above relations and stick to its standards.

The HRM functions areindeed vast. All major activities since working of a
worker – from the time of his/her selection in to an organization until he/she
resigns or get retired or leave job for any reason – comes under the preview of
HRM.

The HR planning in Zoomcar is very smooth and transparent. In Zoomcar major

attention is given on the welfare and Safety of employees. The company also
focuses on developing human value and potential through various bearing and
development activities and provide favorable atmosphere.

Functions:
 Recruitment & On-Boarding
 Induction & On-Boarding
 Training & Development
 Employee Relations
 Employee Engagement
 Performance Management System
 Exit Formalities

Recruitment & On-Boarding:

Sourcing right profiles for entire South within company through job portals,
references and consultants.Organizing recruitment and selection process through
walk.ins, and interview processes, and co-ordinate for campus hiring processes
with corporate team. Maintain Minimum Cost per hire.

Induction & On-Boarding:

Completing Joining formalities and documentation of new Joiners within
company by Coordinate for induction & on-boarding with corporate team within
specified time lines.Hand holding 5 hour online Induction module for new joiners
within a week’s time.

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Training & Development:

Identify employee training with respect to skill set required and co-ordination with
vendors training team for the facilitation of the training's.

Employee Relations:
Manage Employee concerns and grievances pertaining to leaves/ attendance,
Medic-claim, reimbursements, Compensation & benefits, infrastructural issues,
disciplinary / statutory issues etc. and coordinate with Zonal /Corporate team
accordingly. Maintain and adhere Employee Engagement Calendar.

Employee Engagement:
Coordinate with the corporate team and organize regular employee engagement
activities at various locations in India and stimulate employee’s participation.

Performance Management System:

Coordinating with the corporate team and facilitate the timely PMS
implementation through various stages like creation, finalization of employee
performance ratings and facilitating feedback. 100% compliance to online PMS
Portal.

Exit Formalities:
Conducting exit interviews & identifying and analyzing the cause of resignation
Liaise with corporate team for full and final settlement.

4.4 IT Department
In IT department they do with the level of technology integration into nearly every
fact life and business. It handles all the technology issues that arise in the
company.
IT department comes out with new software or developing the existing software or
app related to company and fix computer related problems and their responsibility
for bug fixing.

Functions:

 Governance
 Infrastructure

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 Functionality

Responsibilities:

IT department is the biggest drives of successful business of Zoomcar efficiently,

and the ability to automate routine tasks is a great way to increase overall
efficiency of company. It provides infrastructure, hardware, software and
networking for company and product. The responsibilities are as follows:

1. Programming
2. Company website
3. Technical Support
4. Administration

1. Programming:
IT department is responsible for creating new programs for the company. The
programs are created that are specific need of the company. Such as applications
for accessing the car for rental (Zoomcar App) and ZAP app.

2. Company Website:
The IT department maintains the company’s website and applications. It designs
the layout of the website, write the programming code and test the site for the
usability. The company website is the information site providing contact
information for the public as well as commercial site that sells the product directly
to customers. It is also responsible for the internet, internet network and ERP of
the company and employees.

3. Technical Support:
The IT department in the Zoomcar responsible for providing support to computer
users in company. It includes installing new software, repairing hardware
problems, installing new hardware, troubleshooting problems and training
employees how to use new software program and assist employees with computer
related issues.
4. Administration:
IT department is also responsible for installing and setting up the computer
network in the company. The work would be capacity to ensure that the network
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is operating properly and all the employees have ability to communicate through
the internet and company internet. IT department keeps the system secure and
troubleshoot the system in the event of problems.

4.5 Operations Department

The growth and profitability of the company through a focus on the management
and development of a team of people at the company that provides excellence in
customer service, vehicle quality and location presentation to agreed standards. To
effectively control location costs, while maximizing sales revenue and vehicle
utilization.

Responsibilities:
Financial Target:
Achieve and/or exceed financial targets as related to branch revenue growth and
profitability.Work within the branch and the corporate branch network to
maximize sales revenue and vehicle utilization within set parameters and
guidelines at the branch andgroup level.
Ensure adequate insurance and/or security measures are taken prior to the rental of
a vehicle and that outstanding monies are collected at the completion of each
Rental Agreement.

Sales and Marketing:

Establish customer relationships through building rapport with customers by
becoming familiar with their particular needs, expectations and requirements.
Actively market and promote Zoomcar services to small business within the
specified branch region.Maintain and develop a number of major accounts within
the specified branch region.

People Management:
Plan and set personnel requirements and rosters around business, customer and
staff requirements and agreed hours of work.Train, motivate, encourage and
counsel staff when necessary with the objective of maximizing productivity.

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Consult with and follow the advice of the Manager/Human Resources if

difficulties or problems are experienced with employees. Make recommendations
to HO or Regional Manager about counseling, warning or dismissing any staff
member that continually impedes the ability to run a successful branch.
Provide on-the-job coaching and training.Create a harmonious work environment.
Implement strategies to keep staff happy, motivated and productive.
Conduct team meetings to ensure team members are provided with applicable
Company information, understand the weekly performance of the Branch, have
the opportunity to discuss issues, provide input to improve processes, share
successes and information etc.

Customer Service:
Maintain and exceed minimum standards of customer service while continuing to
enhance the services offered to encourage return of business.Listen and prompt
the customer to communicate their needs and requirements ensure that the service
provided meets or exceeds customer expectations.Provide advice to customers
regarding Zoomcar rates and services and ensure accurate reservations are taken
and logged into the system on a daily basis.Convert customer inquiries into sales.
Be aware of any changes to current Zoomcar products, services and policies.
Organize vehicle deliveries and pick-ups.Provide a consistent focus on teamwork,
productivity and performance measurement. Ensure staff can capably manage the
branch in the absence of the Branch Manager.

Presentation:
Maintain high standards of vehicle presentation and safety. Ensure that any
vehicle not of immaculate standard is cleaned, serviced and/or repaired
immediately.Ensure the branch office, toilets and yard is clean and tidy at all
times.Display vehicles within the yard to maximize exposure.Periodically review
and assess the quality and detail of the branch operation and update signage when
required.Communicate promptly with Head Office regarding any queries and
problems that may arise.
Follow set standards and procedures in the event of rental transactions involving
incidents such as accidents, complaints and breakdowns. In particular, ensure all

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damage to vehicles is reported, excess collected and Accident Report Forms

completed and sent to Head Office.Report and make recommendations the
Manager/ to HO regarding improvements to your branch and Zoomcar services.

Vehicle maintenance and presentation:

Detail and service vehicles when Vehicle Service Agent/s is busy or unavailable;
clean branch and yard; complete minor repairs to vehicles; ferry vehicles between
branches.

Occupational Health & Safety:

Comply with the Company OH&S policy and procedures to ensure a safe and
healthy workplace for employees.

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CHAPTER 5
SWOT ANALYSIS AND INTERPRETATIONS

5.1 SWOT Analysis

SWOT analysis is the strategic planning method used to evaluate the strengths,
weaknesses, opportunities and threads involves in a business venture. It involves
specifying the objectives of business venture and identifying the internal and
external factors that are favorable and unfavorable to achieve that objective. The
technique was created by Albert Humphrey.

Fig 5.1 SWOT analysis

Strengths:

 Provides peer-to-peer car sharing business model.

 Keeps itself updated with the latest market trends.
 Provide environment friendly transportation solutions.
 Customer friendly and provides high rate of accessibility to customers.
 Gives the customers the flexibility to use their cars whenever required.
 Allows a more convenient, easier and less costly way to reach a location.
 Latest technological skills that make customers for renting a car easily.

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 Provides service all over India (45plus cities).

 It has investment from big companies like Mahindra & Mahindra, Ford,
etc.
 Vast growth in car rental companies in India.
 Diversified investment in a portfolio of various assets that earns the high
return for the least risk.
 Brand is known all over India.
 Vehicles are new and periodically maintained.

Weakness:

 Zoomcar does not have their own investments; they get investments from
big companies like Mahindra & Mahindra, Ford, etc.
 Service inconvenience caused to customers due to long waiting period.

Opportunities:

 Rising fuel prices can compel the customers to use car rental service,
instead of buying new car.
 Electric cars and CNG based cars can be used which will prove to be
cheaper and hence, it will help to increase the profit margins.
 Zoomcar can setup service in other countries and gain reputation.
 Zoomcar can setup a service for customers looking for long term rental
and leasing.
 Ecological issues are making ethanol cars valuable.

Threats:

 Zoomcar can face loss in future as more companies can come up with
better offering.
 Google cars will soon replace car rental service industry.

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 As new markets are joining the business, there is more threats like
scandals and frauds.
 Most of people use public transportation instead of renting car.

5.2Mckinsey’s Seven S Model.

Fig 5.2: Mckinsey’s Seven S Model

The McKinsey 7S Model is a management model developed by well-known
business consultants Robert H, Waterman, and Tom Peters in 1980s.

The model is most often used as a tool to assess and monitor changes in the
internal situation of an organization.

The model is based on the theory that, for an organization to perform well, these
seven elements need to be aligned and mutually reinforcing. So, the model can be
used to help identify what needs to be realigned to improve performance, or to
maintain alignment during other types of changes.
To better represent the effectiveness of services marketing, Mckinsey developed
new model for analyzing and improving organizational effectiveness, the 7s
model.

In McKinsey model, the seven areas of organization are divided into the ‘soft’ and
‘hard’ areas. Strategy, structure and systems are hard elements that are much
easier to identify and manage when compared to soft elements. On the other hand,

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soft areas, although harder to manage, are the foundation of the organization and
are more likely to create the sustained competitive advantage.

1. Structure:
It is basic design of the company. It prescribes the formal relationships among
various positions and activities, how an organization member is to communicate
with other members.

The structure fallowed in Zoomcar is functional structure. In the Zoomcar every

department is empowered with the manager, clerk and sub staff. The authority is
delegated to manager to extract work from the staff. Each department consists of
members based on its requirements. Thus, it is having an effective work on the
various activities efficiently and effectively. The board of directors, chair, and
managing director.

Top management is responsible for all the organizational activities and also, they
are responsible for decision making and performance taken by each department.

Middle level management is concerned about their respective departmental

activities. The departmental managers communicate with their respective
department activity to the top-level management regularly or weekly. Marketing
department, HR department, finance department constitute this level of
management. Each of these departments is headed by respective director and they
are responsible for their departmental activities.

The lower level management consists of assistant manager of each

department. They will communicate and report their performance and activity to
the middle level manager.

Zoomcar is a democratic and well-organized structure. The lower level and

function level managers are consulted, and consultations are analyzed before the
top management takes any decisions.

2. Strategy:
It refers to the systematic action and allocation of resource to achieve company’s
aims. Strategy refers to a plan of action designed to achieve a goal. Strategy is
planning an organization formulates to reach identified goals, and a set of decision

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and actions aimed at gaining a sustainable advantage over the competition. It is

the art and science of planning resource co effective use.

Business Level Strategy is what positions the company in the market as desired by
the company. It is what the company wishes the customers to perceive their
companies. This also sendsoutastatementtoallitscompetitorsashowthe company
planstocompetewithits rivals. Business Level strategies are very crucial for the
success of a company, especially for a company like Zoomcar that not only is a
relatively new entrant, but the entire concept of Car Rental industry is new and
especially to a market like India. Let’s start with analyzing the Business Level
Strategy using Porters business strategies.

Marketing strategy is increasing the market share in the existing market with the
existing product. This is being achieved by Zoomcar by giving attractive
discounts. The discounts vary from per kilometer discount to extra free kilometers
in certain places to attract more new customers.
Product development strategy is about introducing new products for existing
markets, Zoomcar have entered bicycle renting business. They have started a
venture called PEDL, which are predominantly to cater for tourists to encourage
taking a cycling tour in tourist spots, especially hill stations. The advantage of this
is that they can rent the cycle in one PEDL outlet and give it back in some other
location. It’s also priced very attractively at Rs. 15/per hour. It can easily be
rented via Paytm wallet which makes it very convenient. This is also a platform to
show Zoomcar’s initiative to encourage people to move towards a pollution free
environment.
Financial strategy: Strategy and objectives, the main objectives of the financing
strategy of company are as fallows.
 To make available the required funds through internal accruals or by
effective cash flow management with a view to have the least interest cost.
 To maintain the highest credit rating in the short-term to be able to raise
funds at most economical rates as and when required.
 To meet the expectations of the various stakeholders.
 To effectively execute tax planning thereby improving the post-tax yield
to the shareholders.

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 To maintain highest standards of financial reporting by following the

mandatory as well as recommendatory accounting standards.
3. System:
This includes a host of systems within an organization that define its processes
and routines. It includes performance appraisal system, financial systems, IT
systems etc.

Systems define the flow of activities involved in the daily operation of business;
including it score processes and its support system. They refer to the procedures,
processes and routine that is used to manage the organization and characterized
how important work is to be done.

Information system: Zoomcar has implemented SAP business suits across all its
offices. Implementation of SAP business one includes payroll, sales, car purchase
service and maintenance module.

Purchase system: The required services to the prescribed specification are

purchased from reliable sources in right quantities at right time and at right prices.

Sales system: The system maintains good relationship with its vendors and the
assets are sold to the vendors at competitive prices. It calculates sales tax, service
tax and excise duty regarding asset.

Finance system: The financial system at Zoomcar analyze the cost of asset from
its different suppliers and make sure that required assets got at reasonable prices.

Personal system: It maintains the records of the employees and the executive’s
salary their incentives and other allowances and perquisites. There is a centralized
electronic information system where the record of the employee’s attendance is
collected based on that information their salaries are calculated.

4. Style:
Style is the way in which key managers behave in achieving organizational goals,
that is the management style. Workers are the most important assets and resources
of a company. The prosperity or otherwise of an organization depends values they
perceive about it. Therefore, these participative forums are organized.

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The leadership style followed in Zoomcar is participative style. Participative

leadership style is the styles where the subordinates are given equal importance in
participation of improvising the organization and in the betterment of the
organization.

The workers are given a greater sense of identity, belongingness, involvement and
participation in the production activities.

5. Staff:
Staffs are the important source of asset of any organization. So, the organization
must be very careful in choosing right person to the right job.

Staff is often treated in one of two ways. At the hard end of the spectrum, we talk
of appraisal systems, pay scales, formal training program. At the soft end, we talk
about morale, attitudes, motivation and behavior.

The Zoomcar is in the course of cutting down the cost of service. If it starts
recruiting, the selection is done based onthe education qualification first class
degree.

Staff refers to the numbers and types ofpersonnel with the organization and how
companies develop employees and shape basic values.

6. Skills:
Skills are considered as one of the most crucial attributes or capabilities of an
organization. The skill of employees is important for the growthof the company.
The company tries to keep the skill of their employee high. Being private sector
Company, it tries to update the skill of their employees high and by providing
training.

The HRD department in co-ordination with concerned department head will

organize training for all officers and employees, Zoomcar classify the skills into
three types:

1. Basic skills:

 Basic Knowledge of computer.

 Knowledge about quality &environmental polices

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 Knowledge about first aid and emergency plan

 Learning skills
 Time management

2. Behavioral skills:

 Communication skills
 Leadership skill
 Planning ability and execute onefficiency
 Creativity andinnovation
 Interpersonal relationship skills
 Analytical, problem solving and decision-makingskills
 Discipline andcommitment

3. Technicalskills

 Computer operationalskill
 Programming languages
 Information technology
 Modeling

7. Shared Values:
Value act of an organization conscience, providing guidance intimes of crisis.

Shared Values are the set of beliefs, mind-sets and assumptions that shape how
organization behaves in corporate culture.

Every employees are given chance to share their values

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5.3 Financial Statements

5.3.1 Table: Balance Sheet:As at March 31, 2018.
(All amounts are in Rs. Lakhs, unless otherwise stated).

Particulars 31st 31st 31st 31st

March March March March
2015 2016 2017 2018

ASSETS

Non-current assets.

Property, plant and equipment 6309.60 11080.14 12498.53 12253.49

Intangible assets 21.78 51.94 68.80 60.80

Financial assets

Investments 10.67 11.28 - -

Loans 417.79 250.38 173.10 197.22

Other financial assets 681.50 522.12 1922.40 386.49

Other non-current assets 244.85 206.53 572.54 4709.40

Income tax assets(net) 18.50 22.39 31.24 84.09

7704.70 12144.78 15265.61 17691.50

Current assets

Financial assets

Investments - - 5.94 -

Trade receivables 32.52 107.80 210.24 107.58

Loans 829.61 206.57 134.78 145.12

Other financial assets 205.35 226.57 317.54 352.64

Cash and cash equivalents 995.50 853.01 551.96 2014.33

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Bank balance other than cash and 270.01 293.80 623.45 9870.75
cash equivalents

Other current assets 57.85 565.01 852.38 1855.65

Assets classified as held for sale - 403.09 84.33 777.94

2390.84 2655.85 2780.62 15124.01

Total assets 10095.54 14800.63 18046.23 32815.51

EQUITY AND LIABILITIES

Equity

Equity share capital 129.76 194.09 242.26 309.19

Other equity 2747.86 2693.76 3438.60 13581.52

Total equity 2877.63 2887.85 3680.86 13890.71

Non-current liabilities

Financial Liabilities
4166.75 5922.98 6143.58 9913.92
Borrowings

Provisions 21.68 39.77 57.07 74.88

4188.44 5962.75 6200.65 9988.80

Current liabilities

Financial liabilities

Borrowings - - 1007.62 -

Trade payables 218.73 641.87 984.22 1345.04

Other current liabilities 2618.36 4578.11 5326.29 6438.59

Provisions 13.42 - 40.00 57.88

Other current financial liabilities 179.03 730.05 806.59 1094.49

2850.52 5950.03 8164.72 8936.00

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Total liabilities 9616.59 11912.78 14365.37 18924.80

Total equity and liabilities 10095.62 14800.63 18046.23 32815.51

5.3.2 Table: Statement of profit and loss: For year ended March 31, 2018.
(All amounts are in Rs. Lakhs, unless otherwise stated).

Particulars 2015 2016 2017 2018

Income

Revenue from operations 1621.28 8806.44 11808.58 15494.48

Other income 92.91 176.41 203.24 295.96

Total Income(A) 1714.19 8982.86 12011.82 15790.44

Expenses

Employee benefit expanses 1048.34 2147.44 3332.55 3753.22

Depreciation and amortization 729.47 4473.56 4297.52 5312.53

Other expanses 2076.00 10949.33 13538.68 16697.42

Financial cost 316.34 1542.01 1400.99 1670.55

Total expenses(B) 4170.17 19112.35 22569.74 27433.72

Loss before tax (C) = (A)-(B) (2455.97) (10129.49) (10557.92) (11643.28)

Tax expanse - - - -

Current tax - - - -

Deferred tax charges/(credit) 1.53 15.57 - -

Total tax expense (D) 1.53 15.57 - -

Loss for year (E)=(C)-(D) (2457.51) (10145.06) (10557.92) (11643.28)

Other comprehensive income

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Other comprehensive income

not to be reclassified to profit
or loss in subsequent period:

Re-measurement gains on
(96.75) - 1.81 15.81
defined benefit plans

Income tax effect - - - -

Other comprehensive (96.72) - 1.81 15.81

income for year, net of tax
(F)

Total comprehensive income (2360.79) (10145.06) (10556.11) (11627.47)

for year(G)=(E)-(F)

Loss per equity share

Basic (239.15) (611.48) (490.38) (443.55)

Diluted (239.15) (611.48) (490.38) (443.55)

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CHAPTER 6
SUMMARY OF FINDINGS, SUGGESTIONS AND
CONCLUSION

6.1 Findings

 Zoomcar has good and effective accounting standards.

 Higher the current assets in the company, determines the ability of the
company to meet its current obligations. The cash and bank balance cannot
be estimated precisely which contribution to the major variations in the
current assets.
 Zoomcar is the preferred choice of the respondents in comparison to its
competitors.
 Employees are motivated according to their performance by proving
increment and incentives.
 Variety of cars is less.
 There is no transportation facility for the employees.

6.2 Suggestions

By overall performance by management of company, we can find some favorable,

flexibility and adverse impacts on the company profitability.

 To introduce various vehicle schemes to the customer’s bases on their

existence, whether they are existing ones or new ones. Based on this factor
schemes should vary.
 To ensure the better annual target, it is necessary to perform uniformly on
quarterly basis considers future growth and service profile.
 Should increase the number of cars and variety of cars.
 The transportation facility should be provided to employees so that
efficiency of work can be improved.

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6.3 Conclusion

After the study of Zoomcar, I came to conclusion that the company has a huge
potential in the market, provides they concentrate on distribution channel.

It still has huge potential all over India There are many customers who need such
good service but due to lack of knowledge they are not aware about Zoomcar.
Therefore, they can make a little more product visibility by using a brand
ambassador.

In overall study of the company’s performance for the past six years. It is
concluded that the company is doing their best with innovation ideas and adopting
new technology by introducing service with high quality.

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CHAPTER 7
LEARNING EXPERIENCE

My internship experiences at Zoomcar India private limited thought me more than

I could have imagined. It was great opportunity to be part of Zoomcar India
private limited and is the one of the greatest experiences doing the project in this
company. Sometimes its though to recall everything I have taken over past
months, but I feel there are some of the most beneficial lessons I have learned in
class.

During my stay in the organization I was exposed to the actual working of the
organization. I learnt how the different departments of an organization functions
and coordination for overall smooth function. I came to know the importance of
different management functions such as planning, organizing, staffing and
controlling in the organization.

By doing at Zoomcar gave me a valuable experience I understood how the day to

day work is carried on, the kind of pressure they have and how they strive to
achieve the objectives.

I also realized the importance of discipline in workplace. During the interaction

with each employee, I came to know their real situation, duties, responsibilities
and functions. In spite of their busy schedules they were very much interested to
explain me different concepts. The employees at every corner of the company
helped me in getting the required information for successful completion of this
project.

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Bibliography:

 Annual reports of last four years.

 Websites:
 www.zoomcar.com
 en.wikipedia.org/wiki/Zoomcar

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