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Instructions: Read all the items carefully and write your answers legibly. Do not use pencil.
Please maintain silence while taking the exam.
2. An Organization’s ___________ is the group of potential customers toward whom it directs its
marketing efforts.
a. Product Market c. Target Market
b. Market Segment d. Marketing Demographic
1. B. Automation
2. C. Target Market
3. A. Accrued Revenues
4. D. Managers have less authority and employees have more responsibility.
5. B. Ethnocentrism
6. A. I only
Level of Difficulty
1. Understanding
2. Remembering
3. Remembering
4. Analyzing
5. Understanding
6. Understanding
Names:
Melody C. Boholst
Althea Jill P. Felices
Carmel Anne P. Gavino
Angelle M. Malinao
Bernard Vincent G. Minero
Jasmen G. Omanad