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1. In the research process, the management question has the following critical activity
in sequence.
2. The chapter that details the way in which the research was conducted is the
_________________________ chapter
a) Introduction
b) Literature review
c) Research methodology
d) Data analysis
e) Conclusion and recommendations
3 Business research has an inherent value to the extent that it helps management
make better decisions. Interesting information about consumers, employees, or
competitors might be pleasant to have, but its value is limited if the information
cannot be applied to a critical decision.
a) True
b) False
4. The researcher should never report flaws in procedural design and estimate their
effect on the findings.
a) True
b) False
5. Adequate analysis of the data is the least difficult phase of research for the novice.
a) True
b) False
a) True
b) False
7. Researchers are tempted to rely too heavily on data collected in a prior study and
use it in the interpretation of a new study
a) True
b) False
a) True
b) False
10. A complete disclosure of methods and procedures used in the research study is
required. Such openness to scrutiny has a positive effect on the quality of research.
However, competitive advantage often mitigates against methodology disclosure
in business research.
a) True
b) False
11. Research is any organized inquiry carried out to provide information for solving
problems.
a) True
b) False
12. In deduction, the conclusion must necessarily follow from the reasons given. In
inductive argument there is no such strength of relationship between reasons and
conclusions.
a) True
b) False
13. “Conclusions must necessarily follow from the premises.” Identify the type of
arguments that follows the above condition.
a) Induction
b) Combination of Induction and Deduction
c) Deduction
d) Variables
14. Eminent scientists who claim there is no such thing as the scientific method, or if
exists, it is not reveled by what they write, caution researchers about using template
like approaches
a) True
b) False
a) Construct
b) Definition
c) Concept
d) Variable
16. This is an idea or image specifically invented for a given research and/or theory
building purpose
a) Concept
b) Construct
c) Definition
d) Variables
17. The following are the synonyms for independent variable except
a) Stimulus
b) Manipulated
c) Consequence
d) Presumed Cause
a) Presumed effect
b) Measured Outcome
c) Response
d) Predicted from…
19. In the research process, a management dilemma triggers the need for a decision.
a) True
b) False
20. Every research proposal, regardless of length should include two basic sections.
They are:
a) Work plan
b) Prospectus
c) Outline
d) Draft plan
e) All of the above
23. Non response error occurs when you cannot locate the person or could not
encourage the respondent to participate in answering.
a.) True
b.) False
24. Secondary data can almost always be obtained more quickly and at a lower cost
than __________data.
a.) Tertiary
b.) Collective
c.) Research
d.) Primary
a.) Marketing
b.) Causal
c.) Exploratory
d.) Descriptive
26. organizations that collect general information and sell it to clients are called
a) data providers
b) syndicated data services
c) indicated data services
d) dedicated data services
27. the quality of a research to produce almost identical results in successive
repeated trials reflects its:
a) reliability
b) validity
c) accuracy
29. __________________ is the determination of the plan for conducting the research
and as such it involves the specification of approaches and procedures..
a.) Strategy
b.) Research Design
c.) Hypothesis
d.) Deductive
30. If the researcher is concerned with finding out who, what where, when, or how
much, then the study is __________.
a) Exploratory
b) Descriptive
c) Empirical
d) Causal
e) Casual
31. If the study is carried out once and represent a snapshot of one point in time, then
the study is ___________
32. If the study is repeated over an extended period, then the study is called as
___________
33. When we try to explain the relationships among variables, the study is called
a) Exploratory study
b) Longitudinal study
c) Causal study
d) Cross sectional study
34. Some major descriptors of research design are the following except:
35. A research design is the strategy for a study and the plan by which the strategy is
to be carried out
a) True
b) False
36. We test causal hypothesis by seeking to do three things. Those are the following
except:
a.) Scaling
b.) Measurement
c.) Sampling
d.) Data Collection
39. “Number of cars in a parking lot”, “Number of students in a class” are examples
of :
40. The introduction of the new models of Nokia mobile will lead to a decrease in the
sales of Siemens mobiles”. In this statement :
a.) The introduction of the new models of Nokia mobile, is the independent
variable, and the decrease in the sales of siemens mobiles is the dependent
variable.
b.) The introduction of the new models of Nokia mobile, is the dependent
ariable, and the decrease in the sales of siemens mobiles is the independent
variable.
c.) There are no independent or dependent variables.
d.) None of the above.
a.) The population is divided into groups, and some groups are randomly
selected for study.
b.) Every nth item is chosen in the sample, beginning with a random start
for the choice of n
c.) The population is divided into subpopulations.
d.) None of the above
43. A set of systematically interrelated concepts, definitions and propositions that are
advanced to explain and predict phenomena is called
a.) Research
b.) Model
c.) Theory
d.) None of the above
44. The process by which the sample is constructed to include all elements from each
of the segments is called:
a) Systematic sampling
b) Cluster sampling
c) Double sampling
d) Stratified random sampling
45. Which of these is not a characteristic of a good research?
a) Concept
b) Construct
c) Variables
d) Moderating variables
48. ___________ exists when two variables mutually influence or reinforce each
other.
a) Reciprocal relationship
b) Symmetrical relationship
c) Asymmetrical relationship
d) Causal relationship
49. In _________ , each sample has equal and known chance of selection.
50. Data that is created, recorded or generated by an entity other than the researcher's
organisation is collectively called
a) Primary data
b) Secondary data
c) Internal data
d) External data
51. Total survey error can be broadly divided into random sampling error and
52. A statistical fluctuation that occurs because of change variation in the elements
selected for the sample is called
53. When the results of a sample show a persistent tendency to deviate in one
direction from the true value of the population parameter, it is a case of
a) Interviewer bias
b) Respondent bias
c) Sample bias
d) None of the above
54. A bias that occurs when respondents tend to answer questions with a certain slant
that consciously or uncounsciously misrepresents the truth is called
a) Respondent bias
b) Non response bias
c) Response bias
d) Non response bias
55. The category of response bias that results because some individuals tend to agree
with all questions or to concur with a particular position is called
a) Auspices bias
b) Social desirability bias
c) Extremity bias
d) Acquiescence bias
56. Sue Smith, president of the local APICS chapter, had difficulty getting members
to assist in running the organization. She felt it was because of lack of
commitment to APICS. Her vice-president believed it was due to having too many
meetings. The organization’s secretary thought it was because there were several
other professional organizations to which the members also belonged. If Sue
wants to do research to determine the real reason why members are not active in
the organization, she should begin by:
57. After working for a plumbing contractor for several years, Ken Crowe finally
established his own plumbing shop. Unfortunately, Crowe's first six months have
been disappointing. Crowe decided to conduct a marketing research study to gather
preliminary data to shed light on the nature of the problem and suggest some new
ideas. He needs to conduct _____ research.
a) Exploratory
b) Causal
c) Secondary
d) Descriptive
e) Observational
58. The manufacturer of Brother sewing machines wants to know the effect rebates
have on sales. It plans on dividing its retailers into three regions. One group will
offer consumers who buy a Brother sewing machine a $25 cash rebate. One will
offer buyers of the machine $50 worth of “free” machine accessory parts. A third
region will offer buyers a $40 store credit. The results of this market research will
provide Brother with _____________ data.
a) Observational
b) Survey
c) Secondary
d) Experimental
e) Descriptive
a) Dichotomous
b) A semantic differential
c) Multiple choice
d) Rating scale
e) A likert scale
60. If the guests at Bayside Resort were asked to rate their night’s sleep on a scale
with the following ratings: excellent, very good, good, fair, poor, the resort would
be using a(n) _____ to gather primary data.
a) Semantic differential
b) Importance scale
c) Rating scale
d) Dichotomous question
e) Likert scale
61. The question, “What is your opinion on the safety of American highways?” is an
example of a _____ question.
a) Completely unstructured
b) Thematic
c) Dichotomous
d) Semantic differential
e) Rating
a) Mail
b) Telephone
c) Intercept interview
d) Focus group
e) Personal interview
63. If time is of the essence for a research project, the preferred contact method is:
a) Mail
b) Telephone
c) Intercept interview
d) Personal interview
e) Focus group
64. The best contact method to use to quickly determine how many people saw the
commercial for the new Volkswagen Beetle that ran last night during the television
show Friends would be:
a) Mail
b) Internet
c) Telephone
d) Focus group
e) Personal interview
65. If flexibility is the most important criterion for a research project, the preferred
contact method is:
a) Intercept interview
b) Telephone
c) Focus group
d) Personal interview
e) Mail
67. Research is an expensive, sophisticated process that is often beyond the reach of
small businesses with their limited budgets.
a) True
b) False
68. Primary data are generally available more quickly and at a lower cost than
secondary data.
a) True
b) False
69. A producer of herb mixes that wants to explore adding new products should use
close-ended questions in interviews with a sampling of its current customers.
a) True
b) False
70. Students surveyed were asked the following question: "I would support a
company that provides my school with scholarships. "
Strongly Agree
Agree
Neither Agree Nor Disagree
Disagree
Strongly Disagree
a) Semantic differential
b) Thematic apperception test
c) Importance scale
d) Open-ended question
e) Likert scale
a) Independent variable
b) Dependent variable
c) Experimental variable
a) On-site interviewing
b) Focus group interviewing
c) In-home interviewing
d) Intercept interviews
73. A researcher wants to study the characteristics of people who are heavy users of
film (purchase more than 12 rolls per year). This group is referred to as the:
a) Sample
b) Census
c) Population
d) None of the above
74. Kellogg seeks to determine consumer believability towards it's products' health
claims. The most appropriate technique for this purpose is
a) Observation
b) Survey
c) Experimentation
d) Simulation
a) Observation
b) Mail survey
c) Semantic differential
d) Multidimensional scaling
a) Stratified sampling
b) Area sampling
c) Quota sampling
d) Convenience sampling
77. _______________ sampling is especially useful when you are trying to reach
population that are inaccessible or hard to find.
a) Convenience sampling
b) Quota sampling
c) Snowball sampling
d) All of the above
78. If population = 100, sample size = 20, interval size = 5, and randomly selected
number from 1 to 5 is 4, then for choosing a systematic random sample, the first
unit 4 will be followed by
a) 5
b) 9
c) 24
d) 14
82. The quality of a research to produce almost identical results in successive repeated
trials reflects it's
a) Reliability
b) Validity
c) Accuracy
83. An easy reference about the sources of the data through which the research has
been compiled is provided by the
a) Footnotes
b) Executive summary
c) Introduction
d) Bibliography
84. What should a market researcher do once he or she has defined the problem and
the research objectives?
85. A survey asked questions like, “Are you currently married?”, “Do you have a
favorite TV show?”, “Do you go to the grocery store at least once a week?”, and
“Do you own a car?” What type of close-ended questions did this survey have?
a) A Likert scale
b) Semantic approval
c) Experiential
d) Dichotomous
e) Dual answer
86. For answering questions about sensitive issues such as age, it is ideal to use
a) response brackets
b) response technique
c) hypothetical projective brackets
d) none of the above
87. The group on which the researcher wants to generalize the results of his study is
called the
a) sampling frame
b) study population
c) theoretical population
d) sample
88. One of the best survey methods that can be used for all research situations is the e-
mail questionnaire surveys
a) True
b) False
89. A critical review of the information, pertaining to the research study, already
available in various sources is called
a) Research review
b) Research design
c) Data review
d) Literature review
93. A base document for research purposes, providing the questions and structure for
an interview or self-completion and providing space for respondents answers is
more popularly known as a
a) questionnaire
b) scaling
c) tests
d) none of the above
94. Rosco Publishing Company sells books to college students on test-taking skills,
motivation, relationship management, and ways to deal with stress. Its wants to
use a probability sampling method that will ensure the percentage of freshmen,
sophomores, juniors, seniors, and graduate students in the sample reflect the
percentage on the college campus. What is the best sampling method for the
publisher to use?
95. The basic idea of sampling is that by _______________ some of the elements in a
population, we may draw conclusions about the entire population.
a.) clustering
b.) selecting
c.) commenting
d.) tabulating
96. The inclusion of open-ended questions on many questionnaire means that a
significant amount of ________________ data is also collected.
a.) secondary
b.) quantitative
c.) qualitative
d.) primary
97. Dividing population into subpopulations (strata) and using simple random on each
strata is called _____________________ sampling.
a.) stratified
b.) systematic
c.) cluster
d.) judgement
98. in depth interviews are exactly as the name suggests and use an interview
schedule rather than a formal questionnaire as the basic __________ collection
instrument
a) data
b) number
c) information
d) none of the above
99. an appropriate adage might be, "a problem well defined is a problem half
solved.," an orderly definition of the research problem gives a sense of
____________ to the investigation
a) direction
b) seriousness
102. the key objective of any training activity is to ensure that the data collection
instrument will be administered by all interviewers in a uniform and
____________ manner
a) fashionable
b) smart
c) consistent
d) inconsistent
103. the conversion of the raw data into information means that the data needs to be
___________ and coded so that it can be transferred onto a computer or other data
storage media
a) edited
b) audited
c) amalgamated
d) converted
104. the major disadvantage with in depth interviews is that because of their time
consuming nature it is usually only possible to carry out a relatively small number
of such interviews and as such the results are likely to be highly ____________
a) subjective
b) objective
c) questionable
d) objectionable
105. A population is the total collection of elements about which we wish to make
some __________
a) Census
b) Inferences
c) Demographic
d) None of the above
106. students surveyed were asked the following questions: "which cereals have
you seen advertised within the last three months?" The survey used a(n):
a) semantic differential
b) thematic apperception test
c) importance scale
d) open ended question
e) likert scale
108. It is not advisable to include a covering letter along with the questionnaire.
a) true
b) false
109. Until recently Canadian condo developers operated under the philosophy, “Build
it and they will buy.” Then, Stan Kates launched the Preferred Home Buyer
Alliance. He is in the process of creating a database of new homebuyers and
prospective homebuyers in Ontario who provide his organization with information
about what they want and don’t want in their homes. A builder can contract with
Kates and find out, for example, if homebuyers with small children prefer track
lighting or two sinks in the master bedroom. The database also has information on
homebuyer’s favorite restaurants and hobbies. One way Kates collects this data is
through a gathering of six to ten new and prospective homebuyers who are invited
to talk about their ideal home. Kates uses _____ research.
a) Focus-group
b) Experiential
c) Observational
d) Causal
e) Behavioral
111. once obtained there is no need to evaluate the relevance of the literature to
your research question and objectives
a) true
b) false
112. usually, syndicated data services can provide consumer panel data at a much
lower cost that if a company carried on it's own panel operations
a) true
b) false
113. which of the following types of causal research projects would a company that
publishes custom cookbooks used for fundraisers by churches, colleges, and civic
groups choose?
a) A study to determine the types of fundraising most commonly use by
church groups
b) A survey of previous customers to see if they are interested in a new edition
c) A study determining if more people buy the custom cookbook when the
cover has a picture relating to the group selling it, rather than if it has
just a generic cover.
d) A study to determine the price range for an average sized cookbook
e) An industrial study of what similar publishing companies are doing to
better serve their customers
114 which of the following is an example of primary data that would be used by the
Ashton - Drake Galleries to determine the popularity of it's precious moments doll
series?
a) Input from a focus group that was put together specifically to discuss
their perception of the popularity of the doll series
b) An article about the precious moments doll in a recent issue of Crafts
magazine
c) Sales records for collectible dolls gathered by the industry's trade council
d) A survey that noted that dolls are the most often collected item by women
between the ages of 40 and 60
e) Data from the sales records kept by the exclusive dealers of the precious
moments dolls
115. how would delta, a manufacturer of acrylic paints used in arts and crafts, use
observational research to gather primary data?
a) By surveying current users to find out the ways the paint could be removed
b) By watching how members of a class learn to paint mailboxes using the
paint
c) By asking users of other brands of paint to list the most important attributes
for acrylic paint
117. which is typically the most expensive step of marketing research process
a) problem definition
b) developing the research plan
c) information collection
d) information analysis
e) questionnaire design
118. which step in the marketing research process is generally considered to be the
most prone to error?
a) Problem definition
b) Sample framing
c) Questionnaire design
d) Data collection
e) Data analysis
119. inspite of the rapid growth of research, many companies still fail to use it
sufficiently or correctly. Which of the following describes a reason for this failure
a) a narrow conception of marketing research
b) uneven caliber of researchers
c) poor framing of problems
d) personality and presentational differences
e) all of the above
120. a semantic differential scale takes a form such as "united airline food service is
__________ excellent ________very good _________good _______fair
_______poor"
a) true
b) false
123. a “real world” environment in which experiments take place is also referred to
as
a) field settings
b) field trips
c) field
d) field research
e) accuracy
124. experiments in which households log their weekly purchases and consumption
patterns are known as
a) home placements
b) diary test
c) experiments
d) causal studies
125. a sampling method in which the final choice of respondent is left to the
interviewers who base their choices on one or more variables such as age,
nationality, education etc is called
a) area sampling
b) stratified sampling
c) random sampling
d) quota sampling
127. Imagine your college is in the process of measuring student satisfaction with
the college’s cafeteria. The college is concerned about the objectivity of the
research process. Which of the following strategies best illustrates objectivity.
a) Developing the survey instrument on the basis of the researcher’s
preconceptions of the cafeteria
b) Asking students in a personal survey “why do you like the cafeteria?”
and reminding students that the cafeteria food is healthier than the offerings
of the nearby fast food restaurants
c) Mailing the questionnaire to a random sample of all students
d) Using a personal survey directed to students who purchased a meal card
128. according to the marketing director of a frozen food marketer, “we need to
determine why our coupon redemption rate dropped from 20 % last month to 5 %
this month.” This statement outlines the firm’s
a) research design
b) issue (problem ) definition
c) secondary data needs
d) primary data needs
129. for questions which the respondents are not likely to answer truthfully, it is
ideal to use which technique
a) response technique
b) hidden response technique
c) hypothetical projective response technique
d) response brackets
130. the question “what kind of headache remedy do you use? Is free of any errors?
a) True
b) False
131. the advantage of __________________ can be even more significant if the
responses are being entered directly on to a computer via a process of “computer
aided telephone interviewing” (CATI)
a) fast
b) sample
c) speed
d) mad cow
132. random sampling error is the difference between the sample _________and
the results of a complete survey of the total population using exactly the same
procedures
a) population
b) observation
c) result
d) sample
133. both stratified and quota sampling have the ______________ objective, the
approaches should not be confused
a) different
b) objection
c) same
d) deterrent
134. in the absence of more information to determine a sample size on the basis of
sound statistical principles, at every point the researcher must attempt to
____________- sources of error
a) maximize
b) minimize
c) reject
d) accept
137. the quality of the data will be influenced by the relative efficiency of the
questionnaire as a recording schedule. _________________, incomplete coding
and misunderstanding of questions and answers all arise from poor lay out and a
badly formulated questionnaire
a) coding
b) coating
c) mid coating
d) miscoding
139. closed ended questions are used when the majority of answers are known and
appropriate _____________ responses can be presented
a) functional
b) formatted
c) post coded
d) pre coded
140. while designing a questionnaire, it is best to use only one type of question so that
the respondents find it simple to answer
a) true
b) false
141. there is no need to give a reference for a journal when there is no obvious author
for the journal
a) true
b) false
146) Which of the following is NOT one of the ways to increase response rate for a
questionnaire?
a) Attractive cover letter
b) Proper timing
c) Large number of questions
d) remuneration
150) Text paragraphs, semi tabular form, tables and graphics are used in
____________________
a) Introduction
b) Presenting statistics
c) Appendix
d) Research methodology
153) ------------ are Questions the researcher, must answer to satisfactory arrive at a
conclusion about the research question.
a) Investigate questions
b) Research question
c) Measurement question
d) Fine-tuning the research question
154) ---------------- Is the degree to which bias is absent from the sample.
a) Precision
b) Accuracy
c) Census
d) Presentation
155) The process of searching bibliographic databases includes the
following EXCEPT
a) Saving the valuable results of your research
b) Selecting a database appropriate to your topic
c) retrieve articles not available in the database
d) assigning each element within sampling frame
e) supplementing your sources with internet sources
156) Sampling _______________ is the list of elements from which the sample is
actually drawn
a) File
b) Record
c) Listing
d) Frame
158) The appendix at the end of the dissertation normally includes a blank sample
questionnaire, tables of raw data and any other useful information not provided in
the main body of the research
a) True
b) False
159 Identify the dissertation chapter which involves drawing together the main points
revealed in the research, summing them up and stating the implications of
findings.
a. Introduction
b. Literature review
c. Research methodology
d. Data analysis and findings
e. Conclusion and recommendations
162 If we consider the possible relationships that can occur between two variables,
we can conclude that there are three possibilities. The following are the possible
except:
a) Property-behavior relationships
b) Reciprocal relationship
c) Symmetrical
d) Asymmetrical
a) Communication
b) Marketing
c) Management
d) Information
164 the major ______________ in data storage and data retrieval system means that
there has been and continues to be a rapid growth in terms of secondary data sources
a) Expense
b) Addition
c) Explosion
d) Function
104. A
a) Reporting
b) Descriptive
c) Explanatory
d) Predictive studies
167. Identify the style of thinking that is defined as “to devote observations and
propositions based on sense experience and/or derived from such experience by
methods of inductive logic, including mathematics and statistics”
a) Idealism
b) Empricism
c) Extentialism
d) Rationalism
168. When we mean that reason is a primary source of knowledge, the style of
thinking is named as
a) Empricism
b) Rationalism
c) Idealism
d) Extentialism
169 All students studying in UAE College are having bright future. Abdul Rahman is
a student of UAE College. Abdul Rahman has a bright future. This type of
argument is called as
a) Introduction
b) Induction
c) Detective
d) Deduction
170 The introduction chapter is usually _____________ % of the total word limit of
the dissertation
a) 30
b) 40
c) 25
d) 10
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