ORGANISATION SELECTED:JEEVIKA

BY:GROUP 4 (SEC B)

KUMARI NITISHA

PUSHKAR SOM

PRIYAM KUMAR

RESHU PRAKASH

SHUCHI PRASAD

TUSHAR SHEKHAR
ABOUT JEEVIKA
The Government of Bihar (GoB), through the Bihar Rural Livelihoods Promotion
Society (BRLPS), an autonomous body under the Department of Rural
Development, is spearheading the World Bank aided Bihar Rural Livelihoods
Project (BRLP), locally known as JEEViKA with the objective of social &
economic empowerment of the rural poor. Subsequently, the Livelihoods
Restoration and Enhancement component of Bihar Kosi Flood Recovery Project
(BKFRP) was also taken into the fold of JEEViKA.

The cornerstone of the SGSY strategy that was implemented since 1999 was that
the poor need to be organized and their capacities built up systematically so that
they can access self-employment opportunities.

OBJECTIVE
The objective of BRPLS project-JEEVIKA for India is to enhance social and
economic empowerment of the rural poor in Bihar. It is committed for poverty
alleviation through building, supporting and sustaining institutions of the poor and
enhancing their livelihoods.

REASONS FOR SELECTING JEEVIKA

We have selected Jeevika for MOB assignment because it gives us an
opportunity,a platform to know the status of the poverty in Bihar and enhancing
the livelihoods of poor people by providing employment and education.

The population of Bihar is 119 million out of which 70 percent lives below
poverty line.This means that if this 70 percent population is given a proper
strategic aid,it can enhance the growth of the Bihar and Bihar can once again
regain its prestige. Jeevika is continuously endeavouring to the growth of the Bihar
in the field of social and economic empowerment of the rural poor.
MAJOR AREAS OF STRATEGY PLANNING
 Institution and Capacity Building
 Social Developments
 Micro Finance Initiatives Livelihoods

Saras Mela: An initiative for social development and rural

promotion:-
SARAS is an initiative by the Ministry of Rural Development, Government of
Bihar to provide a platform to the rural Producers /Artisans to market their
products through Exhibitions. . It was organized, for the first time, with a view to
give exposure to rural artisans/entrepreneurs/ officials to develop markets for
products manufactured by beneficiaries of various poverty elevation programmes.
This initiative also helps in creating awareness about our heritage amongst
consumers of urban Bihar and about taste and preferences of urban consumers
amongst the rural producers which help them in improving the quality and
designing better packaging for the product.

INSTITUTIONAL AND CAPACITY BUILDING

The objective of the activities under the theme/ programme institution and capacity
building is to have strong institutions at the community level. To achieve this
objective a structured learning and capacity building system is sought to be put in
place in the Project.
SOCIAL DEVELOPMENTS
For social development, following are some strategies which are used by Jeevika:

• Social Inclusion: The focus would be particularly on most vulnerable

sections like scheduled castes, scheduled tribes (particularly vulnerable tribal
groups), single women and women headed households, persons with
disabilities, landless, migrant laborers, isolated communities, minority
communities and communities living in difficult areas (especially flood
prone, drought prone and naxalite affected). A detailed operational guideline
would be developed for area specific vulnerability.

• Promoting Self Help Groups: Using the concepts of ‘affinity' and

‘neighborhood', and making use of culturally sensitive IEC materials and
taking help of community resource person, SHGs of the poor would be
promoted by the frontline staff.

• Role of Community Professional and Community Resource Person: The

programme intends to follow a very intensive community oriented, organic
development process to build more than 10 lakh community institutions and
their federations. Nonetheless, this requires building a cadre of community
professionals at an enormous scale who will not only provide a supporting
hand in formation and nurturing of these community institutions but
managing and leading these institutions to a meaningful cause by imbibing
the values of equity, transparency and accountability.
MICROFINANCE INITIATIVES
The targeted outcome of Jeevika is to enable 44,100 SHGs of poor households
develop and manage a microfinance portfolio of Rs. 285.47 crores ($ 68 million),
including cumulative group savings of Rs. 34.30 crores ($ 08 million), cumulative
interest accrual of Rs. 26 crores ($ 6 million), cumulative loans from commercial
banks of Rs. 51.40 crores ($12 million) and cumulative community investment
fund of Rs. 174 crores ($ 41 million). This will be achieved by creating,
developing and nurturing microfinance across the hierarchy of self-managed
community based organizations with self help groups (SHG) as building block.

LIVELIHOODS
The objective of the livelihood initiative is to enhance sectoral size and
productivity growth in key livelihood sectors for employment generation of the
poor. This will be achieved by making investments in technical assistance, service
provision and setting up of market support mechanisms.

MILES AND SNOW TYPOLOGY

• As we can infer from the strategies followed by Jeevika, it aims at exploring
various opportunities to expand its operations, like catering to various social
groups for social inclusion, tapping the potential to build microfinance
opportunities, extending technical assistance to the key livelihood sectors
etc, the organization can be put under the category of a prospector.

• This is because prospectors work in a dynamic environment, focus on

innovation and new market opportunities and take risks.
MILLER’S INTEGRATIVE FRAMEWORK
According to Miller’s framework, Jeevika’s strategic dimension is innovation. This
is because Jeevika aims at exploring more and more avenues for its operations and
keeps expanding its customer base.

ORGANIZATION SIZE
With no more than 500 employees working, Jeevika is a small-scale organization.

• Size and complexity: Jeevika low complexity can be attributed to its small
size.

• Size and formalization: Formalization increases as size of an organization

increases. However, in Jeevika, formalization is high despite its small size.

• Size and centralization: Although there is a moderate level of

decentralization in Jeevika, the organization is significantly decentralized
with respect to its size.
TECHNOLOGY:

PERROW’S TECHNOLOGY CLASSIFICATION

Jeevika follows routine style of working.

ENVIRONMENT:
COMPETITORS-
There are various NGOs in Bihar which can be considered as Jeevika’s
competitors. Examples are:

• Act Now for Alternative Development Initiative – ANADI

• Action for Development of Demos (ADD)

• NATIONAL RULAL & MONTAIN TRIBAL DEVELOPMENT

ASSOCIATION

• WOMENS EMPOWERMENT & MICRO CREDIT SERVICES

CUSTOMERS:
Jeevika customer-base mainly includes rural people like:

• Farmers and producers

• Socially excluded groups and minorities

• Unemployed people

• SHG’S