Data analysis and Interpretation

RESEARCH METHODOLOGY

Every project work is based on certain methodology, which is a way to

systematically solve the problem or attain its objectives. It is a very important

guideline and lead to completion of any project work through observation,

data collection and data analysis.

According to Clifford Woody:

“Research Methodology comprises of defining & redefining problems,

collecting, organizing &evaluating data, making deductions &researching to

conclusions.”.

RESEARCH DESIGN

A research design is a framework or blueprint for conducting the marketing

research project. It specifies the details of the procedures necessary for

obtaining the information needed to structure and/or solve marketing

research problem.

On the basis of fundamental objectives of the research we can classify research

design into

1)EXPLORATORY

2)CONCLUSIVE RESEARCH
 SAMPLING PLAN

1) SAMPLING TECHNIQUE USED:

This research has used convenience sampling technique.

 Convenience sampling technique: Convenience sampling is used in

exploratory research where the researcher is interested in getting an

inexpensive approximation of the truth. As the name implies, the

sample is selected because they are convenient.

2) SELECTION OF SAMPLE SIZE: 100

For the study, a sample size of 100 has been taken into consideration.

3) POPULATION: Customer who does shopping both traditional and online.

4) SAMLING FRAME: Nungambakkam, Chennai

DATA COLLECTION

As it is already to be known that there are two types of Data Collection

methods which are as following:-Primary Research & Secondary Research.

 Primary Research

Primary research (also called field research) involves the collection of data that

does not already exist. This can be through numerous forms, including

Questionnaires and telephone interviews amongst others.

Secondary Research

Secondary research ( also called desk research) involves the summary, collation

and/or synthesis of existing research rather than primary research, where data

is collected from, for example, research subjects or experiments.

 In doing this research the both methods are being used.

 The Questionnaires are being prepared and filled through the selected

sample size from the selected field.

 The Secondary data is being collected from different magazines and

newspapers. For the Literature of review certain online journals has also

been collected.
 Age Number of responses
16-25 75
26-35 24
46-60 1

Age
16-25 26-35 46-60

1%

24%

75%

From the above diagram we can say that 75% of the respondents fall in the age
bracket of 16-25 and 24% of the respondents in the age bracket of 26-35 and the
remaining 1% in the age bracket of 46-50.
Gender No of responses
Female 25
Male 75

Gender
Female Male

25%

75%

From the above diagram it can be seen that 75% of the respondents are Male
whereas the remaining 25% are female.
 Which mode of shopping do you prefer? Number of responses
Online 34
Traditional stores 66

Which mode of shopping do you

prefer?
Number of responses
66

34

Online Traditional stores

From the above diagram we can infer that 66% of respondents still prefer brick
and mortar stores over online shopping whereas only 34% actually find online
shopping more convenient.
 Number of
What are the reasons for not shopping online responses
Cannot check quality and genuinity of product 47
i do shop online for electronic items while others i prefer to do it offline. just to enjoy the
pleasure of shopping 1
No physical examination of product possible 36
Spamming advertisement 12
Will prefer online only 4

What are the reasons for not shopping online?

Number of responses
47
36

12
4
1

Cannot check quality i do shop online for No physical Spamming security problems
and genuinity of electronic items examination of advertisement
product while others i prefer product possible
to do it offline. just
to enjoy the
pleasure of shopping

From the above diagram we can infer that 47% of the respondents do not shop
online as they feel quality and genuinity of the product cannot be examined
whereas 36% feel that they cannot actually examine how the product looks and
feels, 12% of the respondents feel shopping online will result in advertisement
spamming, 4% of the respondents feel that shopping online may lead to security
problems like hacking of their passwords and accounts and a meagre of 1% feel
there might be other problem.
 Number
oof
What are the reasons for purchasing online? responses
Low product price 46
Transparent pricing 7
Price and product quality comparison 31
24*7 open 0
Product review, rating and comments available 31
Helps to remember your choice of products 5
Suggestions based upon your shopping patterns 23
Saves time 69
All products under one roof 37
Others 0

What are the reasons for purchasing online?

80
70
60
50
40
30
20
10
0 Number oof responses

From the above diagram it can be inferred that most of the respondents shop
online as they feel the cost is less, product can be compared, decision can be
made seeing the reviews, and also it saves time whereas very few respondents
chose pricing and availability as the reasons.
 Number of
How do you feel the Internet is changing the traditional in-store shopping responses
due to online stores the retailers are offering equivalent discounts to attract cuatomers 3
Payment process 24
Product order process 7
Product selection process 44
Refund benefits 11
Replacement option 11

How do you feel the Internet is changing the

traditional in-store shopping
50
45
40
35
30
25
20
15
10
5
0 Number of responses

The main benefit which the respondents see in online shopping is the wide
range of products available under one roof , unlike traditional stores where the
customer needs to visit different stores for shopping different products also the
easy payment options like EMI and discounts along with return back policy and
refund benefits attracts a large number of customers to shop online.
 Technology which attracts you to shop online Number of responses
Good website performance 39
Ease of placing order 66
On-time delivery 33
Supplier's rating 12
Support order tracking/information 35

Technology which attracts you to shop online

70
60
50
40
30
20
10 Number of responses
0

Online shopping helps to place an order with ease without any hassle and
with the capacity to handle millions of customers at the same time also
with delivery guarantee’s being made by almost every e commerce giant
like flipkart and amazon more and more people are choosing online
shopping.
 How do you usually find your online store? Number of responses
Google search 88
Yahoo! Search 1
Facebook — ad or post 32
Twitter — tweet or ad 0
Loyal customer 15
Other online ad 23
Television of print ads 23

How do you usually find your online store?

100
90
80
70
60
50
40 Number of responses
30
20
10
0
Google Yahoo! Facebook Twitter — Loyal Other Television
search search — ad or tweet or customer online ad of print
post ad ads

The above image shows that google is the main source by which people find
their preferred online stores followed by ads on facebook, television and other
online ads displayed while browsing websites also word of mouth
communication from friends, relatives helps people choose a particular e
commerce site.
 How satisfied are you with the
products you order from e-
commerce sites? 1 2 3 4 5
Quality 20 13 19 23 25
Products matching the description 8 22 21 36 8
Look and color 17 19 7 23 18
Pricing 15 27 15 15 12
Shipping options 18 19 24 20 20
Customer service 9 23 22 25 22
Overall navigation 8 28 19 25 21

40
36
35

30 27 28
25 24 25 25
25 23 2221 23 2322 22
20 2020 21
19 19 18 1819 19
20 17
15 1515
15 13 12
8 8 9 8
10 7

0
Quality Products Look and Pricing Shipping Customer Overall
matching the color options service navigation
description

1 2 3 4 5

The maximum satisafaction is from the products exactly matching the

description on the site followed by the overall website, pricing of the products,
quality, customer service offered b the company after the order has been
delivered.
 How do the e-commerce sites meet your overall
Customer experience/expectations? Number of responses
Order status are communicated quickly and on time 7
Product often delivered on time 19
Others 0

How do the e-commerce sites meet your overall

Customer experience/expectations?
50
45
40
35
30
25
20
15
10
5 Number of responses
0

The above image shows that the customers are highly satisfied with the
deliveries which are often done on time