MIT Art, Design & Technology University, Pune

MIT- International School of Broadcasting & Journalism

Bachelor of Arts in
Journalism and Mass Communication
BA (JMC)

Program Curriculum

(Credit Based Semester and Grading System

With effect from the academic year 2016‐2017)

1 MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM, PUNE I INDIA

 Program Curriculum

Objective:
The Course shall focus on functional and operational use of journalism & mass media. With the specific
aim of use in media, it will equip students with competence in different modes of communication.

Scope:
There is definitely a great scope for journalism in India. The advent of so many new platforms, such as
The Logical India, Scroll, SaddaHaq, and the traction that these platforms are gaining is sign of that.

In fact, look at the number of foreign players vying for journalism space in India -- Huffington Post,
Mashable, Quartz already have operations and a few more are planning to start operations soon.

The challenge, however, is what impact journalism is able to make. At this time, thanks to the Internet, it
is all about "top x things that `blow your mind" which doesn't add real value. Unfortunately, many new
platforms are trying to fight for this "viral" space, which will most likely die out in a few years.

Real journalism platforms will be those that add real value to people. If journalism platforms can do this,
then they will be in play in the long run.

Admission Criteria:
1. Eligibility for Admission:

Candidates for being eligible for admission to the three-year integrated course leading to the Degree of
Bachelor of Arts in Journalism & Mass Communication, shall be required to have passed the Higher
Secondary School Certificate Examination (Academic or Vocational Stream) conducted by different
Divisional Boards of Maharashtra State Board of Secondary and Higher Secondary Education or an
Examinations of any another Body recognized as equivalent.
The criterion for selection of candidates is purely based on merit. The minimum requirement of marks/
grades for the admission process for Open category is 50% or equivalent grade. For reserved category
candidates, the relaxation limit is up to 5%, which is 45% or equivalent grade.

2. Selection Process:
Online form should be submitted on University website or Institute.
Student will be communicated for Common Entrance Test (CET) details through email, after registration.
Merit list will be declared on website based on performance in CET.

 Program ordinances are as per the University academic ordinances, 2016.

______________________________________
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 Program Credit Structure

Semester I:
Type/ Category Credits Teaching Evaluation
Course L T P per Hrs. of Marks Marks
Code: Core Subjects paper (min. per per
week) Int. Final Paper
BA 101 Media Communication Skills 3 0 0 3 3 30 70 100
BA 102 Concepts of Mass 2 0 2 3 4 30 70 100
Communication

Allied Subjects

BA 103 Information Technology- I 1 0 4 3 5 70 30 100

(Practical Subject)
BA 104 Global political system and media 3 0 0 3 3 30 70 100
practices
BA 105 The Sociology of Global News 3 0 0 3 3 30 70 100
BA 106 Concepts of Economics 3 0 0 3 3 30 70 100
Total 18 21

Internal Assessment / Evaluation:

Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
 Mid Term Test/ Open Book Test - 10 Marks
 Written Assignments- 20 Marks

Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
 Case Study
 Extension/Field/Experimental Work
 Lab Work

3 MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM, PUNE I INDIA

 Semester II
Type/ Teaching
Category Credits Hrs. Evaluation
Course Core Subjects per (min. per of Marks Marks
L T P
Code paper week) per
Int. Final Paper
BA201 Advanced Communication 2 0 2 3 4 30 70 100
Skills
BA202 A peep into Indian & Global 3 0 0 3 3 30 70 100
Literature

Allied Subjects

BA203 Psychology: An Introduction 3 0 0 3 3 30 70 100

BA204 Indian Political System- A 3 0 0 3 3 30 70 100
perception
BA205 Ideology of Management & 3 0 0 3 3 30 70 100
Marketing
BA206 Translation Techniques for 2 0 2 3 4 30 70 100
Mass Media
Total 18 20

Internal Assessment / Evaluation:

Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
 Mid Term Test/ Open Book Test - 10 Marks
 Written Assignments- 20 Marks

Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
 Case Study
 Extension/Field/Experimental Work
 Lab Work

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 Semester III
Type/ Teaching
Category Credits Hrs. Evaluation
Course Core Subjects per (min. per of Marks Marks
L T P
Code paper week) per
Int. Final Paper
BA301 Introduction to Media 3 0 0 3 3 30 70 100
Studies
BA302 Process of Creative Writing 3 0 0 3 3 30 70 100
BA303 Introduction to Cinema 2 0 2 3 4 30 70 100
Studies
BA304 Introduction to Public 3 0 0 3 3 30 70 100
Relation

Allied Subjects

BA 305 Introduction to Cultural 3 0 0 3 3 30 70 100

Studies
BA 306 Information Technology- II 1 0 4 3 5 70 30 100
(Practical Subject)
Total 18 21

Internal Assessment / Evaluation:

Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
 Mid Term Test/ Open Book Test - 10 Marks
 Written Assignments- 20 Marks

Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
 Case Study
 Extension/Field/Experimental Work
 Lab Work

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 Semester IV
Type/ Teaching
Category Credits Hrs. Evaluation
Course Core Subjects per (min. per of Marks Marks
L T P
Code paper week) per
Int. Final Paper
BA401 Essentials of Advertising 3 0 0 3 3 30 70 100
BA402 Journalism: A perspective 3 0 0 3 3 30 70 100
BA403 Radio & Television 2 0 2 3 4 30 70 100
BA404 Print, Production & 2 0 2 3 4 30 70 100
Photography

Allied Subjects

BA 405 Organizational Behavior 3 0 0 3 3 30 70 100

BA 406 Mass Media Research 3 0 0 3 3 70 30 100
Total 18 20

Internal Assessment / Evaluation:

Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
 Mid Term Test/ Open Book Test - 10 Marks
 Written Assignments- 20 Marks

Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
 Case Study
 Extension/Field/Experimental Work
 Lab Work

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 Semester V
Type/ Teaching
Category Credits Hrs. Evaluation
Course Core Subjects per (min. per of Marks Marks
L T P
Code paper week) per
Int. Final Paper
BA501 News Reporting 2 0 2 3 4 30 70 100
BA502 News Editing 2 0 2 3 4 30 70 100
BA503 Journalism and Public 3 0 0 3 3 30 70 100
Opinion
BA504 Features & Opinion 2 0 2 3 4 30 70 100
BA 505 Indian Regional Journalism 3 0 0 3 3 30 70 100
BA 506 Newspaper & Magazine 3 0 0 3 3 30 70 100
Production
18 21

Internal Assessment / Evaluation:

Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
 Mid Term Test/ Open Book Test - 10 Marks
 Written Assignments- 20 Marks

Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
 Case Study
 Extension/Field/Experimental Work
 Lab Work

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 Semester VI
Type/ Teaching
Category Credits Hrs. Evaluation
Course Core Subjects per (min. per of Marks Marks
L T P
Code paper week) per
Int. Final Paper
BA601 Journalistic Laws and Ethics 2 0 2 3 3 30 70 100
BA602 Global Media 3 0 0 3 3 30 70 100
BA603 Broadcast Journalism 2 0 2 3 4 30 70 100
BA604 Business and Magazine 3 0 0 3 3 30 70 100
Journalism
BA 605 New Media Management 3 0 0 3 3 30 70 100
BA 606 Contemporary Issues 3 0 0 3 3 30 70 100
18 19

Internal Assessment / Evaluation:

Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
 Mid Term Test/ Open Book Test - 10 Marks
 Written Assignments- 20 Marks

Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
 Case Study
 Extension/Field/Experimental Work
 Lab Work

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 Semester: I Syllabi
Paper – BA 101: Media Communication Skills
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objective:

The paper shall focus on functional and operational use of language and media. With the specific aim of
use in media, it will equip students with competence in language structure. Abilities in reading and
writing skills of:
 Close, critical reading of informative and discursive texts Marathi, Hindi and English.
 Effective presentation in writing (concise statement, use of appropriate organizational and
rhetorical patterns and style) Marathi, Hindi and English.
 Efficient oral communication in Marathi, Hindi and English.
 To equip students with structured and analytical thinking skills.
 To teach presentation skills and effective use of presentation aids in Marathi, Hindi and English.

Topic No. Of
Lectures
Unit: 1 Language Skills:
 Introduction 05
 Importance and Usage
Language Skills –Listening, Reading, Speaking and Writing:
 Listening Skills: - What is listening? Types of listening (Theories 10
and definition), objectives, Active Listening, Tips of Effective
Listening.
Unit: 2  Reading Skills: - Definition, Basic concepts and terminology used 05
for describing reading skills, Importance of reading.
 Speaking Skills: - Basic concepts and Terminology used for
describing speaking skills, Types of speaking, Language Function, 10
Body Language.
 Writing Skills: - Basic concepts and Terminology, sentence,
Phrase, speech, Article, Vocabulary, Spelling, and Punctuations. 10

Unit: 3 Thinking 05

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 Paper- BA 102: Concepts of Mass Communication
Credit: 3
Type: L:0:P, 2:0:2
Lecture: 45 hours

Objective:
 To introduce the students, the communication model
 To various aspects of Mass Communication
 To develop the critical understanding of Mass Media, its potentialities and its impact

Topic No. Of
Lectures
Unit: 1 Defining Communication:
 Definition, what is communication, Importance of communication, 13
how to communicate.
 Verbal and Non- Verbal Communication
Origin:
 Mass Communication and origin of Mass Media – Function, Role
and Impact of Media.
 Meaning 12
Unit: 2  Elements
 Visual Communication – Photographs, Traditional and Folk
Media, Films, Radio, Television and New Media.
Unit: 3 Communication Theories and Models:
 Communication Theory
 Communication Models 20

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 Paper – BA 103: Information Technology- I
Credit: 3
Type: L:0:P, 1:0:4
Lecture: 15 hours, Practical: 30 hours

Objective:
 To equip the students with a general understanding of computer basics for every-day use.
 To train them to use this understanding to supplement their presentation skills.

Topic No. Of
Lectures
Unit: 1 An overview of computer system
04

Unit: 2 Operating system basics 04

Unit: 3 Introduction to Internet 05

Unit: 4 Networking Basics 02

Practical: Introduction to software: - Microsoft Office- MS Word, MS
Unit: 5 Excel, MS PowerPoint, PageMaker In Design, QuarkXPress, Photoshop, 30
Corel Draw)

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 Paper – BA 104: Global Political System and Media Practices
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objective:
To acquaint the students with important ideas that shaped the 20th century world with emphasis on India.

Topic No. Of
Lectures
Unit: 1 Introduction and understanding of world history as seen from the
perspective of Europe, Africa, America and Asia. 08

Unit: 2 Rise and consolidation of political ideologies and their impact on the 04
shaping of world history.

Unit: 3 Cause and consequences of the First and Second World wars 08

Unit: 4 Era of Cold War and emergence of New World Order. 05

Unit: 5 Brief introduction to SAARC 04

Unit: 6
The Colonial period and India 08

Unit: 7 Post-Colonial India 08

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 Paper – BA105: The Sociology of Global News
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objective:
 Provide a sociological understanding of the basic concepts and perspectives relevant to Mass
Media.
 To make the students aware of Indian Society’s socio-cultural diversity and their responsibility as
media personnel.
 To sensitize them to pressing social issues of contemporary Indian society.

Topic No. Of
Lectures
Unit: 1 Introduction to Sociology
12

Unit: 2 Role of Media in Society 20

Unit: 3 Class Movement 05

Unit: 4 Linguistic Movements 04

Unit: 5 Shaping of Consumer Consciousness in the Era of Globalization 04

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 Paper – BA106: Concepts of Economics
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objective:

In the day-to-day functioning economy, a large number of economic terminologies are used frequently in
the Media. The main objective of this paper is to familiarize the student of Mass Media with the
fundamental concepts of Economics so that their analytical ability can be strengthened. To achieve this,
the paper is to be taught practical relevance. Wherever applicable, reference is to be made in the context
of the Indian Economy.

Topic No. Of
Lectures
Unit: 1
Micro Economics 20

Unit: 2 Welfare Economics 05

Unit: 3 Macro Economics 10

Unit: 4 International Economics 04

Unit: 5 Indian Economy and Globalization 04

Unit: 6
Environmental Economics 02

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 Semester: II Syllabi
Paper – BA 201: Advanced Communication Skills
Credit: 3
Type: L:0:P, 2:0:2
Lecture: 45 hours

Objective: To advance the communication skills acquired in First Semester.

Topic No. Of
Lectures
Advanced Language Skills – Reading, Listening, Speaking and
Writing: 10
 Reading Skills: - Types of Reading, Techniques of Reading,
Unit: 1 Barriers of Reading, Decoding meaning. 10
 Listening Skills: - Barriers of good Listening, Purpose of
Listening, outlines and signposting, Gambits. 10
 Speaking Skills: - Barriers of Communication, Paralinguistic
features, Phonetic system 15
 Writing Skills: - Précis Writing, letter, Memo, Cover Writing,
Editing and Summarizing.

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 Paper- BA202: A Peep into Indian & Global Literature
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objectives:

 Through reading about litterateurs and their work help students evolve into more thinking, aware,
sensitive human beings; to deepen and widen their understanding of themselves and of life.
 To expose students to good writing to help them write better.
 To introduce students to the various genres and literary terms to enhance their understanding of
world literature.

Topic No. Of
Lectures
Unit: 1 Brief History of English Literature
05
Brief History of Indian Literature (Indian literature translated to English)
Unit: 2 05
Introduction to world writers – North American, African, European, South 07
Unit: 3 American,

Unit: 4 Introduction to Asian Writers 04

Unit: 5 Introduction to Indian Writers 04

Unit: 6 Forms of Poetry: - Sonnet, Elegy, Ode, Ballad, Lyric, Elegy

08
Unit: 7 Drama: - Tragedy, Comedy, Poetic Drama, Tragi-Comedy, Closet drama 08

Unit: 8 Critical Appreciation of Poetry and Drama. 04

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 Paper-BA203: Psychology: An Introduction
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objectives:

To provide an understanding of the basic concepts of Psychology and its relevance to mass media

Topic No. Of
Lectures
Unit: 1 Evolution of Psychology 05

Personality
Unit: 2 08
Motivation and Emotion 08
Unit: 3
Cognition 08
Unit: 4
Perception 08
Unit: 5
Unit: 6 Attitude 08

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 Paper BA204: Indian Political System- A Perception
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objectives:
 To acquaint the students with fundamental political concepts essential for understanding political
system and theories.
 Orient the students to the Indian Constitution and the functioning of the Indian political system.
 To provide the students with a strong base on the Indian Concepts and to expose them to the
complexities of Indian Political System.

Topic No. Of
Lectures
Unit: 1 Concepts of Indian Political System 10

Indian Constitution
Unit: 2 15
Political Dynamics (India) 20
Unit: 3

18 MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM, PUNE I INDIA

 Paper-BA205: Ideology of Management & Marketing
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objective:
To provide an introduction to the fundamentals of management and marketing.

Topic No. Of
Lectures
Unit: 1 Introduction to Management
06

Unit: 2 Management Today 06

Unit: 3 Organizational Environment and Ethics 05

Unit: 4 Introduction to the Marketing Process 04

Unit: 5 Marketing Strategy & Marketing Mix 04

Unit: 6 Product Mix 04

Unit: 7 Price Mix 04

Place Mix 04
Unit: 8
Promotion Mix 04
Unit: 9
Marketing in the Digital Age 02
Unit: 10
Responsible Marketing & Ethics 02
Unit: 11

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 Paper-BA206: Translation Techniques of Mass Media
Credit: 3
Type: L:0:P, 2:0:2
Lecture: 30 hours, Practical: 15 hours

Objectives:
 To know the importance of translation in media.
 To provide English, Hindi and Marathi translation skills required in media.

Topic No. Of
Lectures
Unit: 1
Importance of Translation and Need 03

Unit: 2 The Concept of Translation 02

Unit: 3 Translation Theories 16

Unit: 4 Types of Translation 09

Unit: 5 Translation in three languages (Practical) 15

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