Metamorphosis

of the
Ghana Football
Association
‘Excellence and Execution!’

MANIFESTO
by

MS. AMANDA AKUOKOR

CLINTON

(2019/2020)

PRESIDENTIAL CANDIDATE
 TABLE OF CONTENTS

CHAPTER 1...GHANA FORWARD FOOTBALL DEVELOPMENT

I SEE.............................................................................................2-3

CHAPTER 2...THE METAMORPHOSIS AGENDA

KEY ATTRIBUTES……………………………………………3-4

CHAPTER 3…ADOPTION OF THE SERVANT-LEADERSHIP MODEL

➢ TO SERVE OR
NOT TO SERVE…………………………………………….4
➢ MY VISION….OF HOW FOOTBALL ADMINISTRATION
IN GHANA WOULD BENEFIT FROM
A SERVANT-LEADERSHIP
MODEL……………………………………………………5
➢ A RECIPE FOR SUCCESS IN THE NEW
GHANA FOOTBALL LEADERSHIP
STRUCTURE………………………………………..………..6
➢ HOW SERVANT-LEADERSHIP WORKS IN BUSINESS………….6
➢ ADVANTAGES OF THE SERVANT-LEADERSHIP MODEL……...7
➢ DIVERSITY………………………………………………..7

CONCLUSION……………………………………………………..7

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 More More More
Investment Impact Oversight

GHANA FORWARD FOOTBALL DEVELOPMENT 1|ONE

I SEE A GHANA FOOTBALL ASSOCIATION THAT…

When re-directed is capable of becoming the beacon of Africa and the

world when it comes to football administration. With the right mix of
desire, faith, specialized knowledge, imagination and organized
planning, the leadership team that will make up the G.F.A will be like no
other in the world in terms of football administration. This new
leadership team can and will find favorable opportunities to ensure the
ultimate success of the G.F.A.

Has more Investment, Impact and Oversight

With my leadership is transformed into a multi-billion dollar enterprise that the

world will have to come and look at in order to see how we did it

Will develop into what it needs to become and make the sacrifices it will need to
make in order to prosper and advance

I SEE Hope and Opportunity abound for this Association will:-

• Reach its potential in every region, so that everyone who wants to take part can
do so without barriers
• Become world-class and the beacon of Africa when it comes to our Association,
Congress, President, Executive Committee/Board, Sub-Committees and
Fundraising
• Ensure Governance, Statutes and Electoral Monitoring become the firm
foundation of all operations
• Groom players that compete to world-class standards
• Achieve world ranking status in all major categories
• Raise multi-million dollar funds that goes directly to improving the sport locally
and international

2
 • Achieve impressive development results with developed infrastructure that
supports regional and international arms of the F.A financially both in its daily
operations but also in setting new strategic long-term goals and by implementing
tailor-made development projects to provide football infrastructure,
competitions and to promote and advance women’s football
• Properly equip our youth and women’s national team and participate in
numerous international competitions and tournaments with the support of self-
generated funding for travel and equipment needs
• Effectively works towards improving systems based on the feedback it receives
from all stakeholders indiscriminately
• Professionally adopts amended regulations
• Adapt to reflect the increase in its entitlements and the need for greater football
development
• Continue to report on programme achievements, its legacy and impact
• Safeguard children in football
• Improve the football experience of those who wish to play the game, building
the skills and capacities of the individuals responsible for providing this football
experience
• Provide top-level medical services at tournaments, keeps football free from
doping, and protects and improve the health of all who play football, from
grassroots to elite level worldwide

METAMORPHOSIS AGENDA 2|TWO

THIS AGENDA FOCUSES ON

-Turning around the fortunes of our football where it bleeds the most- local
football leagues

- Overseeing operational management of the G.F.A, including governance and

administrative procedures whilst introducing more streamlined paper and online
procedures

- Ensuring the efficient and professional organization of all G.F.A competitions

including female competitions

- Supporting the growth and development of Ghanaian football locally and

internationally whilst securing lucrative multi-million dollar sponsorship
agreements and ensuring that all monies go directly into G.F.A’s accounts and
used for the administration of the G.F.A

Excellence and Execution is at the center of the

metamorphosis agenda

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 1. Financially strengthening the coffers of the F.A by securing multi-million dollar
sponsorship packages and broadcasting rights (including digital platforms)
whilst ensuring that all money raised goes directly to strengthening Ghanaian
football locally and internationally
2. Streamlining administrative systems and staff output as well as introducing
online and paper systems to track administrative output at the headquarters and
at grass roots level
3. Grooming male and female football talent for local and international games
4. Actively engaging all stakeholders in Ghana, regionally and internationally,
whilst pushing forward an agenda that football is great, transparent and
advancing in Ghana
5. Turning around the fortunes of our football where it bleeds the most- local
football leagues

IN SUMMARY THERE IS A NEED TO

Strategically focus on the work whilst building football up from the ground
upwards
Engage stakeholders
Build new relationships with corporate partners and transparent agreements that
bring millions of dollars directly into the F.A’s coffers
Promote a more positive brand for the F.A
Work to international standards which will inspire more confidence locally and
internationally

ADOPT ION OF T HE SERVANT -LEADERS HIP MODEL 3|T HREE

TO SERVE OR NOT TO SERVE

What do UPS, Ritz Carlton, Whole Foods, Starbucks and the San Antonio Spurs have in
common? They’re all multi-billion dollar companies and they all have a leadership style
and culture that can be defined as servant-leadership.

Servant-leadership is a leadership philosophy in which the main goal of the leader is to

serve. A Servant Leader shares power, puts the needs of the employees and subscribers
first and helps people develop and perform as highly as possible in order to ensure the
growth of the organization.

I believe that if a servant-leadership model is adopted by the incoming leadership team at

the Ghana Football Association, leaders will excel in their respective roles knowing that
their primary function is to ensure the growth of the Ghana Football Association. I also
think that I am the right candidate to lead this change with strategy, dedication and buy-in
from local and international stakeholders.

4
 Real comes SERVICE
Growth through

MY VISION…OF HOW FOOTBALL ADMINISTRATION IN

GHANA WOULD BENEFIT FROM A SERVANT-
LEADERSHIP MODEL

A revised leadership structure at the GFA would benefit largely from a leadership
structure that serves the clubs, employees and stakeholders instead of people working to
serve the leaders. This is because leaders have the power to build or destroy individuals
and organizations by the way they lead. Leadership impacts the lives of the followers
and the members of the institution whether they intended to or not, and the particular
direction of influence, either positive or negative, is a purposeful, voluntary decision
made by the leader. The leader must begin with a desire to serve first since opportunity
to lead would then follow.

As part of the choice to serve first, servant-leaders must change the motivation by which
they lead to ensure that the other people’s highest priority needs are being served.

Leadership that is bent on satisfying ego, acquiring

material possessions, or wielding abusive power would
only further suppress the followers and leave them feeling
used and unappreciated.

The heart of moving football forward in Ghana therefore must rest on ensuring leaders
know their primary function is to ensure the growth of the organization by ensuring the
main priority to serve rather than lead.

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 A RECIPE FOR SUCCESS IN THE NEW GHANA
FOOTBALL LEADERSHIP STRUCTURE

1. A different perspective on winning and success

2. Empowerment of employees, clubs and stakeholder through the establishment of
ownership in the programs run by the GFA
3. Building of team cohesion and relationships among members
4. Motivational techniques
5. Risk-taking and innovation
6. Knowing the cost of being a servant-leader board member and C.E.O
7. Companies that embrace servant leadership

HOW SERVANT-LEADERSIP WORKS IN BUSINESS

A research study (Achieving High Organization Performance through Servant
Leadership, Gabelli School of Business, 2010) tested the servant-leadership model in
several high-performing luxury automobile companies in the demanding for-profit
service industry. The researchers found that attention to servant-leadership allowed these
firms to achieve top service ratings, increased customer loyalty, and a growth in net
profit.

A research study of the leadership styles that support implementation of the rigorous ISO
9000 (a set of international standards on quality management and quality assurance)
shows that attributes of servant-leadership was one of the dominant factors for success.

These attributes include the following:-

1. Providing subordinates with sufficient training to achieve goals

2. Providing subordinates with sufficient resources to achieve goals
3. Supporting the professional growth of employees
4. Sharing information with employees
5. Empowering employees
6. Enabling employees
7. Ensuring a good working environment
8. Clearly explaining what is expected from employees
9. These findings show that servant leadership in business occurs when managers
focus their efforts on what it will take to make their employees succeed in their
roles.

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 ADVANTAGES OF THE SERVANT-LEADERSHIP MODEL

It’s a Shift from “Me” to “Us”

Instils a Sense of Duty
Values Everyone’s Contributions
Develop New Leaders, Not Followers
Share the Workload
Move Down to Help Others Up

DIVERSITY

Moving football forward in Ghana requires a leadership team that is diverse because of
the attribute of serving first not necessarily because of a person’s gender, race etc. This is
because service brings to the forefront leaders who are different, dynamic, versatile and
strong in their own unique ways.

CONCLUSION

I see a G.F.A structure that when re-directed is capable of becoming the beacon of Africa
and the world when it comes to football administration. With the right mix of desire,
faith, specialized knowledge, imagination and organized planning, the leadership team
that will make up the G.F.A will be like no other in the world in terms of football
administration. This new leadership team can and will find favorable opportunities to
ensure the ultimate success of the G.F.A.

We can and will be world-class!

MS. AMANDA AKUOKOR CLINTON

01/08/19