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Evidence 8: OA The Marketing Thing: Sales forecast and financial indicators

1. “Let’s listen” y “Let’s read”,

Balance Sheet:
It reflects the structure of a company and has information regarding a company’s assets,
liabilities and available capital. This information is presented at the end of a reporting period
or on an annual basis.
Cash Flow Statement:
It indicates cash Flow changes (inflows and outflows) over a particular period of time.
Creditors:

Need an assurance that loans granted to a business and interests on those loans will be paid
on time.
Financial analysts:
Use information to provide services to clients (investors, credit agencies).
Financial indicator or ratio:
Is a relative magnitude of two numbers selected from the financial statements of a company.
As the financial statements themselves, it is used by administrators or project stakeholders to
interpret and evaluate financial performance.
Government Institutions:
Use information to allocate resources for statistical purposes.
Income statement:

It reflects the results of a company’s operation in terms of incomes, expenses, profits and
losses over a year or particular period of time of a Project.
Management:

Responsible for day to day business management. Need information on financial situation
of business, current and expected situation in the future.
Price:

In general, it’s the value given in Exchange for transfer of ownership as it’s the essence of
Commercial transactions. Three main parties take part in the process: the buyer, the seller
and the competition.
Public:
Businesses are part of the public. They contribute to local economy, employment, usage of
local resources and environmental preservation. Information here is used to evaluate such
contribution.
Sales Budget:

Is the first input a company needs to estimate incomes, costs, expenses and generally, all the
elements that make up the financial statements.
Sales Forecasting:
Is also a procedure a lot companies use to set their goals and organize their operating plans.
Share holder:
Use information to assess performance of the management.
Taxation authorities:
Use information for assessment of taxes, including sales tax.
Trade partners:

Suppliers selling goods need information on security of their sales and payments. Customers
buying goods need information on security and stability of their purchases.

2.“Let’s write”
Price
: is the first and more relevant component of the classic “4 Ps” of marketing.

2. Sales budget
: is the first input a company needs to estimate incomes, costs,expenses and generally, all
the elements that make un the financial statements. Of the classic “4 Ps” of marketing.

3. Financial statement
: provides information on a business current financial situation,performance and changes in
its financial position to a wide range of users, in order tosupport and guide management
decision-making.

3. “Vocabulary”