Indonesia Muslim Travel Index

(IMTI) 2018
A Mastercard-Crescentrating GMTI Series Report

In partnership with
Ministry of Tourism, Indonesia

(December 2018)
Indonesia Muslim Travel Index
(IMTI) 2018
A Mastercard-Crescentrating GMTI Series Report

In partnership with
Ministry of Tourism, Indonesia

(December 2018)
Table of Contents
The Global Muslim Travel Market 2

Muslims in Indonesia 4

Key Drivers in the Muslim Travel Market in Indonesia 5

Key Developments in the Halal Travel Ecosystem 8

Mastercard-Crescentrating GMTI Series Overview 12

Mastercard Crescentrating Indonesia Muslim Travel Index (IMTI) 2018 13

Ranking of the Provinces on IMTI 2018 15

Details of IMTI 2018 Scores Breakdown 17

ACES Model Results and Analysis 20

16 Innovations and Growth Opportunities for Muslim Travel Segment in Indonesia 25

Appendix A: GMTI Criteria Tool 31

Appendix B: Faith-Based Needs of Muslim Travelers 35

Appendix C: Access GMTI on an Interactive Platform 37

Data Sources and Acknowledgments 43

About Crescentrating
Crescentrating is the leading authority on Halal travel
and tourism. The company uses insights, industry
intelligence, lifestyle, behavior and research on the
needs of the Muslim traveler to deliver authoritative
guidance on all aspects of Halal travel to organizations
across the globe.
Founded in 2008, Crescentrating services are used by
every tier of the tourism industry, from government
bodies and tourism agencies to hospitality service
providers, to better serve the needs of the Muslim
traveler.
Crescentrating’s products and services include rating &
accreditation, research & consultancy, training, &
certfification (CR Academy), industry reports,
Halal-In-Travel conferences, HalalChefWorld program,
destination marketing and content provisioning. HalalTrip
is a sister brand of Crescentrating.
About Ministry of Tourism, Indonesia
Ministry of Tourism of Republic of Indonesia is one of the
Ministries in Indonesia which is responsible in
administering the function of tourism sector in order to
help the President of Republic of Indonesia to run the
state of government. Since 2014, Ministry of Tourism of
Republic of Indonesia is led by a Minister named Arief
Yahya. Minister of Tourism is then assisted by several
senior officials that accelerate the functional supports,
i.e.: Secretary of The Ministry of Tourism, Deputy of
Industry and Tourism Institutional Development, Deputy
of Tourism Destination Development, Deputy of Tourism
Marketing Development I, Deputy of Tourism Marketing
Development II, and a number of Honorary Advisers to
the Ministers.
During the reign of President of Joko Widodo, tourism is
considered as one of the state priority’s sectors that
Indonesia Muslim Travel Index 2018
About Mastercard
Mastercard is a technology company in the global
payments industry that connects consumers, financial
institutions, merchants, governments, digital partners,
businesses and other organizations worldwide, enabling
them to use electronic forms of payment instead of cash
and checks. With the company’s global payments
processing network, Mastercard can facilitate the
switching (authorization, clearing and settlement) of
payment transactions and deliver related products and
services.
Mastercard makes payments easier and more efficient by
creating a wide range of payment solutions and
services using our family of well-known brands, including
Mastercard®, Maestro®, and Cirrus®. The company’s
recent acquisition of VocaLink Holdings Limited
(“Vocalink”) has expanded Mastercard’s capability to
process automated clearing house (“ACH”) transactions,
among other things.
As a multi-rail network, Mastercard now offers customers
one partner to turn to for their payment needs for both
domestic and cross-border transactions. The company
also provides value-added offerings such as safety and
security products, information services and consulting,
loyalty and reward programs and issuer and acquirer
processing. Mastercard networks are designed to ensure
safety and security for the global payments system.
should be supported by all of the Ministries and
Institutions in Indonesia to carry on its function. Currently,
the Ministry is focusing on building the 10 Priority Tourism
Destination or which is usually called as 10 New Bali;
campaigning the beauty of tourism destinations of
Indonesia by implementing a concept of BAS (Branding,
Advertising, and Selling) through placing the tagline
“Pesona Indonesia” and “Wonderful Indonesia” both
nationally and internationally. Not to mention, Ministry of
Tourism is working on building digital destinations and
nomadic tourism so that the targets of 20 million foreign
tourists’ visit and 275 million domestic tourists’ travel in
2019 will be achievable.
1
The Global Muslim Travel Market
According to the Mastercard-Crescentrating Global
Muslim Travel Index 2018 (GMTI 2018), in 2017 it
was estimated that there were 131 million Muslim
international travelers. This is projected to grow to
156 million by 2020, where the travel expenditure
by Muslim travelers is expected to reach USD 220
2000 2010 2017
25 Million 98 Million 131 Million
Visitors Visitors Visitors
There are a number of key drivers shaping the
continued growth of the global Halal travel market:
Growing Muslim population: Muslims continue to
be the world’s fastest-growing religious group with
approximately one in four people worldwide being
Muslims. By 2050, this will increase to 2.8 billion or
approximately one in three people worldwide
practicing Islam with majority originating from the
Asia Pacific region.
Growing middle class / Disposable income: The
Middle class continues to rise in destinations with
large Muslim populations such as the Gulf
countries, Indonesia and Malaysia. Other
developments such as the growing class of skilled
2 Indonesia Muslim Travel Index 2018
billion. It is also projected that total Muslim travel
expenditure will reach USD 300 billion by 2026.
Travel
Expenditure
2020 US$
158 Million
Visitors 300
Billion
by 2026
Muslim professionals from Western Europe and
North America, and the increase of urban female
Muslims worldwide, will lead to stronger economic
impact from this large Muslim consumer base.
Muslim Millennial Travelers (MMTs): Muslims are
also the youngest segment amongst all other major
religious groups with a median age of 24 years old
in 2015. These Muslim Millennials and young
adults, with some already transitioning into
parenthood, are shaping the future of tourism and
hospitality with their unique service needs.
According to the Mastercard-HalalTrip Muslim
Millennial Travel Report 2017 (MMTR 2017), it is
projected that Muslim Millennial travelers’
expenditure will surpass USD 100 billion by 2025.
Increasing access to travel information: As
revealed in the Mastercard-Crescentrating Digital
Muslim Travel Report 2018, social media continues to
play a significant role for travelers both young and
old. With AI rapidly gaining momentum in serving
travel information that is relevant to the needs of
Muslim travelers of each destination, consumers’
attitudes and choices will be highly influenced by
both digital and human intelligence and touchpoints.
Ramadan travel: Although Ramadan in 2018 no
longer falls within the school holiday period for most
destinations, there is still a strong trend of travelers
seeking unique Ramadan experiences during this
Muslim holy month. The popular observance of
Umrah travel during this period, increase in business
travel and extreme weather or fasting durations will
also continue to contribute to the popularity of
Ramadan travel.

Increasing availability of Muslim-friendly travel

services and facilities: With the increasing growth of
the Muslim travel market, more businesses and
destinations have now entered the industry to serve
the needs of Muslim travelers by adapting their
products and services. The next important phase of
this virtuous cycle is to be able to strategically
design new experiences to further differentiate
products and services for Muslim travelers.

Indonesia Muslim Travel Index 2018 3

Muslims in Indonesia
Indonesia has a total landmass of 1,905,000 square
kilometres with a total population of 261 million (as
of 2017) speaking more than 700 languages. It is
the world’s largest archipelagic state with about
17,000 islands spanning from the Pacific Ocean to
the Indian Ocean. Its many exotic islands, pristine
tropical climate and cultural diversity make it a
popular travel destination for tourists worldwide
particularly those traveling in Southeast Asia.
Indonesia is the fourth most populous country in
the world and has the world’s largest Muslim
population. It is estimated that 225 million people
or 87% of the current Indonesian population are
Muslims.

Major Regions of Indonesia

Aceh

Riau & Riau Islands

Kalimantan

Papua

West Sumatra Sulawesi

Makassar
Jakarta
Aceh
Bali

Bandung
Lombok

4 Indonesia Muslim Travel Index 2018

Key Drivers in the Muslim Travel
Market in Indonesia
Dynamic Destination Development
Indonesia has invested significant resources to success and has identified the following
improve and promote its tourism industry. With a destinations for its tourism development, which are
target of 20 million international arrivals by 2019, branded as the ‘New Balis’:
the government is aiming to replicate Bali’s

Lake Toba in North Sumatra

Tanjung Kelayang in Bangka Belitung
Tanjung Lesung in Banten
Thousand Islands in Jakarta
Borobudur in Central Java
Bromo-Tengger-Semeru
Mandalika in West Nusa Tenggara
Labuan Bajo in East Nusa Tenggara
Wakatobi in Southeast Sulawesi
Morotai in Maluku

Lake Toba

Tanjung Morotai
Kelayang

Papua

Thousand Islands
Wakatobi

Labuan Bajo
Tanjung Lesung Borobudur
Bromo
Mandalika
Tengger-Semeru

From these strategic tourism areas, four are
currently in its focus: Lake Toba, Borobudur,
Mandalika and Labuan Bajo. In these destinations,
the Indonesian Government is building key
infrastructure, including restaurants and
accommodation to improve the level of facilities
and services to attract more travelers. This is part
of a long-term plan to boost overall tourism in
Indonesia.
In addition, Indonesia is also actively stimulating
the growth of cross-border tourism with
destinations such as Malaysia, Singapore, Thailand
and the Philippines. The Tourism Ministry is also

Indonesia Muslim Travel Index 2018 5

conducting sales missions to top targeted cities
such as Jeddah, London, Mumbai and Sydney to
attract international visitors beyond Southeast Asia.
While these investments have been aimed at
increasing the overall number of foreign tourist
arrivals, these developments will also assist in
supporting the overall climate for welcoming more
Muslim visitors to the country.

Dynamic Destination Development

Financial resources invested into tourism in
Indonesia have been supported by concerted
organizational and management commitments to
increase the speed and improve coordination of
these projects. Several integrated programs have
been formed at the government and ministerial
levels to enhance the sharing of resources and
accelerate the realization of the various tourism
developments.
Riding this momentum is the formation of the Halal
Tourism Acceleration and Development Team by
the Ministry of Tourism in 2016. This team was
specifically appointed to address the development
and promotion of Halal travel in Indonesia amidst
rising competition from other destinations
developing their Halal tourism initiatives in
Southeast Asia.
With the prioritisation of Indonesia’s rank in the
global Halal tourism, the taskforce introduced an
initiative to ease the Halal certification process for
all industry players. The initiative hopes to increase
the adoption rate of Halal certification among
establishments in Indonesia, further enhancing the
appeal of Indonesia as a destination for
international Muslim travelers.

Halal Tourism Development

The Halal Tourism Acceleration and Development
Team has identified 10 provinces for Halal Tourism
development. These provinces include

Aceh
Riau and Riau Islands
West Sumatera
Jakarta
West Java
Central Java
Yogyakarta
East Java
South Sulawesi
Lombok (West Nusa Tenggara)

To further strengthen its destination development, who are interested in tapping into Indonesia’s huge
three Halal-focused industrial clusters will be market potential of Halal finance, products, and
established: one in Batam and two in Java. These services.
clusters aim to attract international Islamic investors

Indonesia Muslim Travel Index 2018 6

7
10 provinces for Halal Tourism Development

Riau and
Riau Islands

Indonesia Muslim Travel Index 2018

Key Developments in the Halal
Travel Ecosystem

2016
Halal Tourism Acceleration &
Development Team within
Ministry of Tourism was
established

Criteria and decision for

Halal Tourism Destination
2012 2014 development
Soft launched of Ministry of tourism identifies
"Shariah Tourism" shariah tourism destinatios Indonesia wins 12 of 16
World Halal Tourisrn Awards
2018
Shariah tourism Halal products assurance Lauch of indonesia
guidelines book law was passed Halal Tourism Expo
launched

1975 2013 2015 2017

Majelis Ulama Indonesia
(MUI) was formed
Global Halal Forum
“Wonderful Indonesia
as Muslim Friendly
Destination”
Shariah Tourism Grand
launching
Indonesia wins three awards New Halal Products
in World Halal Travel Award Certification Agency
in Dubai (Badan Penyelenggara
Jaminan Produk, BPJPH)
Launched Muslim Visitor was formed
Guides in English and Arabic
Embarked on a Destination
Marketing project to
promote Indonesia with
HalalTrip via influencer
rnarketing and blog articles
and video.

First Halal Tourism Destination Marketing program rolled out

In 2015 the Ministry of Tourism Indonesia embarked
on a destination marketing project with HalalTrip to
market Indonesia as a Muslim friendly destination.
A microsite for Indonesia was built and hosted on
the platform of HalalTrip and the project consisted
of a tour with social media influencers from
Malaysia and Singapore. In addition, Indonesia
Muslim Visitor Guides (MVG) were published in
both English and Arabic. The microsite also
featured travel blogs on recommended itineraries
and attractions in Indonesia.

Indonesia Muslim Travel Index 2018 8

Many Lands, Timeless Culture, One Journey

Microsite on HalalTrip and Influencer Marketing Tour

Travel blog articles on Indonesia

Indonesia Muslim Visitor guides

in English and Arabic

9 Indonesia Muslim Travel Index 2018

Ready Vibrant Culture and Destination Options
As the majority of the population in Indonesia are
Muslims, this provides a ready Muslim-friendly
climate for the country to welcome more Muslim
travelers from around the world.
Beyond the numbers, the Indonesian community
too is known for its warmth, vibrancy and unique
creativity. This entrepreneurial spirit is particularly
prevalent among the Indonesian youth who are
ready to welcome their fellow Muslim Millennial
Travelers (MMTs) with their flavour of faith and
modernity.
With adequate capacity building of its ready
manpower, Indonesia is in a prime position to
capitalize its ready populous to differentiate itself
as a tourism destination that can better address the
unique needs of Muslim travelers.
Indonesia too is in no shortage of locations that can
attract more Muslim travelers. The identification of
several key regions for Halal tourism development
is a positive development in optimizing its ready
natural resources. This can provide more authentic
travel experiences which are in increasing demand
by Muslim travelers.

Global Halal Lifestyle Marketing Programs

Indonesia has embarked on launching over 100 These events which addresses different lifestyle
major events and initiatives worldwide in 2018 to needs of the Muslim consumer, will also add
stamp their mark in the tourism space. support to the overall value chain of the Halal
tourism industry in Indonesia.
For Halal travel, this includes the Indonesia Halal
Tourism Expo, the International Conference on
Halal Tourism and Indonesia Modest Fashion Week
2018.

Sustained Halal Travel Interest to Asia

Indonesia’s target to increase its Halal tourism This synergy creates a positive climate that can
arrivals to 5 million in 2019 is part of a broad push further attract the growing number of Muslim
by Asian destinations to improve their level of Halal travelers to the Asian region.
friendly services.

Together with other destinations such as Malaysia,

Singapore, Japan, Korea and Taiwan, these
combined developments are important to facilitate
an overall sustainable Halal travel ecosystem in
Asia.

Indonesia Muslim Travel Index 2018 10

Indonesia
Mastercard-Crescentrating
GMTI Series Overview
Crescentrating has evaluated destinations since
2011, ranking them based on how well they cater to
Muslim travelers.
The Mastercard-Crescentrating Global Muslim
Travel Index (GMTI) was introduced in 2015 to
create an Index to benchmark destinations in the
Muslim Travel Market. Its latest
Mastercard-Crescentrating GMTI 2018 report
covered a total of 130 destinations, providing
comprehensive research and insights on the
Muslim travel market. The Index is an invaluable
tool for stakeholders in the travel and hospitality
sector to help understand how Muslim travel is
influencing the overall travel market.
The Mastercard-Crescentrating GMTI Series
represents the latest resource for destinations
looking for ways to benchmark regions within their
specific countries. The latest report in this series is
Indonesia Muslim Travel Index 2018
the Indonesia Muslim Travel Index (IMTI) report.
The IMTI utilizes the same ACES model used in
GMTI, providing travelers, tourism boards,
economists, travel services providers, stakeholders,
investors and industry specialists comprehensive
benchmarks across several important criteria to
track the health and the growth of the travel
segment within their regions.
These insights will enable the regions within
Indonesia to benchmark services in order to grow
and better cater to the requirements of Muslim
travelers.
In the Mastercard-Crescentrating GMTI 2018 report,
Indonesia has consistently improved its position
from 6th in 2015 to 2nd place in 2018 in the global
rankings.
12
Mastercard-Crescentrating Indonesia
Muslim Travel Index (IMTI) 2018
The IMTI 2018 looks at four key strategic areas for and Services (ACES) with the following weightages:
each region - Access, Communication, Environment

For this first edition of IMTI, the following criteria has been considered:

Access Communica�on Environment Services

Muslim Visitor Domes�c Tourist

Air Access Halal Restaurants
Guides Arrivals

Stake Holder Interna�onal Tourist

Rail Access Mosques
educa�on Arrivals

Wi-Fi Coverage at
Sea Access Market Outreach Airports
Airports

Commitment to
Road infrastructure Tour Guides Hotels
Halal Tourism
Digital Marke�ng A�rac�ons

The overall rankings of the regions analyzed in this For the IMTI 2018 report, 10 provinces in Indonesia
report represent a relative benchmark within the were benchmarked:
country which can be used to improve the level of
services and facilities of each region.

Riau and
Aceh Riau Islands West Sumatera Jakarta West Java

Lombok
Central Java Yogyakarta East Java South Sulawesi (West Nusa
Tenggara)

Due to the differences in the population and land of the population and land area, to better
sizes of these destinations, absolute values for reflect the relative positioning.
each criteria has been "normalized" using the size

13 Indonesia Muslim Travel Index 2018

Jakarta
Ranking of the Provinces on IMTI 2018
Based on the criteria and the weightages the IMTI 2018 scores and the ranking of each region is as follows:

DESTINATION IMTI 2018 SCORE IMTI 2018 RANK

Lombok (West Nusa Tenggara) 58 1
Aceh 57 2
Jakarta 56 3
West Sumatera 55 4

Yogyakarta 51 5

West Java 51 6

Riau and Riau Islands 50 7

East Java 48 8

Central Java 47 9

South Sulewasi 30 10

The Average Score of IMTI 2018 is 50

Out of the 10 provinces 6 of them score above the average and rest below average.
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Average: 50

Indonesia Muslim Travel Index 2018 15

Leading Regions
Lombok tops the index in the IMTI 2018 report. The Indonesia in terms of the various criteria that were
region has proved itself to be one of the most analyzed. It is followed closely by Aceh and
equipped destinations for Muslim travelers in Jakarta. These three regions lead the IMTI 2018.

IMTI 2018 RANK DESTINATION

1 Lombok (West Nusa Tenggara)

2 Aceh

3 Jakarta

Adopters Regions
Based on the Index scores, 3 regions in Indonesia 2018 report. West Sumatera leads this category
have been categorized as Adopters in the IMTI followed by Yogyakarta and West Java.

IMTI 2018 RANK DESTINATION

4 West Sumatera

5 Yogyakarta

6 West Java

Follower Regions
The following 4 provinces are categorized as followers based on the scores. This represents 40% of the
total number of regions designated for Halal Tourism in Indonesia which fall in this category.

IMTI 2018 RANK DESTINATION

7 Riau and Riau Islands

8 East Java

9 Central Java

10 South Sulewasi

16 Indonesia Muslim Travel Index 2018

Details of IMTI 2018 Scores breakdown

Communica�on

Environment
IMTI IMTI

Services
Access
DESTINATION 2018 2018
SCORE RANK

Lombok 63 59 80 41 58 1
Aceh 63 47 70 50 57 2
Jakarta 96 39 65 47 56 3
West Sumatera 57 51 73 45 55 4
Yogyakarta 89 50 42 49 51 5
Riau and Riau Islands 79 39 42 54 51 6
Riau Islands 67 49 58 41 50 7
East Java (Malang Area) 75 38 54 42 48 8
Central Java 80 21 33 58 47 9
South Sulewasi (Makassar &
63 27 36 19 30 10
Surroundings)

Average 73 42 55 45 50
Highest 96 59 80 58 58
Lowest 57 21 33 19 30

The ACES model looks at four areas: Access,
Communication, Environment and Services. These
four areas represent the critical components that
destinations need to focus on to improve and
become a more Muslim-friendly travel destination.
Access component considers the following
sub-criteria: air access, rail access, sea access and
road infrastructure. Jakarta scores the highest for
this component with a score of 96. Its primary
airport Soekarno-Hatta Airport serves many
international flight routes as well as domestic
routes. Furthermore, it has a good and efficient
railway transportation system. Unlike some of its
counterparts examined such as South Sulewasi and
Riau and Riau Islands which does not have a
railway transportation system and limited flights to
other destinations often requiring a transit in
Jakarta, making travel time longer.
Communication component considers the
following sub-criteria: Muslim visitor guides,
stakeholder education, market outreach, language
capabilities of tour guides and digital marketing.
Overall, all the provinces examined has a lot of
room to improve in their communication. Lombok
scores the highest for this component with a score
of 59 out of 100. Lombok has published several
visitor guides containing some sections with
information for Muslim travelers and has been
mildly aggressive in communicating to tourism
stakeholders through several Halal Tourism
workshops and marketing outreach activities.
Environment component considers the following
sub-criteria: Domestic tourist arrivals, international
tourist arrivals, Wi-Fi Coverage at Airports and
Commitment to Halal Tourism. Lombok tops this
component with a score of 80 out of 100. Lombok

Indonesia Muslim Travel Index 2018 17

has the highest commitment to Halal Tourism by
promoting and marketing itself as a halal and halal
honeymoon destination.
Services component considers the following
sub-criteria: halal restaurants, mosques, airports,
hotels and attractions. Central Java scores the
highest in this component. It has the highest
number of local and cultural attractions as well as
many Islamic Heritage sites such as the palaces of
Muslim Kings. There are many hotels with Halal
certified kitchens and the number of dry hotels are
on the rise in Central Java. Central Java has many
mosques and prayer halls making performing
prayers easy for Muslim travelers.

18 Indonesia Muslim Travel Index 2018

 Java
Image

West
ACES Model Results and
Analysis by Province
Aceh
Access Communica�on
(10%) (15%)
Aceh 62.74 46.6
Aceh is renowned as the birthplace of the spread
of Islam in Indonesia. It is also the sole province in
Indonesia implementing shariah law and been
granted a special autonomous status. Its airport,
Sultan Iskandar Muda International Airport won
“World’s Best Airport for Halal Travelers” at the
World Halal Tourism Awards 2016. Presently the
airport is mainly serving domestic flights and the
only international flights are to Saudi Arabia for
pilgrimages, Penang, Malaysia and Kuala Lumpur,
Malaysia.
There is no railway transportation system in Aceh
but the Trans-Sumatran Highway connects Banda
Aceh to several major cities such as Pekanbaru,
Medan, Jambi, Palembang and Bandar Lampung.
There is strong commitment to groom Aceh to be a
Halal Destination. Several visitor guides containing
Riau and Riau Islands
Communica�on
Access (10%)
(15%)
Riau and
66.95 48.9
Riau Islands
Riau and Riau Islands has one airport which is
located in Batam which currently serves mainly
domestic flights and a few international flights. The
airport has sufficient capacity and facilities to cater
to bigger aeroplanes and more passengers but is
currently underutilised.
The main mode of getting to any of the Riau and
Riau Islands is via ferry service from Singapore,
Johor and some other parts of Indonesia. There is
no railway transportation system in Riau & Riau
Islands and taking a boat is the common mode of
getting to the other Riau & Riau Islands. Riau & Riau
Islands has a fair commitment to Halal Tourism.
20 Indonesia Muslim Travel Index 2018
Environment Services
Total
(30%) (45%)
69.7 50.1 56.7
sections on information for Muslim visitors have
been published and Halal tourism workshops for
tourism stakeholders were conducted. Not all
public spots have Wi-Fi connection but some cafes,
restaurants and hotels may provide free Wi-Fi
connection.
There are tour guides who can speak English. Few
restaurants have halal certificates while others
provide halal assurance by themselves. Finding
prayer halls with ablution facilities is easy. There
are presently no shariah-compliant hotels in Aceh
but some hotels have halal certified kitchens. Aceh
has many cultural attractions together with some
Islamic heritage sites.
Environment Services
Total
(30%) (45%)
57.3 41.1 49.7
In 2016 Bintan Resorts published an extensive
Muslim Visitor Guide in partnership with HalalTrip. It
also worked with Cresentrating to rate hotels,
restaurants, spas and shopping malls on how
Muslim friendly.
The number of domestic tourists to Riau & Riau
Islands are lesser as compared to International
tourists from mainly neighbouring Singapore. Only
certain restaurants are halal-certified and prayer
spaces can be found easily. Not all public spots
have Wi-Fi connection but some cafes, restaurants
and hotels may provide free Wi-Fi connection.
Quality of internet connection in Riau & Riau Islands
is average.
West Sumatera
Communica�on
Access (10%)
(15%)
West Sumatera 56.86 50.4
Minangkabau International Airport is the principal
airport in West Sumatera. The airport mainly serves
domestic flights and only two international flights to
Kuala Lumpur, Malaysia and during pilgrimage
seasons, to Saudi Arabia. There is an airport
express rail link service called Minangkabau
Express connecting the airport to Padang city that
began operations on 21 May 2018. Currently this
train service only serves the airport route. Several
marketing workshops to groom West Sumatera to
be a Halal Destination has been conducted
together with marketing outreach efforts. Some
Tour guides can speak English.
Jakarta
Communica�on
Access (10%)
(15%)
Jakarta 95.85 39.0
As Indonesia’s capital, Jakarta is easily accessible
with its high volume of international and domestic
flights daily. It has a good and efficient railway
transportation system which serves long
connecting routes to other surrounding cities such
as Bekasi and within Jakarta itself with a train
available every 15 minutes. Few Halal Tourism
workshops were conducted to help Jakarta to be a
Muslim friendly destination.
Indonesia Muslim Travel Index 2018
Environment Services
Total
(30%) (45%)
72.7 45.3 55.4
West Sumatera mainly have domestic tourists and
the number of International tourists is few. Some
public spots such as hotels and cafes may provide
free Wi-Fi. Network coverage is wide and quality of
internet connection is good. Only certain
restaurants have halal certifications while the rest
are mostly self assured. Mosques and prayer
spaces are plenty. There are several
Shariah-compliant hotels and hotels with halal
certified kitchens. West Sumatera is also home to
some Islamic heritage sites and cultural attractions
that is unique to the province.
Environment Services
Total
(30%) (45%)
64.9 47.1 56.1
Some public spots such as hotels, restaurants and
cafes may provide free Wi-Fi. Jakarta has some
English speaking and Arabic tour guides. Only few
fast food chains and restaurants are halal-certified
while the rest are mainly self assured. Being a
crowded and massive province in a muslim-majority
nation, mosques are brimming especially for Friday
prayers. Only a handful of hotels have
halal-certified kitchens and even fewer dry hotels.
21
West Java

Communica�on Environment Services

Access (10%) Total
(15%) (30%) (45%)

West Java 78.61 38.7 41.8 53.9 50.5

West Java is easily accessible by its many direct
domestic and frequent international flights from/to
Singapore and Kuala Lumpur. It also has a good
railway transportation system which serves long
connecting routes to other cities in West Java and
other provinces. Inner city routes within Bandung
and its surroundings are also available making
getting around by public transport easy.
The marketing outreach of Muslim consumers is
fair. West Java has many English speaking and
Arabic speaking tour guides. A Muslim visitor guide
was published and a few Halal Tourism workshops
were conducted. West Java has good traffic of both
domestic and international tourists.
Some public spots such as hotels, restaurants and
cafes may provide free Wi-Fi. Halal certified
restaurants and prayer spaces are plenty and
widespread. West Java has a number of hotels with
halal-certified restaurants and dry hotel concept
making it a family-friendly destination.

Central Java

Communica�on Environment Services

Access (10%) Total
(15%) (30%) (45%)

Central Java 79.17 20.5 32.9 58.0 47.0

Central Java is easily accessible given the number
of airports located strategically in its cities. All its
airports mainly serve domestic flights but there are
also several international flights. Central Java has a
good and efficient railway transportation system
serving long distance connecting routes to cities in
Central Java and other provinces. Central Java’s
commitment to Halal Tourism is fair. Currently no
halal tourism workshops have been conducted and
few Muslim visitor guides has been published.
Central Java. Some public spots such as hotels
provide payable Wi-Fi spots and network connec-
tion is good. The number of eateries that are
halal-certified are few and are mostly self-assured.
Prayer rooms and mosques are in abundance.
There are some shariah-compliant hotels and
hotels with halal-certified kitchens. Dry hotels are
also increasing in Central Java. Central Java is
home to several Islamic heritage sites, local and
cultural attractions.

There are several English-speaking tour guides in

Yogyakarta

Communica�on Environment Services

Access (10%) Total
(15%) (30%) (45%)

Yogyakarta 88.68 49.7 41.8 48.1 50.5

Yogyakarta is the only Indonesian royal city still Borobudur and Prambanan temples. Adisucipto
ruled by a monarchy. It is renowned for being an International Airport in Yogyakarta serves many
important centre for classical Javanese fine arts routes to major cities in Indonesia as well as
and culture. It is also home to the famous neighbouring Kuala Lumpur, Malaysia and

22 Indonesia Muslim Travel Index 2018

Singapore. Its current airport is presently operating
at overcapacity and a new airport, expected to
accommodate up to 30 million passengers yearly, is
expected to be completed by 2019.
Some public spots provide free Wi-F and
telecommunication operators (Telkom) provide
payable Wi-Fi spots. Yogyakarta has a decent
railway transportation system which serves long
distance routes to cities in other provinces. There is
a train service to the airport and commuter trains
(Prameks) serving surrounding areas in Jogja, Solo
and Kutoarjo.
East Java
Communica�on
Access (10%)
(15%)
East Java 75.43 37.6
Abdul Rachman Saleh Airport is the principal airport
serving Malang and it only operates domestic flights
to three main destinations in Indonesia: Jakarta, Bali
and Bandung. Malang has a good railway
transportation system serving both mid and
long-distance routes to connecting cities in East
Java or other provinces. Efforts to turn Malang to a
Halal destination has been made through many
educational halal tourism workshops and marketing
outreach. Some visitors’ guide with some
information for Muslim visitors were also published.
There are English speaking tour guides however the
number of Arabic speaking guides is few. The main
South Sulewasi
Communica�on
Access (10%)
(15%)
South Sulewasi 62.66 27.4
Sultan Hasanuddin International Airport is the
principal airport in Makassar, serving mainly
domestic flights to many parts of Indonesia and
international flights to Kuala Lumpur, Malaysia and
Singapore a few times weekly and during
pilgrimage season, Saudi Arabia. Makassar does
not have a railway transportation system presently.
Some marketing outreach and halal tourism
Indonesia Muslim Travel Index 2018
Some Halal Tourism workshops were conducted in
Jogja to help it to be a Halal Destination along with
publication of some visitor guides containing some
sections useful for Muslim travelers. There are
English speaking tour guides however the number
of Arabic speaking guides is limited. Both domestic
and international tourists visit Yogyakarta. Only
certain restaurants have been certified halal while
some are self assured. Prayer spaces and mosques
are in abundance. There are no shariah-compliant
hotels presently, but some hotels have
halal-certified kitchens. Yogyakarta has many
Islamic heritage sites, cultural and local attractions.
Environment Services
Total
(30%) (45%)
53.8 41.8 48.1
tourists in Malang are domestic tourists and
some international tourists.
Some public spots such as restaurants provide
free Wi-F while telecommunication operators
(Telkom) provide payable Wi-Fi spots. There are
many mosques and prayer rooms in Malang.
Presently there are no shariah-compliant hotels
but there are some hotels with halal-certified
kitchens. Not many eateries have halal
certification, but some will give self assurance.
Malang also has some Islamic heritage sites and
cultural attractions.
Environment Services
Total
(30%) (45%)
35.6 19.2 29.7
workshops were conducted to help Makassar to be
a Halal destination. However, there are limited
English speaking tour guides and communicating
with locals will be an issue. Very few restaurants
are halal certified in Makassar. Mosques and prayer
spaces are easy to access. Presently there are no
shariah compliant hotels but there are some hotels
with halal-certified kitchens.
23
Lombok (West Nusa Tenggara)
Communica�on
Access (10%)
(15%)
Lombok (West
62.50 59.2
Nusa Tenggara)
Best known for its pristine beaches and home to
over a thousand mosques, Lombok won the “best
halal tourism and honeymoon destination” in Abu
Dhabi in 2016. Lombok is ranked as the leader in
Muslim-friendly services and facilities. There is high
commitment to continually better and position
Lombok as a Halal tourism destination. Zainuddin
Abdul Madjid International Airport is the island’s sole
operating airport, serving mainly domestic flights
from major Indonesian capitals and international
flights from Singapore and Kuala Lumpur, Malaysia.
24 Indonesia Muslim Travel Index 2018
Environment Services
Total
(30%) (45%)
79.5 41.4 57.6
Currently Lombok does not have a railway
transportation system but there are ferries from
Bali to Lombok and the surrounding islands.
The tourists in Lombok comprise mainly of
international tourists. Quite a number of
restaurants are certified halal and prayer spaces
are widely available. Presently Lombok does not
have any shariah-compliant hotels but there is an
increasing number of hotels with halal certified
kitchens. English is widely spoken by tour guides
and some tour guides can speak Arabic.
Makassar
16 Innovations and Growth Opportunities
for Muslim Travel Segment in Indonesia
1. Huge Potential of Halal Tourism in Indonesia
With Indonesia’s standing as the world’s most
populous Muslim country, Indonesia has the core
infrastructure and environment in place to cater to
the needs of Muslim travelers. The proliferation of
Muslim travelers around the globe and the increase
in demand from domestic tourists also lead to an
overall growth in Halal Tourism in Indonesia. There
is also much promise for Halal tourism in Indonesia
given its natural beauty and cultural richness.
Despite entering the Halal Tourism scene only in
2012, Indonesia’s reputation in Halal Tourism is
recognised globally. Indonesia has been
2. Leadership Role in Southeast Asian Halal Tourism
Indonesia can play a greater leadership role in
promoting Halal tourism in Southeast Asia. Beyond
its numerous destination options available for the
traveler, it can drive Halal tourism to this region by
working together with other key regions such as
Access
3. Improve air connectivity
It is important for a destination to have good air
connectivity as it is one of the most important
criteria considered by tourists and influences one’s
intention to visit a destination. Destinations with
poor air connectivity might decrease a traveler’s
intention to visit. All of the provinces examined
4. Improve road infrastructure
Road infrastructure is key to access places in a
destination. Apart from Central Java, West Java and
Jakarta, the other provinces need to improve their
road infrastructure to have the capacity to
accommodate tourists.
25 Indonesia Muslim Travel Index 2018
continuously increasing its ranking in GMTI. In GMTI
2018, it reached the position of no. 2.
It also won 12 out of 16 awards at the World Halal
Tourism Awards 2016 and was ranked fourth for the
best developed Islamic economy for Muslim travel.
Additionally, Lombok was awarded the “Best Halal
Tourist Destination” and the “Best Halal
Honeymoon Destination” in the World Halal
Tourism Summit held in Abu Dhabi. Halal Tourism is
key to Indonesia’s economic growth and it is
prospected to be the country’s biggest foreign
exchange source in the future.
Malaysia, Singapore and the Philippines. This can
be done through joint-destination marketing
projects and capacity building to improve the level
of market readiness, services and management of
the overall sector in this region.
have an international airport but most mainly serve
domestic routes. As a result, tourists often must
transit in Jakarta, making travel time longer.
Indonesia can improve its air connectivity by
introducing more regional routes to its other
airports.
Communication
5. Market Outreach
While Indonesia has embarked on marketing
outreach campaigns to reach out to Muslim travel-
ers, there is still room for improvement. Presently
the campaigns and online content marketing are
focused on the domestic tourists and mainly in
Bahasa Indonesia. To attract a more international
6. Muslim Visitor Guides (MVG)
More travel information, recommendations and tips
for Muslim visitors should be curated and organised
into province-specific Muslim Visitor Guides (MVG).
Besides publishing it in Bahasa Indonesia, the MVG
7. Halal Tourism Stakeholder Workshops
All the provinces examined in this index (apart from
Central Java) have concerted Halal Tourism
workshops to educate key Halal Tourism
Stakeholders with varying degrees. Presently,
Central Java has not conducted such workshops
and should look into organising and involving
8. Language courses for tour guides and hospitality workers
English and Arabic are some of the most widely
spoken languages among the Muslim population.
English and Arabic language courses and training
Environment
9. Improve Wi-Fi Network Coverage
Travelers perceive staying connected as being of
high importance when traveling as it allows them to
navigate their travels, search for information and
book tourist services such as lodging,
transportation and activities and even sharing of
their travel experiences on their social media
10. Enabling Climate
With the huge potential of Halal Tourism, the
provinces should develop an enabling climate for
start-ups and innovation for Halal-related services
to flourish. Many services in the hospitality sector
today have been disrupted by the proliferation of
Indonesia Muslim Travel Index 2018
clientele, the provinces need to use the right
channels and in the right language mediums (e.g.
English, Arabic, Malay etc). A concerted effort
needs to be made to build online content to attract
and improve its overall global Halal destination
branding.
should also be made available in English and
Arabic as these are among the common languages
spoken among the Muslim population.
stakeholders to better improve Central Java’s
position as a Halal destination. The other provinces
should continue its stakeholder workshops and
discussions for better improvement of its province’s
halal positioning.
should be conducted for tour guides and
employees in the hospitality and tourism sector to
better serve the Muslim market.
platforms to their personal network. Therefore,
improving Wi-Fi network coverage and introducing
Wi-Fi hotspot is important and this is not just limited
to airports but other public areas such as
convenient stores, restaurants, hotels and malls.
digital technologies. By enabling a vibrant
environment for start-ups, Halal Tourism services
and products will be able to integrate latest
technologies and business models.
27
Services
11. Championing Sustainability and Community Initiatives
With its ready beautiful locations that highlight the
wonders of nature, Indonesia is able to package
services around travel themes that promote
sustainability and the care of the environment. This
can further attract MMTs who are attracted to
12. Position Halal Benefits for All Guests
Although Halal Tourism mainly target Muslim
travelers; the concept can also have a universal
appeal for non-Muslims due to numerous benefits
such as peace and security, family-friendly
environments and water-friendly services. The
13. Halal Certification and Rating
Halal certification and rating is necessary as it
provides assurance, diminishes possible scepticism
and instils trust and confidence in Muslim
consumers. As such, such Halal assurance will also
be valued by Muslim travelers as they look for their
ideal hotels and restaurants.
Indonesia passed Law No. 33/2014 on halal product
assurance in 2014 which mandated all products to
be certified halal in 2019. As part of streamlining
the Halal Certification process, the law also
legislated for a Halal Product Assurance
Implementing Board (BPJPH) to be appointed to
14. Increase in Global Service and Governance Standards
The drive to develop the tourism space represents
an opportunity for Indonesia to further strengthen
its level of hospitality services and governance
standards. Beyond infrastructure and skills
development, adequate and integrated Halal
assurance across its service value chains which
communicate both permissibility and high quality is
key to attracting both Muslim and non-Muslim
28 Indonesia Muslim Travel Index 2018
serving Islam’s message of preserving the
environment while enjoying their travel
experiences and travelers in general who value
sustainable tourism.
non-alcoholic nature of some Halal hotels and
restaurants can also attract families who are
looking for an overall environment which they
perceive to be family-friendly.
oversee the process and provide ongoing
certification for products for food and beverage,
cosmetics and pharmaceuticals. With this
streamlined and better regulated Halal certification
ecosystem, this will benefit Indonesian products to
serve to Muslim travelers as well as the global
Muslim consumer market.
Following this trend for standardization, global
Halal assurance and rating schemes such as
Crescentrating will also assist the country in
obtaining better acceptance from guests around
the world.
travelers to its destinations. Hotel staff should be
trained and educated about Muslim travelers
values and teachings to be able to cater to halal
conscious tourists in accordance to Islamic
principles. Gender separate facilities such as
gymnasiums, spas and family entertainment will
further enhance its offering for this market
segment.
15. Differentiated Destination Strategies
Unlike other destinations where land space and
manpower capacity can be relatively constrained,
Indonesia does not face such similar challenges.
With this, the destination can capitalize on its many
regions to cater to a variety of Muslim travelers
who may have different traveling profiles.
MMTs who may be looking for more authentic
experiences can savour its many off beaten exotic
islands while still connected via WIFI to share their
16. Innovative Tourism Products and Experiences
Indonesia can converge with other Islamic
Economy sectors and bundle them into innovative
tourism products. For example, Indonesia can
include Islamic heritage sites and religious travel
experiences with activities pertaining to culture and
17. Enhanced prayer spaces and facilities
Indonesia is home to over 800,000 mosques and
finding prayer halls to perform the daily prayers is
not an issue. However, for Muslim women, the need
for proper ablution facilities is high.
Most of the ablution areas at mosques or prayer
spaces are in a public area and there is little
Indonesia Muslim Travel Index 2018
experiences, whereas family travelers may be
greeted with more warmth and developed
service-oriented facilities at other destinations.
These differentiated activations of
destination-spaces can attract a wider variety of
Muslim travelers from around the world and further
improve the country-branding of Indonesia as a
safe and vibrant destination for all.
heritage in a unique and innovative travel package.
The sectors that Indonesia can converge and
promote are halal culinary tourism, Muslim fashion
tourism, adventure tourism, cultural tourism and
religious tourism.
privacy for Muslim women who are covered. By
providing proper ablution areas and water friendly
facilities and thus making it convenient for Muslim
travelers, it can add value to their travel
experiences.
29
Riau Islands
Appendix A: GMTI Criteria Tool
The ability to satisfy each of the four strategic areas
critical for Muslim-friendly travel will have a
different impact on destinations and their Muslim
visitors. Destinations that are not easy to access
are less likely be considered by travelers. It is
crucial for macro policies of the destinations to
address this primary factor of access before all
other initiatives.
With destinations having ease of access, the next
step is to have good communications - both in
terms of its level of awareness and in terms of the
services offered between the destination and
country of origin. destination with poor reach-out
will remain relatively unfamiliar for Muslim travelers.
Destinations next need to ensure that the overall
environment of the destination is comfortable. An
environment that is not friendly and alien to Muslim
travelers will generally create an undesirable
experience.
The final critical area is to ensure that the services
in the destination enable Muslim travelers to travel
as they please, whilst still remaining faithful to their
religious needs wherever they are.
Indonesia Muslim Travel Index 2018
Destinations can better apply these 4 strategic
areas to improve their GMTI in 2 ways.
In terms of managing customer experience and
retention, the "Mapping of GMTI Criteria to Visitor
Experience" map illustrates how Muslim travellers
will react in the various customer touchpoints, from
country of origin to destination, with respect to how
well destinations perform in the strategic areas.
Destinations can thus strategically manage
experiences by measuring functional and service
performances in these 4 key touch points.
To improve the focus areas, requires a strategic
model that is both comprehensive yet practical in
its execution for the industry. The ACES model
provides a guided framework for destinations to
better understand the key levers behind each
strategic area, as well as how they can be better
optimised with outreach, capacity and capability
improvements to deliver optimum impact for
destinations ito have sustained growth of Muslim
travelers.
31
 GMTI Criteria Tool

32
Based on the four key areas of Access, Communications,
Environment and Services, this model developed by
CrescentRating allows destinations to use GMTI criteria as a lean
strategic tool to improve the Muslim-friendliness of a destination.
This holistic perspective takes into account both the destination’s
macro policies as well as ways to improve market outreach and build
capacity & capability.
Lean tool to diagnose & improve destination for Muslim
travellers

Returning travellers to your destinations

+ Multiple halal dining options,

+ High awareness of easy access prayer facilities, + Safe environment for
+ Easy VISA Muslim Friendly services & comfortable accomodation families & rewards
application with ease of communications returning travellers & unity
MUSLIM TRAVELER
options READY
3
1 2 SERVICES 4
ACCESS: COMMUNICATION Halal Food, Prayer ENVIRONMENT
VISA & Air Outreach & Facilities, Safe, Family

Indonesia Muslim Travel Index 2018

Connectivity Communications Friendly, Loyal
Muslim- Friendly
Airports & Travelers
- Complex Accommodation NOT OPTIMALLY
requirements, TARGETING MUSLIM
- Negative perceptions of - Hostile environment
long approval
destination with regards to unwelcoming of Muslim TRAVELERS
durations & - Restrictive environment, inability
Muslim friendly travel & visitors
inability to communicate have basic faith based requirements
schedules
with destination easily
 Strategic tool based on the GMTI framework to enhance Muslim travel experience
CRESCENTRATING ACES MODEL

ACCESS SERVICES

• Is it easy to obtain VISA access?
• Are there mul ple ways to travel to
des na on seamlessly?
MACRO POLICIES
• Is there a variety of dining op ons with Halal assurance?
• Is it easy to perform prayers?
• Are airport facili es friendly for Muslims?
• Does accommoda on cater to Muslim needs?

ENVIRONMENT

COMMUNICATIONS • Is des na on family-friendly?

Indonesia Muslim Travel Index 2018

• Is climate safe for Muslim travellers?
• Is there adequate awareness & • Are there many Muslim travellers in the des na on?
outreach of Muslim travel needs?
• Is it easy to communicate between
point of origin and des na on?

MARKET OUTREACH CAPACITY & CAPABILITY BUILDING

CRESCENTRATING ACES MODEL FRAMEWORK
Easy to access? Good communica ons? Comfor ng environment? Enabling services? Impact on des na on

No Not considered by Muslim Travellers

Yes No Unfamiliar for Muslim travellers
Yes Yes No Undesirable for Muslim travellers
Yes Yes Yes No Frustrated Muslim travellers
Yes Yes Yes Yes Loyal & advoca ng Muslim travellers

33
Yogyakarta
Appendix B: Faith-Based Needs of
Muslim Travelers
Six faith-based needs have been identified as the
main areas for Muslim travelers. While the majority
Halal Food
Halal food is by far the most important service that
a Muslim traveler looks out for when traveling.
Acceptability of the different levels of Halal food
assurance varies among Muslims. The acceptability
also varies depending on the region Muslim
Prayer Facilities
Prayer is one of the central elements of Islamic
practice and worship and it is the second of the five
pillars of Islam. According to the Pew Research
Centre report , 63 percent of Muslims perform the
five daily prayers. While traveling, some of them will
combine some prayers and perform them three
times a day.
In order to cater to this need, the services and
facilities that are frequented by Muslim travelers
need to be equipped with prayer rooms. Another
important consideration is the cleansing ritual
referred to as Wudhu. Wudhu is performed before a
Muslim performs their prayers. This requires the
prayer rooms to have “foot washing” facilities.
Water-Friendly Washrooms
For Muslims, water plays a key role in purity and
cleanliness, both of which are core aspects of the
faith. Physical cleanliness is stressed as an
essential component of being a Muslim. As such,
special attention is given to hygiene in the
washroom. This entails the use of water in the
toilets, and it is discomforting for Muslim travelers
where the setup for water use is not available.
Water-Friendly Washrooms
Although Muslims are less likely to travel during the
month of Ramadan, there are still many looking to
spend this time away from home, especially if this
period coincides with school holidays. In addition,
an increasing number of Muslims take holiday
breaks during the two Muslim festivals.
Indonesia Muslim Travel Index 2018
of Muslim travelers adhere to some of these needs,
the level of importance varies among Muslims.
travelers are coming from. Having food outlets with
proper Halal assurance that is easily identifiable is
the preferred option sought by Muslim visitors from
South East Asia and Western Europe.
Key faith-based needs of muslim
travelers
Halal food
Prayer facilities
Ramadan services
Water-friendly washrooms
No non-Halal activities
Recreational facilities & services with
privacy
Providing such facilities has become less
cumbersome now with the widespread availability
of hand showers, bidets or even Japanese-style
toilets. Common in Muslim countries as well as
South and Southeast Asian countries, the hand
shower is a plumbing fixture placed in a holder
against a wall by the toilet.
Destinations looking to attract Muslim travelers
during this period need to be able to accommodate
their special needs during the month of fasting.
One such example is the catering of pre-dawn
Halal meals by hotels.
35
No Non-Halal Activities
Muslims consider some activities to be ‘Haram’ or environment. As such, some Muslims would prefer
non-Halal. When it comes to traveling, these are to avoid facilities that serve alcohol, have
generally centered on requiring a family-friendly discotheques or is adjacent to a gambling resort.

Recreational Facilities and Services with Privacy

A sub-segment of Muslim travelers are also looking for recreational facilities that provide privacy for males
and females. These include the following:

Swimming pools and gyms that provide privacy for male and female use.
Beaches which provide areas for males and females to enjoy in privacy.

Recreational Facilities and Services with Privacy

Muslim travelers are not homogeneous in their services perspective, service providers can look at
adherence to the faith-based needs discussed grouping these needs into “Need to have”, Good to
above. In order to cater to these needs from a have” and “Nice to have”.

Halal food service

Need to have Salaath (Prayer) facilities

Water usage friendly washrooms

Good to have
Ramadan (fasting) services & facilities

No non-Halal activities
Nice to have
Recreational facilities and services

36 Indonesia Muslim Travel Index 2018

Appendix C: Access GMTI on an
Interactive Platform
The GMTI results can be accessed on an
interactive online platform that provides a
comprehensive searchand analysis for each
destination together with thescores and ranks
for various criteria.

The platform offers a filter by criteria that shows

users the rankings of destinations based on the
different criteria that were used to determine
their ranks. It is also possible to filter destina-
tions based on region, trade blocs and geogra-
phy type in order to obtain rankings that are
more specific.

Additionally, the platform contains a collection

of images, videos, infographics, blog articles
and a media section with useful information
regarding the Global Muslim Travel Index.
Mastercard & Crescentrating Global Muslim
Travel Index.

Indonesia Muslim Travel Index 2018 37

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Data Sources and Acknowledgments
HalalTrip Crescentrating Research Team:
http://www.halaltrip.com
• Fazal Bahardeen
Pew Research Center • Nurhafihz Noor
http://www.pewresearch.org • Nurul Ain
• Nabilah Ayunni Aman

World Travel and Tourism Council

https://www.wttc.org Others:
• Dr Sari Lenggogeni
Data from Acceleration team for Halal Tourism (Founder & Director Tourism Development
Development, Ministry of Tourism Indonesia Centre – Andalas University)
https://www.indonesia.travel/sg/en/home • Ministry of Tourism Indonesia Research Team

Report Design: Ranil Sudarshana

Indonesia Muslim Travel Index 2018 43

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44 Indonesia Muslim Travel Index 2018

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Indonesia Muslim Travel Index 2018
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of any product or publication, organization or
individual.
Mastercard Asia/Pacific Pte Ltd
3 Fraser Street | DUO Tower
Level 17 | Singapore 189352
Tel +65 63906933
Mobile +65 83392799
Email: venture.liang@mastercard.com
45
Indonesia Muslim Travel Index
(IMTI) 2018

(December 2018)