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PART I
MANAGEMENT STUDY
This study shows the organizational structure that the company has. It also shows
the policies that every employee must follow. This study focused in organization and
the company. Lastly, the most important is how does the proponents are going to achieve
the goals. Management must be able to perform activities which should be the best for the
company.
3. To identify the policies/ rules and regulations of the business for better workplace.
Forms of Business
who signed agreement to have an equal share. The proponents agreed to contribute
Company Name
Plantasia is a new coffee manufacturer in the market that provide high quality and
beneficial Rauvolfia coffee. The proponents decided to manage the business in the form
of partnership. A partnership is a form of business in which two or more people for the
common goal of making profit. The business innovated jam into something that is
remarkable to the target market. Rauvolfia Coffee will offer its customer the best tasting
2
coffee in the area. This was achieved using quality ingredients that have a nutritional
content. The purpose of this business was to serve valued customer a new type of coffee
that gives them a healthy and convenient way of eating and living. The business will
FIGURE 1
Company Logo
The logo of the company will be the permanent logo of the business. The Green
circle around the main logo represents the people living in a healthy lifestyle and also the
circulation of the ingredients that are included to the product it sells. The Main logo
represents the coffee bean, as you can see in the middle is the letter S which means the
Mission
Coffee. To be one of the best company promoting healthy lifestyle. To create a business
Vision
Core Values
1. Quality
Provide outstanding healthy coffee and have a premium quality of coffee products.
2. Unity
employees.
3. Customer Commitment
To provide a good and healthy coffee to get the satisfactions of the customers, to
to contribute money, property, or industry to a common fund, with the intention of dividing
the profit among themselves. Partnership was combined abilities, skills and resources of
partners are great source of strength. See the general agreement of owners (see articles
Proponents
Plantasia was created by a group of five individuals with different skills and abilities
concerted that each of them must have equally divided with 20% and with that they will
contribute Two Million Four hundred Eighty thousand (P 2,480,000) to enable them to fulfill
their needed capital to enable the company to operate. Each member of the business has
different skills and knowledge which might help them to succeed. Proponents possess
skills of each member will prove the business to grow and be a leading company in the
future.
5
CAPITALIZATION
Owners
Driver
FIGURE 2
Organizational Structure
everyone in the organization to achieve its objective. Plantasia will be divided into four
The Quality Checker was the overall management and general administration of
the core operations of the company. Quality Checker will be responsible for the production
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and warehousing. It is the one in charge for the production of the product and for
maintaining and managing inventories. Also, the Quality Checker will be the one who is in
The Accounting Staff is in charge of financing circulation of the company. The one
The Sales Staff is in charge of the sales, promotion of the products and will be
responsible for several services or several products. They are responsible for supervising
the sales of the enterprise. It is also their responsibility to promote the product to increase
The Administrative department is the one in charge for the work force
this department. This department includes the management of the Cahier of the store,
Manpower Requirements
particular job.
TABLE 1
Job description and qualification
Position Job Desciption Job Qualification
- This is the one who is - Graduate of business
responsible for overseeing all management or any related
administrative function in your courses.
business. - With 2 year work
- Deligates administrative task experience in handling a
such as accounting, paper works business.
General Manager and payroll.
- Performs the managerial
functions; planning, organizing,
staffing, directing and controlling.
- Authorized to receive, disburse
and keep the finances of the
company.
- Serving as production lead - At least 4 year graduate of
with all vendors including venue any course
and freelancer
- Has a pleasant look
Quality Checker - Can manage planning,
coordination and quality control or - Has a good communication
assurance of manufacturing skills
process. - Strict in terms of quality
checking
- Can work with customers - At least graduate of
Marketing business
Sales -Create solutions and ensure administration course
Representative a smooth sales process
- Has good
-Can work to find communication skills
new sales leads, through
business directories, or client - Has a pleasant look
referrals or personality
Administrative -Handles the staffing and the - At least graduate of any
Manager human resource management of business administration
the company courses.
-Make a reports to his superior - Has a good communication
about the status of his skills.
department
- Under the supervision of a - At least 4 years graduate
controller, director or certified in college of any accounting
Accounting Staff public accountant degree
Hiring Process
Screening
of Training
Initial Assessment of Final Physical and
Applicants Interview Requirements Interview Examination Orientation
' Resumes
FIGURE 3
Hiring Process
done first, checking the good records of the applicants through resumes. Next is the initial
interview, where the interviewer would ask about the records that applicants has written
on resumes. The interviewer will call applicants three days after initial interview if
applicants passed, then he may proceed to the final interview. In this stage, the interviewer
will ask questions related and the position that applicant is applying for. If passed, proceed
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to the physical examination. And lastly, training and orientation. The applicants must be
1. Quality Checker- are responsible in ensuring that the manufacturing processes run
reliably, efficiently and quality. They are also responsible for planning and organizing
production schedules. Determining quality control standards. Also they are the one
who’s overseeing the materials for productions to ensure quality of the products.
2. Sales Representative- are responsible for retail selling and focus on inside sale, one
who is looking for clients and customers. Providing a good service on customers. A
part of sales inventory that is needed. Preparing strategy on how they going to sell
products.
3. Administrative Manager- The one who performs the organization of the business in
4. Accounting Staff- They maintain accounting or financial reports, records and general
ledgers. Responsible for billing activities, such as accounts payable and accounts
receivable. Provide financial reports for the firm. Giving information if the business is
5. Production Crew- may perform several functions on production line such as preparing
6. Cashier- perform the organization of the product selling in the store. Also have to
make a report to his superior about the sales in the store and will handle the monetary
environment. Also operate equipment and vehicles, making a valid driver’s license
Analyze delivery address, determine appropriate routes and maintain schedule. Load
9. Security Guard- Responsible for the security management of the company and
monitor all the uncertainties in the environment or in the surroundings of the company.
Employee Compensation
The table 2 shows the salary computation of every employees of Plantasia daily,
Table 2
Sales
P10,000. P130,00 P4,340. P1,650. P1,200. P7,209. P122,790.
Representa 1 10,000.00 P120,000
00 0.00 00 00 00 60 10
tive
Administrat
P15,000. P15,000. P195,00 P6,540. P2,475. P1,200. P10,215 P184,785.
ive 1 P180,000
00 00 0.00 00 00 00 ,00 00
Manager
Accounting P16,000. P16,000. P208,00 P6,975. P2,640. P1,200. P10,815 P197,184.
1 P192,000
Staff 00 00 0.00 60 00 00 .00 40
Compensation
1. Payday: Pay dates will be on the 15th and 30th day of the month, which will be
withdrawn from an Automated Teller Machine (ATM). Cut off period will be on the 12th
and 26th day of the month to make necessary adjustments for computation of the salaries.
It is the final day of each period. If and ever the event falls on a holiday or a weekend, the
earlier working day will be designated as pay day and the cut-off period is adjusted.
2. Overtime: Overtime incurred will be compensated with 25% of basic hourly rate.
3. Payment for Holidays: If and ever an employee is asked to work on a holiday, he will
Employee Benefits
The company give benefits and incentives that will serve motivation for every
employee who deserved it. It also serves as recognition to the labor requirement of the
2. Medical Insurance Premium: All employees will be registered with the Philippine’s
Medicare act as required by laws to cover the employees’ hospital expenses benefits and
3. 13th Month pay: All employees are entitled to a year-end bonus equivalent to one (1)
month salary regardless of the nature of their employment. The 13th month pay is to be
resigned and his/her service is terminated within the year, the employee is entitled to get
4. Rest Day: Every Sunday will be designated as rest day. If there is a need for production,
employees are obliged to comply during the rest day will be treated as a special holiday.
service. Members are given health and hospitalization subsidies should they or a
salaries and the amount of employee contribution is matched equally by the employer.
13
required to contribute per month not less than P100.00 to the employee's Home
provided by HDMF, the employer(s) will remit this contribution, in addition to that of
Figure 4
Employee ID
Figure 5
Production Crew and Utility Personnel Uniforms
14
Figure 6
Guard Uniform
Figure 7
Office Staff Uniform
Table 3
Holiday’s
Holiday Date
New Year Jan-01
Non- working Holiday Jan-02
Valentine’s Day Feb-14
EDSA Revolution Feb-25
Chinese New Year Feb-16
Maundy Thursday Mar-29
Good Friday Mar-30
Black Saturday Mar-31
Araw ng Kagitingan Apr-09
Labor Day May-01
Independence Day Jun-12
15
Compensation for national special holiday for declared special days such as Special
non-working day, Special Public Holiday, Special National Holiday, In addition to the two
A. If unworked
B. If worked
First eight (8) hours - plus 30% of the daily rate of 100%
Excess of weight (8) hours - plus 30% of hourly rate on said day.
First eight (8) hours - plus 50% of the daily rate of 100%
Excess of weight (8) hours - plus 30% of hourly rate on said day.
Dress Code
Plantasia Inc. had made dress code where the employees can work safely and
Office Area:
1. Office staffs must wear the provided uniform of the company. Limited visible body
2. Hats are not appropriate at work. Head covers that are required for religious
Production Area:
2. Production crews must wear ID, apron, gloves, mask and hairnet before doing
anything in the production. Any kind of accessories are not allowed to wear inside
Code of Discipline
Every organization must have certain standards of conduct to guide the behavior
of employees. Keep in mind that these standards of conduct apply to all employees
whenever the employees are on company property and/or conducting company business
(on/off company property). Engaging in conducts that company deems may result in
1. Dishonesty;
or of the public;
Code of discipline
acquaint employee with many of the rules concerning employment with the company. This
manual applies to all employees and compliance with the company’s policies is a condition
of employment.
Confidentiality
In the course of employment with the company, employees must have the access
to confidential information regarding the company, which may include its business
strategy, future plans, financial information, customers or other information that the
company considers proprietary and confidential. This duty of confidentiality will apply
whether the employee is on or off the company’s premises, and during and even after the
The company maintain a personnel file and payroll records for each employee as
required by law. Since personnel files and payroll records are the property of the company
and records are confidential, access to the records is restricted and may not be removed
from the company premises without written authorization. An employee may review the
records in the company’s office during regular working hours and in the presence of an
the file may be made, with the exemption of documents that the employee had signed.
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against individuals on the basis of race, religion, color, national origin, and gender identity,
local laws is illegal and prohibited by company policy. Conduct by or towards any
employee, customer or anyone else who does business with the company will not be
tolerated. Any employee or contract worker who violates this policy will be subject to
customer or other person with whom the company does business engages in unlawful
Complaint Procedure
Employees who feel that have been harassed or discriminated against, or who
business with the company, should immediately report such conduct to the management.
Do not allow an inappropriate situation to continue by not reporting it, regardless of who
is creating the situation. No employee or other person who does business with the
company is exempt from prohibitions in this policy. In response to every complaint, the
corrective action. To the extent that complainant is not satisfied with the company’s
Safety
promote safety in the workplace and work in a safe manner. By remaining safety
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conscious, employees can protect themselves and their co-worker. Employees are
expected to promptly report all unsafe working conditions, accidents and injuries,
Sanctions
The employer must notify the employee of the sanction without unreasonable
delay, in writing and make clear the reasons for imposing the sanction. The employee
Informal Sanctions
by way of a quiet word or an informal verbal warning. However, if the poor performance
Formal Sanctions
Verbal Warnings
Verbal warnings are often regarded as the first stage of formal disciplinary
personnel file and should normally last no more than 3 months. The employer must inform
the employee that the warning is a formal disciplinary action and that if they fail to improve
their performance or conduct it will result in further disciplinary actions, and potentially
dismissal.
does not improve the employer should issue a first written warning. When issuing an
employee with a first written warning the employee should be informed that this is a formal
disciplinary action, the details of the poor performance or conduct must be outlined. A first
Final written warning follows when the employee’s performance or conduct does
not improve within the given period, a final written warning should be issued. A final written
warning should never be issued before the employee has been given the opportunity to
present his case at a disciplinary meeting. A final written warning should normally remain
Dismissal
Takes place where the employer decides to dismiss an employee, the employee
informed of the decision to dismiss, the reasons for the dismissal, and the date when
employment will be terminated. The employee must also be notified of the right to appeal
Legal Requirements
Table 4
Pre-operating Expenses
The table show that the legal papers were the given price and will be provided at
Table 5
Gantt chart
Gantt chart consist of activities for creating a business for about ten months of
process. In September 2018, the proponents are building concept about the product. In
October 2018, gathering funds, finding place and legal requirements will be processed. In
November 2018, continuation of processing legal requirements and will be the start month
2019 and February 2019 are the purchasing month of the machineries, equipment’s and
ingredients. The starting month of Hiring will be on February 2019 until March 2019.
Training and development will begin on March 2019 until April 2019. The test market is on
April 2019. In May 2019 is the promotion until June 2019 which is the opening of the
business.
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PART II
Technical Study
This study discuss about the processes of production and activities of the
company. It stated the machineries and equipment used in production and other aspects
regarding bringing the raw materials into a finished product ready trade, plant layout and
size and production schedule are all presented for the purpose of identifying the business
operation. Also the production specification, the manufacturing processes using flow
model, the list of machinery, tools, furniture, fixtures, supplies and equipment are
enumerated with their corresponding costs, the raw materials and sources are also cited.
6. To know the labor needed, utilities required and waste disposal method
7. To estimate the total production cost and enumerate the major items of capital cost
9. To create a plan for the production that is going to be more efficient and effective
10. To make a product that is feasible based on the different aspects that the business is
considering in operation
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Product Description
Rauvolfia coffee is the main product that Plantasia offered in the market. The
Rauvolfia coffee will be placed in a 25g eco-friendly sachet. The packaging were labelled
with printed logo and design with the product label and other information regarding the
coffee. It has a light brown in color, a rough texture when touched and has a strong taste
and aroma. The components of Rauvolfia coffee are pure coffee beans for the aroma and
additional strong taste, serpentina, mangosteen and turmeric for the added health
benefits, muscovado sugar for balancing the taste and additional sweetness and lastly,
coconut milk powder that can give the coffee a milky and creamy taste. The Rauvolfia
coffee of Plantasia was made up mostly of herbal ingredients that would surely benefit the
user. The product components are essential to specify its contents for which it will bring
an advantage to the product. This will aid the customers in choosing the coffee product
suited for them. People at times take into mindful consideration the ingredients used in
the product that they will use especially if these are for the health or internal usage.
Rauvolfia coffee is a product that Plantasia will push into the market. The product will
consider product presentation as part of the product strategy. From the natural quality of
the product to other features like ingredient combination, aesthetic appeal considering the
Raw Materials
The ingredients were supplied by the supplier of organic products which is the
Carica Herbal Health Products Inc. For the raw coffee Arabica, the company have
partnered with Amadeo Farm in Cavite. In a case where the supplier cannot supply the
company’s raw materials, the Plantasia Inc. has other options for their supplier to
Table 6
Raw Materials
The following would be a list on where the raw materials will be purchased.
Table 7
Cost of Raw Materials
Direct Materials
Quantity Unit Cost Frequency Total
Serpentina Leaves 20 sacks 100 48 (weekly) 96000
Mangosteen 20 sacks 200 48 (weekly) 192000
Turmeric 15 sacks 150 48 (weekly) 108000
Coffee Beans 40 sacks 80 24 76800
Cooconut Powder 20 sacks 90 48 (weekly) 86400
Muscovado 15 sacks 100 24 36000
Total 595200
Table 8
Machines and Equipment
Machine and Quanti Cost/Unit Total Cost Useful
Source
Equipment ty (Php) (Php) life span
Barcoding Machine 1 30,000 30,000 5 yrs OLX.PH
Grinding machine 1 20,000 20,000 5 yrs OLX.PH
Mixing machine 1 15,000 15,000 5 yrs 2ND HAND
Weighing scale 1 2,000 2,000 5 yrs OLX.PH
Packaging Sealer 1 10,000 10,000 5 yrs OLX.PH
77,000 77,000
25
Table 9
Table 10
Grinding machine Specification
Table 11
Mixing machine Specification
Table 12
Weighing scale (digital) Specification
Table 13
Packaging Sealer
Figure 8
Manufacturing Process
Prepare the
muscovado, Measure the
Serpentina, Grind the raw coffee ingredients based on
mangosteen and Arabica the quantity of
turmeric powders prroduction
Quality Checking
for all mix product Measure the coffee Mix all of the
mix per pack ingredients
Delivery
29
Customers are always our top priority. We would like to offer them a full
the customer and sanitary requirements. Plantasia Incorporated encourages all the
members of the organization especially we are in the food industry to strictly comply with
the set of standards in cleanliness specifically with the proper disposal of waste.
Plantasia Incorporated provides one big trash bins in the preparation area with
cover and proper label of segregation was be observed to assure the safety on the
preparation of our products. There will be one small trash bins in the different department
or office. The accumulated garbage per day will be collected in the evening by the garbage
collector of the City of Santa Rosa, Laguna. This kind of system will be continually
Production schedule
Table 14
Production Schedule
Demand Schedule
PROCESS Crew Crew Crew Crew
Production
Grinding
Crew
Measuring 1
Production
Mixing Crew 2
Packaging
Production Crew 1
Sealing
Production Crew 2
TIME 8-12 nn 9-1:00 pm 1-5pm 2-6 pm
DURATION 4 hour 4 hour 4 hour 4 hour
30
The production crew are the one who is in charge for the production schedule with
the guide of the production manager. This will start by preparing all the things needed for
the production. After all the things are prepared. The production crew will grind all the solid
ingredients and assuring the right texture or appearance of the raw material that will be
grinded, and after all the solid raw materials have been grinded, they will measure it with
the right amount of ingredients that is fit for the grams per pack securing the right amount
of different contents of the product. After all the ingredients are measured, it’s time to mix
all the ingredients with the proper amount of different content to make a perfect mixture of
the product, after that is the packaging of the product assuring that there will be a proper
amount of grams or contents will be at the packaging, and lastly is to seal those packaging
and securing that there will be no leakage along the product and checking for the finish
product.
Figure 9
Floor Plan
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Figure 10
Vicinity Map
The proposed business and plantation site will be operated. Has 92.21 m2 Yukson
Building, 1706 Purok 1 Brgy. Dita, Santa Rosa City, Province of Laguna. We have seen
that the place will be suitable for the business because it is near the consumers.
Utilities
Table 15
Utilities Expenses per Month and Per Year
Frequency of
Particulars Monthly Cost Annual Cost
Purchase
1. Electricity Monthly ₱ 10,089.35 ₱ 121,072.2
It is very important in this kind of business, for it is the reason why all facilities
run. Electricity will be supplied by the Manila Electric Railroad And Light Company.
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to the duration of a business. As one of newest in the market, need these so-called
telecommunications in order to have a clear and proper negotiation with suppliers and
and other customer’s concerns that might contribute to the business growth, development
and profitability.
Water Supply
As the enterprise executes its operations, it needs a good water supply in order for
them to continuously do their job and tasks. A good water supply shall enable them to
perform tasks such as cleaning the raw materials and utensils which are needed in the
Table 16
Repairs and Maintenance
Frequency Cost Annual Cost
Total ₱ 6,600
The repairs and maintenance of the equipment and machines will be performed by
the service providers of each machineries and/or equipment. There will be an allocated
budget quarterly for the repair and maintenance of the machines and equipment.
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TABLE 17
Production Cost
Direct Materials
TABLE 18
Indirect Materials
Material Used Quantity Unit Cost Frequency Total
Print for Logo and Label 1750 3 48 (weekly) 252000
Boxes 1750 9 48 (weekly) 756000
Sachet 17500 2 48 (weekly) 1680000
Total 2688000
TABLE 19
Sanitary Supply
Unit Per
Material Used Quantity Cost Frequency Total Cost
Plastic Gloves 2 Box 100/box monthly 2 400
Broom 1 90/pcs monthly 1 080
Hair Net 10 pcs 5/pcs monthly 600
Trash Can 3 80 monthly 2 880
Mop 1 70 monthly 840
Liquid Detergent and
powder 3 40 monthly 1 440
Total 9 240.00
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TABLE 20
Furniture and Fixture
Cost on 1st Frequency
Item Function Qty. Unit Cost Month of of Annual Cost
Operation Purchase
Office Table Used to support 4 P1,700.00 P8,500.00 Once P8,500.00
objects, for
storage, show,
and/or
manipulation.
TABLE 21
Office Supplies
Total
Office Supplies Quantity Unit Cost Source
Amount
Record book 3 pcs 47 141 NewStar
Time Card 200 pcs 65 65 NewStar
Ballpen 20 pcs 5 100 NewStar
Pencil 10 pcs 4.75 47.5 NewStar
Marker 3 pcs 11 33 NewStar
Sharpener 1 piece 150 150 NewStar
Stapler 4 pcs 64 256 NewStar
Staple Wire 5 box 7 35 NewStar
Puncher 1piece 143 143 NewStar
Paper Clip 2 box (100 Pcs) 8 16 NewStar
Fastener 3 box (100 Pcs) 23 69 NewStar
Scissors 2pcs 35 70 NewStar
Folders 40 pcs 30 120 NewStar
Bond Paper (Short) 3 reams 134.75 404.25 NewStar
Bond Paper (Long) 2 reams 157.75 315.5 NewStar
Tape Dispenser 2 pcs 42 84 NewStar
Scotch Tape (2 inches) 40 pcs 23 920 NewStar
Tape (1/2 inch.) 15 pcs 13 195 NewStar
TOTAL 3 164.25
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PART III
MARKET STUDY
Market study provides a high level description of how the proponents will market
its product. In this part, the methodology of the study, the target market of the proponents,
marketing research or gathering information from the respondents and analysis of the
gathered information are included. Marketing efforts must be realized on the right target
groups in order to provide the greatest return on investment. It also includes the demand
analysis, supply analysis, demand and supply gap analysis, market share and
competitor’s comparative analysis. Market study are also included the different marketing
programs for the product, the price, place or the distribution and promotion.
The proponents must have the idea on how to market their product, full knowledge
about the product and also how to launch, open it for improvements. The product or
business must satisfy the wants and need of the consumer, in order to mold consumer’s
Marketing Research
valuable data(s) of proposed product to know if the product is marketable to the market.
37
This process links the consumer, customer, and user to the marketer through the
information used to identify the defined marketing opportunities and problem. The
proponents used quantitative type of research where the proponents gathered information
Based on the data gathered, the proponents decided to comprise those residents
age from 20 years old and above regardless of their gender. The proponents decided to
focus on their propose business located at Barangay Dita, Santa Rosa City of Laguna.
Sample Size
The total population of Barangay Dita resident age from 20 years old and above is
15,961 in the City of Santa Rosa Laguna. The researcher use the Slovin’s Formula to get
the sample size that they needed and they got 390 as their sample size.
Slovin’s Formula:
n= N
(1 + N )
Where:
n = Number of samples
N = Total population
e = Margin of error
38
Computation: n=
= 15961
(1+15961(0.052))
n= 390.24
The answer of the respondents are tallied and it will interpret and analyze to maximize
Table 22
Drinkers of coffee
No 15 3.8%
The table 23 shown that the average person who currently drink coffee are
Table 23
Table 24
The table 24 shown what is the preferred coffee brand of the respondents, 31
answered Nice day coffee which is 8.27%,89 answered Ashitaba coffee with 23.73%. 88
respondents answered Green coffee have and 23.47% And 167 respondents answered
Table 25
No 213 58.5%
The table 24 shown if the respondents are aware about nutrition facts of the
Table 26
Quantity 25 6.67%
The table 26 shown what are thing do respondents consider in buying coffee
products, 6.67% look for the quantity, 37.87% response that it’s about benefit, 28.00%
Table 27
Preferred coffee
The table 27 shown the preferred taste of the respondents in drinking coffee,
Table 28
products?
No 101 26.93%
The table 29 shown the impact of health benefits of a coffee products in buying
Table 29
Radio 16 4.27%
The table 30 shown where the respondents usually get information about coffee
products, 4.00%% answers in Brochure/Flyers, 4.27% answers radio, and the highest
Table 30
No 117 31.20%
Table 31
Cartons 89 23.73%
The table 32 shown, what kind of packaging does the respondents want for their
coffee products, 48.80% answers for Eco-friendly pack, 23.73% are cartons, and 27.47%
answers plastic/sachet.
43
Table 32
No 190 50.67%
The table 33 shown the numbers of respondent are health conscious, and 49.33%
Table 33
The table 34 shown the preferred way of the respondent in drinking coffee,
22.13% answers that they want it cold, and 77.87% answers that they want it hot.
44
Table 34
No 73 19.47%
Table 35
No 132 35.20%
The table 36 shown, if the respondents still going to avail coffee products even if
Table 36
Percentag
Do you frequently drink coffee? Frequency
e
No 96 25.60%
The table 37 shown if the respondents frequently drinking coffee, 74.40% responds
Table 37
ingredients?
Yes 62 16.53%
No 313 83.47%
The table 38 shown if the respondents already tried drinking coffee with herbal
Table 38
Serpentina Popularity
No 212 56.53%
The table 39 shown, if the respondents are popular or have an idea about
Table 39
No 212 42.67%
The tables 40 shown, if the respondents are willing to buy Serpentina Coffee,
.
47
Table 40
buy, 48.80% responds 1-2 sachets, 38.40% 3-4 sachets, and 12.80% responds to 5-6
Sachets.
Target Market
The target market of the proponents will be the people ages 20-60 years old living
in the vicinity of Barangay Dita in City of Sta. Rosa Laguna. The plant and store were
located here for the easy access of the consumers or wholesalers and retailers. The place
where the plant is located is consisted of large number of population that can be beneficial
to the proponents in gaining sales. Also the Barangay consist of Malls and other Market
Demand Schedule
Table 41
Demand Analysis
Monthly Annually
Household Demand
Year Total Population Demand
Population
(Box) (Box)
2019 26050 5,210 24408 292,896
2020 26,571 5,314 24896 298,754
2021 27,102 5,420 25394 304,729
2022 27,644 5,529 25902 310,824
2023 28,197 5,639 26420 317,040
Assumptions:
1. There are 26050 population in Brgy. Dita and there are 5 members per household.
(26050/5= 5210)
(6102 x 4= 24408)
Competitors Supply
Supply is the accumulated stores reserved for distribution. It is also the amount
Table 42
Supply Analysis
Table 43
Assumption:
2. The total supply of competitors will be multiplied by 5%.which is the increase on their
supply capability to different retails stores in Barangay Dita in each succeeding year.
The table illustrated above shows the five year supply of competitors to different
retail stores in Barangay Dita To get the company supply of the following year , it will be
multiplied by 10% which is their assumed growth supply capability in the following years.
Market Share
Market Share referred to a percentage of the market for a product or service that
a company supplies .It is important because it is an indicator of how well the company is
company’s total sales in relation to sales in that industry, usually in a particular region
over a specified period of time. Plantasia needs to look at increases and decreases of
products. A company that is giving its market share will be growing its revenues faster
than its competitors. It can also be an indicator of the effectiveness of the firm’s
marketing strategy.
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TABLE 44
Market Share
Nice Day Coffee Ashitaba Coffee Green coffee MX3 Coffee Others Total
Figure 11
Market Share
52
Table 45
Competitors Comparative Analysis
BRAND PRICE PRODUCT PLACE PROMOTION
Mx3 Mx3 coffee mix Mx3 is derived from garcinia - kiosk -outdoor
coffee (10pcs per box) mangostana, a tropical fruit -mercury drug -advertising
350.00/php that has been used as a store -social media
35.00/pc traditional indigenous -generic -multimedia
medicinal material across pharmacy
south east asia for the
treatment of a wide range of
ailments. It contains 3
powerful anti-oxidants-the
alpha, beta and camma from
g mangostana
will exist between supply and demand for a good and service.
Table 46
Demand & Supply Analysis
Competitors
Year Demand Gap Percentage (%)
Supply
2019 292,896 195,600 97,296 33%
2020 298,754 205,380 93,374 31%
2021 304,729 215,649 89,080 29%
2022 310,824 226,431 84,392 27%
2023 317,040 237,753 79,287 25%
𝐺𝐴𝑃
Formula: GAP = Annual Demand – Annual supply Percentage= 𝑇𝑜𝑡𝑎𝑙 𝐺𝑎𝑝 𝑥100
Table 47
Projected Supply
Table 49
Projected Sales Analysis
Marketing Plan
helps achieve marketing objectives. The four P’s or the marketing mix (product, price,
Product
Serpentina coffee was made from serpentina leaf, coffee beans, turmeric,
manggosteen, muscovado and creamer that the Plantasia Inc. will offer in the market. The
serpentina coffee contains 25 grams per packaging. The packaging will be labelled with
sticker paper showing the product logo and other information regarding the serpentina
coffee.
Figure 12
Product Label
55
Figure 13
Product Logo
Price
Market demand and competitor prices and offers were considered as external factors.
Internal factors include the manufacturing cost of the product. The product cost is
determined by adding up raw and packaging material cost, labor cost and overhead cost.
Price is the amount or the cost of the product that the consumers are willing to pay at a
given period of time and place. It is a payment given by one party to another in return for
goods or services. The price of serpentina coffee per plastic pack is P10. The total
production cost per plastic is P7.14 then the mark-up price is 61.85% of the production
cost which is equivalent to P12.86. The product’s selling price computation below will vary
as a result of uncontrollable changes in both external and internal factors that directly
affect the price of the product. The price is P20 in a 25g pack.
56
Table 49
Indirect Cost
Boxes and Packaging 4.46
Electricity 18.17
Total Indirect Cost 22.63
Promotion
and also to make the business be known. Example of these mediums were Outdoor-
Advertising it includes poster displays and flyers; Internet Advertising or Social Medias like
Facebook and lastly Personal Selling which is selling the product to the consumer face-
to-face.
Outdoor advertising
seen by people. In just looking at the side of the streets they can see the posters. And
also, by giving flyers to the people in the streets or in the mall the product will be known.
57
The customer referral incentive programs a way to encourage current customers to refer
a new customer to the store. Freebies, poster displays and fliers.The incentive that the
store uses.
FOR ONLY
20 PHP
P20 SRP
A
Figure 14
Poster and Flyer
One form of promotional tools that the company will use is internet advertising or
Today, many people using social media to get in touch on what’s trend and also
to share their experiences in a certain product or service. In this kind of advertising the
product will be known as well as the company. And contacting customer by facebook,
Instagram, Twitter and gmail after a sale is promotional strategy that put the important of
the customer satisfaction first while leaving the door open for a way to promote new
products. These item are placed near the checkout in the store and are often purchased
Figure 15
Facebook Account
Figure 16
G-mail
Figure 17
Instagram
59
Figure 18
Twitter Account
Personal Selling
One of the promotional tool that the proponents were used is personal selling.
Personal selling is one of the easiest and less cost types of selling. The proponents will
sell the product to the prospected buyer face-to-face. Here, the seller can discuss clearly
the benefits of the product to the buyer and the buyer can easily ask questions if he or she
has concerns about the product. Capturing the market’s attention with the product involved
in the industry is very important to establish the starting business. The proponents decided
to use promotional and advertising strategies such as informational flyers, sales pitches,
These said strategies are chose to help promote the products without
The informational flyers will be distributed by the sales agents together with their
sales pitches and provided promotional products. The informational flyers will contain
benefits of the products and other information regarding the raw materials used in the
product. The sales representatives or the whole sales team must be in good in doing
60
sales pitches not only to show the prospect of the product but should talk of selling the
company itself. A great sales pitch consists of likeable and memorable lines that can
motivate customers to use the product, increase sales and earn customer’s trust and
loyalty in using the product. Promotional products will always be available to prove the
Figure 19
Freebies
Stickers
Another tool that the proponents were used is the stickers. There were free stickers
for every PUV or public utility vehicle in the barangay of Dita or near the area. This sticker
will contain the product logo and other information about the product to make the
NO SMOKING
BARYA LANG PO
SA UMAGA
GOD KNOWS WHO
DOES NOT PAY
Figure 20
Sticker Signages
61
Place
The target place was in the vinicity of Baranggay Dita. It is also concerned with
the availability of product in the customers and the distribution of product to the stores and
retail outlet in the locality. The proponents often say that marketing is putting the right
product with the right price at the right place and at the right time. Choosing a place to put
the product is a very serious matter. Therefore, make sure that the choice place is
accessible and convenient to the costumers. The incorporation’s place was owned by the
other entity. Since the business is in the starting up stage, the capital of the owners are
Rauvolfia Coffee
By Consumer
Plantasia
Figure 21
Business-to-Consumer Process
The figure 13 shown that the Plantasia will sell directly to consumer, it is with the
help of direct selling of the sales team. Plantasia .also do over the counter sell.
Rauvolfia
Coffee Retailer Consumer
By
Plantasia
Figure 22
Business-to-Business-to-Consumer Process
The figure 14 shown the model of the B2C process of how the Rauvolfia coffee
CHAPTER IV
FINANCIAL STUDY
This study wasall about monetary aspects that Plantasia Company would use as
the basis. This contains important accounting statements like the Income Statement,
Balance Sheet, and Cash Flows Statement to assess the financial status of the company.
Those are needed to provide relevant information about firm’s liquidity, solvency, and
profitability.
This study determined the capital needed for the firm, present sources of financing
and cost involved. The purpose of this part is to show the financial distribution and the
projected financial statement showing the result of the operations and financial condition
of the business.
Plantasia
Project Cost
Particulars Amount
Fixed Assets
Furniture and Fixture 18,994.00
Machinery and Equipment 77,000.00
Transportation Equipment 180,000.00
275,994.00
Pre-operating Expense 17,400.00 293,394.00
Rent Expense 45,000.00
Raw Materials 198,400.00
Office Supplies Expense 3,164.25
Sanitary Supplies Expense 9,240.00
Salaries and Wages 461,933.33
Advertising Expense 9,500.00
Utilities Expense 53,557.40
Uniform Expense 9,500.00
Repair and Maintenance 6,600.00 796,894.98
Total 1,090,288.98
Capital Required 1,100,000.00
Source of Financing
Alday, Marjorie has inherit her capital to her parents. Catindig ,Jose Oscarlito has an income from his
another business. Elicano, Jan Guiller borrowed to his auntie for his capital. Orpiada, Geraldine Grace
has a savings from her another owned business for her capital. Sancon, Sharmaine she has an own
saving.
Plantasia
Sales
3,636,000.00 4,006,800.00 4,405,590.00 4,875,916.50 5,375,697.94
Cost of Sales
1,186,872.20 1,252,272.20 1,324,212.20 1,403,346.20 1,490,393.60
Gross Profit
2,449,127.80 2,754,527.80 3,081,377.80 3,472,570.30 3,885,304.34
Operating Expenses
1,776,606.23 1,759,106.23 1,759,106.23 1,759,106.23 1,759,106.23
Income Tax
201,756.47 298,626.47 396,681.47 514,039.22 637,859.43
Net Income
470,765.10 696,795.10 925,590.10 1,199,424.85 1,488,338.68
65
Plantasia Company
Projected Statement of Financial Position
2019 2020 2021 2022 2023
Assets
Current Assets
Cash 590,106.54 607,088.36 727,339.99 1,005,629.50 1,453,760.50
Inventory 160,200.00 335,970.00 530,451.00 745,074.68 981,369.09
Prepaid Rent 180,000.00 180,000.00 180,000.00 180,000.00 180,000.00
Supplies 1,240.43 1,364.47 1,376.87 1,378.11 1,378.24
Total Current Assets 931,546.96 1,124,422.82 1,439,167.86 1,932,082.29 2,616,507.83
Non-Current Assets
Machineries and Equipment- net 61,600.00 46,200.00 30,800.00 15,400.00 0.00
Furniture and Fixtures- net 15,195.20 11,396.40 7,597.60 3,798.80 0.00
Transportation Equipment- net 144,000.00 108,000.00 72,000.00 36,000.00 0.00
Liabilities
Income Tax Payable 50,439.12 87,266.40 120,986.97 158,756.55 199,153.99
SSS Fund Payable 11,393.30 11,393.30 11,393.30 11,393.30 11,393.30
PhilHealth Fund Payable 3,371.50 3,371.50 3,371.50 3,371.50 3,371.50
Pag-IBIG Fund Payable 3,132.00 3,132.00 3,132.00 3,132.00 3,132.00
Withholding Tax Payable
Utilities Payable 13,389.35 14,588.46 14,771.72 14,870.33 14,961.88
VAT Payable -148.20 2,707.37 2,759.69 3,182.28 3,581.35
Total Liabilities 81,577.07 122,459.03 156,415.17 194,705.95 235,594.02
Capital
Total Partner's Capital 1,070,765.10 1,167,560.19 1,393,150.29 1,792,575.13 2,380,913.81
Total Liabilities and Capital 1,152,342.16 1,290,019.22 1,549,565.46 1,987,281.09 2,616,507.83
66
Plantasia COMPANY
Projected Statement of Comprehensive Income
For the Years Ended December 31, 2018-2022
2019 2020 2021 2022 2023
Alday ₱ 214,153.02 -₱ 233,512.02 -₱ 278,630.06 -₱ 358,515.03 -₱ 476,182.76
Catindig ₱ 214,153.02 -₱ 233,512.02 -₱ 278,630.06 -₱ 358,515.03 -₱ 476,182.76
Elicano ₱ 214,153.02 -₱ 233,512.02 -₱ 278,630.06 -₱ 358,515.03 -₱ 476,182.76
Orpiada ₱ 214,153.02 -₱ 233,512.02 -₱ 278,630.06 -₱ 358,515.03 -₱ 476,182.76
Sancon ₱ 214,153.02 -₱ 233,512.02 -₱ 278,630.06 -₱ 358,515.03 -₱ 476,182.76
Plantasia Company
Projected Statement of Cash Flow
2019 2020 2021 2022 2023
Cash Flow from Operating Activities
995,421.5 1,322,271.5 1,713,464.0 2,126,198.1
Income Before Tax
672,521.57 7 7 7 1
Adjustments for Depreciation- Machineries and
Equipment 15,400.00 15,400.00 15,400.00 15,400.00 15,400.00
Adjustments for Depreciation- Furniture and Fixtures 3,798.80 3,798.80 3,798.80 3,798.80 3,798.80
Adjustments for Depreciation- Transportation
Equipment 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00
Adjustments for Depreciation- Plant
-
Change in Inventory Balance 175,770.0
-160,200.00 0 -194,481.00 -214,623.68 -236,294.42
Change in Prepaid Rent -180,000.00
Change in Supplies -1,240.43 -124.04 -12.40 -1.24 -0.12
Change in SSS Fund Payable 11,393.30
Change in PhilHealth Fund Payable 3,371.50
Change in PagIBIG Fund Payable 3,132.00
Change in Withholding Tax Payable
Change in Utilities Payable 13,389.35 1,199.11 183.26 98.60 91.55
Change in VAT Payable -148.20 2,855.57 52.31 422.59 399.07
878,781.0 1,183,212.5 1,554,559.1 1,945,592.9
Cash Generated from Operations
417,417.89 1 3 5 9
-
Income Taxes Paid 261,799.1
-151,317.35 9 -362,960.90 -476,269.64 -597,461.98
616,981.8 1,078,289.5 1,348,131.0
Net Cash Flows from Operating Activities
266,100.54 2 820,251.63 1 1
Payback Period
Amount to Net Cash Flow from Operating Payback
Year Recover Activities Balance Years
CHAPTER V
SOCIO-ECONOMIC STUDY
This chapter was the benefits of socio- economic. Aims to help out locality, and
other people who in need, like people with various illness/sickness in the community and
to give and provide a healthy lifestyle to the people. For now, this aspect only discusses
a various detail, the objective and relationship of the business towards the society.
The researchers consider the part of the business especially the sustainability and
To determine the taxes that the firm is able to pay in order to contribute to the
government.
To build a vision and strategy for employment generation and to prepare a tome
Plantasia Manufacturing gave benefits of the City of Santa Rosa in various ways.
1. Consumer
The business contribute the society by making an organic and healthy coffee that
is nutritional that would help the consumer to have a healthy lifestyle. It would stand
as herbal medicine for those who has illness and sickness. Rauvolfia coffee works
well for those who has diabetes, UTI, Kidney problem, irregular menstruation etc.
2. Supplier
For the meantime, the business only paying for the sacks of Sugar, coconut milk,
3. Government
By fulfilling its obligations by paying taxes, the business contribute the government.
Taxes that will increase the revenue of the government by using it as a fund to
support and maintain its project and expenditures for the development of the
municipality as well as in the whole country. Also by paying local fees and other
licenses fees to the City of Santa Rosa which can also be utilize to improve the
city and to be more competitive across the province of Laguna and as well as in
Employment Generation
This business hired people who have knowledge about agriculture production and
also in manufacturing. Salaries are based on the position and minimum wages set by the
Plantasia Manufacturing are going to recruit and employ people and teach them
as their employees for them to fulfill the jobs given. The company foresighted to help the
municipality of Santa Rosa City of Laguna and the government in maximizing human
resources.
Sustainability
is precisely about marketing and branding. It means that distinguishing market needs
based on long term period of prosperity and producing citizenry of sustainable consumers.
relationships not only with the customers but also within the management is crucial
environment.
- Conduct a quarterly seminar for a diabetic person not just in the area but open to all.
72
- Conduct a seminar to all the employees and farmer for the herbal either it’s a coffee,
Business cannot deliver every solutions, and companies can rarely act alone.
Partnership are vital, and therefore we work closely with our community organizations.
One of our Vission is to be one of the leading company nationwide providing healthy
Advocacy
healthy coffee. Since the actual product is one. Furthermore, through it, many healthy
conscious people engaged upon the progression were availability and sales availability.
The firm were hired unemployed who is capable and fit for the work. It were help
Awareness
especially Serpentine Coffee, helps to prevent illnesses and sicknesses. Also, promoting
Environment
The firm were responsible for the environment by securing it with no harmful
ingredients or content that were affect it. Also by means of proper waste disposal and
requiring proper hygiene for the employees and by practicing the Solid Waste
Management.
73
Solid waste were classified. Non-biodegradable waste will be sold to Santa Rosa
much recyclable waste as possible, which were collected and segregated into waste
PART VI
Conclusion
Management Study
Identified what type of business the firm or the company has. Shown the
organizational needed for the firm and identified the management of the firm. The rules
and regulations have been identified for the better firm and for the firm to be the best
workplace. Already known the requirements needed for the firm to operate or to be
registered. The manpower needed have been specified also the employees benefit have
been specified.
Technical Study
Already cited the product and manufacturing and production process. Specified
those equipment, location and layout needed for the firm. The raw materials and sources
have been specified for the betterment of the business. Already identified the quantity and
quality of product that the firm have releasing. Have been know the labor needed together
with the waste disposal method. Already had a systematize production method,
manufacturing method, planning needed conclude that the product is feasible and
profitable.
Market Study
The product was identified to last in the market. Knowing the possible target market
of the product, and having a possible number of the demand for the product. Enabled to
determine the aspects of the product. The acceptability of the product was identified. And
Financial Study
The capital requirement was identified. Also the source of fund is identified by
means having an equal contribution by the proponents. It shown the information about
financial. And the firm was able to be a solvent, and a profitable company. Showing up
that the company has a cash flows, including how they going to pay their liabilities,
expenses. Proper fund sourcing on maintaining their equipment better. And proper source
of funds for the supplies, materials need for by the firm was identified.
Socio-economic Study
Given that this company contribute for the people, government or in other sector.
This firm was determined to give benefits or advantages in many ways. In government,
abled to pay taxes as a requirement of the sector. Social responsibility was identified. On
known in the market, it must assess its internal and competitive environment. This were
revealed the key opportunities it can take advantage of and threat it must deal with
Plantasia. Respond to both internal and external issues in a proactive and dynamic
manner by using its strengths and reducing its weaknesses. Through this, Plantasia was
able to be known and able to generate the strong growth it needs to retain in the industry.
The proponents conclude that this feasibility may help many people by drinking the herbal
coffee Rauvolfia. This product contains higher health benefits than other competitors that
will make the product more valuable, more innovative and more affordable. Expense were
Recommendation
Management Study
From the result of the work carried out, the management proposed operation on
the open market was subject to many pressure. That’s why the proponents needs to
Technical Study
capital loss in production. Always check the equipment and even the crew if they
following the rules of the store, to organized the company well, the proponents
recommend that there must be an enough machines and equipment in order to operate
Market Study
To maintain its demand to the market, for the sustainability of the Plantasia in the
Financial Study
Maintain the Proponents capital. Follow all the rules to protect and maintain the
money in Plantasia.
Socio-economic Study
To have an eco-friendly product. The proponents conclude that this feasibility will
References
Feasibility Studies:
The Manufacturing of Street Pot
The Manufacturing of Zingiber Body Scrub by GCare Inc.
The Manufacturing of Tawa-Tawa Tea
The Manufacturing of Bacchus Hibisca
Online:
www.webmd.com
www.psst.ph
www.sciencedirect.com
https://enchantingrivulet.blogspot.com
http://fullsuites.com