KEY EXTERNAL FACTORS Weight Rating

OPPORTUNITIES
1. Increase in India's working age sectore 0.10 3
2. Favorable change in consumer spending 0.14 4
3. Growth in India's Urban Cities (Urbanization) 0.12 3
4. Indian Consumer Websites 0.10 2
5. Few direct competitors 0.14 4
THREATS
1. Indian's lack of knowledge about the company and innocence to one
stop solution business model. 0.08 3
2. India's attitude toward customer service and product quality. 0.05 3
3. Lack of Adequate Distribution Channels 0.10 3
4. Product Substitution as product are not differentiated. 0.05 3
5. Domination of Kirana's in Urban and Rural Areas 0.12 4
TOTAL 1.00

KEY INTERNAL FACTORS Weight Rating

STRENGTHS
1. Staples' core value "CARE", which stands for Customer,
Associates, Real Communications, and Execution. 0.14 4
2. Use of multiple sales channels. 0.13 4
3. Staples' Reward Program 0.10 3
4. Effective Supply Chain 0.12 4
5. Offers high quality and innovative products. 0.14 4
WEAKNESSES
1. Staples has not invested in consumer research in India. 0.10 1
2. There are only 9 stores operating across cities in India. 0.06 2
3. Small geographic reach. 0.08 1
4. Highly centralized decision making. 0.05 2
5. E-Commerce expertise not fit to be use in India. 0.08 1
TOTAL 1.00
Weighted Average

0.30
0.56
0.36 LEGEND: Superior 4
0.20 Above Average 3
0.56 Average 2

Poor 1

0.24
0.15
0.30
0.15
0.48
3.30

Weighted Average

0.56
0.52 LEGEND: Major Strength 4
0.30 Minor Strength 3
0.48 Minor Weakness 2
0.56 Major Weakness 1
0.00
0.10
0.12
0.08
0.10
0.08
2.90