Bilingual Marketing Expert, with BANCO DAVIVIENDA.

emphasis on market research. Long-term Last Position: Business Advisor & Deputy Director(In Charge)
projection an skilled to implement Sep 2007- July 2019.
comercial and business strategies, RESPONSABILITIES:
related to planning, directing and  Stablish and manage products business strategy and customer
coordinating sales and marketing balances growth.
 Commercial negotiations management.
activities according to business needs.
 Objectives compliance by establishing plans, budgets and
outcome measures (KPI,s).
 Customer service requierements management.
AREAS OF EXPERIENCE  Training and management of business consultants.
•KPI´s and sales targets. •Portfolio management
•Services, plans and and attracting new ACHIEVEMENTS:
prospecting. accounts.  Maintain debt portfolio indicators over 96%.
•Consumer service. •Customers segmentation  Achieve effectiveness greater than 30% database.
•Project coordination and and market niches  20% of montly mortgage growth.
management. management.  Designing telephone sales strategies, meeting the expected
•Budget management. •Advisory sale.
•Opening markets, presales, •Strategic planning and
targets in campaigns.
comercial events. work plans development.  Increased cross-selling rate of 30%.
•Digital promotional •B2B Business to Business  I created strategies that reduced operating rework and
campaigns. B2C Business to Consu- maximizing production time by 15%.
mer Sales.  I designed and implement service strategies that allowed us to
obtain and maintain a service note higher than 90% granted by
clients.

– Agencia Portafolios de Inversión Global.

Marketing. Central University.
Bogotá 2011.
Operational and Commercial Assistant.
Diploma on Business Management May 2003 Feb 2006.
& Customer Knowledge.
RESPONSABILITIES:
Universidad Javeriana 2011.
 Perform operational support both sales forcé and customer.
 Management and allocation of appointments with customers.
Diploma on Senior Management.
 Training and products support.
Politécnico de Colombia. Oct 2017.
ACHIEVEMENTS:
Diploma on Digital Marketing & New
 Business increased by 50%.
Tendencies Universidad Cafam 2019
 Customer acquisition increased by 15% per month.

Other courses & studies at your

disposal.
 Commercial Advisor.
Mar 2001 Jan 2003.
Advanced English B2
RESPONSABILITIES:
 Telephone selling of different types of policies.
Centro Electrónico
Idiomas. ACHIEVEMENTS:
 Increased placement policies 10%.
Graduated in April  Increased cross-selling by 20%.
2012

Native Spanish.