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  • CB Assignment 3

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    pradeep
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    The document contains assignment questions for a Consumer Behavior course taught at K.S. Group of Institutions, K S School of Engineering & Management. The assignment asks students to define and explain key concepts related to consumer behavior including reference groups, family decision making dynamics, types of families, advantages of reference groups, consumer buying decision processes, levels of consumer decision making, views of consumer decision making, and models of consumer behavior.

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    The document contains assignment questions for a Consumer Behavior course taught at K.S. Group of Institutions, K S School of Engineering & Management. The assignment asks students to define and explain key concepts related to consumer behavior including reference groups, family decision making dynamics, types of families, advantages of reference groups, consumer buying decision processes, levels of consumer decision making, views of consumer decision making, and models of consumer behavior.

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    © All Rights Reserved
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
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    13 vizualizări1 pagină

    CB Assignment 3

    Încărcat de

    pradeep
    The document contains assignment questions for a Consumer Behavior course taught at K.S. Group of Institutions, K S School of Engineering & Management. The assignment asks students to define and explain key concepts related to consumer behavior including reference groups, family decision making dynamics, types of families, advantages of reference groups, consumer buying decision processes, levels of consumer decision making, views of consumer decision making, and models of consumer behavior.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    K.S.

    GROUP OF INSTITUTIONS
    K S SCHOOL OF ENGINEERING & MANAGEMENT
    Department of Management Studies

    Name of Faculty: Pradeep Branch: III Sem MBA


    Sub: Consumer Behavior Sub Code: 14MBAMM301

    Assignment-III

    1. Define reference group? Explain different types of reference groups.


    2. Explain the concept of dynamics of husband and wife decision making.
    3. Define family? Explain the various types of family.
    4. List out advantages of reference group?
    5. Explain consumer buying decision process.
    6. Explain the levels of consumer decision making.
    7. Explain four views of consumer decision making.
    8. Explain any 2 models of consumer behavior.

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