CALLER

RING-BACK TONES
Personalized Music for Every Call
In today’s highly competitive environment, operators are increasingly focusing on mu-
sic-based offerings to net subscribers. Of the various music-based products available in
the market, ring back tones have achieved the most uptake.

Mahindra Comviva’s caller ring-back tone (CRBT) facility is an end-to-end solution that
supports a gamut of activities, from customer acquisition to subscription management.
The facility facilitates customer segmentation by identifying usage patterns to help pro-
mote appropriate content to customers.

The facility enables assured service management, which entails end-to-end

management of business operations, services and analytics. It also supports
various business models such as revenue share, licensing model, etc.

Video RBT Video Ad RBT

Callers could see a video Callers could see a video
instead of the regular Ad spot for which corporate
Tring- Tring advertisers could pay to
operator

Video Status RBT Video Reverse RBT

Callers could
User could
see their favourite
select and set a
video status RBT
Differentiating religious sermon
Video RBT on each RBT
feature when they make
a call

Video streaming RBT

A live sports video on RBT
Video Jukebox
A personal purchased playlist
of videos out of which user could
set any video as RBT anytime.
A STRONG SET OF STANDARD RBT FEATURES
RBT for all callers
Special caller RBT
Caller Group
Gift
Viral SMS
Reverse RBT
Video RBT
Reverse Video

RBT as per Copy RBT

Fixed albums calling pattern Express(*)copy
Dynamic albums Conditional RBT
Juke box Event RBT
Name tunes Status RBT
Corporate RBT Content User Blacklist
Advertisement RBT packaging personalization Tailor tone
Karaoke RBT features features Auto-status RBT
Chartbuster RBT Video status RBT
Sports RBT Inter-operator Star2Copy
Streaming RBT #to Like an RBT
Operator
features

Flexible Reporting Interface

GUI based partner management
GUI based CMS
Pre-announcement
Integration with 3rd parties
Flexible Pricing Model

BENEFITS

SUBSCRIBERS
A CONFIGURABLE SYSTEM
The facility entails an easy-to-operate system which
functions on the “configure, not code” approach.
ENHANCED RETURN ON INVESTMENT
The facility achieves this through a combination of
reduced deployment costs, fast market penetration, and
high acceptance rates.
FLEXIBLE CHARGING MODELS
The facility supports various modes of charging, such as
subscription or differential charging.
OPERATORS
EASY DISCOVERY OF CONTENT
User could find their favorite content through range of
multiple interfaces or from their favorite music applica-
tion or by visiting the nearest retailer.
RBT WHICH CHANGES WITH USER’S LIFE-
STYLE
RBT which could change as per user’s availability to take
calls during the day for example telling callers if user is
running low on mobile phone battery.
HOST OF PERSONALIZATION FEATURES
Users could personalize their RBT to express themselves
best. For example, users could opt for Name tunes RBT
in Celebrity voice.
WHY MAHINDRA COMVIVA?

We reach 265 million customers

We play 125 million clips daily

CRBT

Highest Subscriber 10 million

base for 1 deployment
We have 1.4 million song library

Mahindra Comviva is the global leader of mobility solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the
$17.8 billion Mahindra Group. Its extensive portfolio of solutions spans mobile finance, content, infotainment, customer value management, messaging, mobile data
and managed VAS services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Mahindra Comviva’s
solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries and enrich the lives of over a billion people to deliver a
better future. In January 2016, the company acquired a controlling stake in Advanced Technology Solutions (ATS), a leading provider of mobility solutions to the
telecom industry in Latin America to strengthens its in-region presence.
For more information, please visit www.mahindracomviva.com
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©2016 Comviva Technologies Limited. All Rights Reserved.