How can the Internet of Things

(IoT) help your business?

PSOIoT-2000

Satish Katpally
Senior Marketing Manager, Internet of Things
@SKatpally
Agenda
• Internet of Things
– Industry Trends, Business Drivers
• Use Cases & Business Outcomes
• How should you think about IoT?
• Cisco IoT Technologies
• Making IoT work for you
• Summary
• Q&A

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What do these have in common?

Analog Digital & Isolated Digital & Connected

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3rd Wave of IT Transformation: Digital Enterprise

Products
Product Digitization
Ubiquitous,
Low-cost
Computing

Process Connected
and Integrated
Enterprise Tasks
Internet
Automated
Individual Tasks
Individual Computers

1970 1990 2010 2025

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What is the Internet of Things (IoT)?

Smart Networked

Internet of Things
A Network of Smart Devices: Industrial & Consumer

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Why Connect Things?

Smart Networked

What’s Possible

Monitoring Control Optimization

Analytics Autonomy

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Why Connect Things?

Smart Networked

Business Outcomes

Higher Better
Product Quality Decision Making

Improved New
Operational Effectiveness Product & Service Offerings

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IoT Adoption Momentum by Gartner
Years to Mainstream Adoption
10+ 5–10 2–5 <2
Big Data Consumer 3D Printing
3D Printing IoT
2012
2013
2014
2011 Consumer 3D Printing
Cloud Computing
Big Data IoT Big Data
Expectations

3D Printing

Mobile Robots
Smart Robots IoT Cloud Computing
Mobile Robots
Big Data
Human Augmentation
Human Augmentation Cloud Computing
Cloud Computing

Human Augmentation

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Organizations Are Planning To Invest
Investments to increase “somewhat” or
“significantly” over 3 years
75%
EMEAR
Oil and Gas 91%

Utilities 89%

Manufacturing 86% 92%

81% APAC
Transportation 86%
Americas
Retail 79%

Metals & Mining 77%

Public Sector 76%

82% IT Execs / 74% LoB

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IoT: Business Outcomes
IoT Delivers Business Outcomes

Increased Customer Reducing Costs Improved Decision-Making Accelerating Innovation

Satisfaction with OpEx Savings with Data Analytics
New
Higher Improved Better Product & Service
Product Quality Operational Effectiveness Decision Making Offerings

IoT Is Here and

Delivering Strong Business Outcomes
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 Reduced Maintenance Cost
Productivity Reduced
CAPEX on
improved 15+% &
Machines and
Infrastructure Safety increased

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 IMPROVED ANALYTICS
INCREASED EFFICIENCY AND
INCREASED OPERATIONAL PRODUCTIVITY
EFFICIENCY
REDUCED ONSITE
MAXIMUM UPTIME AND PERSONNEL REQUIREMENTS
OUTPUT

Autonomous Haulage Systems Automated Drilling System Predictive Maintenance

Mining Site On the Truck Refineries & Smelters

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City of Barcelona City of Barcelona
IoT Enabled City: Business Outcomes

New Improved Improved

Sources of Revenue Employee Productivity Quality of Life

Smart Services Mobile Collaboration

Parking: $67M; $1.6B 1500 New Companies
Water: $58M Telework
Lighting: $47M
$199M 56,000 New Jobs

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 ENHANCED ABILITY TO
INCREASED
REDUCED COSTS DELIVER EMERGENCY
REVENUES CARE

Connected mass transportation Smart waste services Connected ambulance

Highway Efficiency City Services Emergency Response

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Sub-Zero Delivers Higher Quality and Does It Fast
IoT Solution

Mobile manufacturing video

to monitor daily workflows Madison, WI
and processes and remote
video collaboration

Solution Partners

Sped up product Reduced Saved $100K on

cycles by 10– production field testing
20% downtime by 10%

Manufacturing
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BC Hydro Ushers in the Next Generation of Clean Energy
IoT Solution

Creation of a fully compliant IPV6

solution which can be easily
updated. Added Over the Air
Firmware updates to simplify
provisioning

Solution Partners

Energy theft $330M in meter $224M in

reduced by 75% reading savings managed services
savings

Utilities
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IoT is accelerating:
Hundreds of real deployments mapped out

www.iotwf.com/iotwf2014/deployment_map
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How should you think about IoT?
How to Think about IoT and Your Killer App
Connected Connected Connected Connected Connected Connected SP
Healthcare City Stadium Retail Education
Cyber

Product Analytics Smart

External Sources of Information

Cloud Database Engine Apps

Application Platform
SECURITY

Network Connectivity

Product Hardware Product Software

Physical

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 What Is Cisco’s Role in IoT?
Connected Connected Connected Connected Connected Connected SP
Healthcare City Stadium Retail Education

Application Platform
Business
Management
Intelligence
& Control
and Analytics
Applications

Security
Compute
and Network
Storage Devices

Cloud FOG
Things
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Cisco’s IoT/IoE Vertical Solutions
Industries Verticals Solutions and Use Cases GTM

Connected City SCC Infrastructure Management (City WiFi, Workspaces (Smart Spaces and

IoT Sales,
Parking, Lighting, Location, Traffic, Safety and Security) REGS)
Public Sector

BT
Connected Connected Law
Public Safety Connected Schools Connected Border Enforcement Connected Defense

Connected Connected Factory Connected Connected Factory Connected Factory

Manufacturing Factory Energy Mgmt. Factory Wireless Security Automation

Ecosystem
partners
Connected Connected Mobile Connected AMI Connected Substation Connected Distribution
Utilities Workforce Automation Automation

Energy and Connected Connected Connected

Oil and Gas Pipelines Refinery Secure Ops Connected Oilfield
Minerals

Connected Asset Visibility Connected Predictive Connected Mine

Mining and Monitoring Maintenance Remote Operations Secure Ops

CCS
Connected Connected Connected Connected
Transportation Transportation Roadways Connected Trains Trackside
Stations

Connected Retail CMX digital Remote Expert/ Digital Media Store

Store-in-a-box Experience Mobile Advisor Experience

Services
(AS,TS)
Connected Sports Connected StadiumVision
and Entertainment Connected Stadium Stadium Wi-FI StadiumVision Mobile
Connected SP/ Remote Tower Management
B2C M2M Fleet/Asset Management

Soln SKUs
Connected Virtual Patient Patient Patient Media Cisco Health

(IVSG)
Health Observation Wayfinding Experience Presence
Omni-channel Customer In-branch Customer Pervasive Employee
FSI Interaction Experience Communication Energy Management
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Cisco IoT Technologies & Solutions
Cisco IoT Pillars

Fog Network Security Data Management Application

Computing Connectivity Cyber & Physical Analytics & Automation Platform

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Cisco IoT Portfolio & Ecosystem
1552
Rugged
Wireless
Manufacturing Mining Energy-Utility Oil & Gas Transportation City Defense

Fog PaaS

DSX PaaS Components CSS Video Sensing

Fog IaaS

Data Management (DMo) IOx Deterministic Ethernet APIC EM (ACI Controller)

Video Surveillance Manager Industrial Network Management (CGNMS)

Industrial Industrial Industrial Field Embedded Connected Safety Digital

Switching Routing Wireless Network Networks & Security Media

IE 2000 Field AP - 1552 CGR 5900 ESR, Video Digital

IE 3000 1000 ESS Surveillance DMM
819H IR9 Media
IE 4000 CGR 2000 Industrial AP Switches Manager and
10 Manag
CGS20 (Rockwell) IP Cameras
IR 509 er
I00 IE Field AP - IW 3700 5921
40 Digital
P 802.11ac 829H Software
00 Physical Media
6 ASR 903 Router
IE Positive Train Control Access Proces
7 809H
500 Manager sors
0

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 Cisco IoT Software Portfolio

Video Fog Data in Motion IoT IoT Network

Surveillance Computing (DMo) PaaS Controller
VSM IOx Data Management APIs DSX ACI/APIC for IoT
Camera as a Sensor Bring Your Own Interface
Bring Your Own Apps
Coming soon!

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 Cisco IoT Application End-to-End Infrastructure
• FactoryTalk View Site

• FactoryTalk Production Centre • COMOS Automation

• FactoryTalk View ME
• COMOS Platform • SIMATIC Powerrate
• SIMATIC WinCC
• SIMATEC IT Production Suite • Proficy Plant Apps
• Proficy HMI/SCADA – CIMPLICITY
• Predix APIC UCS Mini
EM UCS Mini Security
UCS
IOx ASA / ISE
Cloud
Partner Services and
ISR Management
Clouds Applications
& Automation Video / PhySec.
Nexus
Family

Industrial
Physical
Ethernet Industrial
Access
Wireless

Cloud/InterCloud FOG

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 IoT Requires Distributed Computing
IoT Computing Model
(Data Volume, Security, Resiliency, Latency)

DATACENTER/CLOUD

FOG

DEVICE

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Fog enables New Business Models
- Control, Monitor, Analyze, Optimize & Service: Machine-as-a-Service

Distributed Compute, Big Data

Network & Storage Fog Analyzing and managing
Extending Cloud data from Things to the
capabilities closer to Cloud
Things

Increased Secure & Analytics with Improved Rapid

Agility Resilient Data Privacy Automation Innovation
Accelerate launch of Physical and Cyber Distributed analytics: Low OpEx with policy Open APIs and Partner
new services while security for Things. real-time to historic with based automation that Ecosystem to rapidly
preserving cloud Increased reliability with data privacy scales up develop new apps and
development redundancy services
capabilities

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 What is Data in Motion (DMo)?
“Things” Fog Nodes DMo Cloud

Virtualized Data
Historic/Predictive Analysis
Machine Learning

Update of Rules
and Patterns

Wide Variety of Things Rules,

Patterns,
Actions

Data Reduction,
Control Response,
Data
Virtualization/Standardization

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Cisco Fog APIs in Action Manufacturing
Thermal Video Quality Control with OSIsoft

FLIR A310f
Thermal Imaging Camera Improved Tractability
Reducing Man-hours of Quality Issues Tracking
Cisco CGR1120 Running
Cisco Iox + OSIsoft
Modbus Interface Node Faster Diagnostic and
Downtime Resolution
Modbus TCP
Terminal Video

Improving Operational Efficiency

Cisco UCS Server Faster Security and Event Response and

Running OSIsoft PI
Increased Situational Awareness
Media Server

RT Actionable Analytics
Video Analytics Big Data
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Cisco IoT Network Connectivity Differentiators

IE 4000 1552
Rugged
Wireless

 Resilience and Reliability IE 2000 /

E 2000U
IE 2000 IP67

 Integrated Security
IE 3010
 Portfolio Depth: Cloud to Fog IE 3000 CGS2520

 Policy Based Management & Automation CGR 2010

ASR 903
 Investment Protection with Cisco Software Licensing

Cisco 819H Series 5915 ESR

ESS 2020

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 Why is Cisco Network Connectivity Better?
Industrial Networks at Gigabit Speeds
Cloud/InterCloud FOG

UCS

Cloud Services Connected Grid Router

and Applications Connected Grid Switch
Partner
Clouds Industrial Ethernet Switch

Nexus Family

ISR 4400 Series

Integrated Services Router

Resilience at Scale Integrated Security Portfolio Depth

Reliability with Simplicity Network as a sensor Ruggedized routing, switching & wireless

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Security Challenges in the World of the Internet of Things
Information Operational Smart
Technology (IT) + Technology (OT) + Objects

Billions Devices IT Security

Of Devices 6 Per Person* Challenges
OT Security
Challenges
Increased Attack Surface
Information Breach
+ Degrade, Disrupt, Destroy
Manipulate

Trillions Data Privacy Heterogeneity and

Sensors Interoperability
Of Sensors
RFID 130 Per Person*
Barcodes

Source:* By 2020 Threat Implications of Internet of Things Research Paper

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Cisco Threat Centric Security Model for IoT

ATTACK CONTINUUM

BEFORE DURING AFTER

Discover Detect Scope
Enforce Block Contain
Harden Defend Remediate

Network as Network as a Network as a

ACI ACI
an Enforcer Sensor Mitigation Accelerator

Visibility and Defense Across the Entire Attack Continuum

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 Why is Cisco IoT Security Better?
Network as a Sensor: IT Expertise to OT
Cloud/InterCloud FOG

UCS
IP Cameras
Cloud Services Video Surveillance Manager
and Applications
Partner
Clouds
Nexus Family

ASA Firewall ISR 4400 Series

Connected Grid Router

Integrated Services Router

FirePOWER NGFW/IPS
Identity Services Engine (ISE)

Pervasive Security Policy Based Physical & Cyber

Cloud to Fog Consistent across Enterprise Integrated Security
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IoT Creates Data at Scale Never Seen Before
IoT Creates Data at Scale Never Seen Before
A large refinery
generates 1TB of
raw data per day

Analytics Are a Key Part of Value Creation in IoT

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Types of Analytics
Machine Learning: Pattern recognition,
Prediction and Anomaly detection

Data-At-Rest Data-In-Motion
Historic | Batch processing | Time- Real-time | Stream Processing |
Types Series Operations | Reporting Data reduction | Alerting

Variety 1000s of Sources 10s of Sources

Volume Tera/Peta Bytes Giga Bytes

Velocity GB/Second MB/Second

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Cisco Analytics Portfolio
Analytics Solutions
Connected Connected Analytics Connected Contact Center IT Analytics Partner Designed
Analytics for Retail for SP Analytics for Events Analytics Solutions

Shopper Insights, Service Quality, Installed Base Lifecycle

Store Operations Subscriber Experience Management Cisco Differentiators
Pre-Validated Analytics Software Packages
• Network Based
Network Analytics Collaboration Analytics Mobility Analytics
(CAND) (CAC) (CAM)
• Cloud to Fog
• Real-time
Enabling Technologies and Capabilities
• Historic

Data Virtualization Real-Time Analytics Work-load Automation Intellectual Capital • Vertical Specific
Analytics Ready Infrastructure
Unified Data Center | Enterprise Networking
Access Unified Communication |
Edge | IOT
Wired | Mobile | Meraki Collaboration | Contact Center

Devices Wi-Fi Video POS Sensors Social

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 Cisco IoT Leadership
Network Technology Investment Innovation IoT World Global Partner Standards
Platform Portfolio Fund Centers Forum Ecosystem Development

• Cloud • Net Connectivity • $250M so far • London, UK • 2nd Year • Rockwell Auto. • IEEE
• Intelligent Routing, Switching, • Alchemist Accel. • Rio de Janeiro, BR • Chicago • Schneider Electric • IETF
Network Wireless
• Ayla Networks • Songdo, KR • Oct 14-16 • Itron • 3GPP
• Data Center • Security
• EVRYTHNG • Toronto, CAN • 1,500 Attendees • AGT • IIC
• Fog Computing Cyber & Physical
• etc. • Barcelona, SP • Emerson • Wi-SUN
• Net Management
• Honeywell
• App Enablement
• Black & Veatch
Fog Computing

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Cisco’s IoT Solutions: End to End

Vertical Solutions
Manufacturing Mining Energy-Utility Oil and Gas Transportation City Defense

Horizontal Solutions
Fog Computing Network Connectivity Security Data Analytics Network Management App Platform
UCS Mini IE Switches VSM Connected Analytics Prime IOx
CGR, 819 Routers CGR, IR Routers SourceFire DMo APIC DSX, DevNet

Consulting Security Cloud and MS Big Data and Analytics Cisco Services
Software Services ISG Professional Services Technical Services

Your IoT Solution is Possible Right Now

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4th Wave of IT Transformation: What could it be?

Autonomy
Autonomous Products
Sophisticated Analytics

Products
Product Digitization
Ubiquitous, Low-cost Computing

Process
Connected
and Integrated Enterprise Tasks
Internet
Automated Individual
Tasks
Individual Computers

1970 1990 2010 2025 2040

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Call to Action
• Visit the World of Solutions for
– Cisco Campus – IoT Demos
• BreakOut Session
– January 29, 2:30 – 4:00PM BRKIOT-2442 - Intermediate - Enabling the Internet of Everything:
Cisco’s IoT Architecture

• Lunch time Table Topics

– January 29, 12:30-2:30: Internet of Things

• DevNet zone related labs and sessions

– January 29, 10-11am: Cisco CTOs Discuss IoT, DevNet Zone Main Theater

• Recommended Reading: for reading material and further resources for this
session, please visit www.cisco.com/go/iot

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Q&A