Annexure-V- Cover Page for Academic Tasks

Course Code: MKT201 Course Title: Essentials of Marketing

Course Instructor: Udayan Giri Section – Q1803

Academic Task No.: 1 Academic Task Title: Assignment

Date of Allotment: 20th August, 2019 Date of submission:

Student’s Name: Student’s Reg. no:

Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as

specified at the time of assigning the task by the instructor)

Learning Outcomes: (Student to write briefly about learnings obtained from the academic tasks)

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any other student’s work or from
any other source except where due acknowledgement is made explicitly in the text, nor has any part been written
for me by any other person.

Student’s Signature:

Evaluator’scomments (For Instructor’s use only)

General Observations Suggestions for Improvement Best part of assignment

Evaluator’s Signature and Date:

Marks Obtained: Maximum Marks : 30

 LOVELY PROFESSIONAL UNIVERSITY ACADEMIC TASK NO. 1

School of Business Faculty of Business & Applied Arts

Name of the faculty member: Udayan Giri

Course Code: MKT201 Course Title: Essentials of Marketing

Class: BBA Term: III Section: Q1803 Batch: 2018

Max. Marks: 30 Date of Allotment: 20th August, 2019 Date of Submission: 12th October, 2019

S. Task Objectives Topic Details Evaluation Expected outcomes

No of Academic Parameters
Activity
1 Individual To test the The students will be given a Sector Evaluation Practical exposure to real time
understanding of and a company under it. For the parameters- selling which includes:
marketing mix purpose of analysis, the students shall
among students analyse and evaluate the Introduction of
 Effective Communication
and how they products/brands company is selling. company and
relate this The students need to identify the product/brand- 5
reducing the natural stress that
concept with the pricing strategies and other price marks, happens with all new sales
company related dimensions. The students will calls.
allocated. keep on gathering the data relating to Analysis of Product
product and place such as Marketing Dimensions- 5 Marks,  Involvement in the customer’s
plan, Segmentation, etc. The student decision-making process by
should focus on the place dimension Analysis of Price overcoming his objections.
of the given company/product/ brand. dimensions- 10
They also need to find the various Marks,  Prospecting, cold calling,
promotional tools used by the referrals, qualifying leads,
company for their product or brand Analysis of
building rapport, handling
and analyze on how these are helping Promotion
the company in achieving their set Dimensions- 5 Marks,
objections, developing and
goals. maintaining relationships.
Evaluation parameters- Introduction Analysis of Place
of company and dimension-5 Marks.  Understand the sales process
product/brand- 5 marks, Analysis of to match selling with the
Product Dimensions- 5 Marks, customers’ motivation.
Analysis of Price dimensions- 10
Marks, Analysis of Promotion  Understand relation between
Dimensions- 5 Marks, Analysis of
price and value.
Place dimension-5 Marks.

 Dissolve customer objections

using proven strategies that
move customers more quickly
through the sales funnel.

NB – No submission after 12th October 2019. Student failing the date will be awarded zero/absent.
Serial Registeration
No Number Name Roll Number Company Sector
1 11813223 Sanam Kochhar RQ1803A01 TCS LTD. IT
2 11813121 Md Jasim Akhtar RQ1803A02 HDFC Bank Ltd. BFSI
Hindustan Unilever
3 11813369 Akshita Verma RQ1803A03 Ltd., FMCG
Ashutosh Ashok
4 11813420 Londhe RQ1803A04 Bata India Ltd Leather
5 11812891 Tenzin Yuden RQ1803A05 ITC Ltd FMCG
6 11812715 Tejinder Kumar RQ1803A06 Infosys Ltd ITES
7 11812645 Ruchika Verma RQ1803A07 State Bank Of India, BFSI
Kumar Risabh Kotak Mahindra Bank
8 11810711 Priyesh RQ1803A08 Ltd. BFSI
9 11810564 Abhishek Amand RQ1803A09 ICICI Bank Ltd. BFSI
10 11810424 Veta Lohith Kumar RQ1803A10 MARUTI SUZUKI Automotive
Zubair Ahmad
11 11809364 Wani RQ1803A11 Microsoft ITES
12 11808520 Gadela Manoj RQ1803A12 LARSEN & TOUBRO Engineering
Ajit Kumar
13 11800926 Bhardwaj RQ1803A13 AXIS Bank Ltd. BFSI
Kancharla Consumer
14 11800758 Sandeep RQ1803A14 Baush & Lomb Inc Durable goods
15 11800810 Shubham Pandey RQ1803A16 WIPRO LTD. IT
16 11800600 Rahul Raj RQ1803A17 Bharti Airtel Ltd. Telcom
Lalam Lakshmi
17 11800696 Narasimha Naidu RQ1803A18 DUPONT Engineering
INDIAN OIL
18 11800557 Tanupriya Maan RQ1803A19 CORPORATION LTD Energy
HCL
19 11800642 Lalit Pratap singh RQ1803A20 TECHNOLOGIES IT
Consumer
20 11800316 Saksham Sehgal RQ1803A21 Asian Paints Ltd. Durable goods
21 11800409 Abhishek Pati RQ1803A22 Adani Wilmar Ltd FMCG
22 11800509 Vibhav Dwivedi RQ1803A23 Bajaj Finserv Limited BFSI
Consumer
23 11800451 S.Mohith RQ1803A24 ULTRATECH CM Durable goods
POWER GRID
CORPORATION OF
24 11800485 Abhishek Anand RQ1803A25 INDIA LIMITED Energy
25 11806896 Gourav RQ1803A26 NESTLE LTD FMCG
Sun Pharmaceutical
26 11800090 Amritanshu Raj RQ1803A27 Industries Ltd. Pharmaceuticals
27 11800155 Adiba Binte Amin RQ1803A28 Christian Dior Retail
Titan Company
28 11800183 Nikhil Singh Jaral RQ1803A29 Limited Retail
29 11800116 Shashwat Jaiswal RQ1803A30 IndusInd Bank Ltd. BFSI
Md Asraful Hoque
30 11800021 Miazi RQ1803A31 Toyota Motor Automotive
31 11800030 Sammya Sarker RQ1803A32 Bajaj Auto Limited Automotive
Mohammad HDFC LIFE
Ibrahim INSURANCE
32 11813884 Mohammad RQ1803A33 COMPANY LIMITED BFSI
Mahindra & Mahindra
33 11815214 Ankush Shitta RQ1803A34 Ltd. Automotive
Nikhil Partap
34 11815509 Singh RQ1803A35 Ola Cabs Transportation
35 11815532 Anmol Aggarwal RQ1803A36 Tech Mahindra Limited IT
36 11815599 Aman Anand RQ1803A37 Suzlon Energy
THARUN GOWDA
37 11815939 J M RQ1803A38 DABUR INDIA FMCG
Britannia Industries
38 11815370 Ankit Kumar RQ1803A80 Ltd., FMCG
Paul
Chukwunonso
39 11816101 Nwakaeze RQ1803B39 Saudi Aramco Energy
Md Shahmun Consumer
40 11815905 Islam RQ1803B40 SHREE CEMENT Durable goods
Md. Hasibul
41 11815033 Hassan Linkon RQ1803B41 Eicher Motors Ltd. Automotive
42 11813981 Shruti Gupta RQ1803B42 Bandhan Bank Limited BFSI
43 11814514 Jitendra Sah RQ1803B43 Vedanta Limited Metal & Mining
Thakur
44 11806837 Ghanshyam Singh RQ1803B46 Pidilite Industries Ltd. Chemicals
Chittapragada TATA IRON & STEEL
45 11806844 Srivani RQ1803B47 CO Steel
GRASIM
46 11806484 Kapil Kumar RQ1803B48 INDUSTRIES Textile
Godrej Consumer
47 11805938 Shivank RQ1803B49 Products Ltd. FMCG
48 11806240 Bittu Kumar RQ1803B50 JSW STEEL Steel
49 11800361 Philip Awortwe RQ1803B51 Bharti Infratel Limited Telcom
50 11801030 Kali Charon Das RQ1803B52 Hero Motocorp Limited Automotive
Mohammad Abrar Electrical &
51 11801100 Faiaz Sabab RQ1803B53 BOSCH LTD Electronics
 Anki Reddy
52 11801137 Nemalidinne RQ1803B54 Tata Motors Ltd. Automotive
ICICI Lombard
Md Arman General Insurance
53 11801129 Hossain RQ1803B55 Company Limited BFSI
54 11801168 Manish Sharma RQ1803B56 Jubilant Foodworks Ltd FMCG
Electrical &
55 11801179 Vaibhav Parihar RQ1803B57 Havells India Limited Electronics
56 11802079 Muskan RQ1803B58 Marico Limited FMCG
Hindalco Industries
57 11801979 Abhay Singh RQ1803B59 Ltd. Metal & Mining
Crompton Greaves
Consumer Electricals Electrical &
58 11801998 Razalhaq Nazari RQ1803B60 Limited Electronics
Kolekar Karan
59 11802357 Kantilal RQ1803B61 Cipla Ltd., Pharmaceuticals
60 11802376 Ayush Ranjan RQ1803B62 Steel Authority of India Steel
Consumer
61 11802578 Navjot Singh RQ1803B63 Ambuja Cements Ltd. Durable goods
Gajabeemkar Piramal Enterprises
62 11805278 Vishal RQ1803B64 Limited Pharmaceuticals
Motherson Sumi
63 11808571 Mayank Kumar RQ1803B65 Systems Ltd., IT
Rohan Kumar
64 11808775 Singh RQ1803B66 HINDUSTAN PE Energy
Bhavithravanan A
65 11810843 D RQ1803B67 Aurobindo Pharma Ltd. Pharmaceuticals
66 11812953 Gadi Rohit Ram RQ1803B68 Siemens Ltd., ITES
67 11812875 Nirmala Karki RQ1803B69 Yes Bank Ltd. BFSI
68 11813468 Udhav Agrahari RQ1803B70 DLF LIMITED Real Estate
Prabhale
Kedarnath VODAFONE IDEA
69 11813108 Amarnath RQ1803B71 LIMITED Telcom
70 11813145 Amit Kumar RQ1803B72 GIC BFSI
ZEE Electrical &
71 11802577 Kanhaya RQ1803B73 ENTERTAINMENT Electronics
Electrical &
72 11815909 Md Faridul Islam RQ1803B74 SAMSUNG Electronics
Videocon Industries Consumer
73 11813209 Chandan Kumar RQ1803B76 Pvt Ltd Durable goods
Yawa Kra Rolande
74 11801233 Kouman RQ1803B77 Royal Dutch Shell Energy
 Electrical &
75 11811234 Omid Yousfzay RQ1803B78 Apple Inc Electronics
K Manieshwar
76 11707418 Reddy RQ1803B79 IDFC BFSI