Service Introduction

Update : 2016/06/08
Lock Screen Advertising Dedicated to Indonesia

Have doubts on small mobile banner ads?

Effectively deliver core marketing message through
full screen creatives on Cashtree

Have difficulty achieving your campaign KPI?

Whatever your KPI is, impression, clicks, download, member
acquisition, Cashtree will deliver it on time with efficiency.

Not enough channel to reach Millennials?

Cashtree is targeted toward audience between 18 to 34,
with focus on B and C class!

Clicks are there, but not sure who they are?

Cashtree has various targeting tools, by age, gender,
device type, installed apps, etc.
Full-size Ads Full-size screen ads enable higher percentage of delivering core marketing message

“Invisible” Banner Ads Cashtree Full Screeen Ads

Result Monitoring For traditional media, analysis of the result is limited to reach.
Even web and mobile banner ads can only give you number of clicks.
Cashtree enables a quick and accurate analysis on advertising result.

Other Media Cashtree

Vague KPI and result monitoring Detailed and real time result monitoring
Best Engagement Unlike conventional media which is unable to bring actual engagement,
Cashtree delivers ads that trigger DIRECT ENGAGEMENT
Platform

Most of current Ads

Engagement
Simply exposes ads
to as many audience possible
Hoping for further engagement

Effective mobile ads should

Engagement go beyond impression and clicks,
i.e. user engagement
Detailed Targeting Detailed targeting based on location, telco, device type and other user data.
Higher campaign effectiveness and efficient usage of budget.

Exposing desired ads through

Utilizing user’s location info to
targeting based on
showcase ads in the desired region
Telco Provider, Device Type,
Age, Gender, User Info
High CTR Comparing with regular online or mobile banner ads, Cashtree Ads have over 100 times high CTR.

0.1% 15%

Low engagement High click through rate

Compare to impression rate Higher user’s engagement
Detailed Report Provide a detailed report based on accurate data.
Enabling secondary, tertiary marketing strategy planning based on the campaign data.

Targeting Feature -
Campaign Title Sample Age 20-30
Campaign Period 20xx.nn.yy~20xx.nn.yy Gender male/female
Campaign Budget IDR 1,000,000,000 marital status single
Amount Spent IDR 562,469,600 >>Charges are Provider Telkomsel / XL / Indosat
Remaining Budget IDR 437,530,400 included Specific Device Android / 4G

Count Total cost

Impressions Click CTR Cost
CPI / CPE (VAT excluded)
Total 611,493 167,083 73,048 IDR 511,336,000 27.3% IDR 7,000

Count Cost
Campaign Date Impressions Click CTR REMARK
CPI / CPE (VAT excluded)
15/09/09 Wed 34,887 19,243 9,714 IDR 67,998,000 55.2% 50.5%
15/09/10 Thu 45,777 12,824 5,259 IDR 36,813,000 28.0% 41.0%
15/09/11 Fri 53,505 10,610 4,215 IDR 29,505,000 19.8% 39.7%
15/09/12 Sat 52,516 11,028 4,496 IDR 31,472,000 21.0% 40.8%
15/09/13 Sun 51,977 8,498 3,246 IDR 22,722,000 16.3% 38.2%
15/09/14 Mon 34,887 19,243 9,714 IDR 67,998,000 55.2% 50.5%
CPC 15/09/15 Tue 45,777 12,824 5,259 IDR 36,813,000 28.0% 41.0%
15/09/16 Wed 53,505 10,610 4,215 IDR 29,505,000 19.8% 39.7%
15/09/17 Thu 34,887 19,243 9,714 IDR 67,998,000 55.2% 50.5%
15/09/18 Fri 45,777 12,824 5,259 IDR 36,813,000 28.0% 41.0%
15/09/19 Sat 53,505 10,610 4,215 IDR 29,505,000 19.8% 39.7%
15/09/20 Sun 52,516 11,028 4,496 IDR 31,472,000 21.0% 40.8%
15/09/21 Mon 51,977 8,498 3,246 IDR 22,722,000 16.3% 38.2%
Total 611,493 167,083 73,048 IDR 511,336,000 27.3% 43.7%
Credible Cashtree is fully integrated with Appsflyer.
If you are using Appsflyer, without any additional tech development,
data cross-checking. we could count your installation until first app launch.
Why cashtree?
 Major statistics data

TOTAL Daily Monthly Weekly

Active Active Retention Page
Users Users Users View

2,929,000 480,000 1,274,000 60.5% 221,000,000

* Based of current data dated on 2016/06/01

 Cashtree Capacity in a Day

*CPI : For app less than 30MB

CPI CPC CPM

95.000 + 300.000 + 1.100.000 +

* Based of current data dated on 2016/06/01

 Users Demography

>40
5% 10-19
15%
female
36%

30-39
male
22% 20-29
64%
57%

Gender Age
* Based of current data dated on 2016/06/01
 Users Demography

XL
Etc
32.34% 11.90%
AXIS
Makasar INDOSAT 4.21%
2.29% 17.58%
SMARTFREN
Yogyakarta 6.45% ETC
3.16% 0.10%

Medan
4.63%

Jakarta TRI
32.34% 27.34%
Surabaya TELKOMSEL
25.22% 32.42%

Location Operators
* Based of current data dated on 2016/06/01
 User Device

EVERCOSS 1440X2560

OPPO 240X320

XIAOMI 600X976

1080X1920
ADVAN
t ion
rand e s olu
SONY
ice B 320X480
R
SMARTFREN Dev 540X960

LENOVO 480X854

ASUS 720X1280

SAMSUNG 480X800

* Based of current data dated on 2016/06/01

 Media Partners Offers a Wide Variety of Contents : News. Lifestyle Info. Beauty Tips. etc

News Articles Video & Social

Special Contents Lifestyle Info

* Based of current data dated on 2016/06/01

 cashtree Partners Major Advertiser from Various Industries

Shopping Games

Offline

* Based of current data dated on 2016/06/01

Product Introduction
 Organic User Acquisition after Rank Boosting in Google Playstore
CPI
Cost Per INSTALL

Install Top-rank
Slide to the LEFT
Rank Boosting in Google Playstore
 Acquiring More Organic Users by Giving Extra Mission after CPI Campaign
CPI +
Cost Per INSTALL + Open

Extra Mission

Slide to the LEFT Install Experience

Organic User
 Acquiring More Organic Users by Giving Extra Mission after CPI Campaign
CPA
Cost Per INSTALL + Action

Slide to the LEFT Install Application App Open + Sign Up

Organic User
CPA / CPC / CPM Induce Various Action from Users : Sign Up, Survey, Product Purchase,etc
Target Client ­ All Clients are WELCOME!
Cost Per Acquisition
Cost Per Click
Cost per Mille

Product
Purchase

Sign Up/
Registration

Survey

Database
Collection

Website Direct Visit

or
Cashtree Browser Visit
 Target Client ­All Clients
CPV
Cost Per View

Lockscreen Ads Landing Page Like, Share on SNS

Study Cases
 Study Case : liputan6.com

• Facilitated on avg. 5.000 installation until first launch (CPI++) per

day. Loyal users were generated from the campaign.
CPI++
• Googleplay rank elevated through boosting
• (Category TOP FREE 2ND , TOP TRENDING)
• Loyal users increased by 18.90% Retention Rate D+1 up to 26.67%
• Above average usage quality for incentivized campaign. On avg.
each user downloaded content view equals to 1.49
Study Case : #makeyourmove

• Target Clicks is received within 5 days.

• Campaign Period: 30 days with over 38 M
Banner Exposure!
• Facilitated on avg. 12.501 Unique Clicks
Per Day with avg. CTR 7%
• Not only increasing awareness of the
campaign, during campaign period, over
30.2% Feeds in Close Up Website came
from CASHTREE
• Cost Effective Ads Platform for
Participation Campaign than other Mass-
Media Platform!
 Study Case : Snapcart CPI Campaign

• Facilitated 160K Boosting CPI Campaign

• As boosting effect, Snapcart elevated into TOP TRENDING & TOP
CPI++
FREE Shopping Category
• Not only have increased in organic users, traffic from Cashtree
contributed to over 25% registrations, and amongst them 40%
converted into active users. On avg. each user snaps 1.5 receipts!
• CTR (Click Through Rate)= 11.5%
• Install Rate/Click Rate = 42.3%
 Study Case : BULP CPI & CPA

CPA

• 5000 Sign Ups was completed within 5 hours.

• High CTR (Click Through Rate) = 46.6%.
• Boost Effect: TOP 8 in Social Categories on the Play Store.
• 200.000 Banner Exposure
• Past 5 Days : Maintain 22% Loyal Installs
Study Case : CAPSA SUSUN

• Only 1 days after launched 


(Category TOP FREE 2nd, TOP TRENDING.)
• CTR (Click Through Rate) = 41.8%
• Install rate compared to click rate = 47.3%
• Increase of retention as an aftereffect of organic users inflow.
• Best of the best amongst reward based- ads platform!!
Study Case : Touch Heroes: Soul Crash

• Only three days after launched 


(Category TOP FREE 1st, TOP TRENDING 1st.)
• CTR (Click Through Rate) = 21.7%
• Install rate compared to click rate = 37.1%
• Increase of retention as an aftereffect of organic users
inflow.
Study Case : Piggy2048

• Only two days after launched 


(TOP TRENDING 1st, TOP NEW FREE 1st.)
• During 1 days campaign, total 23,058 download occured.
• CTR (Click Through Rate) = 55.1%
• Campaign is designed by hosting a game contest whereas
users can get bonus Cash as much as the score that they
achieve. As the result, retention rate increased significantly.
Study Case : Jump Warrior

• Only three days after launched 


(Category TOP FREE 1st, TOP NEW FREE 1st.)
• CTR (Click Through Rate) = 34.7%
• Install rate compared to click rate = 39.1%
• Increase of retention as an aftereffect of organic users
inflow.
• Best of the best amongst reward based- ads platform!!
Study Case : Redcliffe Arena

• Rank elevated through boosting (TOP NEW FREE 2nd)

• CTR (Click Through Rate) = 38.7%
• Install rate compared to click rate = 42.5%
• Maintain top rank on Playstore through effective adjustment
of campaign volume
• Increase of retention as an aftereffect of organic users
inflow.
Study Case : Texas Holdem - Dinger Poker

• Only three days after launched 


(Category TOP TRENDING 1st, TOP FREE 3rd.)
• CTR (Click Through Rate) = 31.2%
• Install rate compared to click rate = 34.3%
• Through CPE Campaign Member Registration 

Percentage is 126% (Including Organic User)
Study Case : The Exorcists: 3D Action RPG

• Rank elevated through boosting (TOP TRENDING 1st)

• Succesfully boost rank, eventhough it is considered as a
high-capacity game (over 200MB)
• Increase of retention as an aftereffect of organic users
inflow. Increase of rating on Playstore.
• Install rate compared to click rate = 38.9%
• Best of the best amongst reward based- ads platform!!
Rate Card

*rates are excl Tax 10%

The exchange rate for payment quoted upon $ is based on the rate applied on the contract date.

Campaign Type Pricing Model Gross (Rp) Disc. Rate (Rp) Remarks REMARKS ( Min.Buy )

App’s First SDK Integration is Disc. Rate applied for min. buy of
CPI+ IDR7,000 IDR5,000
Launch required. 50.000 installations.

App Download Disc. Rate applied for min. buy of

CPI IDR7,000 IDR5,000 Disc.
only 50.000 installations.

Content Disc. Rate applied for min. buy of

CPM IDR16 IDR14 -
Exposure 1.000.000 view

Disc. Rate applied for min. buy of

CPC IDR700 IDR400 -
50.000 clicks.
Content Click
Disc. Rate applied for min. buy of
CPC : Non-incentive IDR800 IDR500 -
50.000 clicks.

View Video CPV IDR30,800 IDR28,000 For video below 30s duration

* Rate in below campaign type might vary according to campaign model (case per case).

Campaign Type Pricing Model Min (Rp) Max (Rp) Remarks REMARKS ( Min.Buy )

Free Sign Up, Rate may vary based on the required

CPA IDR10,000 IDR30,000 -
Registration registration process.
Can be executed only if 50.000
App Download + SDK Integration is
CPA IDR12,000 IDR50,000 installations campaign (CPI) contract
Registration required.
has been done in advance.
Using Cashtree Form Rate may vary based on the desired
DB Acquisition CPA IDR1,000 IDR50,000
System DB type.
 Cashtree Ad Execution Flow Process

Cashtree, the Best Channel that facilitate a simple & effective way of campaign execution.

Ad Create
Inquiry Contract Execution
Proposal Ad
 Thank you
Contact : sales@vitiglobal.com