1 Peter F.

Drucker
2 Tom Peters
3 Jim Collins
4 Philip KOTLER
5 David A. Aaker
6 Michael E. Porter
7 Warren Buffet
8 Sam Walton
9 Don Peppers & Martha Rogers
10 Thomas Nagle
11 Wroe Alderson
12 P. T. Barnum
13 David Ogilvy
14 Marshall McLuhan
15 Neil McElroy
16 Lester WUNDERMAN
17 Seth GODIN
18 Guy KAWASAKI
19 Jackie Huba
20 Ben Mcconnell
21 Jay Conrad LEVINSON
22 Geoffrey A. MOORE
23 Regis MCKENNA
24 Emanuel ROSEN
25 Jack TROUT
26 Al RIES
27 Steve RIVKIN
28 Faith Popcorn
29 Thomas Stanley
30 Johny K. Johansson
31 Clive Humby
32 Lisa Johnson
33 Sergio Zyman
34 Michael Treacy
35 Larry Downes
36 Murray Raphel
37 Theodore Levit
38 Patricia Seybold
39 Hermann Simon
40 Rick Crandall
41 Harry Beckwith
42 Mohanbir sawhney
43 George Silverman
44 Malcolm Gladwell
45 Peter Doyle
46 Neale Martin
47 Lucas Conley
48 Gerald Zaltman
49 Ram Charan
50 Michael R. Solomon
51 Edward De Bono
52 Martin Lindstrom
53 Paco Underhill
54 Robert Lawrence Kuhn
55 Mark Flavin
56 Chris Rempel
57 Nick Nelson
58 Costa Dedes
59 George Day
60 Robert Cialdini
61 John Kenneth Galbraith
62 Clayton Christensen
63 Neil Rackham
64 Lawrence Friedman
65 Hugh Mackay
66 Richard Branson
67 Jim Stengel
68 Jagdish Sheth
69 Gary Hamel
70 Everet M. Rogers
71 Chris Anderson
72 Glen Urban
73 Chip Heath
SHORT INFO
He is well known for his writings on decentralization and simplification. He also advocated respect for workers. He also stressed that the company’s primary responsibility was serving customers.
Service Excellence, He is well known for hitting the bull’s eye rather than beating about the bush. One of his quotes “Love You Competitors” has a lot of meaning, provided you understand.
He is well known because of his clear titles of his books as well as its contents. One of his books is ” Good to Great: Why Some Companies make the lead …. And Others Don’t ”
He
Haasis the author
School of book “A
of Business, UCFramework
Berkeley's for Marketing
profile Management”
of David Aaker that is usually referred to by the students of most of the business schools round the globe.
htp://www.davidaaker.com/
Competition Strategies. He is one of the most respected marketing gurus. One of his quotes is as follows “The essence of strategy is choosing what not to do.”
Was richest man in America
He is founder of Sam’s club and Wall-mart. He was well known for his marketing skill and the atention that he paid for details.
Segmentation, CRM, and One-to-One marketing, Personalized Marketing
Price Discrimination, Strategic Pricing

Rarities, Human Nature, Entertainment. He is famous for the success mantra “Every man’s occupation should be beneficial to his fellow-man as well as profitable to himself. All else is vanity and folly.”
www.marketers-hall-of-fame.com/1-david-ogilvy-marketing.html
Father of Brand Management. He was the general manager at Procter and Gamble. He focuses on training, development of managerial competence and expansion of the product line and marketing. In 1931,
www.ogilvy.com/history
competing brands managed by dedicated groups of people. The system provided more specialized marketing strategies for each brand and Procter & Gamble's brand management system was born.

McElroy might not have been a marketing genius himself, but he sure changed the way brands are managed. The P&G brand management system has produced countless successful marketers, and it all starte
Coined the term..."direct marketing"… creator of modern-day direct marketing
One of his quotes “The problem is that once a consumer has bought someone else’s story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he was wrong. And pe
Evangelism (Hi-Tech), Apple
Customer Evangelism
Customer
Jay ConradEvangelism
Levinson is widely regarded as being the "inventor" of Guerrilla Marketing (or at least of putting a name to certain strategies and tactics). He has writen a series of books on the subject, including T
htp://www.gmarketing.com/
htp://www.chasminstitute.com/
htp://www.chasmgroup.com/
His most recent book, TOTAL ACCESS, Giving Customers What They Want in an Anytime, Anywhere World, published by Harvard Business School Press in March 2002, addresses the future of marketing as com
htp://www.regis.com/
Buzz, WOM
Al Ries is the author of Positioning: The Batle for Your Mind (with Jack Trout), Marketing Warfare (with Jack Trout), Botom Up Marketing (with Jack Trout), The 22 Immutable Laws of Marketing (with Jack Tro
www.ries.com

Trend Reporting, In Culture Marketing, Marketing to Women

Export Marketing, Japanese Way of Marketing

Loyalty Marketing
Marketing to Women
Marketing ROI (Return On Investment)
Exceptional company performance, Focusing, Unique Customer Value Proposition
Business Strategies of Technology use
Retail Direct
Theodore Marketing
Levit's obituary and profile at Harvard Business School

Customer Involvement in Business

Pricing
Marketing for people not in marketing

Branding in technology markets. Yeni pazarlama anlayışı hakkında bir bilgedir ve bir filozofdur.
WoM
Viral Marketing
Value Based Marketing, Marketing Strategy
Neuro Marketing and Habits
Effects of Branding on Society
Consumer Behaviour and Metaphores

Consumer
De Behaviour
Bono Institute and Branding
(Melbourne): htp://www.debono.org/
deBono
13. Thinking Systemsolmalı.
Misyonerleriniz (his training business):
Markalarınızı htp://www.debonothinkingsystems.com/
tanıtan, kulaktan kulağa sizin hakkınızda düşünen misyonerlere sahip olmalısınız.

Shopping Psychology
The Creativity Infusion
E-Marketing, Traffic Traffic
Affiliate marketing, Generating, Viral Marketing,
Generating, One of his quotes on marketing is as follows: “There is only one way to climb a mountain, step by step” He has writen a book on how to write an eBook.
Internet marketing.
He
Urbanwants to open Faith
Marketing, our eyes to affiliate
Based Marketing, marketing but at the same time he says “”I’ve laid everything out on a silver plater, and yet, the sad fact of the mater is that a large number of people who read this boo
One his quotes hint directly at the weakest point in marketing. “The most expensive marketing is marketing that doesn’t work. We approach our client relationships with this idea in mind and produce marketi
J“Tom Traffic System”
K Galbraith
INNOVATION. was not He
Clayton has explained
aChristensen
marketer, but in work
is ahis this book nearly
as one
thought-leader of all
forthe the aspects
hisworld's
work on of internet
leading marketing.
economists
INNOVATION over
and its manytodecades
ability exemplifiedbusiness
disrupt successful absolutestrategies
thought or
leadership in businessadvantage,
create competitive areas that impacted allinmarketplaces.
particularly Author
mature markets. The(
Uncertainty
Market Driven
Business (1977), and Competitive
Strategy,
Administration The CultureBusiness
at Harvard of Contentment
Strategy (1992).
School and principal of consulting firm Innosite. Author of: The Innovator's Dilemma, The Innovator's Solution, Innovation and the General Manager, and Seeing W
Harvard University's profile of John Kenneth Galbraith
www.innosight.com/template.php?page=basics
Persuasion,
John Kenneth Consumer
Galbraith Psychology
remembered
Christensen page at Harvard Business at Harvard
School University's
Publishing websiteNieman Foundation for Journalism
J K Galbraith's obituary in the New York Times
htp://www.claytonchristensen.com/
www.innosight.com
www.huthwaite.com
htp://www.neilrackham.com/
Sales Channel Strategy.
Larry Friedman is widely credited with establishing go-to-market strategy as a corporate focus. He is a pioneer in multi-channel integration, and an expert on sales channel strategy. Managing Consultant at LG
www.whitlam.org/people/mackay_hugh.html
Mackay
FounderReport at Atlantic.
of Virgin www.ipsos.com.au
Known for imaginative marketing to promote the various businesses (including an airline and a record store chain) in the Virgin Group, which he founded.
Brand Building, Future of Marketing, P&G's ex-CMO, Rethink Marketing Branding and Life
Relationship marketing, Global Marketing, Strategic marketing; telecom marketing, Buyer behaviour
Coined the term "Core Competencies". Strategy and Competition
Diffusion of Innovations
Fragmented market, Pricing and Generousity
New Product Development, Trust Based Marketing
 There swiftly followed lecturing appointments at London Business School (1971-73), Stanford University in California and the French business school the Institut Européen d'Administration des Affaires (Insead
management
The shift to brand centre in 1973, before
management begantheonage of 13,
May 30 -1931,
an outstanding achievement
with an internal in any discipline.
memorandum from Neil For the past
McElroy three decades,
(1904-1972), Peter young
an athletic has remained
man who at had
the top
come of to
theP&G
class
in among marketing
1925 right academics.
after his graduation from H
having to compete not only with soaps from Lever and Palmolive, but also with Ivory, P&G's own flagship product. In a now-famous memo, he argued that more concentrated atention should be paid to Cam
Recently,
should bePeter focused team
a substantial on writing books.
of people These to
devoted include Marketing
thinking Management
about every aspect ofAnd Strategy
marketing it.(1994), now in its
This dedicated thirdshould
group editionatend
and probably the most
to one brand and widely
it alone.used
Themarketing text oninclude
new unit should European MBA assistant,
a brand programme se
WIKIPEDIA
and shareholder
The Effective value. in
Executive It is one of(2005)
Action the first works to thoroughly explore the marketing-finance interface so critical to firm success. The American marketing academic, Philip Kotler, described it as "destined to
debt
The to this
concern groundbreaking
of these managers
2005 - Trends (co-writen with Martha Barleta) work.would be the brand, which would be marketed as if it were a separate business. In this way the qualities of every brand would be distinguished from those of every other. In ad
less competitive with each other. Over the years, "product differentiation," as businesspeople came to call it, would develop into a key element of marketing.
Retrieved
From 1996from until"htp://en.wikipedia.org/wiki/James_C._Collins"
2001, Peter wrote the From The Top column for the Guardian's Jobs And Money section. In it he asked - and answered - a host of questions. Did management books teach the right lessons? W
multinational?
McElroy's
Retrieved from memo In his last
ran to a column,
terse three he detailed
pages, inwhy
"htp://en.wikipedia.org/wiki/Philip_Kotler" thoseof
violation working in British
President manufacturing
Deupree's model of the management
"one-page were thealowest
memo," paid inthat
P&G custom the industrialised
had become well world.
known in management circles. But the content of the me
enthusiasm by Deupree.
htp://www.prophet.com/
As a lecturer, Peter captivated classes. He could speak with authority in seminars with chief executives and interpret complex con cepts for undergraduates. For three decades, he was the top teacher on leadi
John
Thus Kenneth
MBAs willborn
was recallGalbraith,
themodern
the OCsystem
sessions (October
they took 15,
of brand1908–April
with 29, 2006)
him. He could
management. take
It waswas a Canadian-American
students
widely on journeys
emulated, andof in economist.
discovery
one form orHe
and he was
wasaone
another Keynesian
wasofstill andlecturers
thefollowed
few an in
institutionalist,
thethat a leading
earlystudents proponent
werecentury
twenty-first reluctantbyto of
let20th-century
many leave the roomAmerican
consumer-products liberalism
after companies
the and
timep
allotedthrou
company.
Buffet's DNA All of Procter
report & Gamble's
revealed own
that his CEOs after
paternal Deupree
ancestors hail had
frombrand-management
northern Scandinavia, experience.
while hisThis groupancestors
maternal included Neil
mostMcElroy himself,
likely have rootswho headed
in Iberia the company
or Estonia.[30] after Deupree
Despite widespreadretired in 1948, and
suggestions who
to the co
Galbraith was a prolific author who produced four dozen books and over a thousand articles on various subjects. Among his most famous works was a popular
Peter acted as an advisor and consultant to a number of organisations, including Cadbury Schweppes, Coca-Cola, KPMG, IBM, the Cabinet Office, the Institute of Directors, and the Confederation of British Ind trilogy on economics, American Capitalism (195
Sam
years. Walton
Galbraithat Find
was A Grave
active in politics, serving in the administrations of Franklin D. Roosevelt, Harry S. Truman, John F. Kennedy and Lyndon B. Johnson;
Brand management as a business technique was one of the signal innovations in American marketing during the twentieth century. It epitomized the persistent theme of balancing centralized oversight with dand among other roles served as United States Ambassa
Some
His commentators
honours
hand.[1] include the (including
Best Paper Peppers
Awardsandfrom
Rogers)
the use the term
American "one-to-one
Marketing marketing"
Association, which hasMarketing
the European been misunderstood
Academy and by some. Seldomofis Marketing.
the Academy there just one individual
He was on either
twice winner of side of the transaction.
the president's medal ofBuyer
the O
He was one of the few honorees who received the Presidential Medal of Freedom twice. He received one in 1946 from President Truman and another in 2000 from President Bill Clinton.[1] He was also award
for
Peterhiswas contributions
a modest man to strengthening
who always had ties time
between India and
for friends andthe United States.[3]
colleagues - and many of the young faculty he mentored at Bradford and Warwick have gone on to senior positions. Peter had been fighting canc
immensely.
[edit] References
Later
[1] DoD life and recognition
biography
The Life of P.T. Barnum: Writen By Himself. Originally published 1855. Reprint ed., Champaign: University of Illinois Press, 2000. ISBN 0-252-06902-1.
In
He 1972
isWild
McCraw, he
survived served
Thomas K.asAmerican
by Birds
his president
wife Sylvia of
andthe American
sons
Business, Ben and
1920-2000:Economic
Hugo.
How ItAssociation.[7]
Worked. ThePub.
Wheeling, Journal
Illinois: ofHarlan
Post Keynesian
Davidson, Economics
2000. benefited from Galbraith's support, and he served as the chairman of its board from its beg
The
Roman, Beasts,
Kenneth (2009) and
'TheReptiles
King ofof the
Madison World: The
Avenue'. Story of their
Palgrave Capture.
Macmillan. 1888,
Basingstoke, R. S. Peale
Hampshire, & RG21 6XS,48-49.
Company, Chicago.
England
From
In 1985,
·[edit] Cliché
PeterExternalthe to
American
Archetype
Doyle, marketing
links Humanist
(1970) Association named him the
educator, born June 23 1943; died March 30 2003 Humanist of the Year.
Papers of Neil H. McElroy, Dwight D. Eisenhower Presidential Library
In 1997 he was made an Officer of the Order of Canada[8] and in 2000 he was awarded his second U. S. Presidential Medal of Freedom. Also in 2000, he was awarded the Leontief Prize for his outstanding con
TELEGRAPGH.CO.UK
Retrieved from "htp://en.wikipedia.org/wiki/Lester_Wunderman"
Professor Peter Doyle , who has died aged 59, was one of Europe's leading scholars in the field of marketing.
Retrieved
He was awarded from "htp://en.wikipedia.org/wiki/Seth_Godin"
an honorary doctorate from Memorial University of Newfoundland at the fall convocation of 1999.[9]
As Professor
"Apple of Marketing
Evangelist’s Advice and Strategic
For Silicon Management
Valley at Warwick
Entrepreneurs". AsianBusiness
Week. July School (part of Warwick University), from 1985 until his death, he played an important role in establishing the Business School, and
1, 2008.
The
today it employs morewas
library in Duton thanrenamed
400. the John Kenneth Galbraith Reference Library in honour of Ken, his atachment to the library and his contributions to the new building.
On
Doyle April 29,considered
was 2006, Galbraith to be an died at Mount Auburn
outstanding teacher,Hospital
admiredinfor Cambridge,
his rigour and Massachusets
perception;ofandnatural
no othercauses, after aof
professor two-week
marketing stay in theashospital.
guided many PhD students and junior members of staff who went on to bec
Retrieved from "htp://en.wikipedia.org/wiki/Jay_Conrad_Levinson"
But Doyle was always more than simply a scholar. Having trained as an economist before turning his atention to marketing, one of his strengths was a full understanding of the finances of a business. Applyin
Retrieved
[edit]
stage, Works from
during the "htp://en.wikipedia.org/wiki/Geoffrey_Moore"
mid-1980s, he was thought to be earning some £500,000 a year from this work alone.
Although
Retrieved he from was"htp://en.wikipedia.org/wiki/Regis_McKenna"
a president of the American Economic Association, Galbraith was considered an iconoclast by many economists. This is because he rejected the technical analyses and mathematical models
economic
Between 1973 activityandcould1985not Doylebe distilled
was Professor into inviolable
of Marketing laws,atbut rather was
Bradford a complex
University, whereproduct
he ranofathe
retailcultural and political
and marketing milieuunit.
strategy in which it occurs.
He worked withInmany
particular,
of thehe believed
leading that important
retailers, including factors such asMar
Tesco, Dixons, adv
government and military spending had been largely neglected by most economists because they are not amenable to axiomatic descriptions. In this sense, he worked as much in political economy as in classic
Retrieved from "htp://en.wikipedia.org/wiki/Jack_Trout"
He advised the chocolate makers Thornton's, then a relatively small concern based in Derbyshire, and devised a strategy which helped to turn the firm into an international brand name. He also helped Tesco
His work included
profits.
Retrieved several best selling works throughout the fifties and sixties. After his retirement, he remained in the public consciousness by continuing to write new books and revise his old works as well a
from "htp://en.wikipedia.org/wiki/Al_Ries"
anachronistic during the pro-market, small-government, anti-regulation and low-tax orthodoxies which came to prominence in the 1980s, the downfall of those ideas' popularity with the late 2000's economi
Having tired of concentrating on retailing, Doyle turned his atention to the pharmaceuticals industry; at one stage he was advising all the major pharmaceuticals companies in both Britain and Switzerland, st
Retrieved
In
Clayton M.from
addition to his"htp://en.wikipedia.org/wiki/Faith_Popcorn"
books,(born
Christensen he wrote
Aprilhundreds
6 , 1952 in ofSalt
essaysLakeand
City,a number
Utah) is of
thenovels.
RobertAmong hisCizik
and Jane novels, A Tenured
Professor Professor
of Business in particular achieved
Administration criticalBusiness
at the Harvard acclaim. School, with a joint appointment in the Technology
He advised in
innovation many nationalenterprises.
commercial and multinational His firstcompanies,
book, The including
Innovator's Coca Cola; Mars;
Dilemma (ISBNIBM; Nestlé; Cadbury-Schweppes;
0-06-052199-6), articulated his theoryBritishof Airways;
disruptive British Telecom; Unilever; Shell; and Hewlet-Packard. He was also a cons
technology.
others).
*Image He was called
Variables on for adviceProduct
in Multi-Atribute by the Cabinet Office,Country-of-Origin
Evaluations: the DTI and the CBI. Effects.(Erickson, Gary M, Johansson, Johny K, Chao, Paul )
[edit] Economics
Professor Christensen books holds a B.A. with highest honors in economics from Brigham Young University (1975), an M.Phil. in applied econometrics and the economics of less-developed countries from Oxford Un
In Baker
As
F. American
a consultant, Capitalism:
Scholar), Doyle
and awouldThe Concept
DBA deal the
from with of Countervailing
the
Harvardpeople at the
Business Power,
top ofpublished
School in 1952,organising
an organisation,
(1992). Galbraith workshops
outlined how forthe
theAmerican economyand
board of directors in the future would
department be managed
heads. He wouldby a triumvirate
diagnose what was of big business,inbig
happening labor,
the an
particu
contrasted
the competition, this arrangement with the previous
identifying strengths pre-depression era where big business had relatively free rein over the economy.
and weaknesses.
Before joining the faculty of Harvard Business School in 1992, Professor Christensen worked for the Boston Consulting Group and then served as chairman and president of Ceramics Process Systems Corporati
His
The 1954
son of
consulting bestseller
an office
and trainingThe Great
worker
firm at Crash,
ICI, Peter
which 1929
describes describes
Doyle wasas
itself the
born famous
at onWall
Widnes,
"focusing Street
Cheshire,
idea melt down
on June
generation, 23of1943
strategystock prices
and wasand
development, how markets
educated at Westprogressively
commercialization, ParkandGrammar become
School,
innovative decoupled
St Helens,
process from
and reality
development." in launched
Manchester
He a speculative
University, boom.
a third firm,The
where he bookaisFirst
took
Innosight alsoina
Ventur
never
Formerly been
Pennsylvania. out of print.
a Professor of Management at the Sloan School of Management at the Massachusets Institute of Technology, Mr. Treacy received his PhD. from MIT and his engineering degree from the University
Other biographical
Larry Downes received factshis B.A. with Honors from Northwestern University, and his J.D. with High Honors from the University of Chicago. From 1993-1994, he served as law clerk to the Hon. Richard A. Posner,
In
From his 1965
Served most
as atofamous
1966 work,
missionary forThe
he worked TheAffluent
as Society
of Jesus(1958),
an economist
Church which
at Unilever
Christ of inalso became
London;
Later-day he in
Saints a bestseller,
was senior Galbraith
thea Republic research
of Korea outlined
fellow
(1971 his viewBusiness
at-London
1973)[1] that to become successful,and
School (1966-68), post-World
a lecturerWar II America there
in marketing shouldfrom
make large
1971 toinvestments
1973, when in heitem
mov
d'Administration
Speaks fluent Korean[1] des Affaires, at Fontainebleau).
Galbraith
Retrieved also
from critiqued the assumption that
"htp://en.wikipedia.org/wiki/Theodore_Levit"continually increasing material production is a sign of economic and societal
Worked as a consultant and project leader with the Boston Consulting Group (BCG) (1979-1984); instrumental in founding the firm's manufacturing strategy consulting practice health. Because of this Galbraith is sometimes considered one of the first post-materi
Society:
His
Took Chapter
arrival
a leaveat of 2 "The
Warwick
absence inConcept
1985BCG
from wasoftoatConventional
the instigation
serve as a WhiteWisdom")
ofHouse
GeorgeFellow
Bain (now Sir George
(1982-1983) Bain, author
as assistant of the
to U.S. recent report
Transportation into the fire
Secretaries Drew service,
Lewisbutandthen chairman
Elizabeth Doleof Warwick Business School).
Retrieved from "htp://en.wikipedia.org/wiki/Patricia_Seybold"
Is 6 feet 8 inches tall
Retrieved
Galbraith
Doyle's
Lives from
worked
in reputation
Belmont, MA "htp://en.wikipedia.org/wiki/Hermann_Simon"
on the book while in Switzerland, and had originally titled it Why The Poor Are Poor but changed it to The
in the United States was considerable, and he was one of the first Britons to be awarded the Gold Medal of the American Marketing Association. Affluent Society at his wife's suggestion.[11]
Has five children with wife Christine - Mathew atended Duke and played on their 2001 championship basketball team and is a graduate of HBS. Ann, also a Duke grad, is currently atending HBS. Michael ate
The
He Affluent
was a Society
visiting contributed
professor at (likely
Stanford to a significant degree, givenandthat atGalbraith had theofear ofSaints.
President Kennedy [12]) to Authority
the(1978-83).
"war on poverty," athe government spending policy first brought on by the adm
Christensen
Harry ve çocukları HarryinIV,several
has served Will, Cole ve(1981-82);
leadership positions
Cooper Insead
in
Minneapolis,(1975-85);
The Church of Jesus
Minnesota'da the universities
Christ of Later-day
yaşamaktadırlar. South
Harry Carolina
He has
Beckwith (1976)
been
aynı and
an
zamanda Hawaii
Areabir romancı, Hebir
Seventy
usta was
since
briç Fellow
April of the
2002.
oyuncusu Chartered
vePrior
hırslıto Institute
birthat he served
atlettir. of Marketing.
1975'tenas aberi
counselor
55,000 in the
kilomet M
In The
Retrieved New Industrial
from State (1967), Galbraith argues
"htp://en.wikipedia.org/wiki/Mohanbir_Sawhney" that very few industries in the United States fit the model of perfect competition. A third
Among Doyle's publications was the best-selling textbook, Marketing Management and Strategy (1994). His last book was Value-based Marketing (2000), which explores marketing strategies for improving cor related work was Economics and the Public Purpose (1973), in wh
unrewarded
European
[edit] Books management
marketing
and journals.
Articles of ever-greater consumption, and the role of the technostructure in the large firm in influencing perceptions of sound economic policy aims.
The Innovator's Prescription: A Disruptive Solution for Health Care, co-authored with Jerome H. Grossman, Jason Hwang, MD. McGraw-Hill, 2008.
In
PeterA Short
DoyleHistory
Disrupting died How
Class: of Financial
from cancer on
Disruptive Euphoria
March
Innovation (1994),
WillisHe
30. He tracesthe
survived
Change speculative
by Way the bubbles
his wife Sylvia
Worldand through several centuries,
two co-authored
Learns, sons. by Michael and Horn.
arguesMcGraw-Hill,
that they are2008. inherent in the economic system because of "mass psychology" and the "vest
whatInnovator's
The currently seemsDilemma: to beWhen
a "new New financial instrument"
Technologies CauseisGreat
inevitably
Firmsnothing of the sort.
to Fail. Harvard Galbraith
Business Schoolcautions: "The world of finance hails the invention of the wheel over and over again, often in a slightly more
Press, 1997.
creation
Innovation of debt to finance speculation, which "becomes dangerously out of scale in relation to the underlying means of payment".
My name isand Neale theMartin.
GeneralMy Manager,
title as Iawould
casebooklike to be known, I am an author of “Habit: The 95% of Behavior Marketers Ignore” and I am the founder and CEO of Intellect, a consulting company in Atlanta. Th
The Innovator's Solution: Creating and Sustaining Successful Growth, co-authored by Michael E. Raynor. Harvard Business School Press, 2003
He
Seeing What's Next: Using the Theories of Innovation to economics,
was an important figure in 20th century institutional Predict Industryand provides perhaps the exemplar
Change, co-authored by Scot D.institutionalist
Anthony, Erikperspective
A. Roth. Harvard on Economic
BusinessPower[13].
School Press, 2004.
Retrieved from
Disruptive "htp://en.wikipedia.org/wiki/Gerald_Zaltman"
Technologies: Catching the Wave, co-authored by Joseph L. Bower. Harvard Business Review, January-February 1995
Galbraith
Meeting cherished
the Challenge The ofNew Industrial
Disruptive State
Change, and The
co-authored Affluent
by Society
Michael as his
Overdorf. two best.[14]
Harvard Economist
Business and
Review, friend of
March-AprilGalbraith
2000. Michael Sharpe visited Galbraith in 2004, on which occasion Galbraith gifted him w
Retrieved
Sharpe thatfrom "htp://en.wikipedia.org/wiki/Ram_Charan"
"[t]his is my best book", an assertion Galbraith delivered
Will Disruptive Innovations Cure Health Care?, co-authored by Richard"aBohmer
litle mischievously." [15] Harvard Business Review, September-October 2000.
and John Kenagy.
Marketing Malpractice: The Cause and the Cure, co-authored by Scot Cook and Taddy Hall. Harvard Business Review, December 2005.
Dr. Solomon
The Tools of
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providedand
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Change, co-authored consultant
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Howard H. Stevenson. included
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Business Review, World Industries,
October 2006. Bayer Healthcare, Gap, Inc., Hakuhodo Advertising (Tokyo), H&M, Joh
[edit] SomeInnovation
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for Social
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ideas focused around the influence of the market power of large corporations.[4] He believed that this market power weakened the widely-accepted principle of consumer sovereignty, allow
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[edit] References increase the production of their goods beyond an efficient amount. He further believed that market power played a major role in inflation[4] and argued that corporations and trade unions c
of aexcessive
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from power, price controls effectively controlled inflation,Accessed
htp://www.claytonchristensen.com/biography.html.
"htp://en.wikipedia.org/wiki/Robert_Lawrence_Kuhn" but cautioned against
21 June 2007.using them in markets that were basically efficient such as agricultural goods and housing.[17] He noted that pr
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2002 negative; he also noted that the power of US firms played a part in the success of the US economy.
In TheExternal
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argument is that as society becomes relatively more affluent, so private business must "create" consumer wants through advertising, and while this generates artificial affluence through the production of com
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the Upside While Avoiding the Downside - Keynote presentation recorded at the Open Source Business Conference 2004 (Audio)
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aimed at empowering ordinary citizens. Galbraith wished to entrust citizens with the future of the American republic.
Clayton M. Christensen Profile Page at BigSpeak
The Downside of Success - Presentation at Fortune Global Forum 2007 (Video)
Retrieved from "htp://en.wikipedia.org/wiki/Clayton_M._Christensen"

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Rogers, E. M. (1999). Entertainment education: A communication strategy for social change. New Jersey: Lawrence Erlbaum (with Arvind Singhal, lead author).
Anderson, Chris (2006). The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion. ISBN 1-4013-0237-8.
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htp://en.wikipedia.org/wiki/Philip_Kotler
htp://en.wikipedia.org/wiki/David_A._Aaker
htp://en.wikipedia.org/wiki/Michael_Porter
htp://en.wikipedia.org/wiki/Warren_buffet
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phor refers to the objective of a single message source (store) "to" the single recipient (household), a technological analogy to a "mom and pop" store on a first name basis with 10 million customers.

htp://en.wikipedia.org/wiki/P_T_Barnum
htp://en.wikipedia.org/wiki/David_Ogilvy
htp://en.wikipedia.org/wiki/Marshall_Mcluhan
htp://en.wikipedia.org/wiki/Neil_McElroy
htp://en.wikipedia.org/wiki/Lester_Wunderman
htp://en.wikipedia.org/wiki/Seth_Godin
htp://en.wikipedia.org/wiki/Guy_Kawasaki

htp://en.wikipedia.org/wiki/Jay_Conrad_Levinson
htp://en.wikipedia.org/wiki/Geoffrey_Moore
htp://en.wikipedia.org/wiki/Regis_McKenna

htp://en.wikipedia.org/wiki/Jack_Trout
htp://en.wikipedia.org/wiki/Al_Ries

htp://en.wikipedia.org/wiki/Faith_Popcorn

htp://en.wikipedia.org/wiki/Loyalty_marketing
htp://www.reachgroupconsulting.com
htp://en.wikipedia.org/wiki/Sergio_Zyman
htp://www.speaking.com/speakers/michaeltreacy.html
htp://www.imgspeakers.com/speaker/Bio.aspx?SpeakerID=201
htp://www.playingfieldpromotions.com/Murray-Raphel.php
htp://en.wikipedia.org/wiki/Theodore_Levit
htp://en.wikipedia.org/wiki/Patricia_Seybold
htp://en.wikipedia.org/wiki/Hermann_Simon

htp://en.wikipedia.org/wiki/Mohanbir_Sawhney

htp://en.wikipedia.org/wiki/Malcolm_Gladwell
htp://www.telegraph.co.uk/news/obituaries/1426788/Peter-Doyle.html
htp://bigthink.com/topics/business-and-economics/ideas/neale-martin-on-habit-the-95-of-behavior-marketers-ignore
htp://bigthink.com/lucasconley/the-story-behind-obsessive-branding-disorder
htp://en.wikipedia.org/wiki/Gerald_zaltman
htp://en.wikipedia.org/wiki/Ram_charan
htp://www.flatworldknowledge.com/our-team
htp://en.wikipedia.org/wiki/Edward_De_Bono
htp://en.wikipedia.org/wiki/Martin_Lindstrom
htp://en.wikipedia.org/wiki/Paco_Underhill
htp://en.wikipedia.org/wiki/Robert_Lawrence_Kuhn
htp://www.1choice4yourstore.com/nimabymafl1.html

htp://www.blackexperts.com/profiles/nick_nelson.html
htp://www.tomtraffic.com/?hop=larrychee
htp://en.wikipedia.org/wiki/George_S._Day
htp://en.wikipedia.org/wiki/Robert_Cialdini
htp://en.wikipedia.org/wiki/John_Kenneth_Galbraith
htp://en.wikipedia.org/wiki/Clayton_Christensen

htp://en.wikipedia.org/wiki/Hugh_Mackay_(social_researcher)
htp://en.wikipedia.org/wiki/Richard_Branson
htp://www.washingtonspeakers.com/SpeakerInfo/bios/StengelJim.doc

htp://en.wikipedia.org/wiki/Chris_Anderson_%28writer%29
htp://en.wikipedia.org/wiki/Glen_L._Urban
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