Marketing Plan

Notpla ooho (An alternative to plastic)

Table of Contents
1) Executive summary ............................................................................................................................... 3
2) Introduction ........................................................................................................................................... 3
3) Situation Analysis ................................................................................................................................. 4
I. Pestel Analysis .................................................................................................................................. 4
a) Political .......................................................................................................................................... 4
b) Economic ....................................................................................................................................... 4
c) Social ............................................................................................................................................. 4
d) Techonological .............................................................................................................................. 5
e) Environmental ............................................................................................................................... 5
f) Legal .............................................................................................................................................. 5
II. Competitor analysis .......................................................................................................................... 5
 Indirect competitor ....................................................................................................................... 6
III. SWOT Analysis ........................................................................................................................... 6
4) Customer Analysis ................................................................................................................................ 7
o Segmentation..................................................................................................................................... 7
o Targeting ....................................................................................................................................... 8
o Positioning ........................................................................................................................................ 8
5) Problem statement ................................................................................................................................. 9
7) Marketing Mix strategy....................................................................................................................... 10
8) Camapign Evaluation .......................................................................................................................... 10
a) Sales forecast .................................................................................................................................. 10
b) Customer response and reaction ..................................................................................................... 11
c) Action program ............................................................................................................................... 11
d) Control ............................................................................................................................................ 11
9) Campaign budget ................................................................................................................................ 11
Conclusion .................................................................................................................................................. 12
1) Executive summary
Biodegradable business is considered as one of the most trending and leading business in
today's (Caruelle, Gustafsson, Shams, & Lervik-Olsen, 2019) globalized world as it has a
good market demand with a big opportunity to expand since this type of business is
considered as a major step to the safety of the environment and other small living beings.
These bioplastic bags are an easy and convenient solution to plastic bags which can also
be used in garbage collection and shopping purposes(Casado-Aranda, Dimoka, &
Sánchez-Fernández, 2019). Moreover Taking into consideration the SWOT analysis so
company has good level of strengths to overcome its weakness and market has a good
opportunity to grow and expand by taking into consideration its undeniable threats
(stevens, green science an introduction to new (Eisingerich, Marchand, Fritze, & Dong,
2019) and also taking a look over the pestal analysis of the ooho so the political factors
can become hindrance, economic factor is much reasonable and the social factors are also
reasonable as 88% of people believe that it is less harmful and less costly we will be
providing a quality-oriented and hygienic products, with a reasonable price and will try to
reach our customers by advertising campaigns, social media, billboards, and newspapers
as an effective campaign would lead to more awareness and knowledge and thus we will
be able to grab handsome market share. However the product that company will offer is a
easy solution to harmful plastics used everyday as its price is reasobable almost 2 times
less than traditional plastic and it requires extensive promotion campaigns and
advertising and the product would be offered in nearby towns and cities and also offered
through wholesellers and reatailers.

2) Introduction
A youthful organization called "Skipping Rocks Lab" notpla has as of late exhibited a
palatable, biodegradable plastic bags as the product Ooho edible and biodegradable bags
made from notpla as it is an alternative to traditional plastic bags (a solution to plastic
problem) as it is produced through the material obtained from seaweed and plants.
Moreover Oohos replaces the use of plastic cups and bottles not only this but you can
 also take juices, water, and alcohol cocktails even without using harmful plastic and also
it replaces traditional non reuseable plastic bags for shopping Hence it is simply a plastic-
free easy solution to wasting sauce and chilli pots.

3) Situation Analysis

I. Pestel Analysis

a) Political

The increase of hostile to plastic has been surrounded the board quickly around the
world (Felix & Fırat, 2019). With the government rule of prohibited utilization of plastic
sacks, it has immediately affected numerous urban areas and towns in the australlia .
With this guideline, it leads a move from traditional plastic to biodegradable plastic so
hence, associations have centered around biodegradable plastic since the use of
bigreadable plastic is harmless and ecofriendly

b) Economic

As the purchasing power of people is increasing now and then. They become curious about trying new
things and spending money on eco-friendly environment things as more the money so more they spend
on getting more health benefits. And thus so this increases the demand for oolo(an alternative to
plastics) hence the well trained and qualified employees fulfill the demand of customers of having good
taste, therefore, increases the market share.

c) Social

Most associations have forced the biodegradable pattern because 88% of purchasers believe that it is
imperative, and about a portion of the shopper lean toward biodegradable bundling (Ferreira,
Ferguson, & Pitt, 2019). What customers don't comprehend is that biodegradable plastics are not on
a par with what they think. In the light of the assurances, we realize that bioplastic is superior to
anything biodegradable plastic however as indicated by Des King's meeting in European Bioplastics
Conference Berlin (2013), Professor Ramani Narayan referenced that "Bioplastics are the most
recyclable plastics and we don't generally discuss it". (environmental performance effects, 2015)The
reason is essential that a different recuperation framework must be executed for people, in general,
to concentrate on bioplastics, and along these lines, it may make perplexity the open again as they
should comprehend what bioplastics are and what it does and how it benefits

d) Techonological

Techonological innovation has always been a challenge for any business operating in this
globalized world so as Similarly in ooho business it requires to stay updated with market
dynamics, reasearch and much more so technological innovation by a competitor of
offering in low price and with reasonbable quality would be a challenge.with the
assistance of cutting edge innovation, we can make naturally well disposed bioplastics

e) Environmental

Biodegradable plastic is less harmful than traditional plastics is released into the
atmosphere when it is degraded in the landfill. (Gaustad, Samuelsen, Warlop, &
Fitzsimons, 2019) stated that methane will release 23 times more potent than carbon
dioxide when plastics plastic breaks down in the landfill. Moreover, the bioplastic bags
are creating much harm for marine life as they get seriously ill and this can even lead
them to death.

f) Legal

Legal factors like government policies, laws and regulation that are imposed on any
business and they are bound to follow them strictly(Guan & Lam, 2019). So, our business
values government legislation and we work accordingly, as we do abide by employment
legislation, Equal employment opportunity, consumer laws related to their health and
safety and many other restrictions

II. Competitor analysis

The Various developing and set up players are centered around launching superior items
of plastic bags and restoring to mergers and acquisitions (shah & hasan, 2001)
 Indirect competitor

Amcor plc is a worldwide bundling organization. It creates and delivers adaptable

bundling, inflexible holders, claim to fame containers, terminations and administrations
for nourishment, drink, pharmaceutical, home and individual consideration items
(Kawaf, 2019).

 Direct competitor

1) BASF SE is a German compound organization and the biggest substance maker

on the planet. The BASF Group contains auxiliaries and joint endeavors above 80
nations
2) Biome Bioplastics is the main engineer of exceptionally practical, normally based
plastics. The organization's main goal is to deliver bioplastics that challenge the
predominance of oil-based polymers, and at last supplant them totally(Li, Shi, &
Wang, 2019). Cardia Bioplastics Limited (Australia) is sustainable for packaging
and plastic products and they offer products in a broad assortment.

Since the competitors are very high and they can offer more innovative products but
we will be going towards low cost based strategy.

III. SWOT Analysis

a) Strengths
 Prospective High profitablity and revenue as because the cost of doing is low and the
expected acceptability and return would be high
 We have a group of profoundly prepared and experienced staff individuals that can create
first-rate biodegradable plastic sacks and that will bring uniquess and quality in our
products.
 We are all around situated in the core of australia and we realize we will draw in heaps
of customers from the principal day we open our production line.
b) Weakness

 One of the biggest weakness that ooho might face is that Since we are new biodegradable
plastic sack assembling organization in australia and we don't have the money related
ability to compete with multi -million dollar organizations in the business.
 It is very difficult to carry these bags in long travel journeys as they are plastic bags
 We might not have enough money in cash to advance our business the manner in which
we would need to do.

c) Opportunity
 There is a great opportunity to gain a good replacment to plastic bags that can be done
through extensive marketing and hence this will lead to a reduction of plastic.
 The company should tie-up with multinational brand (nestle, unilever and so on) to bring
awareness in people and get goodwill in market
 Notpla can also tie-up its brand with hoteland restaurant industry as juices, water bottles
are mostly consumed there.
d) Threat
 One of the significant dangers that we are likely going to face is a financial downturn.
Economic downturn influences buying/spending power as thus low spending power
would ultimately affect out business financial stability.
 Another risk that may probably stand up to us is the landing of another biodegradable
plastic sack assembling organization in same area where our own is found somay create a
threat to our business.
 Political unstablity amoung different countries would also become a biggest threat such
as wars and reduction in export of goods and services amoung countries.

4) Customer Analysis

o Segmentation
 The demographic segmentation: Ooho is for working people and all ages of people as the
product can be consumed by everyone such as Kids, youngs, adults and old ones. Since
the product is not much expensive so people with even low income can use, it is also for
both genders and (Mushketova & Fedorova, 2019) this is especially going to target the
educated ones as environment-friendliness would be their priority.
 Geographic segmentation: The geographic segmentation is done based on all nearby
cities and towns.
 Behavioral segmentation: It is especially for people who are more health conscious
,preferes to have health benefited products and like to contribute towards eco-friendly
environment as plastic bags not only harms a person health but also creates global
warming and a harm to other living beings and It is also for those people who are price
conscious.
 Pyschograpihic segmentation: The ooho juices , water and alcohol is for all the classes of
people who believe in hygiene and wanted to maintain a healthy lifestyle.

o Targeting

Ooho targets hospital industry, hotels, transport industry and corporate offices as in that
Majorly the target market of Ooho is for the people who are very health-conscious,
people who want to contribute more towards environment and are against the use of
traditional harmful plastic bottles.

o Positioning
Ooho targets themselves as a alternative to plastic as their tagline is “say no to plastics”
due to its flexible packaging and the made from the usage of natural material in
production is safe for consumption of all ages of people.
The customer segment of our product which we wish to target are departmental
stores, fast food restaurants, supermarkets, and pharmaceutical stores (Kawai, T.
2017)as because these are all the potential market of ooho that would be using
 biodegradable bags instead of plastic cups, bottles or any plastic box for sauces or
other stuff as use of biodegradable products would not only save their cost but
also will lead to easy and convenience.

5) Problem statement
The most common problems that are being faced today are the temperature issues as it
must reach to to 50C and the bag must be exposed to Uv(ultra violent light) light
.Additionally, A biodegradable plastic sack is possibly harmful to marine life from the
minute it enters the water until it disintegrates into miniaturized scale or nanoparticles
over numerous years as various types of marine creatures are unfavorably influenced by
bioplastic in the ocean, including whales, ocean turtles, seabirds, and fish. Moreover, As
per recent research there is increased global warming in Australian environment so it
becomes difficult to make such a huge amount of corn and plants as it takes almost triple
the amount of material to get it produced and not only this As per 2019 standard of
Australia The product must evaluate degradability potential as well as survey whether the
degradable plastic materials negatively affect fertilizer or soil quality.

6) Objectives

It helps us create marketing strategies that will enable us to accomplish our business
objective of winning a bigger level of the target market in Australia

1) Present our biodegradable plastic bags by sending introductory letters and broachers
to assembling associations, stores and key partners(Rutz, Aravindakshan, & Rubel,
2019)in different parts and major cities and places of Australia
2) Place our banners/Flexi at key spots since it is much effective so potential customers
will see your banners and ends up at your sales page.
3) Brand all our official vehicles and trucks and guarantee that all our staff individuals
wear our marked shirt or top at customary interims.
4) Leverage on the internet to promote our products as social media will let us to reach
our customers that don’t read newspapers daily or frequently , watch billboards
during drives and watching tv commercials .
7) Marketing Mix strategy

1) Product: It Uses biodegradable material of seaweeds and plants as its design consists
of a small pack mostly in square or rectangle shape.
2) Price: Ooho follows a low price strategy for its biodegradable bags as we will charge
Rs:3 for 100 ML for the kids with age group of 1-6 years and we will charging price
of Rs 5 for the pack of 200 ML and lastly we will be charging Rs:7 for the 350 ML.
3) Place: Our business will be located in Broome western Australia as we will providing
our product in all the major nearby towns and cities as we will stay connected with all
the major retailers, wholesalers and distributors so that it becomes easy for customers
to get access to customers(Sklyar, Kowalkowski, Sörhammar, & Tronvoll, 2019).
4) Promotion: The promotion of the Ooho water, juices, and other juicy products would
extensively be done through advertising in the newspaper, community posters,
Charlie board casters, and community web stations. we will be going for free sample
to create awareness and attraction of more customers in the market and we will also
be going for sales discount to customers to lure more customers towards us (Scholz
& Smith, 2019)

8) Camapign Evaluation

a) Sales forecast

MONTH 1 MONTH 2 MONTH 3

25000 34000 46000
 b) Customer response and reaction
Since this type of product(ooho an alternative to plastic) has always been valued in the
environment and preferred by hygiene concerned cutomers due to its ecofriendliness
nature with its availability in low cost(reasonable price) so as per small research and
observations customer responses would be positive.

c) Action program

Tools location Time

Parks, traffic 1 month

Bill boards signals
Face book page Alternatively on few months
Social media
Free sample To near by areas Alternatively for few months
distribution

d) Control
We will be consistent with our facilities. There will be CCTV camera and 2 security
guards available at every time and we will maintaining TQM (Total Quality
Management) for the bags provided.

9) Campaign budget

ITEMS FREQUENCY PER HEAD COST TOTAL COST

 Banners 15 units Rs.3000/day Rs.45000

Company Website - 25,000 25,000

Community Cable 1 Month Rs.30000/month Rs.30000

Station

Social Media One Facebook and - -

Banners Instagram

Advertising in For atleast 1 Rs:250 Rs.7500

newspaper month

Broachers 300 units Rs.1500/- Rs.450000

Total Cost of Rs.592500

Items

10) Conclusion
Hence Ooho got a good aceeptabality in this gloabalized world due to its ecofriendliness the
plastic bags are bring made from seaweeds and plants so by using effective and efficient
marketing tactics iwth the help of our experienced and well qualified staff we will try to
create a hygiene and unique product which bring no harm to environment.

References:
1. Caruelle, D., Gustafsson, A., Shams, P., & Lervik-Olsen, L. (2019). The use of

electrodermal activity (EDA) measurement to understand consumer emotions – A

literature review and a call for action. Journal of Business Research, 104, 146–160. doi:

10.1016/j.jbusres.2019.06.041

2. Casado-Aranda, L.-A., Dimoka, A., & Sánchez-Fernández, J. (2019). Consumer

Processing of Online Trust Signals: A Neuroimaging Study. Journal of Interactive

Marketing, 47, 159–180. doi: 10.1016/j.intmar.2019.02.006

3. Eisingerich, A. B., Marchand, A., Fritze, M. P., & Dong, L. (2019). Hook vs. hope: How

to enhance customer engagement through gamification. International Journal of

Research in Marketing, 36(2), 200–215. doi: 10.1016/j.ijresmar.2019.02.003

4. Felix, R., & Fırat, A. F. (2019). Brands that ‘sell their soul’: offshoring, brand

liquidification and the excluded consumer. Journal of Marketing Management, 35(11-

12), 1080–1099. doi: 10.1080/0267257x.2019.1604562

5. Ferreira, C. C., Ferguson, S. L., & Pitt, L. F. (2019). Entrepreneurial marketing and

hybrid entrepreneurship: the case of JM Reid Bamboo Rods. Journal of Marketing

Management, 35(9-10), 867–885. doi: 10.1080/0267257x.2019.1637921

6. Gaustad, T., Samuelsen, B. M., Warlop, L., & Fitzsimons, G. J. (2019). Too much of a

good thing? Consumer response to strategic changes in brand image. International

Journal of Research in Marketing, 36(2), 264–280. doi: 10.1016/j.ijresmar.2019.01.001

7. Guan, C., & Lam, S. Y. (2019). Product Rating Statistics as Consumer Search

Aids. Journal of Interactive Marketing, 48, 51–70. doi: 10.1016/j.intmar.2019.02.003

8. Kawaf, F. (2019). Capturing digital experience: The method of screencast

videography. International Journal of Research in Marketing, 36(2), 169–184. doi:

10.1016/j.ijresmar.2018.11.002

9. Li, X., Shi, M., & Wang, X. (S. (2019). Video mining: Measuring visual information

using automatic methods. International Journal of Research in Marketing, 36(2), 216–

231. doi: 10.1016/j.ijresmar.2019.02.004

10. Lynch, J. (2019). Advertising industry evolution: agency creativity, fluid teams and

diversity. An exploratory investigation. Journal of Marketing Management, 35(9-10),

845–866. doi: 10.1080/0267257x.2019.1635188

11. Pagani, M., Racat, M., & Hofacker, C. F. (2019). Adding Voice to the Omnichannel and

How that Affects Brand Trust. Journal of Interactive Marketing, 48, 89–105. doi:

10.1016/j.intmar.2019.05.002

12. Petit, O., Velasco, C., & Spence, C. (2019). Digital Sensory Marketing: Integrating New

Technologies Into Multisensory Online Experience. Journal of Interactive Marketing, 45,

42–61. doi: 10.1016/j.intmar.2018.07.004

13. Rutz, O., Aravindakshan, A., & Rubel, O. (2019). Measuring and forecasting mobile

game app engagement. International Journal of Research in Marketing, 36(2), 185–199.

doi: 10.1016/j.ijresmar.2019.01.002

14. Scholz, J., & Smith, A. N. (2019). Branding in the age of social media firestorms: how to

create brand value by fighting back online. Journal of Marketing Management, 35(11-

12), 1100–1134. doi: 10.1080/0267257x.2019.1620839

15. Sklyar, A., Kowalkowski, C., Sörhammar, D., & Tronvoll, B. (2019). Resource

integration through digitalisation: a service ecosystem perspective. Journal of Marketing

Management, 35(11-12), 974–991. doi: 10.1080/0267257x.2019.1600572