APPLE INC.

Summer Project 2017

Sonia Sukumaran A31006406002

Index

ACKNOWLEGD
 About the company
Apple Inc. is a renowned American multinational technology
company headquartered in Cupertino, California that designs,
develops, and sells consumer electronics, computer software,
and online services. Apple was founded by Steve Jobs, Steve
Wozniak, and Ronald Wayne in April 1976 to develop and sell
personal computers. It was incorporated as Apple Computer, Inc.
in January 1977, and sales of its computers saw significant
momentum and revenue growth for the company. Within a few
years, they had hired a staff of computer designers and had a
production line. Apple went public in 1980 to instant financial
success. Over the next few years, Apple shipped new computers
featuring innovative graphical user interfaces, and Apple's
marketing commercials for its products received widespread
critical acclaim. Over the years, Apple has expanded the number
of retail locations and its geographical coverage, with 498 stores
across 22 countries worldwide as of July 2017. Despite initial
media speculation that Apple would fail, its stores were highly
successful, bypassing the sales numbers of competing nearby
stores and within three years reached US$1 billion in annual
sales, becoming the fastest retailer in history to do so. Strong
product sales have placed Apple among the top-tier retail stores,
with sales over $16 billion globally in 2011.
 Apple Inc.’s Vision and Mission
Under Steve Jobs :

Apple's current mission statement as of 2017 is "Apple designs Macs, the

best personal computers in the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music revolution with its iPods
and iTunes online store. Apple has reinvented the mobile phone with its
revolutionary iPhone and App store, and is defining the future of mobile
media and computing devices with iPad.
 HISTORY OF APPLE INC.

It’s fairly common for a company to dominate an industry and

then disappear. It's rarer for a company to dominate multiple
industries for years at once while continuing to innovative in
many others. For Steve Jobs, Apple cofounder and former CEO,
the goal of Apple wasn’t simply to create great products, but to
create a lasting company that will influence the world for
generations. Apple Inc. formerly known as Apple Computer has
the next few years to expand even further, building its phone
and storage empires simultaneously. But things haven’t always
been good for Apple.
Founded in the mid-1970s in Jobs garage with his high school
pal Steve Wozniak, the company initially started out creating
phone pranker tools for people aiming to avoid the high fees
attached to long-distance calling. Jobs and Woz expanded into
computers, creating pre-built PCs for their friends at a local
Homebrew Computers Club.
The business took off, and Apple moved into making business
PCs, namely their key product for the next generation – the
Apple II. With the whole world paying attention to their
products, Jobs looked for long-term management options for the
company, settling on the CEO of Pepsi, John Sculley. For two
years they worked together closely, until the pairs relationship
took a nasty downward turn.
Sculley ousted Jobs, taking control of the company and leaving
Jobs without a job at a company he had been instrumental in
creating. Wozniak, out of the picture due to a piloting injury,
also decided to leave the company. For close to fifteen years,
under the management of Sculley, and later a new CEO named
Gil Amelio, Apple took a turn for the worst, pumping out
uninspired products.
The company’s market share fell, it’s following slimmed out,
and its position as a previous leader in computing slid far down
the ladder. Broke and barely avoiding bankruptcy, Apple made
a desperate investment in Jobs new business, neXT, an
enterprise computer company. The start-up was acquired by
Apple, and Jobs stepped back into the driver’s seat at the
company he had created long before. Since Jobs return, Apples
philosophy has returned to its roots. Instead of boring beige
boxes, it’s a leader in innovative products and new strategies.
Against the advice of expert consultants, Apple is now involved
in the music, multimedia, retail, and tablet industries,
dominating each one through a combination of skilled
management, long-term planning, and innovative business
strategies.
While Apples current strength might give younger readers the
impression that it’s always been a leader in technology, it’s far
from the truth. Just forty-five days from bankruptcy at its worst
point, Apples transformation has been a remarkable event.
Now the largest technology company in the world by market
cap, it’s a reminder that even the direst of circumstances can be
escaped from.
Apple Inc.’s Product line
History of Apple Inc.’s Products

An Introduction

 The story of Apple starts in 1976

 Apple were the first company to release a home computer
 Apple is now a multinational corporation that creates :
- Consumer electronics
- Computer software
- Commercial servers
 Apple becomes first company worth $800bn (as of May 10,
2017)

Founders of Apple Inc.

 The founder Steve Woznick; a Brilliant engineer, who

developed his own computer at home which was the first of
its kind.
 Steve Jobs (a good friend of Wozniak’s) was also interested
in computers and urged Wozniak to sell his new home
computer
 Jobs and Wozniak decided to go into business on April 1st
1976 as ‘Apple computers Inc.’

Steve Wozniak Steve Jobs

 The Apple I
 Released April 1st 1976
 This computer was he first to use a keyboard and cold be
connected to a T.V. Screen which was to start a revolution

APPLE II (April 16 – 1977)

 The Apple II is an 8-bit home computer; one of the first highly
successfully mass-produced microcomputers
 Designed Primarily by Steve Wozniak, manufactured by
Apple computers
 The Apple II was a huge success in the home and in
businesses

Investors

 Steve Jobs Invited venture capitalists o invest in new

fledgling of the company
 After much frustration eventually secured funding to mass
produce the Apple II
 The injection of cash enabled Apple to become the biggest
computer company of the early 80’s
 Apple III

 The apple III was a business oriented personal computer that

was intended as the successor to the apple II series, but
Largely considered a failure in the market.

The Apple Lisa

 Development of the Lisa began in 1978 and was released in
1983.
 The first computer to use a Graphical User Interface (GUI)
i.e. the use of a mouse to select on screen buttons
 Targeted towards business customers
 It was expensive and didn’t sell

The Macintosh

 Released in 1984
 Although not as successful as Apple predicted, it soon
become popular with anyone who needed an easy to use
computer with a mouse and a graphical interface.
 The Macintosh II

 In 1987 the Mac II was the first computer to have computer

graphics
 A basic system with 20 MB and monitor cost about $5200
 A complete colour-capable system could cost as much as
$10,000 once the cost of the colour monitor, video card,
hard disk, keyboard and RAM were added

The Macintosh Portable

 In 1989 the Macintosh Portable was Apple’s first attempt at
building a portable computer

The PowerBook 100

 In 1991 the PowerBook 100 became the world’s first modern

laptop

Quadra 950
 The Macintosh Quadra 950 was the third desktop computer
in Apple computer’s ‘QUADRA’ line
 It was the most powerful Mac of its time with a MC68000
based processor

The PowerMac 6100

 Power Macintosh 6100 was first introduced in 1994

 Apple switch from using the Motorola 6800 processors to
the Power PC chip
 The PowerMac 6100 was the first Mac to use the new Power
PC chip

The iMac
 The Original iMac was a revolutionary computer
 The traditional computer tower was integrated into the
monitor
 It was introduced in 1984 and has since evolved through five
distinct forms.

iPod

 In 2001 Apple released the iPod

 The iPod is the most popular selling mp3 player in the world
 To date, there have been six generations of the iPod, as well
as a spin-off(the iPod Photo) hat was later re-integrated into
the main iPod line
 Part of the iPod’s success was that it worked with Apples
own iTunes software
 iTunes

 In 2003 the iTunes music store was launched for both Mac &
Windows
 This online music store allowed people to easily and legally
buy songs over the internet for the first time.

Processors
 In 2005 Steve Jobs dropped a bomb shell; after 11 years
Apple was moving away from the Power PC family of
microprocessors and switching to Intel Processors
 Intel make the processors in all Macs since 2006.

The iMac’s

 In 2006 when the first intel iMac launched, it was clear that
Apple had made a good choice
 IBM had failed to keep pace with its Power PC G5 chip. The
new core2 duo chips were vastly superior for performance
 Intel Mac’s running windows

 This switch of processor chips also gave rise to an interesting

new feature for Ma hardware, the ability to run windows
 The ability to run older Mac OS 9 software was removed

The iPhone

 The iPhone was widely rumoured before its launch in 2007

 Used the same operating system as the Mac
 Multi touch display to control it
 Amazing internet experience on phone
 The iPhone became the world’s most popular phone

The iPad

 In 2010 Apple announced the iPad

 A new class of device that fits between a smart phone and a
full computer allowing an unparalleled internet experience
and a great applications designed specifically for multi touch
 The world’s most popular electronic tablet

Mac Line-Up from 2012